A new report from Arthur D. Little, Sustainable Performance shatters my perception that companies are whole heartedly going green. An analysis of the report at Greenbiz.com notes this conclusion.
“Sustainable Performance” from Arthur D. Little argues that regulatory and consumer pressures have not pushed corporations toward sustainability beyond superficial measures.
It’s not surprising that the report concluded that, in general, companies only take steps toward going green when it impacts the bottom line. Driven by shareholder concerns companies frequently implement those green solutions that maximize short terms gain. Forced to “report to stock markets” on a quarterly basis, it can be difficult for companies to proceed with longer term green objectives.
“Sustainable Performance” from Arthur D. Little argues that regulatory and consumer pressures have not pushed corporations toward sustainability beyond superficial measures.
It’s not surprising that the report concluded that, in general, companies only take steps toward going green when it impacts the bottom line. Driven by shareholder concerns companies frequently implement those green solutions that maximize short terms gain. Forced to “report to stock markets” on a quarterly basis, it can be difficult for companies to proceed with longer term green objectives.
That may be about to change as investment groups start to target green companies. More and more specialized, as well as established investment groups are seeing the future and asking potential partners about their plans for sustainability.
In fact, between 2005 and 2006, the amount of assets managed by SRI (Socially Responsible Investments) funds domiciled in Europe grew by more than 40%
It’s about time.
In fact, between 2005 and 2006, the amount of assets managed by SRI (Socially Responsible Investments) funds domiciled in Europe grew by more than 40%
It’s about time.
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