廠商節能設備貸款 低利補貼三年
【經濟日報╱記者林淑媛／台北報導】
2008.07.01 09:41 am
經濟部為鼓勵廠商購置節能設備，決定推出低利優惠貸款，貸款總額度由目前的100億元擴充到500億元，並提供2%貸款利息補貼三年的優惠；國發基金還將結合國內大型企業，投資具規模與發展利基的節能減碳設備產業，預料LED、鍋爐與能源自動性產業將成熱門投資標的。
油電價7月1日起雙漲，經濟部也提出一連串產業輔導措施，除提供廠商申請「購料周轉融資信用保證」外，也決定將個別企業授權金額由1,000萬元提高至1,500萬元，保證成數由現行授權保證成數相關約定的最高保證成數八成提高到九成，提供保證期限從5月底延長到今年11月30日止。
此外，經濟部長尹啟銘上周五（6月27日）與能源局就節能減碳獎勵方案進行最後討論，有關購置節能設備融資與利率優惠，尹啟銘日前與經建會主委陳添枝商談後，決定由國發基金提撥的貸款總額度由目前的100億元擴充至500億元，並且提供廠商2%貸款利息補貼三年。
能源局長葉惠青表示，提供2%貸款利息補貼三年，是空前優惠的做法，這形同貸款廠商貸款利率只要負擔年息約0.45%。
尹啟銘表示，購置節能設備的低利貸款措施，是希望協助廠商汰舊換新，汰換新的鍋爐與高效率馬達，並有助國內機器設備業發展。
此外，國發基金這幾年投資的標的都是以生技與數位內容等產業為主，為配合節能減碳的政策，國發基金未來也將運用國發基金，結合國內大型企業，投資具規模與發展利基的節能減碳設備產業，並鼓勵現有業者，向國發基金申設相關創投基金，包括LED、鍋爐以及能源自動化產業，都是未來火紅的節能產業。
至於研發補助部分，經濟部決定補助節能減碳產品與設備的研發，補助比率由現行最高的40%提高到50%；申請經濟部科專計畫節能減碳技術研發，也會納入政策性項目，補助比率最高可達50%。
【2008/07/01 經濟日報】
2008年6月30日 星期一
捲起衣袖做淨灘 上銀科技落實生態環保
捲起衣袖做淨灘 上銀科技落實生態環保
2008/06/28
轉寄
列印
上銀科技總經理蔡惠卿。上銀科技／提供■戴辰■
上銀科技成立19年，以HIWIN自有品牌行銷全球，不僅專注於精密線性傳動關鍵零組件的研發製造，供應國內外工具機產業、自動化設備、光電產業、生技醫療與交通運輸工業使用。更將環保理念內化在企業文化中，從淨化沙灘做起。
目前國內市占率約70%、全球市占率約10%，不僅是台灣機械產業指標性大廠，也是國內線性傳動領域第一品牌；全球前四大精密線性傳動零組件的領導品牌之一。
上銀科技的主要產品有滾珠螺桿、線性滑軌、工業機器人（Robot）等，皆以高速化、高精密化、複合化的特性為研發策略，在環保概念下研發的創新技術，可成功取代油壓、空壓製品，減少環境與噪音污染，也是未來汽車電子化與精密工業的關鍵零組件。
上銀科技在原有的核心技術中，延伸至風力發電機領域，希望未來家家戶戶可獲得成本不高的新能源。同時，為因應人口高齡化，少子化的趨勢，上銀科技也逐漸建構攸關人類福祉的應用領域，如家用小型電梯、家庭自動化等。而生命科學、醫療設備涉入更深，逐漸由元件提升至系統件。
上銀科技總經理蔡惠卿表示，「重視環保是上銀科技的企業文化，我們從淨化沙灘做起，讓大家捲起衣袖和褲管、撿起垃圾，還給地球一個美麗的未來；我們也鼓勵員工在家就要做好環保，要把環保理念融入自己的生活與工作上，希望大家隨手做環保，一同讓地球更美好。」
以下為上銀科技總經理蔡惠卿的訪談摘要：
問：舉辦淨灘活動的目的？
答：台灣四面環海，擁有許多珍貴的生物資源，可惜我們美麗的海岸線卻充斥著垃圾，嚴重危害鳥類與當地生態。為還給海岸生物一個清靜家園，上銀科技在6月21日在總經理蔡惠卿及高階主管帶領下，動員公司800多名員工，配合台灣省野鳥學會，區分三地在彰化縣大肚溪口、台中高美濕地與雲林箔仔寮漁港同時舉行淨灘活動，以實際行動落實企業環保理念，回饋鄉土，期能帶動企業參與保育行動。
問：透過淨灘活動有哪些體認？
答：這次淨灘活動同時搭配台灣省野鳥學會、彰化縣野鳥學會及雲林縣野鳥學會，規劃精彩生動的賞鳥及海濱河口生態資源解說，除進行淨灘活動，動手清除在濕地上的垃圾，還給大自然一個美麗乾淨的空間外，更體會生態對環境的重大影響。
大肚溪出海口生態資源豐富，為每年秋冬季候鳥遷徙必經地區，調查資料顯示，其鳥類的種類、族群數量及密度之高，已成為台灣最大的水鳥棲息地之一，並列名世界保育聯盟的亞洲最重要溼地之一，這裡也是台灣招潮蟹的故鄉。
高美濕地位於清水大甲溪出海口南側，擁有豐富的天然資源，是國內少數幾處雁鴨集體繁殖區，在高美濕地棲息的鳥類多達120種，為重要生態保育區。
箔仔寮漁港位於雲林縣四湖鄉與口湖鄉交界處，這裡的溼地有縱深3公里長的潮間帶、木麻黃林澤及廢棄漁塭三處，除可發現鳥類外，海蟑螂、彈塗魚、招潮蟹和一些地蟹隨處可見。
問：如何落實並深化企業公民責任？
答：地球因能源過度使用，造成的氣候變化與溫室效應，近年來社會大眾越來越重視。上銀科技本著「專業水準，工作熱誠，職業道德」為公司經營理念，將公民責任意識結合經營策略，研發具有環保節能概念的技術，節省客戶成本，也防範環境污染。
透過知識成長日，員工不斷接收新知，增加競爭力；推動提案改善，提升公司經營效率；鼓勵員工參與社會服務，優化企業體質，致力產學合作，協助提升台灣機械產業優勢，如今更藉著公民責任意識的內化，轉化成企業新的競爭力。
最新總覽
2008/06/28
轉寄
列印
上銀科技總經理蔡惠卿。上銀科技／提供■戴辰■
上銀科技成立19年，以HIWIN自有品牌行銷全球，不僅專注於精密線性傳動關鍵零組件的研發製造，供應國內外工具機產業、自動化設備、光電產業、生技醫療與交通運輸工業使用。更將環保理念內化在企業文化中，從淨化沙灘做起。
目前國內市占率約70%、全球市占率約10%，不僅是台灣機械產業指標性大廠，也是國內線性傳動領域第一品牌；全球前四大精密線性傳動零組件的領導品牌之一。
上銀科技的主要產品有滾珠螺桿、線性滑軌、工業機器人（Robot）等，皆以高速化、高精密化、複合化的特性為研發策略，在環保概念下研發的創新技術，可成功取代油壓、空壓製品，減少環境與噪音污染，也是未來汽車電子化與精密工業的關鍵零組件。
上銀科技在原有的核心技術中，延伸至風力發電機領域，希望未來家家戶戶可獲得成本不高的新能源。同時，為因應人口高齡化，少子化的趨勢，上銀科技也逐漸建構攸關人類福祉的應用領域，如家用小型電梯、家庭自動化等。而生命科學、醫療設備涉入更深，逐漸由元件提升至系統件。
上銀科技總經理蔡惠卿表示，「重視環保是上銀科技的企業文化，我們從淨化沙灘做起，讓大家捲起衣袖和褲管、撿起垃圾，還給地球一個美麗的未來；我們也鼓勵員工在家就要做好環保，要把環保理念融入自己的生活與工作上，希望大家隨手做環保，一同讓地球更美好。」
以下為上銀科技總經理蔡惠卿的訪談摘要：
問：舉辦淨灘活動的目的？
答：台灣四面環海，擁有許多珍貴的生物資源，可惜我們美麗的海岸線卻充斥著垃圾，嚴重危害鳥類與當地生態。為還給海岸生物一個清靜家園，上銀科技在6月21日在總經理蔡惠卿及高階主管帶領下，動員公司800多名員工，配合台灣省野鳥學會，區分三地在彰化縣大肚溪口、台中高美濕地與雲林箔仔寮漁港同時舉行淨灘活動，以實際行動落實企業環保理念，回饋鄉土，期能帶動企業參與保育行動。
問：透過淨灘活動有哪些體認？
答：這次淨灘活動同時搭配台灣省野鳥學會、彰化縣野鳥學會及雲林縣野鳥學會，規劃精彩生動的賞鳥及海濱河口生態資源解說，除進行淨灘活動，動手清除在濕地上的垃圾，還給大自然一個美麗乾淨的空間外，更體會生態對環境的重大影響。
大肚溪出海口生態資源豐富，為每年秋冬季候鳥遷徙必經地區，調查資料顯示，其鳥類的種類、族群數量及密度之高，已成為台灣最大的水鳥棲息地之一，並列名世界保育聯盟的亞洲最重要溼地之一，這裡也是台灣招潮蟹的故鄉。
高美濕地位於清水大甲溪出海口南側，擁有豐富的天然資源，是國內少數幾處雁鴨集體繁殖區，在高美濕地棲息的鳥類多達120種，為重要生態保育區。
箔仔寮漁港位於雲林縣四湖鄉與口湖鄉交界處，這裡的溼地有縱深3公里長的潮間帶、木麻黃林澤及廢棄漁塭三處，除可發現鳥類外，海蟑螂、彈塗魚、招潮蟹和一些地蟹隨處可見。
問：如何落實並深化企業公民責任？
答：地球因能源過度使用，造成的氣候變化與溫室效應，近年來社會大眾越來越重視。上銀科技本著「專業水準，工作熱誠，職業道德」為公司經營理念，將公民責任意識結合經營策略，研發具有環保節能概念的技術，節省客戶成本，也防範環境污染。
透過知識成長日，員工不斷接收新知，增加競爭力；推動提案改善，提升公司經營效率；鼓勵員工參與社會服務，優化企業體質，致力產學合作，協助提升台灣機械產業優勢，如今更藉著公民責任意識的內化，轉化成企業新的競爭力。
最新總覽
環境績效 瑞士拿第一
境績效 瑞士拿第一
【經濟日報╱編譯于倩若／綜合三十日電】
2008.07.01 09:40 am
最新一期新聞周刊（Newsweek ）報導，瑞士以95.5的高分（滿分100），在全球的環境績效指數（EPI）排行榜中高居第一，其他北歐國家及澳洲和紐西蘭也名列前十名。台灣以80.8分排名第40，緊追在美國之後。
該指數的評比細項涵蓋25個最易取得資料的項目，包括漁業、碳排放量、森林對水質的影響，以及評估一國環境是否適合人類與動、植物棲息。
環境績效指數由耶魯法律與環境政策中心和哥倫比亞國際地球科學資訊網中心共同製作，是目前評估各國環境保護成效的最佳指標。不出人意料，報告結果顯示，北歐的富裕小國名列前茅，飽受戰亂摧殘的非洲窮國排名吊車尾。令人訝異的是，國家大小不再是爛績效的藉口，因為在受評的149國中，前幾名有大國也有小國，名次殿後的國家也同樣看得到大國和小國身影。
中國大陸長久以來都拿窮國當藉口，宣稱負擔不起西方國家奢侈的環保意識。但EPI顯示窮國不見得環境績效差。中國排名105，在收入相當的15國中排最後一名，輸給越南。哥倫比亞是這15國中的榜首，要是哥國負擔得起環保意識，為何中國不能？
中國的整體環境績效在標準之下。中國的人口密度和成長壓力與東南亞鄰國不相上下，在保護棲息地的表現稍優於鄰國，但在工業汙染方面的得分遠低於鄰國。整體而言，中國環境嚴重傷害人體健康，在空氣與水汙染的排名慘不忍睹，城市籠罩著濃密的煤煙，而先進國家視為理所當然的清潔飲用水在中國並不普遍。
美國的環境績效排名39，表現在某些方面與中國類似。美國的環境績效得分在前10%富有國家中屈居倒數第三名，主因是在碳排放方面表現差勁。碳排放是導致全球暖化的罪魁禍首，因此在環境績效指數中占很高的權重。美國和中國都因為依賴煤炭而在這個項目上拿低分。美國在發電產生的碳排放評比項目中拿38 分，財富與美國旗鼓相當的國家平均拿68分。
另外，歐洲的平均得分高於其他地區，法、德、英排名分別為第10、13與14名。亞洲排名較前的包括排名第21的日本，和第26的馬來西亞。
【2008/07/01 經濟日報
文中報導的環境績效指數Environmental Performance Index (EPI)是耶魯大學與哥倫比亞大學共同合作的傑作, 呈現資訊的方式非常數位感！
Authors
Yale Center for Environmental law and Policy, Yale University http://www.yale.edu/envirocenter
Daniel C. Esty, Director
Christine Kim, Program Director
Tanja Srebotnjak, Statistician
Center for International Earth Science Information Network, Columbia University http://ciesin.columbia.edu
Marc A. Levy, Deputy Director
Alex de Sherbinin, Senior Research Associate
Valentina Mara, Research Associate
【經濟日報╱編譯于倩若／綜合三十日電】
2008.07.01 09:40 am
最新一期新聞周刊（Newsweek ）報導，瑞士以95.5的高分（滿分100），在全球的環境績效指數（EPI）排行榜中高居第一，其他北歐國家及澳洲和紐西蘭也名列前十名。台灣以80.8分排名第40，緊追在美國之後。
該指數的評比細項涵蓋25個最易取得資料的項目，包括漁業、碳排放量、森林對水質的影響，以及評估一國環境是否適合人類與動、植物棲息。
環境績效指數由耶魯法律與環境政策中心和哥倫比亞國際地球科學資訊網中心共同製作，是目前評估各國環境保護成效的最佳指標。不出人意料，報告結果顯示，北歐的富裕小國名列前茅，飽受戰亂摧殘的非洲窮國排名吊車尾。令人訝異的是，國家大小不再是爛績效的藉口，因為在受評的149國中，前幾名有大國也有小國，名次殿後的國家也同樣看得到大國和小國身影。
中國大陸長久以來都拿窮國當藉口，宣稱負擔不起西方國家奢侈的環保意識。但EPI顯示窮國不見得環境績效差。中國排名105，在收入相當的15國中排最後一名，輸給越南。哥倫比亞是這15國中的榜首，要是哥國負擔得起環保意識，為何中國不能？
中國的整體環境績效在標準之下。中國的人口密度和成長壓力與東南亞鄰國不相上下，在保護棲息地的表現稍優於鄰國，但在工業汙染方面的得分遠低於鄰國。整體而言，中國環境嚴重傷害人體健康，在空氣與水汙染的排名慘不忍睹，城市籠罩著濃密的煤煙，而先進國家視為理所當然的清潔飲用水在中國並不普遍。
美國的環境績效排名39，表現在某些方面與中國類似。美國的環境績效得分在前10%富有國家中屈居倒數第三名，主因是在碳排放方面表現差勁。碳排放是導致全球暖化的罪魁禍首，因此在環境績效指數中占很高的權重。美國和中國都因為依賴煤炭而在這個項目上拿低分。美國在發電產生的碳排放評比項目中拿38 分，財富與美國旗鼓相當的國家平均拿68分。
另外，歐洲的平均得分高於其他地區，法、德、英排名分別為第10、13與14名。亞洲排名較前的包括排名第21的日本，和第26的馬來西亞。
【2008/07/01 經濟日報
文中報導的環境績效指數Environmental Performance Index (EPI)是耶魯大學與哥倫比亞大學共同合作的傑作, 呈現資訊的方式非常數位感！
Authors
Yale Center for Environmental law and Policy, Yale University http://www.yale.edu/envirocenter
Daniel C. Esty, Director
Christine Kim, Program Director
Tanja Srebotnjak, Statistician
Center for International Earth Science Information Network, Columbia University http://ciesin.columbia.edu
Marc A. Levy, Deputy Director
Alex de Sherbinin, Senior Research Associate
Valentina Mara, Research Associate
2008年6月29日 星期日
Michael Pollan &Wendydell Berry
via : treegugger. June 26. 2008.
via :environment360. Yale. June 26. 2008.
Michael Pollan on Alternative Energy: "The writer Wendell Berry was right a long time ago when he said the environmental crisis is a crisis of character. It's really about how we live. The thought that we can swap out the fuel we're putting in our cars to ethanol, and swap out the electricity to nuclear and everything else can stay the same, I think, is really a pipe dream. We're going to have to change [our lifestyles], and the beginning of knowing how to change is learning how to provide for yourself a little bit more."
Wendell Berry lives and farms with his family in Henry County, Kentucky, and is the author of more than thirty books of fiction, non-fiction, and poetry. Among his novels (set in the fictional community of Port William Kentucky) are Nathan Coulter (1960), A Place on Earth (1967), and The Memory of Old Jack (1974); short story collections include The Wild Birds (1986), Remembering (1988), Fidelity (1993), and Watch With Me (1994); collections of essays include, among many others, A Continuous Harmony (1972), The Unsettling of America (1977), Recollected Essays (1981), and Sex, Economy, Freedom, & Community (1993); and among his many volumes of poetry are A Part (1980), The Wheel (1982), Collected Poems (1985) and Entries (1984).
2008年6月24日 星期二
氣候變遷研究之父The father of climate change
via : guardian.co.uk.
Svante Arrhenius先生是瑞典化學家, 並且是瑞典第一位榮獲諾貝爾獎的瑞典人. 在十九世紀末(1896年)根據研究對世人注意二氧化碳排放對地球生態的危險性 , 斯人已遠, 令人肅然起敬!
Svante Arrhenius developed a theory to explain the ice ages, and first speculated that changes in the levels of carbon dioxide in the atmosphere could substantially alter the surface temperature through the greenhouse effect ("On the Influence of Carbonic Acid in the Air Upon the Temperature of the Ground", Philosophical Magazine 1896(41): 237-76). He was influenced by the work of others, including Joseph Fourier. Arrhenius used the infrared observations of the moon by Frank Washington Very and Samuel Pierpont Langley at the Allegheny Observatory in Pittsburgh to calculate the absorption of CO2 and water vapour. Arrhenius' painstaking calculations were later shown to be erroneous. Using 'Stefan's law' (better known as the Stefan Boltzmann law), he formulated his greenhouse law. In its original form, Arrhenius' greenhouse law reads as follows:
At the end of the 19th century, building 92E was the home and laboratory of Svante Arrhenius, a chemist who became Sweden's first Nobel prizewinner. He was destined to have a bigger impact than he could have imagined, far beyond his mainstream work. Unwittingly, he uncovered secrets of the Earth's atmosphere and in doing so triggered research into what many see as the biggest threat to modern humans. He is arguably the father of climate change science
Arrhenius became interested in a debate occupying the scientific community, namely the cause of the ice ages. Could it be, he wondered, that vast swings in the levels of atmospheric CO2, lasting tens of millions of years, were the trigger?
1938, nine years after Arrhenius had died a Nobel prizewinner for his work on ionic solutions, English engineer Guy Callendar gave the greenhouse theory a boost. An expert on steam technology, he took up meteorology as a sideline and became interested in suggestions of a warming trend. Callendar pieced together temperature measurements from the 19th century onwards and saw an appreciable rise. He went on to check CO2 over the same period and discovered levels had increased about 10% in 100 years. The warming was probably due to the higher levels of CO2
2008年6月23日 星期一
新英格蘭有機傳奇探討
這篇文章從行銷角度探討美國四個有機巨星級品牌：Stonyfield Farm, Ben & Jerry’s , Burt’s Bees , Tom’s of Maine’s 都發源於新格蘭地區, 為甚麼？
Professor Jane E. Rosecrans of Virginia’s J. Sargeant Reynolds Community College notes that the green values championed by the afore-mentioned brands echo many of the ideals that were advanced in New England in the mid-nineteenth century by Transcendentalist writers like Ralph Waldo Emerson and Henry David Thoreau.
扯到愛默生與梭羅, 您認同嗎？
起碼我補充作者嚴重疏忽, 沒提出美國成立於１９４７年的有機產業的搖籃濫觴Rodale Institute
In Accidental Branding, David Vinjamuri looks at brands such as these that have achieved tremendous success despite having been founded by individuals without formal business training. Noting that New Englanders have a connection to the land that goes back nearly five centuries, the Connecticut native told us, “Probably for that reason some of these great accidental brands that are really connected to the land and to the environment have sprung up in New England.”
Interestingly, all four of these brands make strong appeals through their product offerings to sensory experience. Consider Ben & Jerry’s Chunky Monkey ice cream or Tom’s of Maine’s honeysuckle-scented shaving cream. Numerous writers have noted, for example, that Thoreau was unique among the Transcendentalists in his sensual approach to understanding nature. His writings abound with accounts of sensory encounters with New England's natural world—including the scents, sounds, and tastes he found there. Thoreau discovered in these sensory experiences a conscious alternative to more intuitive ways of understanding the world.
Thoreau scholar Alan D. Hodder of Hampshire College in Massachusetts told us he could imagine Thoreau influencing some contemporary business strategies—especially those designed to appeal to the substantial baby boomer demographic. Said Hodder, “Thoreau has become something of a cultural icon, particularly among sixties' boomers, when his popularity went through the roof, so it's not surprising that [corporate] mission statements echo some of his values.”
Consider Burt’s Bees. With their tactile, scented and sometimes flavored offerings, Burt’s Bees’ natural skin care products provide heightened adventures in sensuality. We spoke recently by telephone to Roxannne Quimby, founder—along with beekeeper Burt Shavitz—of the company, about the influence that Thoreau has had on her own ideas.
Quimby told us Thoreau was a “prime motivator” in her decision to move to rural Maine, where she eventually met Shavitz and started Burt’s Bees. “I was living in California at the time, just graduated from college, and had read Civil Disobedience and tackled The Maine Woods a few times. Some of his essays were very inspiring to me.”
Interestingly, all four of these brands make strong appeals through their product offerings to sensory experience. Consider Ben & Jerry’s Chunky Monkey ice cream or Tom’s of Maine’s honeysuckle-scented shaving cream. Numerous writers have noted, for example, that Thoreau was unique among the Transcendentalists in his sensual approach to understanding nature. His writings abound with accounts of sensory encounters with New England's natural world—including the scents, sounds, and tastes he found there. Thoreau discovered in these sensory experiences a conscious alternative to more intuitive ways of understanding the world.
Thoreau scholar Alan D. Hodder of Hampshire College in Massachusetts told us he could imagine Thoreau influencing some contemporary business strategies—especially those designed to appeal to the substantial baby boomer demographic. Said Hodder, “Thoreau has become something of a cultural icon, particularly among sixties' boomers, when his popularity went through the roof, so it's not surprising that [corporate] mission statements echo some of his values.”
Consider Burt’s Bees. With their tactile, scented and sometimes flavored offerings, Burt’s Bees’ natural skin care products provide heightened adventures in sensuality. We spoke recently by telephone to Roxannne Quimby, founder—along with beekeeper Burt Shavitz—of the company, about the influence that Thoreau has had on her own ideas.
Quimby told us Thoreau was a “prime motivator” in her decision to move to rural Maine, where she eventually met Shavitz and started Burt’s Bees. “I was living in California at the time, just graduated from college, and had read Civil Disobedience and tackled The Maine Woods a few times. Some of his essays were very inspiring to me.”
紀錄片：孟山都即將征服世界
孟山都公司是創新經營成功的典範？
還是包藏禍心的邪惡生化帝國？
這部紀錄片顯然從後者著眼！
Monsanto is the world leader in genetically modified organisms (GMOs), as well as one of the most controversial corporations in industrial history. This century-old empire has created some of the most toxic products ever sold, including polychlorinated biphenyls (PCBs) and the herbicide Agent Orange. Based on a painstaking investigation, The World According to Monsanto puts together the pieces of the company’s history, calling on hitherto unpublished documents and numerous first-hand accounts.
Today, Monsanto likes to style itself as a “life sciences” company. The leader in genetically modified seeds, engineered to resist its herbicide Roundup, claims it wants to solve world hunger while protecting the environment.
In the light of its troubling past, can we really believe these noble intentions? Misleading reports, collusion, pressure tactics and attempts at corruption: the history of Monsanto is filled with disturbing episodes. Behind its clean, green image, Monsanto is tightening its grasp on the world seed market, striving for market supremacy to the detriment of food security and the global environment.
By all means, the deluge of damning information, string of political intricacies and overall ominous tone of the latest documentary by French journalist and director Marie-Monique Robin, “The World According to Monsanto,” should have put me to sleep. But it didn’t. In fact, it kept my stomach literally churning. The film, a National Film Board of Canada co-production, meticulously details the manipulative deeds of Monsanto Co., one of the world’s biggest agrochemical-biotech companies, on its route to global domination by tracing a trail of evidence, cover-ups and tragedies from the American heartland and beyond.
Notorious for its development of hazardous chemicals such as Agent Orange, PCBs (now banned) and the recombinant bovine growth hormone (rBGH), Monsanto is now also known for its monopoly on genetically modified (GM) seeds of food crops such as corn, wheat and soybeans. Despite the uncertainty of the long-term health effects of consuming and growing GM foods, the company’s GM seeds are now widespread in much of North and South America.
Notorious for its development of hazardous chemicals such as Agent Orange, PCBs (now banned) and the recombinant bovine growth hormone (rBGH), Monsanto is now also known for its monopoly on genetically modified (GM) seeds of food crops such as corn, wheat and soybeans. Despite the uncertainty of the long-term health effects of consuming and growing GM foods, the company’s GM seeds are now widespread in much of North and South America.
加拿大牧場有機化實驗評估報告出爐
via : treehugger. June １７. 2008.加拿大Guelph大學進行為期五年的傳統牧場有機化研究, 評估報告指出 產量減少10.6%之外, 有諸多利益：
However, chemical costs for fertilizers and antibiotics are wiped out, and veterinary costs are cut in half, saving almost $2,000 per cow.
Also, organic milk sells for 25% more than conventional milk, almost completely balancing it out.
有機事業沒人在大原則上反對,
只是如何做是很大困擾!
Tell me how to do, please.
行銷的第五個P:(purpose)
菲律賓設計師作品
Rags2Riches was featured in Fashion Forecast 2008 -- a fashion show featuring new and upcoming Filipino designers -- held last June 21 at the Rockwell tent. It was really wicked seeing our Nanays' creations being flaunted by sassy models.
Anyway, this whole RIIR phenomenon is really fulfilling our wild expectations :) From the very beginning, we were very conscious of avoiding the "pity buy" --- consumers buying our bags just because they felt pity for the livelihood project's Nanays. From the onset, we wanted our RIIR bags to be "lusted" for by consumers. This thinking really drove our marketing efforts --- from our website (http://www.rags2riches.ph) to our upscale events to our fashion magazine appearances all the way to our photography and catalogues.
This got me to arrive at the fact that there's now a 5th (and most important) P of Marketing. On top of the traditional Kotler thinking on the 4 P's - Product, Price, Place, and Promotion, we should now add and fully embrace the 5th P ... PURPOSE.
Call it cause or advocacy marketing or whatever -- but it's power can no longer be denied. From Going Green to Saving the Planet to Product Red to Nike's Livestrong --- consumers more and more are looking for purpose, and those brands who not only do it as sugarcoated marketing but in fact embed it into their very DNA will be the ones who'll win.
Anyway, this whole RIIR phenomenon is really fulfilling our wild expectations :) From the very beginning, we were very conscious of avoiding the "pity buy" --- consumers buying our bags just because they felt pity for the livelihood project's Nanays. From the onset, we wanted our RIIR bags to be "lusted" for by consumers. This thinking really drove our marketing efforts --- from our website (http://www.rags2riches.ph) to our upscale events to our fashion magazine appearances all the way to our photography and catalogues.
This got me to arrive at the fact that there's now a 5th (and most important) P of Marketing. On top of the traditional Kotler thinking on the 4 P's - Product, Price, Place, and Promotion, we should now add and fully embrace the 5th P ... PURPOSE.
Call it cause or advocacy marketing or whatever -- but it's power can no longer be denied. From Going Green to Saving the Planet to Product Red to Nike's Livestrong --- consumers more and more are looking for purpose, and those brands who not only do it as sugarcoated marketing but in fact embed it into their very DNA will be the ones who'll win.
Speaking about the new economy
via : carfreeincalifornia. June 22. 2008.
美國加州部落客對過度消費的省思
Speaking about the new economy....
It's hard to believe that there was once a time where shopping was a chore. It was something that was done to replenish the larder, but it wasn't a source of entertainment and leisure, nor was it a form of therapy. Commerce is no longer something that happens in the other, but instead it's what water is to a fish. Think not, try to think of the last time you spent a single day not buying anything (and when you were sick in bed doesn't count), pretty hard. If you think one day is hard, imagine a whole year. After you're done imagining go visit Arduos Blog for the chronicling of one woman's attempt to not buy anything new for an entire year. Shopping is part of our reason for existence in our modern world, now that most of our "necessities" are taken care of. Or that's the premise of Benjamin Barber's Book Consumed covered by the Independent.Barber's premise is that marketing has really focused on infantilizing us, placing us a in a state of arrested development and constant stupor for wanting things now. Convincing us we need everything. The green marketing machines doesn't get off so easily as Barber explains:
Hyper-consumerism is a major contributor to environmental problems, yet so-called green marketers are as guilty as your average marketing man. "Don't fool yourself," warns Barber. "Green consumerism is still consuming. The simplest way to go green is not to consume, or to consume less, but these people want you to consume their way, because if you stop consuming they don't make any money."I've always been big on the experience economy, since it tends to revitalize larger swaths of the economy instead of the mass production economy where one individual can service numerous people. While service economies tend to focus on one at a time. That's why I'm big on the food industry, oh and because I like to eat.Our wants are bigger than our needs, and it's bigger than the resources available. Ironically, those wants are bigger than the amount of time we have to enjoy them, so they don't get enjoyed despite our acquiring them. Lest you think that's too depressing, it's instructive to learn about Ray Anderson, CEO of Interface, a carpet manufacturer who had what he called a "spear in the chest" moment when he realized that he had to reimagine his carpet business in terms of cycles not transactions. Coming up with innovative solutions such as leasing his product instead of buying it, promising recycled disposal with free pick up. Paul Saffo futurist explains.
It’s an old example, but look at Interface, the residential and industrial carpet company. It bugged founder Ray Anderson that his product was getting thrown out whenever anyone remodeled. So he wrote his 1-800 number on the back of his carpets. “Call us, we’ll pick it up.” Installers loved it because it eliminated dump fees. Customers loved, it was environmental, etc. So Ray takes it a step further: He stops selling carpets and starts leasing them. Now he says, “We’ll charge you if you don’t return it.” So people start replacing only the damaged parts, like corners that were stained. Guess what this inspires? FLOR tiles. Suddenly Ray isn’t in the carpet business anymore; he has innovated a whole new consumer line of “beautiful flooring.”Economies are by definition transactional, but how they are transactional is still an open question in this new world of ours.
美國加州部落客對過度消費的省思
Speaking about the new economy....
It's hard to believe that there was once a time where shopping was a chore. It was something that was done to replenish the larder, but it wasn't a source of entertainment and leisure, nor was it a form of therapy. Commerce is no longer something that happens in the other, but instead it's what water is to a fish. Think not, try to think of the last time you spent a single day not buying anything (and when you were sick in bed doesn't count), pretty hard. If you think one day is hard, imagine a whole year. After you're done imagining go visit Arduos Blog for the chronicling of one woman's attempt to not buy anything new for an entire year. Shopping is part of our reason for existence in our modern world, now that most of our "necessities" are taken care of. Or that's the premise of Benjamin Barber's Book Consumed covered by the Independent.Barber's premise is that marketing has really focused on infantilizing us, placing us a in a state of arrested development and constant stupor for wanting things now. Convincing us we need everything. The green marketing machines doesn't get off so easily as Barber explains:
Hyper-consumerism is a major contributor to environmental problems, yet so-called green marketers are as guilty as your average marketing man. "Don't fool yourself," warns Barber. "Green consumerism is still consuming. The simplest way to go green is not to consume, or to consume less, but these people want you to consume their way, because if you stop consuming they don't make any money."I've always been big on the experience economy, since it tends to revitalize larger swaths of the economy instead of the mass production economy where one individual can service numerous people. While service economies tend to focus on one at a time. That's why I'm big on the food industry, oh and because I like to eat.Our wants are bigger than our needs, and it's bigger than the resources available. Ironically, those wants are bigger than the amount of time we have to enjoy them, so they don't get enjoyed despite our acquiring them. Lest you think that's too depressing, it's instructive to learn about Ray Anderson, CEO of Interface, a carpet manufacturer who had what he called a "spear in the chest" moment when he realized that he had to reimagine his carpet business in terms of cycles not transactions. Coming up with innovative solutions such as leasing his product instead of buying it, promising recycled disposal with free pick up. Paul Saffo futurist explains.
It’s an old example, but look at Interface, the residential and industrial carpet company. It bugged founder Ray Anderson that his product was getting thrown out whenever anyone remodeled. So he wrote his 1-800 number on the back of his carpets. “Call us, we’ll pick it up.” Installers loved it because it eliminated dump fees. Customers loved, it was environmental, etc. So Ray takes it a step further: He stops selling carpets and starts leasing them. Now he says, “We’ll charge you if you don’t return it.” So people start replacing only the damaged parts, like corners that were stained. Guess what this inspires? FLOR tiles. Suddenly Ray isn’t in the carpet business anymore; he has innovated a whole new consumer line of “beautiful flooring.”Economies are by definition transactional, but how they are transactional is still an open question in this new world of ours.
我們必須改變
As going green becomes more and more popular, it seems that everyone is jumping on the bandwagon. Consumers want more sustainable options for all their needs, and companies are beginning to listen. Or are they?
Maybe I’m just a little paranoid, but I don’t tend to trust the megalithic corporations that have so much power and wealth today. So while I see many ad campaigns touting green promises and hear of many large corporations changing their ways, as much as I want to believe them, I have my doubts that many of these companies are truly committed to sustainability. The very nature of our economy leads companies to focus solely on profit and their own growth, at the expense of people and the environment.
Like it or not, we are a society dominated by corporate interests. Of the 100 largest economies, 51 are corporations; the other 49 are countries. Industry (and its lobbies) has an enormous sway on politics, public policy, the economy, our lives, and of course, the earth. As powerful forces in the world, companies are going to have to lead the shift to sustainability. Getting companies to do the right thing no matter what its effect on their bottom line is going to take a major paradigm shift. It’s time for change, and we certainly can’t count on the government to do anything very quickly, so we need business to lead the way.
As socially conscious business owners and ecopreneurs, we need to listen to Gandhi’s famous words and “be the change we wish to see in the world.” It’s time to take the reigns, define sustainability for our companies and boldly pursue it. We can set our own standards if we have to, and then go above and beyond them. We can bring ideas like true cost economics and the triple bottom line to the forefront of business thinking and practice. We can share sustainable ideas that have worked for us with other business owners. We can invest in making our businesses more sustainable and ethical, and we can find ways to make a living at the same time. We can support other sustainable businesses we believe in and purchase fair-trade, organic, sustainably made products. We can market our goods and services by telling the truth about being green, instead of greenwashing. We can run our businesses the way that all businesses should be run: with integrity, responsibility, human dignity, and sustainability.
We can change the world if only we believe that we can. And given the influence businesses have, it’s up to us to create this change. I’m not just talking about switching to recycled office paper, although that’s certainly a good start. The stakes are high and we need massive change to steer us on a path towards sustainability. We’ll have to rethink the way we do business, change minds, and transform society’s priorities. If anyone can pioneer this change, it’s those with entrepreneurial spirit and good hearts.
Calling all conscious ecopreneurs: the time for change is now. It starts with us. Let’s be the change.
Maybe I’m just a little paranoid, but I don’t tend to trust the megalithic corporations that have so much power and wealth today. So while I see many ad campaigns touting green promises and hear of many large corporations changing their ways, as much as I want to believe them, I have my doubts that many of these companies are truly committed to sustainability. The very nature of our economy leads companies to focus solely on profit and their own growth, at the expense of people and the environment.
Like it or not, we are a society dominated by corporate interests. Of the 100 largest economies, 51 are corporations; the other 49 are countries. Industry (and its lobbies) has an enormous sway on politics, public policy, the economy, our lives, and of course, the earth. As powerful forces in the world, companies are going to have to lead the shift to sustainability. Getting companies to do the right thing no matter what its effect on their bottom line is going to take a major paradigm shift. It’s time for change, and we certainly can’t count on the government to do anything very quickly, so we need business to lead the way.
As socially conscious business owners and ecopreneurs, we need to listen to Gandhi’s famous words and “be the change we wish to see in the world.” It’s time to take the reigns, define sustainability for our companies and boldly pursue it. We can set our own standards if we have to, and then go above and beyond them. We can bring ideas like true cost economics and the triple bottom line to the forefront of business thinking and practice. We can share sustainable ideas that have worked for us with other business owners. We can invest in making our businesses more sustainable and ethical, and we can find ways to make a living at the same time. We can support other sustainable businesses we believe in and purchase fair-trade, organic, sustainably made products. We can market our goods and services by telling the truth about being green, instead of greenwashing. We can run our businesses the way that all businesses should be run: with integrity, responsibility, human dignity, and sustainability.
We can change the world if only we believe that we can. And given the influence businesses have, it’s up to us to create this change. I’m not just talking about switching to recycled office paper, although that’s certainly a good start. The stakes are high and we need massive change to steer us on a path towards sustainability. We’ll have to rethink the way we do business, change minds, and transform society’s priorities. If anyone can pioneer this change, it’s those with entrepreneurial spirit and good hearts.
Calling all conscious ecopreneurs: the time for change is now. It starts with us. Let’s be the change.
談環保有那一家企業不是耍嘴皮？
A new report from Arthur D. Little, Sustainable Performance shatters my perception that companies are whole heartedly going green. An analysis of the report at Greenbiz.com notes this conclusion.
“Sustainable Performance” from Arthur D. Little argues that regulatory and consumer pressures have not pushed corporations toward sustainability beyond superficial measures.
It’s not surprising that the report concluded that, in general, companies only take steps toward going green when it impacts the bottom line. Driven by shareholder concerns companies frequently implement those green solutions that maximize short terms gain. Forced to “report to stock markets” on a quarterly basis, it can be difficult for companies to proceed with longer term green objectives.
“Sustainable Performance” from Arthur D. Little argues that regulatory and consumer pressures have not pushed corporations toward sustainability beyond superficial measures.
It’s not surprising that the report concluded that, in general, companies only take steps toward going green when it impacts the bottom line. Driven by shareholder concerns companies frequently implement those green solutions that maximize short terms gain. Forced to “report to stock markets” on a quarterly basis, it can be difficult for companies to proceed with longer term green objectives.
That may be about to change as investment groups start to target green companies. More and more specialized, as well as established investment groups are seeing the future and asking potential partners about their plans for sustainability.
In fact, between 2005 and 2006, the amount of assets managed by SRI (Socially Responsible Investments) funds domiciled in Europe grew by more than 40%
It’s about time.
In fact, between 2005 and 2006, the amount of assets managed by SRI (Socially Responsible Investments) funds domiciled in Europe grew by more than 40%
It’s about time.
Why eco-efficiency is not enough!
But lets define terms here. The term “eco-efficiency” was first coined by The Natural Step for Business, when it talked about industry’s evolution towards sustainability. The Natural Step says that the natural evolution of business into sustainability over time goes through these four stages:
- Compliance (Regulations like those the EPA puts out to keep pollutants out of public space.
- Beyond Compliance (Companies begin to look for savings, begin to see sustainability as a part of their competitive edge.)
- Eco-Efficiency (Profit-driven approach; began in tandem with the Total Quality Management approach)
- Sustainable Development (Environmental Goals; enters mainstream organizational culture; Companies start to design with natural resources in mind.)
As you can see from this model, eco-efficiency is actually quite high in the evolution of industry towards sustainability. Eco-efficiency is really the technical side of sustainability; it is easier to put into place with some technological fixes - a new HVAC system, a carbon-footprint analysis, a lighting retrofit.
But the biggest reason that eco-efficiency is not enough - and possibly triple-bottom line thinking is not enough, is that it only one part of the business process. It looks at reducing costs and correcting mistakes as opposed to creating a vision of what could be. And, it only includes “people” as a by-product - there may be benefits to people, but it does not consciously include people as part of the solution, as opposed to simply a means to the solution.
Sustainable Development, on the other hand, is closer to the mark. It talks about environmental “goals”, sustainability becoming a part of the “culture”, and “designing” with natural resources in mind - all signposts for “things to do” along the way to making your organization sustainable.
One of the most inspiring ideas I have ever heard was the vision detailed in the first couple of pages in Natural Capital - of a factory spewing out water that was cleaner on its way out than on its way in.
- Compliance (Regulations like those the EPA puts out to keep pollutants out of public space.
- Beyond Compliance (Companies begin to look for savings, begin to see sustainability as a part of their competitive edge.)
- Eco-Efficiency (Profit-driven approach; began in tandem with the Total Quality Management approach)
- Sustainable Development (Environmental Goals; enters mainstream organizational culture; Companies start to design with natural resources in mind.)
As you can see from this model, eco-efficiency is actually quite high in the evolution of industry towards sustainability. Eco-efficiency is really the technical side of sustainability; it is easier to put into place with some technological fixes - a new HVAC system, a carbon-footprint analysis, a lighting retrofit.
But the biggest reason that eco-efficiency is not enough - and possibly triple-bottom line thinking is not enough, is that it only one part of the business process. It looks at reducing costs and correcting mistakes as opposed to creating a vision of what could be. And, it only includes “people” as a by-product - there may be benefits to people, but it does not consciously include people as part of the solution, as opposed to simply a means to the solution.
Sustainable Development, on the other hand, is closer to the mark. It talks about environmental “goals”, sustainability becoming a part of the “culture”, and “designing” with natural resources in mind - all signposts for “things to do” along the way to making your organization sustainable.
One of the most inspiring ideas I have ever heard was the vision detailed in the first couple of pages in Natural Capital - of a factory spewing out water that was cleaner on its way out than on its way in.
It's Not Easy Being Green!
英國BBC第二台去年推出一個TV series “It’s Not Easy Being Green”, 是一個寓涵教育意味的１３集影集
內容成書It's Not Easy Being Green: One Family's Journey Towards Eco-Friendly Living 並且以網站型式持續發揮影響力之中!
The 2006 series of It's Not Easy Being Green, allowed James to take a more hands-on approach to environmental development. He's also been involved in WasteBusters, an education programme that encourages children to think more about the environmental issues surrounding waste.
With his father, James has also co-presented The Reinventors, a programme that recreated inventions such as the fire pump and Stephenson's Rocket.
With his father, James has also co-presented The Reinventors, a programme that recreated inventions such as the fire pump and Stephenson's Rocket.
2008年6月22日 星期日
美國有機產業英雄榜二十五人
via : Naturalfoodsmerchandiser. 10/01/2004.
該網站資料有問題, 怎麼找就只有24位！
不信您閱讀原文吧！
名單上只認識十位,
您認識多少位？？？
By: Vicky Uhland
25 People Who Influenced the Organics Industry
At its most elemental level, the word ?organic? means ?alive.? The following people, through their vision, sweat, passion and persistence, brought life to the organics industry, propelling it into the $10.8 billion business it is today. Whether through farming, legislation, innovation or education, these are individuals who have made it possible for today?s generations to live a truly organic lifestyle. They have dedicated their lives to improving ours, and they are alive with the spirit of organics.
1. Roger Blobaum
2.Bena Burda
3.Amigo Cantisano and Kalita Todd
4. Lynn Coody and Yvonne Frost
5.Michael Crooke
6.Katherine DiMatteo
7.Rep. Sam Farr
8.Jonathan and Katrina Frey
9.Drew and Myra Goodman
10.Lewis Grant
11.Gary Hirshberg
12.Barclay Hope
13.Eckhart Kiesel
14.Sen. Patrick Leahy
15.Eldon, Wendell, Harlan and Homer Lundberg
16.Marty Mesh
17.Nell Newman
18.Steve Pavich
19.Anthony Rodale
20.Craig Sams
21.Bob Scaman
22.George Siemon
23.Michael Sligh
24.Zea Sonnabend
25.？？？？？？？
nvohk品牌第三次報導
繼3月3日第二次報導nvohk之後（招募兩個月得1250名會員）, 再過三個月的今天, 會員募集達到3100人, 離5000人目標不遠, 再三個月應該可以完成, 恐怕是綠色品牌創立策略典範!
Member Activation Has Begun!!With over 3,100 future members from over 20 countries ready to activate their memberships, we are ready to take the world by storm!!! Please join us by activating your 1-year membership today for $50 (USD) at http://cmpgnr.com/r.html?c=1256369&r=1255285&t=1326879362&l=1&d=89765707&u=http%3a%2f%2fwww%2envohk%2ecom&g=0&f=-1. Just start by clicking here and entering your email adress [Note: you do not have a username and password until you activate your membership].Remember, there is no nvohk without you, so please join us in launching the first community-managed eco-clothing brand!As a member you get to…* actively create and manage nvohk from the ground up * vote on major business decisions (e.g., logo design, product designs, advertising, etc.) * submit your own logo and product designs and win cash! * provide ongoing feedback via general and department message boards* earn reward points (based on 35% of net profits) to buy nvohk products* an exclusive nvohk co-founder t-shirt* member sticker* 25% off on all nvohk products Don’t forget to post a comment in the forums…This is going to be fun!
Submit Your Own Logo and WIN $500!!Since we don’t have an official logo, we figured this should be the first course of business. If your logo is selected by the member base as the final nvohk logo, you will win $500 (USD)!! All logo submissions will be collected, stored and then presented to the member base the week of August 4, 2008.Please note: You have to activate your membership and login to submit a logo design. To activate your membership, click here and enter your email address.
Being green or Looking green?
As consumers continue to jump on the environmental bandwagon, so too is big business. With that comes an increase in questionable green marketing claims - a practice the competition watchdog is currently investigating.
Experts say that more work needs to be done, and there are growing calls for a uniform set of green marketing standards.
Beer advertising in Australia has come a long way. Big blokes with big moustaches are out and now a 100 per cent carbon offset beer is in.
Cascade, which is owned by Foster’s, unveiled its green brand in March, hoping to tap into the growing consumer movement for environmentally-friendly products.
Experts say that more work needs to be done, and there are growing calls for a uniform set of green marketing standards.
Beer advertising in Australia has come a long way. Big blokes with big moustaches are out and now a 100 per cent carbon offset beer is in.
Cascade, which is owned by Foster’s, unveiled its green brand in March, hoping to tap into the growing consumer movement for environmentally-friendly products.
Cascade Launches 100% Carbon Offset Beer
Hobart, 04 March 2008
Cascade today announced the release of Cascade Green - a low carbohydrate, preservative free, 100% carbon offset beer.
Cascade Green, a full flavoured Lager, has been brewed entirely at the Cascade Brewery from locally produced ingredients. Packaging has been designed to minimise Greenhouse gas emissions, including a light weight glass bottle featuring a high recycled content. The 100% recycled carton has been printed with two-colour biodegradable vegetable inks.
"Environmental sustainability has long been important to Cascade Brewery. We've made improvements to our operations over the last ten years and we're committed to doing more. We're really excited to be launching Cascade Green and in doing so, provide Australian drinkers with a greener beer choice that tastes great," said Cascade Marketing Manager, Ben Summons.
Hobart, 04 March 2008
Cascade today announced the release of Cascade Green - a low carbohydrate, preservative free, 100% carbon offset beer.
Cascade Green, a full flavoured Lager, has been brewed entirely at the Cascade Brewery from locally produced ingredients. Packaging has been designed to minimise Greenhouse gas emissions, including a light weight glass bottle featuring a high recycled content. The 100% recycled carton has been printed with two-colour biodegradable vegetable inks.
"Environmental sustainability has long been important to Cascade Brewery. We've made improvements to our operations over the last ten years and we're committed to doing more. We're really excited to be launching Cascade Green and in doing so, provide Australian drinkers with a greener beer choice that tastes great," said Cascade Marketing Manager, Ben Summons.
當環保減碳風潮從新鮮有趣, 逐漸變成無法忽視的議題, 看來不再只是環保人士的良心義舉,
上從政治人物, 商業鉅子, 時尚名星, 一一靠攏!
行銷工作者非得學習如何面對環保減碳議題不可!
有企劃部的公司企業, 一定面臨老板長官的詢問.
公關廣告公司一定面臨客戶諮詢,
現在舉辦〔環保減碳行銷溝通技巧講座〕報名人數不可能太少!
講座主題 ： [Being green/Looking green!???]
澳洲歷史最攸悠久的啤酒品牌Foster Group 的Cascade啤酒:
任何產品都將與環保綠色有或深或淺的關聯,
環保綠色革命會像數位革命一樣難以迴避,
只是更溫柔!!!
速度和緩,
但因為呼應人心工業革命三百年來潛在積蘊的鬱悶,
2008只是綠色行銷正式跳上台面的第一年,
未來十年,
年年成長!
已經存在的品牌有三大思考方向:
（１）現有產品如何修正?
（２）現有產品如何快速修正品牌溝通策略?
（３）未來新產品新品牌如何因應這無法不注重的趨勢?
新品牌有機會成為〔原生型綠色品牌〕! 台灣目前太少這樣品牌, 國外太多,要說100個都太簡單. 本部落格〔綠色品牌觀察〕專欄所介紹的例子, 都可以寫一本書介紹!
不只事看起來像是綠色品牌,
從頭到腳澈底綠色理念！
日本趨勢大師大前研一預言，未來社會上只有兩種階層：上層階級占極少數，他們越來越有錢越奢華；大多數中產階級則向下流動至中低階層，這些人需要的是價廉物美的明星商品
大前研一以20年的時間觀察，提出上述M型社會的新社會秩序在這類型社會中，隨著消費力量走向兩端，價格不再是暢銷唯一保證
相同類型商品，為何某些品牌在市場暢銷，其他品牌則飄浮不定？追根究底，就是決勝于商品力
21世紀以降，我們認為產品創新最重要的5個趨勢是：尋求美感經驗的商品設計，高附加價值的奢華體驗，開拓全新市場的藍海策略，拼貼重組既有產品功能的跨界融合，以及與地球和解共生的綠色概念 .
大前研一以20年的時間觀察，提出上述M型社會的新社會秩序在這類型社會中，隨著消費力量走向兩端，價格不再是暢銷唯一保證
相同類型商品，為何某些品牌在市場暢銷，其他品牌則飄浮不定？追根究底，就是決勝于商品力
21世紀以降，我們認為產品創新最重要的5個趨勢是：尋求美感經驗的商品設計，高附加價值的奢華體驗，開拓全新市場的藍海策略，拼貼重組既有產品功能的跨界融合，以及與地球和解共生的綠色概念 .
2008年6月21日 星期六
Is "Green" the New Organic?
這是去年Fast Company一篇精要部落格文章的摘要:
Is "Green" the New Organic?
Vanity Fair is doing it. The Week is doing it. Even Wal-Mart is doing it. Everyone is going green. So, here's a riddle for you: When is green no longer green? Answer: When it's a green marketing machine.
Just like organic, someone obviously got the memo that green is the trend du jour. And many companies jumped on the bandwagon because green wasn't just good business practice, but it made dollars and cents.
But now that the buzz about green has reached a critical mass, the consumer no longer knows who's green or what green even means? And that's exactly the point I'm afraid. If no one knows what green is, then anyone and everyone can say they're green and no one can tell the difference. And it's oh-so-PC right now to say we're green because who doesn't want to breathe clean air and drink clean water and save the planet for their children. Even the most anti-green of businesses and politicians know that green is good for them.
It's just like when organic was first introduced. At first it was a specialized product with standards as to what it meant to be organic. Consumers didn't mind paying extra to buy a product they thought was better for them. But now it seems like every product in the store is touted as organic, which is a real buzz kill to a company's niche appeal.
via : Fast Company. April 19. 2007.
Is "Green" the New Organic?
Vanity Fair is doing it. The Week is doing it. Even Wal-Mart is doing it. Everyone is going green. So, here's a riddle for you: When is green no longer green? Answer: When it's a green marketing machine.
Just like organic, someone obviously got the memo that green is the trend du jour. And many companies jumped on the bandwagon because green wasn't just good business practice, but it made dollars and cents.
But now that the buzz about green has reached a critical mass, the consumer no longer knows who's green or what green even means? And that's exactly the point I'm afraid. If no one knows what green is, then anyone and everyone can say they're green and no one can tell the difference. And it's oh-so-PC right now to say we're green because who doesn't want to breathe clean air and drink clean water and save the planet for their children. Even the most anti-green of businesses and politicians know that green is good for them.
It's just like when organic was first introduced. At first it was a specialized product with standards as to what it meant to be organic. Consumers didn't mind paying extra to buy a product they thought was better for them. But now it seems like every product in the store is touted as organic, which is a real buzz kill to a company's niche appeal.
via : Fast Company. April 19. 2007.
竹纖維 織出健康環保商機
經濟日報╱尚曼華】
2008.06.22 05:23 am
隨全球暖化、環保意識抬頭以及石油價格持續上漲等因素，全球紡織業者開始投入天然纖維之研發，如牛奶蛋白、大豆、玉米、松樹、各種樹木纖維素及甲殼素纖維等，目前紡織品應用天然纖維之前五大為棉、麻、毛、絲及竹纖維。
就前五大天然纖維的特性來看，竹纖維為唯一符合「綠色環保纖維」的特性，因竹子在生長過程中，本身能產生負離子和防蟲抗菌作用，所以在生長過程中極少受到農藥和有害物質的汙染，且在生產製造過程中可採用物理方式，不含任何化學添加劑，所以竹纖維係具有無毒、無害及無汙染等特點。再者，竹纖維是可在泥土中完全被分解，所以對環境也不會造成任何汙染，所以竹纖維為紡織天然纖維中對環境及人類之最友善的綠色環保纖維。
除此之外，竹纖維本身具有多型網狀結構，與棉及木纖維的單環狀結構有所區別，所以它在橫截面上布滿橢圓型空隙而形成高度中空，因此能夠吸收和蒸發水份的特性，故被稱「會呼吸纖維」。除具有以上特殊結構外，竹纖維亦還具有天然抗菌、抑菌、防臭和抗紫外線等功能，同時又具有良好透氣性、吸水性、耐磨性強、染色性好、及美觀等特性，因此亦被稱為「21世紀之多功能綠色環保纖維」。
綜觀以上竹纖維特性，其應用於紡織領域非常廣泛，如下：1. 家飾用紡織品：包括毛巾、床單、被單、地毯及窗簾等。2. 衣著用紡織品：包括嬰幼服、童裝服市場、男裝、女裝、內衣等。3. 醫療用紡織品：包括手術服、口罩、紗布、繃帶等。
就市場來看，竹纖維紡織品在歐美發達國家已漸漸融入人們日常生活，如2006年在法國巴黎舉辦世界最大服裝布料展覽會（Premi?re Vision）中，就可發現已有紡織品採用100%竹纖維或者與其他紡織纖維混紡的布料。另近幾年來，竹纖維在法國紡織產業亦逐漸成為潮流，所以從T恤、短襪及毛巾等日常品紡織品均採用竹纖維，如家樂福開始販售Tex品牌命名的竹纖維枕頭、浴巾和浴衣；以及品牌服裝Camif推出竹纖維T恤和套頭衫等，且連美國知名品牌Timberland亦在該國推銷竹纖維襪子。
另就成衣來看，一件加入竹纖維材料的休閒西裝，在日本市場售價達到5.9萬日圓，一件夾克衫為6.9萬日圓、在香港一件竹纖維夾克的售價則為港幣4,000元及在中國大陸一件高爾夫T恤之售價則為人民幣800元左右等，另現亦有許多知名服飾及運動休閒品牌商開始應用竹纖維於公司產品，如Versace、H&M、THE NORTHFACE、Fila及Nike等。
2006年竹纖維紡織品全球銷售額達5,000萬美元，其美國市場佔20%，而竹纖維產品的售價比棉、麻等產品高一至二倍，但在注重生態環保的歐美國家仍受到消費者歡迎，其具有其他纖維不可替代之健康及親膚特性，並集健康、時尚、創新和環保於一身之「綠色環保纖維」，因此預測竹纖維未來將可為紡織產業開啟新的商機並成為環保健康紡織品之代名詞。
（作者是工研院IEK／ITIS計畫產業分析師）
2008.06.22 05:23 am
隨全球暖化、環保意識抬頭以及石油價格持續上漲等因素，全球紡織業者開始投入天然纖維之研發，如牛奶蛋白、大豆、玉米、松樹、各種樹木纖維素及甲殼素纖維等，目前紡織品應用天然纖維之前五大為棉、麻、毛、絲及竹纖維。
就前五大天然纖維的特性來看，竹纖維為唯一符合「綠色環保纖維」的特性，因竹子在生長過程中，本身能產生負離子和防蟲抗菌作用，所以在生長過程中極少受到農藥和有害物質的汙染，且在生產製造過程中可採用物理方式，不含任何化學添加劑，所以竹纖維係具有無毒、無害及無汙染等特點。再者，竹纖維是可在泥土中完全被分解，所以對環境也不會造成任何汙染，所以竹纖維為紡織天然纖維中對環境及人類之最友善的綠色環保纖維。
除此之外，竹纖維本身具有多型網狀結構，與棉及木纖維的單環狀結構有所區別，所以它在橫截面上布滿橢圓型空隙而形成高度中空，因此能夠吸收和蒸發水份的特性，故被稱「會呼吸纖維」。除具有以上特殊結構外，竹纖維亦還具有天然抗菌、抑菌、防臭和抗紫外線等功能，同時又具有良好透氣性、吸水性、耐磨性強、染色性好、及美觀等特性，因此亦被稱為「21世紀之多功能綠色環保纖維」。
綜觀以上竹纖維特性，其應用於紡織領域非常廣泛，如下：1. 家飾用紡織品：包括毛巾、床單、被單、地毯及窗簾等。2. 衣著用紡織品：包括嬰幼服、童裝服市場、男裝、女裝、內衣等。3. 醫療用紡織品：包括手術服、口罩、紗布、繃帶等。
就市場來看，竹纖維紡織品在歐美發達國家已漸漸融入人們日常生活，如2006年在法國巴黎舉辦世界最大服裝布料展覽會（Premi?re Vision）中，就可發現已有紡織品採用100%竹纖維或者與其他紡織纖維混紡的布料。另近幾年來，竹纖維在法國紡織產業亦逐漸成為潮流，所以從T恤、短襪及毛巾等日常品紡織品均採用竹纖維，如家樂福開始販售Tex品牌命名的竹纖維枕頭、浴巾和浴衣；以及品牌服裝Camif推出竹纖維T恤和套頭衫等，且連美國知名品牌Timberland亦在該國推銷竹纖維襪子。
另就成衣來看，一件加入竹纖維材料的休閒西裝，在日本市場售價達到5.9萬日圓，一件夾克衫為6.9萬日圓、在香港一件竹纖維夾克的售價則為港幣4,000元及在中國大陸一件高爾夫T恤之售價則為人民幣800元左右等，另現亦有許多知名服飾及運動休閒品牌商開始應用竹纖維於公司產品，如Versace、H&M、THE NORTHFACE、Fila及Nike等。
2006年竹纖維紡織品全球銷售額達5,000萬美元，其美國市場佔20%，而竹纖維產品的售價比棉、麻等產品高一至二倍，但在注重生態環保的歐美國家仍受到消費者歡迎，其具有其他纖維不可替代之健康及親膚特性，並集健康、時尚、創新和環保於一身之「綠色環保纖維」，因此預測竹纖維未來將可為紡織產業開啟新的商機並成為環保健康紡織品之代名詞。
（作者是工研院IEK／ITIS計畫產業分析師）
買一瓶飲料種一棵樹----Innocent Drinks
響應環保, [植樹減碳]是目前十分流行的行銷活動!
相同主題之下, 行銷績效取決於行銷方案細部設計和溝通傳達的功力, 近年歐洲竄紅的英國飲料品牌Innocent Drinks, 在這方面做得非常棒.
For every tree you register with a unique code (which can be found on the back of our special cartons) we will donate money on your behalf to grow trees in rural India (you can see exactly where here). We'll also create a tree for you in our virtual forest. If you've come back to check up on your thank you offers then just click here.
Our target is to grow as many trees as we can, so get growing.
register your tree
unique code*:
your name*:
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If you're feeling generous you can give your tree to a friend. Just fill this in and send them a nice message.
I'd like to give this tree as a gift to a friend
your friends name:
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your message: (maximum 40 characters) other people can read your message so please keep it clean (yes that includes you, mum).
stuck for a message? Check out my green fingersLook at me growing a treeTreemendousI'm growing a tree, just for you.You can't climb a bunch of flowersYou and me sitting in a tree...I'm growing a tree in your nameDon't say I never give you anythingTo you from me, a lovely treeJust the tree of us
I'd like to join the innocent family to receive your news including updates on my trees progress
* we need you to complete these sections
By the way, we will never, ever pass your details on to anyone else, but you knew that anyway, didn't you. Your information will only ever be used to send you what you ask us to send you.
For every tree you register with a unique code (which can be found on the back of our special cartons) we will donate money on your behalf to grow trees in rural India (you can see exactly where here). We'll also create a tree for you in our virtual forest. If you've come back to check up on your thank you offers then just click here.
Our target is to grow as many trees as we can, so get growing.
register your tree
unique code*:
your name*:
your email address*:
If you're feeling generous you can give your tree to a friend. Just fill this in and send them a nice message.
I'd like to give this tree as a gift to a friend
your friends name:
your friend's email address:
your message: (maximum 40 characters) other people can read your message so please keep it clean (yes that includes you, mum).
stuck for a message? Check out my green fingersLook at me growing a treeTreemendousI'm growing a tree, just for you.You can't climb a bunch of flowersYou and me sitting in a tree...I'm growing a tree in your nameDon't say I never give you anythingTo you from me, a lovely treeJust the tree of us
I'd like to join the innocent family to receive your news including updates on my trees progress
* we need you to complete these sections
By the way, we will never, ever pass your details on to anyone else, but you knew that anyway, didn't you. Your information will only ever be used to send you what you ask us to send you.
環保減碳 中信金這麼做！
6月21日就是農曆的「夏至」，代表炎熱的夏天已經來了。為了呼應省電減碳，中華民國荒野保護協會從四年前就開始舉辦「夏至關燈」的活動，希望藉此除了達到環保效果，也號召大家一同來愛地球、省荷包。
今(97)年的「夏至關燈」活動，中國信託也率先響應，全國144家分行及總行，21日晚上八點至九點將全面關燈一小時，預計關閉11,614盞燈，可以減少546.11公斤的二氧化碳排放量，徹底達到節能減碳的實質目的。
中國信託表示，為落實企業節能減碳的理念，四年前就開始推廣無紙化的電子帳單，預估一年節省17噸紙張，等於少砍了350顆樹。
此外，去年起中國信託也全面推動環保計劃，區分電梯、照明、空調、公共設備、設備採購、分行招牌等項目，將年度電費短少300萬度以上，讓二氧化碳排放量也減少逾200萬公斤。
其實不只中國信託響應環保議題，台新金控更是推動多項節能方案，除了鼓勵騎腳踏車運動外，行內還推出「Green Life信用卡」，邀請大家刷卡消費也能愛地球。
台新金控指出，根據聯合國報告，台灣屬於氣候變遷的高危險群，百年以來平均溫度增加了1.3℃，是全球平均值的2倍，可見暖化問題十分嚴重，不得不嚴肅面對。
去年開始，台新金控就首度實施的「涼夏輕裝Cool Biz」，全體員工卸下傳統的西裝、領帶，並調升辦公室溫度，以節省冷氣耗能。
台新金控舉例，像總部大樓在推動各項省電節能活動後，電力使用較前一年度同期降低約12%，成效十分明顯，大大降低營運成本的同時，更為環保節能盡一份心力。
不只金融業，高捷自6月開始同樣推行省電節能方案，針對捷運收班後的車站照明、電聯車空調及各項行政措施，都將朝減碳目標著手，預計一年下來可少約780萬度電，減少1,300多萬元支出。
如何節能減碳已成為重要議題，除了企業紛紛參與外，每個人也都應身體力行，隨手關燈、多搭乘大眾交通工具都有助抗暖化，大家也一同在八點到九點關燈愛地球吧！
今(97)年的「夏至關燈」活動，中國信託也率先響應，全國144家分行及總行，21日晚上八點至九點將全面關燈一小時，預計關閉11,614盞燈，可以減少546.11公斤的二氧化碳排放量，徹底達到節能減碳的實質目的。
中國信託表示，為落實企業節能減碳的理念，四年前就開始推廣無紙化的電子帳單，預估一年節省17噸紙張，等於少砍了350顆樹。
此外，去年起中國信託也全面推動環保計劃，區分電梯、照明、空調、公共設備、設備採購、分行招牌等項目，將年度電費短少300萬度以上，讓二氧化碳排放量也減少逾200萬公斤。
其實不只中國信託響應環保議題，台新金控更是推動多項節能方案，除了鼓勵騎腳踏車運動外，行內還推出「Green Life信用卡」，邀請大家刷卡消費也能愛地球。
台新金控指出，根據聯合國報告，台灣屬於氣候變遷的高危險群，百年以來平均溫度增加了1.3℃，是全球平均值的2倍，可見暖化問題十分嚴重，不得不嚴肅面對。
去年開始，台新金控就首度實施的「涼夏輕裝Cool Biz」，全體員工卸下傳統的西裝、領帶，並調升辦公室溫度，以節省冷氣耗能。
台新金控舉例，像總部大樓在推動各項省電節能活動後，電力使用較前一年度同期降低約12%，成效十分明顯，大大降低營運成本的同時，更為環保節能盡一份心力。
不只金融業，高捷自6月開始同樣推行省電節能方案，針對捷運收班後的車站照明、電聯車空調及各項行政措施，都將朝減碳目標著手，預計一年下來可少約780萬度電，減少1,300多萬元支出。
如何節能減碳已成為重要議題，除了企業紛紛參與外，每個人也都應身體力行，隨手關燈、多搭乘大眾交通工具都有助抗暖化，大家也一同在八點到九點關燈愛地球吧！
綠色閱讀（２２）：Bottlemania: How Water Went on Sale and Why We Bought It
Hardcover: 256 pages
Publisher: Bloomsbury USA (May 13, 2008)
Language: English
ISBN-10: 1596913711
ISBN-13: 978-1596913714
Product Dimensions: 5 x 5 x 0.8 inches
Shipping Weight: 1.6 ounces (View shipping rates and policies)
Publisher: Bloomsbury USA (May 13, 2008)
Language: English
ISBN-10: 1596913711
ISBN-13: 978-1596913714
Product Dimensions: 5 x 5 x 0.8 inches
Shipping Weight: 1.6 ounces (View shipping rates and policies)
via : salon. June 07. 2008.
Waterlogged
"Bottlemania" author Elizabeth Royte explains how one of life's necessities became an extravagance, denounced by environmentalists and nuns alike.
By Katharine Mieszkowski
"Bottlemania" author Elizabeth Royte explains how one of life's necessities became an extravagance, denounced by environmentalists and nuns alike.
By Katharine Mieszkowski
June 7, 2008
To listen to a podcast of the interview, click here.
To subscribe: Click here to add Conversations to iTunes or cut and paste the URL into your podcasting software: Sparkling or still? Spring or tap? Imported or domestic? Flavored or plain? There's nothing simple about a drink of water, now that the bottled stuff outsells both milk and beer in the United States. In just a couple of decades, we've become a nation awash in bottled water -- with tens of billions of plastic empties to prove it -- transforming the drinking fountain on a city street into a dated curiosity akin to the public telephone booth.
To listen to a podcast of the interview, click here.
To subscribe: Click here to add Conversations to iTunes or cut and paste the URL into your podcasting software: Sparkling or still? Spring or tap? Imported or domestic? Flavored or plain? There's nothing simple about a drink of water, now that the bottled stuff outsells both milk and beer in the United States. In just a couple of decades, we've become a nation awash in bottled water -- with tens of billions of plastic empties to prove it -- transforming the drinking fountain on a city street into a dated curiosity akin to the public telephone booth.
How one of life's basic necessities became a heavily marketed beverage in a plastic bottle is the subject of Elizabeth Royte's new book "Bottlemania: How Water Went on Sale and Why We Bought It." Royte, an environmental journalist based in Brooklyn, N.Y., shares the many, sometimes bizarre, unintended consequences of cracking open that plastic seal.
Twenty years ago, "bottled" largely meant luxury imported from a remote spring (think Perrier); it was a sign of sophistication. Now, Coke and Pepsi sell the two most popular bottled waters in the country, Dasani and Aquafina, by simply filtering and bottling tap water. Between 1997 and 2006, sales in the United States of this newfangled beverage -- water! -- leapt 170 percent. Not that the upscale stuff has simply evaporated either; today, bottled water is the No. 1 item by units sold at Whole Foods. The average American now drinks almost 28 gallons of bottled water per year, while as recently as 1987 we drank fewer than six.
Yet the staggering popularity of bottled water has inspired a backlash. Royte traces the raucous fight over water rights in one community, Fryeburg, Maine, where spring water is tapped and transformed into Nestle's Poland Spring, whose green label is familiar to many a parched Northeasterner. While wading into the environmental problems with bottled water, Royte also learns that old-fashioned tap water isn't just suffering from a bottled water industry smear campaign -- antibiotics with your water, anyone?
Twenty years ago, "bottled" largely meant luxury imported from a remote spring (think Perrier); it was a sign of sophistication. Now, Coke and Pepsi sell the two most popular bottled waters in the country, Dasani and Aquafina, by simply filtering and bottling tap water. Between 1997 and 2006, sales in the United States of this newfangled beverage -- water! -- leapt 170 percent. Not that the upscale stuff has simply evaporated either; today, bottled water is the No. 1 item by units sold at Whole Foods. The average American now drinks almost 28 gallons of bottled water per year, while as recently as 1987 we drank fewer than six.
Yet the staggering popularity of bottled water has inspired a backlash. Royte traces the raucous fight over water rights in one community, Fryeburg, Maine, where spring water is tapped and transformed into Nestle's Poland Spring, whose green label is familiar to many a parched Northeasterner. While wading into the environmental problems with bottled water, Royte also learns that old-fashioned tap water isn't just suffering from a bottled water industry smear campaign -- antibiotics with your water, anyone?
英國再生能源政策藍圖公佈
via : 衛報.June 21. 2008.
這份報導共有四篇文章
歐盟訂下2020年前再生能源必須佔總能源使用的15％, 英國政府規劃三大再生能源藍圖:
Wind revolution
As expected, wind power is the key to this "green industrial revolution". The government accepts that to reach the 15% renewable energy target, nearly 35% of all UK electricity will have to be from renewable sources by 2020 - up from less than 5% today.
As expected, wind power is the key to this "green industrial revolution". The government accepts that to reach the 15% renewable energy target, nearly 35% of all UK electricity will have to be from renewable sources by 2020 - up from less than 5% today.
Bio-energy
The second big growth area envisaged in the document is "bio energy": electricity generated from the burning of straw, wood, waste, and energy crops.
The second big growth area envisaged in the document is "bio energy": electricity generated from the burning of straw, wood, waste, and energy crops.
Make your own power
The third strand of the plan involves so-called microgeneration from homes, particularly from solar energy.
The third strand of the plan involves so-called microgeneration from homes, particularly from solar energy.
國內的新聞報導是這樣：
東元挺進亞洲風力發電市場
Taiwan News / 2008/06/12
這一段到時候是使用文字編輯器編器。此段只是定義字級大小、顏色、以及圖片外框。
＊文／柯美月
與美國ＡＭＳＣ合作 引進風電系統技術 油價不斷走高威脅全球人類生活，替代能源發展成為全球產業發展趨勢，風力發電更是目前台灣發展最快的新興產業之一。
位居全球工業馬達第三大的東元電機，六月六日宣布與美國超導公司AMSC正式簽約，宣布將與AMSC攜手全力挺進亞洲地區風力發電市場，在台灣、中國（山東除外）以及東南亞製造及銷售共同發展的FC2000型二百萬瓦特全功率式風力發電機組。東元因此將成為台灣首家擁有風機系統製造技術實力廠商，並將於明年正式競標台電第四期風力發電案。
Taiwan News / 2008/06/12
這一段到時候是使用文字編輯器編器。此段只是定義字級大小、顏色、以及圖片外框。
＊文／柯美月
與美國ＡＭＳＣ合作 引進風電系統技術 油價不斷走高威脅全球人類生活，替代能源發展成為全球產業發展趨勢，風力發電更是目前台灣發展最快的新興產業之一。
位居全球工業馬達第三大的東元電機，六月六日宣布與美國超導公司AMSC正式簽約，宣布將與AMSC攜手全力挺進亞洲地區風力發電市場，在台灣、中國（山東除外）以及東南亞製造及銷售共同發展的FC2000型二百萬瓦特全功率式風力發電機組。東元因此將成為台灣首家擁有風機系統製造技術實力廠商，並將於明年正式競標台電第四期風力發電案。
風力發電標案 黃茂雄上火線力挺劉兆凱
( 2008/06/21 03:39 中時電子報 )
東元電機與台朔重工、中鋼機械及先進複材科技合組台灣風電系統研發聯盟，剛向經濟部技術處遞件申請風力指體開發推動計畫科專經費補助，卻意外成為在野黨立委的箭靶子，讓東元集團會長黃茂雄昨日親上火線力挺東元電機公司董事長劉兆凱，聲稱不會也不考慮撤換。
民進黨立委潘孟安昨日在立院質詢時爆料，經濟部補助案在6月5日對外公告，但東元電機隔日即送案，由於東元董事長劉兆凱就是劉揆的弟弟，他質疑劉兆玄未利益迴避，才能在極短時間內送案。劉兆玄則表示，相信自己家人清白，但亦將依法嚴查。
國家政策規劃與執行品質, 當然關係於一個國家的進步與否!
東元黃先生對國家能源政策涉入之深, 大概與他同年同月同日生的吳伯雄先生才清楚吧!
2008年6月20日 星期五
工研院合作創立的Recycle-Sources全球綠色商機網
工研院合作創立的Recycle-Sources全球綠色商機網，提供環保,環保法規,環保意識,環保政策,環保廠商,全省環保業者,提供網路e化,為你增加商機,環保商機，一覽無遺。
via : http://www.recyclesources.com.tw/
這網站典型的消化公家預算!太爛！
聊備一格, 可有可無!
綠色商機 吹遍全台
創意點金》綠色商機 吹遍全台
【經濟日報╱李至和】
2008.06.21 03:03 am
環保、節能、減碳是目前最熱門的話題，許多企業都搭上順風車，大作文章。如量販店、家具業、修繕業、電子業等，都紛紛推出環保議題，甚至取得綠色商店標章或綠色商品認證，顯示綠色商機正大行其道。
綠色商機從國外吹到台灣，甚至連股票基金市場都可嗅出綠色商機。各國環保法規愈來愈嚴格，使得廠商必須加速改善其生產環境，以達到節能、減碳的標準，這個現象又以歐洲國家最明顯。
我國政府也不落人後，環保署連續兩年舉辦綠色行銷獎，針對企業在綠色政策、綠色措施及綠色成果等三部分評比，獲獎企業可取得環保署核發的綠色商店標章。
在政策方面，評估綠色行銷的方案或計畫、主管及員工對於綠色消費與綠色採購的認知與訓練；措施部分則針對綠色商品採購、行銷、販售方式等進行評分；成果則包括環保標章與其他環境保護產品銷售種類、銷售總金額、綠色採購金額及占該店年度預算比例等。
包括B&Q特力屋、台糖量販店、愛買量販店等，均得到綠色商店認證。以B&Q特力屋為例，今年提出「低能源、低汙染、低耗材」的三低概念，透過主題行銷活動，讓消費者更重視綠色消費。
除了綠色行銷策略，B&Q特力屋與愛買各店均符合環保署綠色商店設置規範，導入超過上百種的綠色商品，創造產品差異化，也增加通路競爭力。愛買目前的綠能商品就已超過500種，商品數增加近四倍，業績更成長三倍以上。
不只如此，國內系統家具龍頭歐德家具也推出「愛用綠建材，愛家愛地球」的活動，呼籲消費者在裝潢新房時，多選用有環保綠建材標章的建材，降低建材中的甲醛對健康造成傷害。
【2008/06/21 經濟日報】@ http://udn.com/
【經濟日報╱李至和】
2008.06.21 03:03 am
環保、節能、減碳是目前最熱門的話題，許多企業都搭上順風車，大作文章。如量販店、家具業、修繕業、電子業等，都紛紛推出環保議題，甚至取得綠色商店標章或綠色商品認證，顯示綠色商機正大行其道。
綠色商機從國外吹到台灣，甚至連股票基金市場都可嗅出綠色商機。各國環保法規愈來愈嚴格，使得廠商必須加速改善其生產環境，以達到節能、減碳的標準，這個現象又以歐洲國家最明顯。
我國政府也不落人後，環保署連續兩年舉辦綠色行銷獎，針對企業在綠色政策、綠色措施及綠色成果等三部分評比，獲獎企業可取得環保署核發的綠色商店標章。
在政策方面，評估綠色行銷的方案或計畫、主管及員工對於綠色消費與綠色採購的認知與訓練；措施部分則針對綠色商品採購、行銷、販售方式等進行評分；成果則包括環保標章與其他環境保護產品銷售種類、銷售總金額、綠色採購金額及占該店年度預算比例等。
包括B&Q特力屋、台糖量販店、愛買量販店等，均得到綠色商店認證。以B&Q特力屋為例，今年提出「低能源、低汙染、低耗材」的三低概念，透過主題行銷活動，讓消費者更重視綠色消費。
除了綠色行銷策略，B&Q特力屋與愛買各店均符合環保署綠色商店設置規範，導入超過上百種的綠色商品，創造產品差異化，也增加通路競爭力。愛買目前的綠能商品就已超過500種，商品數增加近四倍，業績更成長三倍以上。
不只如此，國內系統家具龍頭歐德家具也推出「愛用綠建材，愛家愛地球」的活動，呼籲消費者在裝潢新房時，多選用有環保綠建材標章的建材，降低建材中的甲醛對健康造成傷害。
【2008/06/21 經濟日報】@ http://udn.com/
綠色閱讀（21）：Power of Unreasonable People: How Social Entrepreneurs Create Markets that Change the World
via :哈佛商業評論網站
Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work. Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems.
Hardcover: 256 pages
Publisher: Harvard Business School Press (February 4, 2008)
Language: English
ISBN-10: 1422104060
ISBN-13: 978-1422104064
Product Dimensions: 9.4 x 6.4 x 1 inches
Publisher: Harvard Business School Press (February 4, 2008)
Language: English
ISBN-10: 1422104060
ISBN-13: 978-1422104064
Product Dimensions: 9.4 x 6.4 x 1 inches
作者John Elkington在此議題著作等身：
我因為閱讀The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line而認識作者, 而作者1988代表作The Green Consumer Guide 再版修訂多少版?!
沒有中譯本, 也沒有本土〔綠色消費指南〕的著作出版, 只有環保署聊備一格的：
綠色消費指南
為鼓勵綠色消費，同時讓消費者認識環保標章產品，讓消費者在採購時有所依循，環保署編輯了這本「綠色消費指南」供各界參考，讓機關、學校、社區、家庭或是個人，都能夠藉由這本指南優先採購環保標章產品，為地球環境共近一份心力。 環安衛中心備有書面資料供借閱，相關資料亦可至 http://greenmark.epa.gov.tw/main4.asp 查詢或至財團法人環境與發展基金會下載最新綠色消費指南（http://www.edf.org.tw/ ）
The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World 這本書應該會有中譯本吧！
華紙廣東造林 碳權上看20億元
【經濟日報╱記者謝柏宏／台北報導】
2007.12.23 04:25 am
中華紙漿積極在大陸廣東省造林，明年第一季透過子公司鼎豐紙業，將增加造林面積4萬畝，預估到後年，累計造林面積將逾60萬畝，除了可掌握紙漿原料之外，造林所累積的碳權交易商品，依國際行情估計，可讓華紙及永豐餘掌握的碳權市場價值達15億至20億元。
華紙副總經理林谷豐表示，全球掀起二氧化碳減量及碳權交易風潮，雖然台灣及大陸兩地尚未建立碳權交易機制，但東南亞及大陸多家林木公司身價都已水漲船高，部分林木公司甚至成功赴香港掛牌上市。
林谷豐指出，鼎豐尚未針對碳權交易進行規劃，但為了未雨綢繆，已將造林業務切割給新成立的肇慶公司，2000年起迄今，直接掌握的造林面積已達36.3萬畝，明年第一季再造林4萬畝後，總面積增加到40萬畝；透過契種掌握的合作造林面積也有3.8萬畝。
依華紙規劃，2009年在廣東的造林面積，將達到60萬畝，這些樹林原是為了提供年產30萬公噸的紙漿原料，若轉換為碳權交易商品，估計結合台灣的永豐餘林地面積，共可釋出56萬公噸碳權。
依目前歐洲碳權交易市場行情，今年每公噸碳權交易價格最高達932元，明年更有可能上漲至2,332元，隨著全球減碳呼聲愈來愈高漲，推估華紙和永豐餘兩岸所掌握的碳權市場價值，到後年可達15億至20億元規模。
鼎豐是華紙與永豐餘合資成立的公司，雙方股權分別為六成及四成，鼎豐目前年產紙漿約11萬公噸，所需的木片，都在廣東當地採購，明年起將可正式使用自己種植的林木。
華紙指出，配合後年完成60萬畝造林時，鼎豐新建的20萬公噸紙漿廠也將正式開工，屆時鼎豐所造的林地，將可供應紙漿廠所需原料長達30年。
華紙前三季稅後純益6.64億元，每股稅後純益1.11 元，其中來自鼎豐紙業的獲利貢獻達1.76億元，法人分析，第四季因漿價持續上漲，預期獲利表現將高於第三季。
【2007/12/23 經濟日報】
2007.12.23 04:25 am
中華紙漿積極在大陸廣東省造林，明年第一季透過子公司鼎豐紙業，將增加造林面積4萬畝，預估到後年，累計造林面積將逾60萬畝，除了可掌握紙漿原料之外，造林所累積的碳權交易商品，依國際行情估計，可讓華紙及永豐餘掌握的碳權市場價值達15億至20億元。
華紙副總經理林谷豐表示，全球掀起二氧化碳減量及碳權交易風潮，雖然台灣及大陸兩地尚未建立碳權交易機制，但東南亞及大陸多家林木公司身價都已水漲船高，部分林木公司甚至成功赴香港掛牌上市。
林谷豐指出，鼎豐尚未針對碳權交易進行規劃，但為了未雨綢繆，已將造林業務切割給新成立的肇慶公司，2000年起迄今，直接掌握的造林面積已達36.3萬畝，明年第一季再造林4萬畝後，總面積增加到40萬畝；透過契種掌握的合作造林面積也有3.8萬畝。
依華紙規劃，2009年在廣東的造林面積，將達到60萬畝，這些樹林原是為了提供年產30萬公噸的紙漿原料，若轉換為碳權交易商品，估計結合台灣的永豐餘林地面積，共可釋出56萬公噸碳權。
依目前歐洲碳權交易市場行情，今年每公噸碳權交易價格最高達932元，明年更有可能上漲至2,332元，隨著全球減碳呼聲愈來愈高漲，推估華紙和永豐餘兩岸所掌握的碳權市場價值，到後年可達15億至20億元規模。
鼎豐是華紙與永豐餘合資成立的公司，雙方股權分別為六成及四成，鼎豐目前年產紙漿約11萬公噸，所需的木片，都在廣東當地採購，明年起將可正式使用自己種植的林木。
華紙指出，配合後年完成60萬畝造林時，鼎豐新建的20萬公噸紙漿廠也將正式開工，屆時鼎豐所造的林地，將可供應紙漿廠所需原料長達30年。
華紙前三季稅後純益6.64億元，每股稅後純益1.11 元，其中來自鼎豐紙業的獲利貢獻達1.76億元，法人分析，第四季因漿價持續上漲，預期獲利表現將高於第三季。
【2007/12/23 經濟日報】
苗縣設公司 出售排碳權
【聯合報╱地方中心記者／連線報導】
2008.06.20 03:32 am
苗栗縣政府縣營事業「苗能實業股份有限公司」昨天揭牌，將經營出售排碳權的新能源生意，包括種樹、風力發電、太陽能和砂石、矽礦開採；南投及台東縣政府表示也有意跟進。
苗栗縣長劉政鴻說，未來工業廠商在銷售時得負擔碳稅，也可以向其他國家購買排碳權；苗縣空氣品質佳，可大量造林，加上風力、太陽能發電可因減碳而賣排碳權，光是苗縣每年就至少有五億元商機。
苗能公司董事長由前行政院主計長韋伯韜（原名韋端）出任，營運後接受議會監督，獲益將挹助縣庫；縣府也計畫讓縣民參與，出售排碳權。
「怎可能坐等法令通過？」劉政鴻說，國際貨物運銷明年開徵碳稅，相關的溫室氣體減量法，預估今年七月間通過，「苗栗要走在前面」。苗能公司率先「賣空氣」，若想要等中央補助，根本來不及，乾脆設縣營事業籌錢。
苗能公司顧問李世勛表示，排碳權每噸叫價廿八歐元，苗栗縣有一千七百家工廠和一萬四千七百家公司，光是明年的碳稅就有五億元，「無人處理，有如水般，嘩啦啦流掉」。
李世勛說，台灣已參加聯合國氣候變化綱要公約（UNFCCC），這是大勢所趨，苗能將和中華電信合作，建置溫室氣體減量實驗網路服務中心，未來透過網路交易，並訓練調查及計算排碳人員。
「每個家庭都有排碳權可出售」，李世勛說一般家戶不可能向大公司出售小額排碳權，苗能公司彙整出售，收取百分之卅到七十的處理費；苗能也將推廣風力發電、建「綠房子」，既節能減碳，每個家庭還可累積排碳權出售。
澎湖縣長王乾發及花蓮縣政府秘書長黃吉杉表示，排碳權牽涉廠商配合意願、計算標準，建議由中央統一標準，讓地方依循。
【2008/06/20 聯合報】@ http://udn.com/
2008.06.20 03:32 am
苗栗縣政府縣營事業「苗能實業股份有限公司」昨天揭牌，將經營出售排碳權的新能源生意，包括種樹、風力發電、太陽能和砂石、矽礦開採；南投及台東縣政府表示也有意跟進。
苗栗縣長劉政鴻說，未來工業廠商在銷售時得負擔碳稅，也可以向其他國家購買排碳權；苗縣空氣品質佳，可大量造林，加上風力、太陽能發電可因減碳而賣排碳權，光是苗縣每年就至少有五億元商機。
苗能公司董事長由前行政院主計長韋伯韜（原名韋端）出任，營運後接受議會監督，獲益將挹助縣庫；縣府也計畫讓縣民參與，出售排碳權。
「怎可能坐等法令通過？」劉政鴻說，國際貨物運銷明年開徵碳稅，相關的溫室氣體減量法，預估今年七月間通過，「苗栗要走在前面」。苗能公司率先「賣空氣」，若想要等中央補助，根本來不及，乾脆設縣營事業籌錢。
苗能公司顧問李世勛表示，排碳權每噸叫價廿八歐元，苗栗縣有一千七百家工廠和一萬四千七百家公司，光是明年的碳稅就有五億元，「無人處理，有如水般，嘩啦啦流掉」。
李世勛說，台灣已參加聯合國氣候變化綱要公約（UNFCCC），這是大勢所趨，苗能將和中華電信合作，建置溫室氣體減量實驗網路服務中心，未來透過網路交易，並訓練調查及計算排碳人員。
「每個家庭都有排碳權可出售」，李世勛說一般家戶不可能向大公司出售小額排碳權，苗能公司彙整出售，收取百分之卅到七十的處理費；苗能也將推廣風力發電、建「綠房子」，既節能減碳，每個家庭還可累積排碳權出售。
澎湖縣長王乾發及花蓮縣政府秘書長黃吉杉表示，排碳權牽涉廠商配合意願、計算標準，建議由中央統一標準，讓地方依循。
【2008/06/20 聯合報】@ http://udn.com/
2008年6月19日 星期四
節能減碳生活化 台灣加緊腳步
報導分類：Market市場情報 (數位時代雜誌網站）
報導時間：2008-06-09 13:42
報導簡述
地球暖化問題日趨嚴重，氣候變遷引發的自然災害不斷。人類文明發展，導致能源資源耗竭，生態環境倍受威脅，世界各國紛紛推動節能減碳運動，台灣當然不能自外於這股趨勢。
深入報導
世界各國紛紛投入節能減碳工作，台灣作為地球村的一份子，也積極找出適用本土的因應對策。
台灣冷凍空調學會與台灣建築中心主辦，中華電信公司、縱橫網路資訊公司、大金空調協辦的『世紀節能減碳綠色論壇』，於5月13日假台北圓山飯店舉行；就「世界各國節能減碳發展趨勢」、「台灣建築節能減碳經驗與未來發展」、「產業落實做法及現況」等3項議題交流討論。
論壇獲各界熱烈響應，包括政府官員、專家學者、產業菁英等500人參加。值得注意的是，主辦單位特別邀請麥克‧諾貝爾博士（Dr.Michael Nobel）來台專題演講。諾貝爾博士身分特殊，是諾貝爾創辦人阿佛列、諾貝爾的曾侄孫，現任諾貝爾慈善基金會（Nobel Charitable Trust）主席。長期參與醫藥研發、解決國際衝突等公益活動，並曾獲多項國際獎章。
這次論壇也以最實際行動，落實環保理念。現場不發送印刷宣傳物，接待處不設簽名簿、不掛名牌，減少紙張用量；會場佈置花卉採可回收的租賃作法。與會貴賓也共同簽署「世紀節能減碳宣言」，發願此生「投入節能減碳與環保志業；提升生活品質與綠色生態；創造美好人生與祥和社會」。
節能減碳非口號 必須身體力行
台灣建築中心董事長徐文志致詞表示，據統計，人日常生活有九成八時間都在「室內」，建築物重要性不容小覷。一般建材耗能高，多使用「綠建材」，推動興建「綠建築」，是節能環保最好切入點。
民國89年起，台灣建築中心受內政部委託，推動綠建築評估制度，以生態、節能、減廢、健康（EEWH）四大目標為主軸，目前已有276棟建築物獲綠建築標章。使用「綠建材」能達到的節能減碳效果，高達2至3成。
台灣冷凍空調學會理事長蘇一仲強調，節能減碳絕非口號，而是全球運動，必須身體力行。日常生活中，個人能做的節能減碳工作很多。包括少吃肉；多使用高效能電器產品，勤拔插頭；旅行住宿時，別要求每天更換床單，也可自帶牙膏牙刷。
蘇一仲以「男孩拾海星」故事勉勵大家，不要小看個人力量，有天，潮浪把成千上萬的海星衝上海岸，就在海星快要乾枯死掉時，有個小男孩在沙灘上不厭其煩將海星拾起，再拋向海中。旁人見狀質疑，這樣怎麼檢得完？小男孩說，「外人看來我是多麼自不量力，但只要我還有力氣，撿起一個，就等於救一條命」。節能減碳，就從改變生活小習慣開始。個人影響力大小不重要，他相信「積少成多」的力量。
投資節能設備 長期成本降低
至於節能減碳與冷凍空調的關係，蘇一仲表示，冷凍空調設備由過去的「定頻」，轉為「變頻」，符合「用多少算多少」理念，每年可節下5至7成經費。
或許很多企業主認為，更換節能設備須付出高成本。蘇一仲強調，看似「取得成本高」，但「總成本」是「取得成本」加上「使用成本」；「看似買得貴，其實是買得便宜」，長期而言，成本是降低的。
至於民眾夏天使用冷氣機，冷煤會造成臭氧層破壞。蘇一仲強調，基於環保，應改用「環保冷煤」的新型態冷氣機型，達成減碳目標。
減碳需立法配合 新政府兌現競選支票
立法院副院長曾永權致詞時表示，美國前副總統高爾在「不願面對的真相」紀錄片中提及，地球暖化讓北極冰山融化，許多北極熊與企鵝消失，海洋水平線上升，氣候變化無常。若未對此提出因應之道，將禍及後代子孫。台灣作為全球第19大經濟體，有義務做出貢獻。
他強調，總統馬英九在競選期間，即提出節能減碳政策，目標是在2016至2020年間，讓二氧化碳排放量維持在2008年標準；2025年進一步回到2000年標準，2050年達到2000年排放量的一半。也將在全台各地興建6萬公頃造林計畫。他也承諾，將在立法院持續推動相關立法。
環保署長沈世宏表示，馬英九競選總統時的10大政策，就有5項與節能減碳有關。藉由創新科技的推動，可協助解決產業界面對的環保議題，兼顧地球永續發展。新政府將積極推動節能與減碳，兌現政治支票。
石油僅剩40年存量 替代能源為當務之急
諾貝爾博士以能源哲學革命為題發表演講，他表示，儘管文明持續發展，但人類並未學會與大地和平相處。甚至，今日的文明生活，就是以地球資源作為代價的。
他也提及，全球都市人口成長，對能源耗損的負面效應。聯合國人口調查報告顯示，2008年底，全球將有半數人口居住於都市，這對生態環境是一項警訊。
至於石油生產，牽動的國際社會權力關係，諾貝爾博士也很關心。「擁有石油等同擁有權力」，目前13個國家掌控全球8成石油能源，形成極度不平衡的權力關係。這些國家多認為，他們無理由拒絕因石油而來的財富與影響力。但他仍呼籲這些國家思考，得到財富的同時，必須對地球做出貢獻；若大家都像過去西方國家耗用石油能源，人類可能需要3個地球才夠。
諾貝爾博士表示，石油只剩40年存量，天然氣也僅剩70年；而這只是依據目前能源用量估算，以中國為例，過去3年能源耗損成長65％。石油耗竭速度，可能比預估還要快。
面對能源危機，諾貝爾博士認為，有賴科學家、立法者、企業主與社會大眾共同努力。節能，必然帶來若干生活不便，因此，有賴立法與執法的配合，才能確保落實品質。政府必須帶頭做，給予相關優惠措施，讓企業願意跟隨。一般人也可從生活小習慣開始，他以開車繫安全帶為例，剛開始大家不習慣，但現在已是理想當然。可見，環保習慣的養成，不若想像中困難。
節能對減碳貢獻度 與發展替代能源同
綜合論壇部分，則由經濟部能源局長葉惠青、內部部建築所長何明錦共同主持。葉惠青表示，去年台灣二氧化碳排放量達2億6600萬噸，居全球排行第22位；人均排放量更達11萬噸，是全球第16位。
目前各國減碳策略，不外乎節約能源、尋找替代能源、節能科技發展等3方向。專家普遍認為，節能與尋找替代能源，對節能減碳貢獻度，各佔五成。因此，不要忽視節能的重要性。
何明錦特別點出台灣的「熱島效應」問題，包括夏季市中心平均氣溫，平均高於郊區4度。這些現象，促使政府更積極投入「綠建築」推動，並對新舊建築訂定節能改善計畫，包括屋頂隔熱、基地保水、省水性能改造、空調性能改善、導入能源管理系統等。
環保腳步不加快 恐面臨經濟制裁
中央研究院環境變遷研究中心主任劉紹臣在引言時表示，全球重視環保議題，然台灣的狀況令人擔憂，20世紀全球增溫0.6度，台灣卻增加1.1度，接近2倍。大雨增加，造成嚴重水患。小雨減少，缺乏土壤保持濕潤的重要水份來源。
他預測21世紀氣候變化的影響，氣溫上升攝氏2度，缺水人口可達20億，有20%到30%物種瀕臨絕種。將有更多人因飢餓、營養不良、疾病、熱浪死亡。最嚴重的是，全球人口將有20％受洪水影響，高達30億人會缺水。
劉紹臣說，包括歐盟、日本等工業國家，二氧化碳人均排放量都比台灣低，台灣必須提出改善之道。他也提出警告，若二氧化碳排放量無法降低，不僅國際形象持續惡化，也很可能在5年內，就遭受歐盟國家的「經濟制裁」。
如何做到節能減碳呢？他強調，必須增加「非碳能源」的使用，包括提高太陽能、水力、風力、生質能源等，各國發展背景與資源都不同，台灣必須找到適合本土發展的替代能源方案。
實施節能策略 等同擁有無形電廠
致力於「建築節能」研究的台科大能源科技研究中心主任授蔡尤溪表示，隨著科技演進，與人類對生活品質要求提高，建築物耗電、耗能量不斷攀高。建築物能源消耗主要可區分為照明、升降設備、空調設備（包括冰水主機、水泵浦、風機、冷卻水塔風扇馬達）及其他電器四大部分。
在建築節能工作上，可以做的事狠多，包括物盡其用、勤關燈、減少冷氣使用、採用智慧型控制系統。能源局也已針對商用辦公大樓的EUI（耗電密度分析值）表示關切，希望每年可以將降低1％。蔡尤溪強調，積極發展低成本的智慧型節能控制系統，非常重要。隨著網路科技的發展，能輕鬆找到以低成本，降低二氧化碳排放量的方法。
智慧型節能系統 助企業一臂之力
中華電信總經理呂學錦認為，節能減碳，企業經營者都有責任，而中華電信願意發揮示範作用。這幾年，在內部推動省電、省水、省油、省紙運動，推動節能「五年計畫」。並從設備採購開始做起，供應商若能符合綠色規格，有優先得標機會。他也呼籲大家，「多用網路，少用馬路」。目前正值報稅時節，網路報稅就是落實環保的最簡單方式；這與中華電信推動的e化帳單，不謀而合。
他認為，目前社會大眾普遍有節能概念，缺的是實際的行動方案。中華電信與縱橫網路資訊公司研發推出的IE net智慧環境服務網（Intelligent Environment service Network），可自動對空調環境進行「空調動態能源管理」，讓空調設備使用更具效率。這套節能解決方案已累積5成功案例，平均節省30至50％電力。若將全台的商用大樓納入此服務系統，估算一年可省下48億度電力。
節能減碳新時代來臨台灣首任環保署長、前外交部長，現任台灣永續能源研究基金會董事長簡又新認為，隨著520新政府上任，台灣開啟節能減碳新時代。高油價、高電價、高水價時代來臨，預估油價將上漲20％至30％，台電也表示，至少需調漲60％，才能達到收支平衡。隨著物價上漲，民眾生活必需調整，才能因應這場大震撼。
論壇結束前，與會來賓也對瑞典推動「生質能源」經驗，表示好奇與關切。諾貝爾博士回應表示，瑞典不像其他北歐國家蘊藏石油，因此，一直以來都致力於尋找替代能源。曾將生質能源視為最理想的替代方式，由政府開始推動，希望藉此擺脫對石油的依賴。但推動後，陸續出現負面聲音，例如以玉米生產能源，造成糧食價格上漲，引發大眾反感。因此，後也做出若干調整，包括改在北部農地實施種植計畫。在發展生質能源上，瑞典政府花了相當大精力，包括修正稅法等。推動生質能源，確實沒有想像中容易，但肯定的是，這條路還是會繼續走下去。
產官學各界藉由論壇的討論與分享，給台灣落實節能減碳，許多新的啟發。節能減碳議題，絕對不是口號，而是公眾意識的提高，與行動的落實。
報導時間：2008-06-09 13:42
報導簡述
地球暖化問題日趨嚴重，氣候變遷引發的自然災害不斷。人類文明發展，導致能源資源耗竭，生態環境倍受威脅，世界各國紛紛推動節能減碳運動，台灣當然不能自外於這股趨勢。
深入報導
世界各國紛紛投入節能減碳工作，台灣作為地球村的一份子，也積極找出適用本土的因應對策。
台灣冷凍空調學會與台灣建築中心主辦，中華電信公司、縱橫網路資訊公司、大金空調協辦的『世紀節能減碳綠色論壇』，於5月13日假台北圓山飯店舉行；就「世界各國節能減碳發展趨勢」、「台灣建築節能減碳經驗與未來發展」、「產業落實做法及現況」等3項議題交流討論。
論壇獲各界熱烈響應，包括政府官員、專家學者、產業菁英等500人參加。值得注意的是，主辦單位特別邀請麥克‧諾貝爾博士（Dr.Michael Nobel）來台專題演講。諾貝爾博士身分特殊，是諾貝爾創辦人阿佛列、諾貝爾的曾侄孫，現任諾貝爾慈善基金會（Nobel Charitable Trust）主席。長期參與醫藥研發、解決國際衝突等公益活動，並曾獲多項國際獎章。
這次論壇也以最實際行動，落實環保理念。現場不發送印刷宣傳物，接待處不設簽名簿、不掛名牌，減少紙張用量；會場佈置花卉採可回收的租賃作法。與會貴賓也共同簽署「世紀節能減碳宣言」，發願此生「投入節能減碳與環保志業；提升生活品質與綠色生態；創造美好人生與祥和社會」。
節能減碳非口號 必須身體力行
台灣建築中心董事長徐文志致詞表示，據統計，人日常生活有九成八時間都在「室內」，建築物重要性不容小覷。一般建材耗能高，多使用「綠建材」，推動興建「綠建築」，是節能環保最好切入點。
民國89年起，台灣建築中心受內政部委託，推動綠建築評估制度，以生態、節能、減廢、健康（EEWH）四大目標為主軸，目前已有276棟建築物獲綠建築標章。使用「綠建材」能達到的節能減碳效果，高達2至3成。
台灣冷凍空調學會理事長蘇一仲強調，節能減碳絕非口號，而是全球運動，必須身體力行。日常生活中，個人能做的節能減碳工作很多。包括少吃肉；多使用高效能電器產品，勤拔插頭；旅行住宿時，別要求每天更換床單，也可自帶牙膏牙刷。
蘇一仲以「男孩拾海星」故事勉勵大家，不要小看個人力量，有天，潮浪把成千上萬的海星衝上海岸，就在海星快要乾枯死掉時，有個小男孩在沙灘上不厭其煩將海星拾起，再拋向海中。旁人見狀質疑，這樣怎麼檢得完？小男孩說，「外人看來我是多麼自不量力，但只要我還有力氣，撿起一個，就等於救一條命」。節能減碳，就從改變生活小習慣開始。個人影響力大小不重要，他相信「積少成多」的力量。
投資節能設備 長期成本降低
至於節能減碳與冷凍空調的關係，蘇一仲表示，冷凍空調設備由過去的「定頻」，轉為「變頻」，符合「用多少算多少」理念，每年可節下5至7成經費。
或許很多企業主認為，更換節能設備須付出高成本。蘇一仲強調，看似「取得成本高」，但「總成本」是「取得成本」加上「使用成本」；「看似買得貴，其實是買得便宜」，長期而言，成本是降低的。
至於民眾夏天使用冷氣機，冷煤會造成臭氧層破壞。蘇一仲強調，基於環保，應改用「環保冷煤」的新型態冷氣機型，達成減碳目標。
減碳需立法配合 新政府兌現競選支票
立法院副院長曾永權致詞時表示，美國前副總統高爾在「不願面對的真相」紀錄片中提及，地球暖化讓北極冰山融化，許多北極熊與企鵝消失，海洋水平線上升，氣候變化無常。若未對此提出因應之道，將禍及後代子孫。台灣作為全球第19大經濟體，有義務做出貢獻。
他強調，總統馬英九在競選期間，即提出節能減碳政策，目標是在2016至2020年間，讓二氧化碳排放量維持在2008年標準；2025年進一步回到2000年標準，2050年達到2000年排放量的一半。也將在全台各地興建6萬公頃造林計畫。他也承諾，將在立法院持續推動相關立法。
環保署長沈世宏表示，馬英九競選總統時的10大政策，就有5項與節能減碳有關。藉由創新科技的推動，可協助解決產業界面對的環保議題，兼顧地球永續發展。新政府將積極推動節能與減碳，兌現政治支票。
石油僅剩40年存量 替代能源為當務之急
諾貝爾博士以能源哲學革命為題發表演講，他表示，儘管文明持續發展，但人類並未學會與大地和平相處。甚至，今日的文明生活，就是以地球資源作為代價的。
他也提及，全球都市人口成長，對能源耗損的負面效應。聯合國人口調查報告顯示，2008年底，全球將有半數人口居住於都市，這對生態環境是一項警訊。
至於石油生產，牽動的國際社會權力關係，諾貝爾博士也很關心。「擁有石油等同擁有權力」，目前13個國家掌控全球8成石油能源，形成極度不平衡的權力關係。這些國家多認為，他們無理由拒絕因石油而來的財富與影響力。但他仍呼籲這些國家思考，得到財富的同時，必須對地球做出貢獻；若大家都像過去西方國家耗用石油能源，人類可能需要3個地球才夠。
諾貝爾博士表示，石油只剩40年存量，天然氣也僅剩70年；而這只是依據目前能源用量估算，以中國為例，過去3年能源耗損成長65％。石油耗竭速度，可能比預估還要快。
面對能源危機，諾貝爾博士認為，有賴科學家、立法者、企業主與社會大眾共同努力。節能，必然帶來若干生活不便，因此，有賴立法與執法的配合，才能確保落實品質。政府必須帶頭做，給予相關優惠措施，讓企業願意跟隨。一般人也可從生活小習慣開始，他以開車繫安全帶為例，剛開始大家不習慣，但現在已是理想當然。可見，環保習慣的養成，不若想像中困難。
節能對減碳貢獻度 與發展替代能源同
綜合論壇部分，則由經濟部能源局長葉惠青、內部部建築所長何明錦共同主持。葉惠青表示，去年台灣二氧化碳排放量達2億6600萬噸，居全球排行第22位；人均排放量更達11萬噸，是全球第16位。
目前各國減碳策略，不外乎節約能源、尋找替代能源、節能科技發展等3方向。專家普遍認為，節能與尋找替代能源，對節能減碳貢獻度，各佔五成。因此，不要忽視節能的重要性。
何明錦特別點出台灣的「熱島效應」問題，包括夏季市中心平均氣溫，平均高於郊區4度。這些現象，促使政府更積極投入「綠建築」推動，並對新舊建築訂定節能改善計畫，包括屋頂隔熱、基地保水、省水性能改造、空調性能改善、導入能源管理系統等。
環保腳步不加快 恐面臨經濟制裁
中央研究院環境變遷研究中心主任劉紹臣在引言時表示，全球重視環保議題，然台灣的狀況令人擔憂，20世紀全球增溫0.6度，台灣卻增加1.1度，接近2倍。大雨增加，造成嚴重水患。小雨減少，缺乏土壤保持濕潤的重要水份來源。
他預測21世紀氣候變化的影響，氣溫上升攝氏2度，缺水人口可達20億，有20%到30%物種瀕臨絕種。將有更多人因飢餓、營養不良、疾病、熱浪死亡。最嚴重的是，全球人口將有20％受洪水影響，高達30億人會缺水。
劉紹臣說，包括歐盟、日本等工業國家，二氧化碳人均排放量都比台灣低，台灣必須提出改善之道。他也提出警告，若二氧化碳排放量無法降低，不僅國際形象持續惡化，也很可能在5年內，就遭受歐盟國家的「經濟制裁」。
如何做到節能減碳呢？他強調，必須增加「非碳能源」的使用，包括提高太陽能、水力、風力、生質能源等，各國發展背景與資源都不同，台灣必須找到適合本土發展的替代能源方案。
實施節能策略 等同擁有無形電廠
致力於「建築節能」研究的台科大能源科技研究中心主任授蔡尤溪表示，隨著科技演進，與人類對生活品質要求提高，建築物耗電、耗能量不斷攀高。建築物能源消耗主要可區分為照明、升降設備、空調設備（包括冰水主機、水泵浦、風機、冷卻水塔風扇馬達）及其他電器四大部分。
在建築節能工作上，可以做的事狠多，包括物盡其用、勤關燈、減少冷氣使用、採用智慧型控制系統。能源局也已針對商用辦公大樓的EUI（耗電密度分析值）表示關切，希望每年可以將降低1％。蔡尤溪強調，積極發展低成本的智慧型節能控制系統，非常重要。隨著網路科技的發展，能輕鬆找到以低成本，降低二氧化碳排放量的方法。
智慧型節能系統 助企業一臂之力
中華電信總經理呂學錦認為，節能減碳，企業經營者都有責任，而中華電信願意發揮示範作用。這幾年，在內部推動省電、省水、省油、省紙運動，推動節能「五年計畫」。並從設備採購開始做起，供應商若能符合綠色規格，有優先得標機會。他也呼籲大家，「多用網路，少用馬路」。目前正值報稅時節，網路報稅就是落實環保的最簡單方式；這與中華電信推動的e化帳單，不謀而合。
他認為，目前社會大眾普遍有節能概念，缺的是實際的行動方案。中華電信與縱橫網路資訊公司研發推出的IE net智慧環境服務網（Intelligent Environment service Network），可自動對空調環境進行「空調動態能源管理」，讓空調設備使用更具效率。這套節能解決方案已累積5成功案例，平均節省30至50％電力。若將全台的商用大樓納入此服務系統，估算一年可省下48億度電力。
節能減碳新時代來臨台灣首任環保署長、前外交部長，現任台灣永續能源研究基金會董事長簡又新認為，隨著520新政府上任，台灣開啟節能減碳新時代。高油價、高電價、高水價時代來臨，預估油價將上漲20％至30％，台電也表示，至少需調漲60％，才能達到收支平衡。隨著物價上漲，民眾生活必需調整，才能因應這場大震撼。
論壇結束前，與會來賓也對瑞典推動「生質能源」經驗，表示好奇與關切。諾貝爾博士回應表示，瑞典不像其他北歐國家蘊藏石油，因此，一直以來都致力於尋找替代能源。曾將生質能源視為最理想的替代方式，由政府開始推動，希望藉此擺脫對石油的依賴。但推動後，陸續出現負面聲音，例如以玉米生產能源，造成糧食價格上漲，引發大眾反感。因此，後也做出若干調整，包括改在北部農地實施種植計畫。在發展生質能源上，瑞典政府花了相當大精力，包括修正稅法等。推動生質能源，確實沒有想像中容易，但肯定的是，這條路還是會繼續走下去。
產官學各界藉由論壇的討論與分享，給台灣落實節能減碳，許多新的啟發。節能減碳議題，絕對不是口號，而是公眾意識的提高，與行動的落實。
提神飲料公害 1年亂丟9千萬空瓶
2008-06-18
中國時報
【林倖妃／台北報導】
「福氣啦」別亂丟▲提神飲料已造成新的環保問題，對慈濟的環保志工而言，大量的回收空瓶也不大好處理。（本報資料照片）
提神飲料傷肝，也成為環境殺手？維士比、保力達和蠻牛等飲料空瓶，因消費者喝完亂丟充斥公園、工地等汙染社區，連農田都不放過。環保署估計，去年未回收的胺基酸提神飲料類超過九千萬瓶，成為新的汙染問題。
國內玻璃容器分透明和有色（咖啡或綠色）兩種，使用上以提神類飲料為大宗，其次為台灣菸酒公司的綠色瓶身啤酒。有色玻璃瓶已著色，回收後再利用方式不如透明玻璃瓶多，回收率不理想。
環保署資源回收基金管理委員會表示，目前該會補貼回收商玻璃容器每公斤○．八元，因台灣玻璃公司對透明玻璃再加碼補助每公斤二元，有色玻璃則僅一．二元，兩者相差八毛到一．二元。在經濟誘因下，造成透明玻璃回收率較有色玻璃高。
根據環保署的最新統計，國內玻璃容器回收量超過十九萬噸以上，但以營業量和稽核認證量估算，有一成六、約五萬噸流竄在外。換算一瓶重量三百到四百公克，即超過九千萬瓶之多，幾乎都是有色玻璃瓶（容器），尤以國人熟知的提神類飲料（胺基酸飲料）最多。
基管會執行秘書林建輝說，目前繳交回收清除處理費的玻璃容器業者以提神類飲料為冠軍，其次為酒商業者。一般人喝啤酒都在餐廳和小吃店，提神飲料消費族群多是建築工人或卡車司機等勞工階層，以致公園、建築工地等充斥喝完的飲料空瓶，連農田都到處都是，多次傳出農人遭碎玻璃割傷，早已成為另類「公害」。
基管會指出，目前已和業者合作開發多種有色玻璃再利用管道，如製作磁磚、紅磚等環保建材，希望提升回收率。同時請業者在商品廣告中協助宣導回收，業者初步承諾「下一季廣告會考慮」。
主婦聯盟：收押瓶費促回收
2008-06-18
中國時報
【林倖妃／台北報導】
提神飲料玻璃瓶流竄，成為環境殺手，主婦聯盟董事長顏美娟指出，環保署應拿出辦法，如提高徵收清除處理費，逼迫業者收取押瓶費建立回收管道。但環保署認為，還是要靠消費習慣改變。
顏美娟表示，提神飲料玻璃瓶在各地造成嚴重汙染，主因就在經濟誘因過少，回收商無利可圖下，寧願收透明玻璃瓶，而不收有色玻璃瓶。她認為應從政策著手徹底解決。
顏美娟說，政府既然動輒對企業進行政策性補助，就應該以配套優惠，鼓勵回收商大量回收有色玻璃瓶，或向製造商課徵較高額的清除回收處理費，迫使業者提出押瓶費措施。消費者購買時須支付押瓶費，待瓶子回收再退還，藉此建立積極回收管道，而不是等消費者自己改變習慣。
環保署基管會執行秘書林建輝說明，提神飲料廢棄玻璃瓶到處流竄確實很嚴重，該會也曾設法改善，但目前每公斤玻璃瓶需繳交一．五五元的清除回收處理費，已令製造業者者哇哇叫。以可樂瓶來說，每一瓶徵收的清除處理費占成本五％。
環保署除補貼回收商每公斤玻璃○．八元，也補貼處理商一．二元，鼓勵回收再利用。
林建輝認為，關鍵不在製造業，也不是回收制度，而是消費者的態度，喝提神飲料者多有固定的族群，因玻璃瓶較笨重，消費者習慣隨手一丟，才會造成空瓶氾濫，未來還是要多多宣導。
2008-06-18
中國時報
【林倖妃／台北報導】
提神飲料玻璃瓶流竄，成為環境殺手，主婦聯盟董事長顏美娟指出，環保署應拿出辦法，如提高徵收清除處理費，逼迫業者收取押瓶費建立回收管道。但環保署認為，還是要靠消費習慣改變。
顏美娟表示，提神飲料玻璃瓶在各地造成嚴重汙染，主因就在經濟誘因過少，回收商無利可圖下，寧願收透明玻璃瓶，而不收有色玻璃瓶。她認為應從政策著手徹底解決。
顏美娟說，政府既然動輒對企業進行政策性補助，就應該以配套優惠，鼓勵回收商大量回收有色玻璃瓶，或向製造商課徵較高額的清除回收處理費，迫使業者提出押瓶費措施。消費者購買時須支付押瓶費，待瓶子回收再退還，藉此建立積極回收管道，而不是等消費者自己改變習慣。
環保署基管會執行秘書林建輝說明，提神飲料廢棄玻璃瓶到處流竄確實很嚴重，該會也曾設法改善，但目前每公斤玻璃瓶需繳交一．五五元的清除回收處理費，已令製造業者者哇哇叫。以可樂瓶來說，每一瓶徵收的清除處理費占成本五％。
環保署除補貼回收商每公斤玻璃○．八元，也補貼處理商一．二元，鼓勵回收再利用。
林建輝認為，關鍵不在製造業，也不是回收制度，而是消費者的態度，喝提神飲料者多有固定的族群，因玻璃瓶較笨重，消費者習慣隨手一丟，才會造成空瓶氾濫，未來還是要多多宣導。
節能商品夯 購物台促銷熱賣
2008.06.18 中國時報
節能商品夯 購物台促銷熱賣
陳奕筑／台北報導
物價飛漲，選家電也要選最節能省電的，2大購物台東森購物、ViVa TV推出數10種節能電器，包括可降低室溫的循環水冷扇、節省瓦斯支出的瓦斯安全節能網等。
■自製點心帶便當 有利器
節能電器以循環扇、DIY小家電最受歡迎，東森購物公關熊淑芬表示，自5月份開始物價、油價漲聲不斷，省電、省錢節能電器成長至少20％，上班族帶便當風氣盛，DIY小家電如麵包機、冰淇淋機電功率小，省錢又能DIY各式點心，銷售也有明顯成長。
ViVa TV則打出節電、節水、節瓦斯等3大訴求的節能電器，瓦斯安全節能網強調使瓦斯燃燒完全，提高耐熱度，高效率加熱效果，節省瓦斯支出；MEGA高效能節電器可插在插座上，使電力配送均勻，降低耗電量。業者表示，各式節能商品多管齊下，可大幅減少家庭用電量支出。
省電產品到底可省多少？熊淑芬表示，以Honeywell三渦輪循環扇為例，強大風壓形成的漩渦型柱狀氣流，吹出來的風較一般風扇集中且遠，讓室內空氣快速循環，使平均溫度降低2度，電費至少可節省10%以上。
■降溫省電 宅配送到家
比誰最省還要比誰最快，東森購物、ViVa TV皆推出24小時快速到貨服務，東森購物當日配，全台及離島金門、澎湖地區皆有配送，（花蓮、台東地區除外）；ViVa TV則限台北縣市、桃園新竹等部分地區最快9小時到貨，遲到還送ViVa TV禮金100元。
強強滾瓦斯安全節能網★特色：採用鎳鉻合金絲編織而成具雙重完全燃燒功效，耐熱1200度，使用壽命10萬小時。★原價：1680元★特價：990元★地點：ViVa TV購物台省690元
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Honeywell三渦輪循環扇★特色：循環扇葉片利用強大風壓形成漩渦型柱狀氣流，帶動室內空氣循環。讓室內空氣快速循環達到節能省電。★原價：4990元★特價：3980元★地點：東森購物台省1010元
MEGA高效能節電器★特色：提升整體用電效能，快速補償電流，提高電器產品之使用效率，避免無效電力浪費，達到省電效果。★原價：4980元★特價：2670元★地點：ViVa TV購物台省2310元
節能商品夯 購物台促銷熱賣
陳奕筑／台北報導
物價飛漲，選家電也要選最節能省電的，2大購物台東森購物、ViVa TV推出數10種節能電器，包括可降低室溫的循環水冷扇、節省瓦斯支出的瓦斯安全節能網等。
■自製點心帶便當 有利器
節能電器以循環扇、DIY小家電最受歡迎，東森購物公關熊淑芬表示，自5月份開始物價、油價漲聲不斷，省電、省錢節能電器成長至少20％，上班族帶便當風氣盛，DIY小家電如麵包機、冰淇淋機電功率小，省錢又能DIY各式點心，銷售也有明顯成長。
ViVa TV則打出節電、節水、節瓦斯等3大訴求的節能電器，瓦斯安全節能網強調使瓦斯燃燒完全，提高耐熱度，高效率加熱效果，節省瓦斯支出；MEGA高效能節電器可插在插座上，使電力配送均勻，降低耗電量。業者表示，各式節能商品多管齊下，可大幅減少家庭用電量支出。
省電產品到底可省多少？熊淑芬表示，以Honeywell三渦輪循環扇為例，強大風壓形成的漩渦型柱狀氣流，吹出來的風較一般風扇集中且遠，讓室內空氣快速循環，使平均溫度降低2度，電費至少可節省10%以上。
■降溫省電 宅配送到家
比誰最省還要比誰最快，東森購物、ViVa TV皆推出24小時快速到貨服務，東森購物當日配，全台及離島金門、澎湖地區皆有配送，（花蓮、台東地區除外）；ViVa TV則限台北縣市、桃園新竹等部分地區最快9小時到貨，遲到還送ViVa TV禮金100元。
強強滾瓦斯安全節能網★特色：採用鎳鉻合金絲編織而成具雙重完全燃燒功效，耐熱1200度，使用壽命10萬小時。★原價：1680元★特價：990元★地點：ViVa TV購物台省690元
威寶麵包機★特色：可做饅頭、麵包等各種麵點，煮飯、熬湯皆可，內含揉麵機、發酵箱、烤箱、煮飯、燉五機一體，再送不銹鋼製麵機。★原價：3680元★特價：2980元★地點：東森購物台少700元
Honeywell三渦輪循環扇★特色：循環扇葉片利用強大風壓形成漩渦型柱狀氣流，帶動室內空氣循環。讓室內空氣快速循環達到節能省電。★原價：4990元★特價：3980元★地點：東森購物台省1010元
MEGA高效能節電器★特色：提升整體用電效能，快速補償電流，提高電器產品之使用效率，避免無效電力浪費，達到省電效果。★原價：4980元★特價：2670元★地點：ViVa TV購物台省2310元
綠色照明 奇美電興趣濃
2008年06月20日蘋果日報
【吳秀樺╱台中報導】為搶先布局綠色照明產業，奇美電（3009）昨宣布透過子公司元奇投資公司分別以2.5億元與6億元，各取得中國電器（1611）3.4%及其子公司東亞光電40%股權。
取東亞光電40%股權 奇美電指出，綠色照明是未來具有前曕性的產業，旗下生產冷陰極燈管（CCFL）的啟耀與生產發光二極體（LED）的奇力光電，是奇美跨入光源產業的重要投資，但是CCFL與LED並非只能用在背光模組光源，未來在綠色照明領域的運用上仍有相當的發展潛力。奇美說，由於中國電器在國內照明市場佔有率相當高，除了原有領域，也想跨入新興照明的技術領域，目前擁有CCFL與LED的奇美電剛好可以互補。至於外界認為，中國電器持有威力盟（3080）股權，是否代表奇美電有意間接影響威力盟，奇美電指出，奇美集團已經擁有生產CCFL的啟耀光電，因此對威力盟沒有興趣。
【吳秀樺╱台中報導】為搶先布局綠色照明產業，奇美電（3009）昨宣布透過子公司元奇投資公司分別以2.5億元與6億元，各取得中國電器（1611）3.4%及其子公司東亞光電40%股權。
取東亞光電40%股權 奇美電指出，綠色照明是未來具有前曕性的產業，旗下生產冷陰極燈管（CCFL）的啟耀與生產發光二極體（LED）的奇力光電，是奇美跨入光源產業的重要投資，但是CCFL與LED並非只能用在背光模組光源，未來在綠色照明領域的運用上仍有相當的發展潛力。奇美說，由於中國電器在國內照明市場佔有率相當高，除了原有領域，也想跨入新興照明的技術領域，目前擁有CCFL與LED的奇美電剛好可以互補。至於外界認為，中國電器持有威力盟（3080）股權，是否代表奇美電有意間接影響威力盟，奇美電指出，奇美集團已經擁有生產CCFL的啟耀光電，因此對威力盟沒有興趣。
Some 71 percent of North Americans want to know about the socially responsible behavior of brands they buy — but most people cannot identify a list of major brands as socially responsible or irresponsible, according to a new poll, writes Environmental Leader, MarketingCharts reports.
Some brands, such as Wal-Mart and GE, that have spent significant marketing dollars communicating green initiatives are not connecting, according to the April 2008 online poll of 5,000 North Americans for Conscientious Innovation's latest Shift Report.
Just 19 percent identify both Wal-Mart and GE a socially responsible companies.
Only 6.5 percent identify Bank of America as a socially responsible brand.
Those companies led the way with green and CSR (corporate social responsibility) marketing communications in 2007.
The study reveals areas of socially responsible decisions being made by consumers - as well as areas in which they plan to make such decisions:
The top planned areas for socially responsible behavior vacation choices (46 percent), financial investments (45 percent) and choices related to cars (43 percent).
The top areas where socially responsible behavior have been made are food choices, home cleaning, and home energy.
"Green" is not the most important sustainability issue for consumers and isolates the key brand characteristics that consumers are looking for when defining a company as socially responsible:
Most (58 percent) rank global warming as an important sustainability issue; however, social, personal and spiritual sustainability sectors are ranked higher:
Connecting with friends, family and community (90 percent)
Fair trade (73 percent)
Employee treatment (85 percent)
Organic products fell near the bottom as an important sustainability issue (30 percent), whereas commitment to "buying local and supporting locally based business" ranked much higher (more than 60 percent).
The study also found that people are sensitive to a disconnect between glossy ad campaigns and tangible operating practices when ranking key brand characteristics they look for when deciding whether a brand is socially responsible.
The top-ranked characteristics include product design (65 percent), packaging (64 percent), produced locally/sold by a locally based business (57 percent). While not at the top, affiliation with a nonprofit or charitable cause is important to 41 percent of the population.
Some brands, such as Wal-Mart and GE, that have spent significant marketing dollars communicating green initiatives are not connecting, according to the April 2008 online poll of 5,000 North Americans for Conscientious Innovation's latest Shift Report.
Just 19 percent identify both Wal-Mart and GE a socially responsible companies.
Only 6.5 percent identify Bank of America as a socially responsible brand.
Those companies led the way with green and CSR (corporate social responsibility) marketing communications in 2007.
The study reveals areas of socially responsible decisions being made by consumers - as well as areas in which they plan to make such decisions:
The top planned areas for socially responsible behavior vacation choices (46 percent), financial investments (45 percent) and choices related to cars (43 percent).
The top areas where socially responsible behavior have been made are food choices, home cleaning, and home energy.
"Green" is not the most important sustainability issue for consumers and isolates the key brand characteristics that consumers are looking for when defining a company as socially responsible:
Most (58 percent) rank global warming as an important sustainability issue; however, social, personal and spiritual sustainability sectors are ranked higher:
Connecting with friends, family and community (90 percent)
Fair trade (73 percent)
Employee treatment (85 percent)
Organic products fell near the bottom as an important sustainability issue (30 percent), whereas commitment to "buying local and supporting locally based business" ranked much higher (more than 60 percent).
The study also found that people are sensitive to a disconnect between glossy ad campaigns and tangible operating practices when ranking key brand characteristics they look for when deciding whether a brand is socially responsible.
The top-ranked characteristics include product design (65 percent), packaging (64 percent), produced locally/sold by a locally based business (57 percent). While not at the top, affiliation with a nonprofit or charitable cause is important to 41 percent of the population.
Consumers Understand Greenwash, So Why Can’t The Communications Industry?
via : ecoAmerica. June 17. 2008.
Diana Verde Nieto, the Founder and CEO of ClownFish (www.clownfish.co.uk) reminds communications departments to focus on delivering their message in a transparent and upfront manner. The "creative" behind a green marketing push shouldn't imply that the product's green benefits were creatively exaggerated.
Posted June 17, 2008By Diana Verde Nieto, Environmental Leader
As company marketing and advertising departments are waking up to the huge commercial opportunities within the emerging ‘green’ market, it is no surprise that consumers have started to articulate that they feel ‘greenwashed.’
Today, communications is about big ideas, creativity and implicitly being generous with the truth. But this sort of marketing is getting stale and as consumers, we’re suffering from communication fatigue. Moreover, this is damaging brands, losing them both trust and loyalty. Could this be why 57% of us are more likely to believe recommendations from family or friends than advertisers in choosing products and services? This ‘fast forwarding’ of advertising by consumers represents a real challenge to the communications industry.
The industry has lost sight of what communications should be about; delivering a message in a real, honest, transparent way. It is not difficult to deliver green claims in a way that is truthful, relevant and clear.
But clearly, for some brands, it is easier to attempt to change consumers’ opinions though creative advertising campaigns than to tackle the real issues at the heart of what they do.
Shell: Don’t throw anything away, there is no away.
An oil refinery emitting flowers? That’s pretty creative advertising. But with an element of truth; Shell claimed that it used waste carbon dioxide to grow flowers and waste sulphur to make concrete. The problem is one of scale; while Shell may indeed use some of their waste carbon dioxide to grow flowers, this represents only a small proportion of their waste carbon dioxide. What’s more, Shell has failed to stop gas flaring in the Niger Delta, despite making a commitment to end the practice.
Renault: Economical, Ecological
The advert, for Renault Twingo, set the car against a green background and depicted leaves emerging from its exhaust. The car is neither economical nor efficient; it is categorized as band C in the vehicle excise duty rankings for efficiency and did not feature in the Department for Transport’s list of top 10 low carbon dioxide cars. The ASA have instructed Renault not run the ad again.
Though somewhat imaginative in the replacement of greenhouse gases with flowers and leaves, this is well-established greenwash territory and hardly creative advertising. Besides, there are far more exciting ways to engage consumers with sustainability.
Patagonia: The Footprint Chronicles
Admitting the less attractive aspects of their supply chain helps Patagonia reinforce their overall objectives. Patagonia’s most remarkable initiative, in terms of its commitment to sustainability is The Footprint Chronicles. An on-line exploration of the backstories of ten representative Patagonia products, The Footprint Chronicles is filled with compelling graphics, thoughtful explanations, even a blog, which appears to be open and transparent in its discussion. And not a leaf or a flower in sight.
In an age when consumers are using the Internet to actively seek the truth about brands; what brands do is so much more important than what they say. But we seem to have forgotten that actions speak louder than words.
Diana Verde Nieto is Founder and CEO of Clownfish www.clownfish.co.uk a communications and brand agency dedicated to making sustainability tangible for business.
Diana Verde Nieto, the Founder and CEO of ClownFish (www.clownfish.co.uk) reminds communications departments to focus on delivering their message in a transparent and upfront manner. The "creative" behind a green marketing push shouldn't imply that the product's green benefits were creatively exaggerated.
Posted June 17, 2008By Diana Verde Nieto, Environmental Leader
As company marketing and advertising departments are waking up to the huge commercial opportunities within the emerging ‘green’ market, it is no surprise that consumers have started to articulate that they feel ‘greenwashed.’
Today, communications is about big ideas, creativity and implicitly being generous with the truth. But this sort of marketing is getting stale and as consumers, we’re suffering from communication fatigue. Moreover, this is damaging brands, losing them both trust and loyalty. Could this be why 57% of us are more likely to believe recommendations from family or friends than advertisers in choosing products and services? This ‘fast forwarding’ of advertising by consumers represents a real challenge to the communications industry.
The industry has lost sight of what communications should be about; delivering a message in a real, honest, transparent way. It is not difficult to deliver green claims in a way that is truthful, relevant and clear.
But clearly, for some brands, it is easier to attempt to change consumers’ opinions though creative advertising campaigns than to tackle the real issues at the heart of what they do.
Shell: Don’t throw anything away, there is no away.
An oil refinery emitting flowers? That’s pretty creative advertising. But with an element of truth; Shell claimed that it used waste carbon dioxide to grow flowers and waste sulphur to make concrete. The problem is one of scale; while Shell may indeed use some of their waste carbon dioxide to grow flowers, this represents only a small proportion of their waste carbon dioxide. What’s more, Shell has failed to stop gas flaring in the Niger Delta, despite making a commitment to end the practice.
Renault: Economical, Ecological
The advert, for Renault Twingo, set the car against a green background and depicted leaves emerging from its exhaust. The car is neither economical nor efficient; it is categorized as band C in the vehicle excise duty rankings for efficiency and did not feature in the Department for Transport’s list of top 10 low carbon dioxide cars. The ASA have instructed Renault not run the ad again.
Though somewhat imaginative in the replacement of greenhouse gases with flowers and leaves, this is well-established greenwash territory and hardly creative advertising. Besides, there are far more exciting ways to engage consumers with sustainability.
Patagonia: The Footprint Chronicles
Admitting the less attractive aspects of their supply chain helps Patagonia reinforce their overall objectives. Patagonia’s most remarkable initiative, in terms of its commitment to sustainability is The Footprint Chronicles. An on-line exploration of the backstories of ten representative Patagonia products, The Footprint Chronicles is filled with compelling graphics, thoughtful explanations, even a blog, which appears to be open and transparent in its discussion. And not a leaf or a flower in sight.
In an age when consumers are using the Internet to actively seek the truth about brands; what brands do is so much more important than what they say. But we seem to have forgotten that actions speak louder than words.
Diana Verde Nieto is Founder and CEO of Clownfish www.clownfish.co.uk a communications and brand agency dedicated to making sustainability tangible for business.
It’s Not Easy Buying Green
via : The New York Observer.
談消費者面對日益高漲的綠色環保行銷浪潮的困境
這篇文章大概是我見過談得最好的一篇文章
The good news is that more and more people want to reduce their ecological footprint- the impact that we all have on this fragile and interconnected planet. The bad news is that some companies care much more about looking green than being green. Companies have learned that people care about the environment and are willing to pay for green goods and services. Advertisers and marketing folks are busy painting the world green. Some of this is real and useful and some of this can be silly or even deceptive. Fortunately consumer groups and the Federal Trade Commission have started to pay attention to corporate claims of sustainability. We have a long way to go as we try to sort this out, but the work has begun.
The Federal Trade Commission hosted a public workshop at the end of April, to examine developments in green packaging claims and consumer perception of such claims. This workshop is one component of the Commission’s regulatory review of the Guides for the Use of Environmental Marketing Claims (16 CFR Part 260), which the FTC announced in a Federal Register Notice on November 26, 2007.
The FTC released a report recently providing guidance to those looking to “sort out” environmental claims. Part of it stated: “Recycled” products are made from items recovered or separated from the “waste stream” that are melted down or ground up into raw materials and then used to make new products. Or they may be products that are used, rebuilt, reconditioned, or remanufactured. If a product is labeled “recycled” because it contains used, rebuilt, reconditioned, or remanufactured parts, the label must say so — unless it’s obvious to the consumer. For example, a used auto parts store may sell used automobile parts that have been salvaged from other cars and label them “recycled” without any other description because it’s plain that they are used parts. But an office copier that is labeled “recycled” because it was rebuilt, reconditioned or remanufactured — and then labeled recycled — must state that the recycled content came from rebuilt, reconditioned or remanufactured parts. That’s because it may not be obvious that it contains used parts.
In an interview with the San Francisco Chronicle, TerraChoice Environmental Marketing Vice President Scot Case said, “There should be a big caution to consumers: Don't base your purchasing decision on some green dot unless you know what that green dot really means.” (“Green product seals are gray area,” April 19 http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/04/19/MNHGVQQIC.DT...)
So what does the public really think? According to a recent study from Cone LLC and the Boston College Center for Corporate Citizenship (http://greenbizwire.csrwire.com/news/11692.html), almost half of those surveyed (48%) think "green" products are actually beneficial for the earth, while a distinctly smaller group--22%--understands that such goods are simply less harmful than competing products. Seventy-six percent of respondents believe environmental marketing should be regulated by the government. More findings:
45 percent believe companies are accurately communicating information about their impact on the environment
61 percent say they understand the environmental terms companies use in their advertising
Another important issue is the link between “green” products and their effect on the environment. According to the Cone poll, 74 percent of Americans say providing a clear connection between the product/service and the environmental issue (i.e., a hybrid car and lower emissions) influences their purchasing decisions.
When a company makes claims that don’t hold up, it embarrasses companies and disillusions consumers, according to Mike Lawrence, executive vice president of corporate responsibility for Cone LLC. "Activists are closely monitoring green claims and can quickly share information online about the actual environmental impact of a product. The result can be accusations that a company is engaging in 'greenwashing' and is misleading the public."
In a press release that highlights the report, Bradley Googins executive director of The Boston College Center for Corporate Citizenship, said, "The fact that Americans are so primed to trust companies may suggest the lack of control they feel around complex environmental issues, so it is not surprising that they also seek a third-party gatekeeper to help ensure the messages they see and hear are accurate … Maintaining the trust of consumers needs to be a top priority for companies."
Concerns about greenwashing and misleading labels has led to the creation of site such as GreenerChoices.org. Launched on Earth Day 2005 by Consumers Union, the non-profit publisher of Consumer Reports, GreenChoices is a Web-based initiative to inform, engage, and empower consumers about environmentally-friendly products and practices.
The site offers a Green Labels Center, which helps consumers discover what the labels on their favorite products really mean. Using the search tool, consumers can get an expert evaluation of labels on food, wood, personal products and household cleaners. People can search by product, category, or certifier, and easily compare labels using the site’s “report cards.”
For more on what makes good labeling, see Consumer Reports’ Eco-lables center: http://www.greenerchoices.org/eco-labels/eco-good.cfm.
The Federal Trade Commission hosted a public workshop at the end of April, to examine developments in green packaging claims and consumer perception of such claims. This workshop is one component of the Commission’s regulatory review of the Guides for the Use of Environmental Marketing Claims (16 CFR Part 260), which the FTC announced in a Federal Register Notice on November 26, 2007.
The FTC released a report recently providing guidance to those looking to “sort out” environmental claims. Part of it stated: “Recycled” products are made from items recovered or separated from the “waste stream” that are melted down or ground up into raw materials and then used to make new products. Or they may be products that are used, rebuilt, reconditioned, or remanufactured. If a product is labeled “recycled” because it contains used, rebuilt, reconditioned, or remanufactured parts, the label must say so — unless it’s obvious to the consumer. For example, a used auto parts store may sell used automobile parts that have been salvaged from other cars and label them “recycled” without any other description because it’s plain that they are used parts. But an office copier that is labeled “recycled” because it was rebuilt, reconditioned or remanufactured — and then labeled recycled — must state that the recycled content came from rebuilt, reconditioned or remanufactured parts. That’s because it may not be obvious that it contains used parts.
In an interview with the San Francisco Chronicle, TerraChoice Environmental Marketing Vice President Scot Case said, “There should be a big caution to consumers: Don't base your purchasing decision on some green dot unless you know what that green dot really means.” (“Green product seals are gray area,” April 19 http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/04/19/MNHGVQQIC.DT...)
So what does the public really think? According to a recent study from Cone LLC and the Boston College Center for Corporate Citizenship (http://greenbizwire.csrwire.com/news/11692.html), almost half of those surveyed (48%) think "green" products are actually beneficial for the earth, while a distinctly smaller group--22%--understands that such goods are simply less harmful than competing products. Seventy-six percent of respondents believe environmental marketing should be regulated by the government. More findings:
45 percent believe companies are accurately communicating information about their impact on the environment
61 percent say they understand the environmental terms companies use in their advertising
Another important issue is the link between “green” products and their effect on the environment. According to the Cone poll, 74 percent of Americans say providing a clear connection between the product/service and the environmental issue (i.e., a hybrid car and lower emissions) influences their purchasing decisions.
When a company makes claims that don’t hold up, it embarrasses companies and disillusions consumers, according to Mike Lawrence, executive vice president of corporate responsibility for Cone LLC. "Activists are closely monitoring green claims and can quickly share information online about the actual environmental impact of a product. The result can be accusations that a company is engaging in 'greenwashing' and is misleading the public."
In a press release that highlights the report, Bradley Googins executive director of The Boston College Center for Corporate Citizenship, said, "The fact that Americans are so primed to trust companies may suggest the lack of control they feel around complex environmental issues, so it is not surprising that they also seek a third-party gatekeeper to help ensure the messages they see and hear are accurate … Maintaining the trust of consumers needs to be a top priority for companies."
Concerns about greenwashing and misleading labels has led to the creation of site such as GreenerChoices.org. Launched on Earth Day 2005 by Consumers Union, the non-profit publisher of Consumer Reports, GreenChoices is a Web-based initiative to inform, engage, and empower consumers about environmentally-friendly products and practices.
The site offers a Green Labels Center, which helps consumers discover what the labels on their favorite products really mean. Using the search tool, consumers can get an expert evaluation of labels on food, wood, personal products and household cleaners. People can search by product, category, or certifier, and easily compare labels using the site’s “report cards.”
For more on what makes good labeling, see Consumer Reports’ Eco-lables center: http://www.greenerchoices.org/eco-labels/eco-good.cfm.
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