產品二氧化碳排放量標示

via : treehugger. June12. 2008.

本文比較目前標示產品二氧化碳排放量標示最積極的兩大品牌Patagonia, Timberland,　明顯給與Patagonia較高評價,原因無它　透明與誠實而已！

You might think The Footprint Chronicles trace someone's journey through foreign lands or a hike in the forest. But these Chronicles refer to the ecological footprints of ten items made by outdoor clothing manufacturer Patagonia.

　　As TreeHugger has reported, Patagonia is not alone in trying to convey to customers the environmental impact of its products. Timberland, PepsiCo and others are getting in the game.

　　Recently, Stephen Doig, Vice President of the Energy and Resources Team at Rocky Mountain Institute, spoke to us about what this rush to label the environmental impact of products might mean for manufacturers and consumers. Prior to joining RMI, Doig spent ten years as a consultant with McKinsey & Co., working with a wide range of industries.

Standardization

One way to get around this issue, he suggested, would be to standardize the process, so that consumers know the numbers they see on various products mean roughly the same thing. "Make it transparent, open source, figure out how we can get it sort of apple to apple," he said. Britain, in fact, is doing this already with respect to greenhouse gas emission measurements and expects to have a standard in place by June, according to Business Week.

Whether that happy customer will alter his purchasing decisions based on the information is an open question.