via : thecatalogchroniclesblogMost catalogers are knowledgeable of the FTC’s role and rules in providing guidance for direct selling, ie the “30 day” rule. In this era of “green” marketing, the FTC has now turned its attention to the many claims and mis-perceptions thrown about the landscape today by advertisers/catalogers. For instance, is your catalog really recyclable? Can you “legally” claim “sustainability” and what does the use of the three arrow symbol convey to your customers? In order to bring its guidelines into the 21st Century the FTC is holding a series of public meetings to discuss various green marketing issues.
The first of these was on January 8, 2008, and focused on he marketing of carbon offsets and renewable energy certificates (RECs). I know of few catalogers who would be interested in this topic.
However, the second session held on April 30, 2008, and focused on various claims marketers use to position their product(s) as “green” is of more direct interest and application to catalogers. The workshop agenda, transcript, and webcast can be found at: http://www.ftc.gov/bcp/workshops/packaging/index.shtml.
The goal of this session was to examine trends and new terminology used in packaging, various consumer perceptions and the need to update the FTC’s 10 year old guidelines. Transcripts of this session are available at the FTC’s Webcast Central website. For catalogers interested in knowing what the FTC provides consumers, there is a PDF version of “Sorting out Green Advertising Claims” available for download at http://www.ftc.gov/bcp/edu/pubs/consumer/general/gen02.pdf.
The FTC’s third workshop will be held on July 15, 2008, in Washington, DC, and focus on textiles, building products, and buildings.
I will summarize the findings most pertinent findings for the catalog industry and post these as they become available.
The first of these was on January 8, 2008, and focused on he marketing of carbon offsets and renewable energy certificates (RECs). I know of few catalogers who would be interested in this topic.
However, the second session held on April 30, 2008, and focused on various claims marketers use to position their product(s) as “green” is of more direct interest and application to catalogers. The workshop agenda, transcript, and webcast can be found at: http://www.ftc.gov/bcp/workshops/packaging/index.shtml.
The goal of this session was to examine trends and new terminology used in packaging, various consumer perceptions and the need to update the FTC’s 10 year old guidelines. Transcripts of this session are available at the FTC’s Webcast Central website. For catalogers interested in knowing what the FTC provides consumers, there is a PDF version of “Sorting out Green Advertising Claims” available for download at http://www.ftc.gov/bcp/edu/pubs/consumer/general/gen02.pdf.
The FTC’s third workshop will be held on July 15, 2008, in Washington, DC, and focus on textiles, building products, and buildings.
I will summarize the findings most pertinent findings for the catalog industry and post these as they become available.
沒有留言:
張貼留言