Goldberg Kohn's Climate Change and Resource Conservation Group and Edelman's CSR and Sustainability Group Present "The Dos and Don'ts of Green Marketing"What You MUST Know Before Advertising that Your Company is Green
Date:
June 26, 2008
Location:
Goldberg Kohn
Time:
8:00 a.m. - 9:30 a.m.
Address:
55 East Monroe Suite 3300 Chicago, IL 60603
Many businesses feel the need and the desire to emphasize the environmental benefits of their products and services. Terms like green, eco-friendly, sustainable, or carbon neutral may appear in your company's advertising, but are you sure that your company understands the rules that apply to "green" marketing claims? This presentation will help you take the guesswork out of whether your advertising claims will get you in trouble by providing useful guidelines to follow when creating ads or writing press releases. You will also learn how to effectively add credibility to green claims through third-party endorsements from trusted environmental groups.
Moderator Mike Manuel, Head of Goldberg Kohn's Climate Change and Resource Conservation Group
PanelistsMatthew Vander Laan, Senior Vice President, Corporate Affairs, EdelmanBrian Fagel, Principal in Goldberg Kohn's Intellectual Property GroupGerald Jenkins, Goldberg Kohn's Climate Change and Resource Conservation Group
A continental breakfast will be served.
Who should attend?All legal, marketing, or management personnel responsible for implementing your green, sustainability, or corporate responsibility programs.
Date:
June 26, 2008
Location:
Goldberg Kohn
Time:
8:00 a.m. - 9:30 a.m.
Address:
55 East Monroe Suite 3300 Chicago, IL 60603
Many businesses feel the need and the desire to emphasize the environmental benefits of their products and services. Terms like green, eco-friendly, sustainable, or carbon neutral may appear in your company's advertising, but are you sure that your company understands the rules that apply to "green" marketing claims? This presentation will help you take the guesswork out of whether your advertising claims will get you in trouble by providing useful guidelines to follow when creating ads or writing press releases. You will also learn how to effectively add credibility to green claims through third-party endorsements from trusted environmental groups.
Moderator Mike Manuel, Head of Goldberg Kohn's Climate Change and Resource Conservation Group
PanelistsMatthew Vander Laan, Senior Vice President, Corporate Affairs, EdelmanBrian Fagel, Principal in Goldberg Kohn's Intellectual Property GroupGerald Jenkins, Goldberg Kohn's Climate Change and Resource Conservation Group
A continental breakfast will be served.
Who should attend?All legal, marketing, or management personnel responsible for implementing your green, sustainability, or corporate responsibility programs.
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