Eco-Friendly Brands Become a Hot Commodity

via : [Ade Age, Apr.22.] 'Green Gridlock' at Trademark Office

〔Annual Report on Trends in Trademarks〕是 Dechert LLP公司連續第12年關於商標登記的趨勢分析,　今年的報告包括 :

According to the annual report "Trends in Trademarks," filings for new trademarks last year topped 300,000, setting a record buoyed by interest in environmentalism. The previous record was 289,000 filings, set in 2000 during the internet boom.

"Green" was the most popular word among marketers, with applications more than doubling from 1,100 in 2006 to 2,400 in 2007. That follows a 23% increase in applications in 2005 and a 37% increase in 2006.

Eco-mania

Trademarks with the prefix "eco" were just as hot, also more than doubling, with nearly 900 new applications in 2007. Products ranging from an Eco-Brella to an EcoCoffin were submitted to the trademark office. Mr. Gundersen provided a tongue-in-cheek assessment, noting that "if all the new eco-branded products filed in 2007 actually came to market, an Eco Citizen could buy an EcoHouse in EcoTown from an Eco Realtor." 2006.

國內諸多有機環保綠色品牌,　聖德科斯,　棉花田,　橘子工房,　台塑有機蔬菜,　花蓮無毒農業,　宜蘭綠色博覽會,..........　

那一個商標設計及格？　談甚麼建立品牌？　一家專業行銷溝通顧問公司是該誕生了吧！