As I write this blog post, a new green certification program has been launched. The American Consumer Council has just announced the launch of its Green C Certification Program.
The Certification program is designed to recognize companies and organizations doing their part by practicing Corporate Social Responsibility and incorporating environmentally friendly business practices.
According to the company’s press release, to earn the Green C Certification designation, companies need to adhere to the program’s comprehensive criteria (see http://www.americanconsumercouncil.org/ ) and describe their environmental practices and CSR policies in detail.
An independent team of certified auditors verify and validate the contents of each application. Applicants are formally recognized by ACC and issued a three-year certification from the non-profit American Consumer Council and its Consumer Green Council, which administers the Green C Certification program. The idea behind it is to reward companies for not just claiming to be green, but implementing the highest green standards and social responsibility.
Without personally reviewing this program, I would think that it sounds like many of the other programs/certifications to recognize companies employing environmentally sound business practices. As with any certification program, it is important that the companies are continually reviewed and audited to make sure they continue to uphold this same green standard upon which they were certified.
As you know from reading my other blog posts, I think certification programs are a good idea, though, I think that the more programs there are, the more consumers will become confused as to what all the certifications mean.
Yes. There are a group of consumers that we all know as green and LOHAS consumers who will dig deeper and look at each and every certification symbol to see what it means. Yet, the majority of consumers will not, so as in every certification, it will be left up to the companies and organizations to explain to consumers what the certification means for their companies and how it is beneficial to the consumer.
Without this continual explanation, this could be one of the myriad of other green certification symbols that just confuse rather than decipher what it means to be green.
Helping You Understand and Profit from Consumer Health and Green Trends
Colette Chandler
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