“Better, greener, cheaper” is the company’s motto.
And its sales have multiplied from $70,000 in 2004 to $500,000 in 2005, $1.5 million in 2006, and an estimated $4 million in 2007.
It all started in 2001 when two Princeton University students set out to change the way people do business. Inspired by a box of worms, these students had a dream: a company could be financially successful while being ecologically and socially responsible.
Co-founders Tom Szaky and Jon Beyer were determined to turn the worm box concept into a real-life, commercially viable process. That summer, they developed prototype equipment and proved their concept was feasible by reprocessing solid waste from dining halls at Princeton University.
Co-founders Tom Szaky and Jon Beyer were determined to turn the worm box concept into a real-life, commercially viable process. That summer, they developed prototype equipment and proved their concept was feasible by reprocessing solid waste from dining halls at Princeton University.
來自史丹佛大學商學院社會創新中心的介紹文章：Garden-Variety Revolution
Terracycle公司真的做到"Better, greener,cheaper." 值得再深入研究!
Inc.雜誌2006年7月封面故事The Coolest Start-Up in America, 報導的正是Terracycle公司.
Terracycle又是獲得許多媒體免費報導的品牌實例.
新品牌建構工程中, 如何設計易於被媒體報導的議題? 是思考方向之一.
媒體為什麼願意報導？
媒體為什麼樂於報導？
媒體為什麼搶著要報導？
綠色行銷不就是佔有這個制高點？
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