響應環保, [植樹減碳]是目前十分流行的行銷活動!
相同主題之下, 行銷績效取決於行銷方案細部設計和溝通傳達的功力, 近年歐洲竄紅的英國飲料品牌Innocent Drinks, 在這方面做得非常棒.
For every tree you register with a unique code (which can be found on the back of our special cartons) we will donate money on your behalf to grow trees in rural India (you can see exactly where here). We'll also create a tree for you in our virtual forest. If you've come back to check up on your thank you offers then just click here.
Our target is to grow as many trees as we can, so get growing.
register your tree
unique code*:
your name*:
your email address*:
If you're feeling generous you can give your tree to a friend. Just fill this in and send them a nice message.
I'd like to give this tree as a gift to a friend
your friends name:
your friend's email address:
your message: (maximum 40 characters) other people can read your message so please keep it clean (yes that includes you, mum).
stuck for a message? Check out my green fingersLook at me growing a treeTreemendousI'm growing a tree, just for you.You can't climb a bunch of flowersYou and me sitting in a tree...I'm growing a tree in your nameDon't say I never give you anythingTo you from me, a lovely treeJust the tree of us
I'd like to join the innocent family to receive your news including updates on my trees progress
* we need you to complete these sections
By the way, we will never, ever pass your details on to anyone else, but you knew that anyway, didn't you. Your information will only ever be used to send you what you ask us to send you.
For every tree you register with a unique code (which can be found on the back of our special cartons) we will donate money on your behalf to grow trees in rural India (you can see exactly where here). We'll also create a tree for you in our virtual forest. If you've come back to check up on your thank you offers then just click here.
Our target is to grow as many trees as we can, so get growing.
register your tree
unique code*:
your name*:
your email address*:
If you're feeling generous you can give your tree to a friend. Just fill this in and send them a nice message.
I'd like to give this tree as a gift to a friend
your friends name:
your friend's email address:
your message: (maximum 40 characters) other people can read your message so please keep it clean (yes that includes you, mum).
stuck for a message? Check out my green fingersLook at me growing a treeTreemendousI'm growing a tree, just for you.You can't climb a bunch of flowersYou and me sitting in a tree...I'm growing a tree in your nameDon't say I never give you anythingTo you from me, a lovely treeJust the tree of us
I'd like to join the innocent family to receive your news including updates on my trees progress
* we need you to complete these sections
By the way, we will never, ever pass your details on to anyone else, but you knew that anyway, didn't you. Your information will only ever be used to send you what you ask us to send you.
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