via : changents
Changents一家新創web2.0公司, 聚焦在綠色環保相關主題. 最近幫Timberland公司執行hosts green 'heroes' online網路群組討論
Venerable footwear maker and CSR leader Timberland taps startup Changents for a new social media campaign.
The Timberland Company and social media start-up Changents today unveiled a new online experience where ordinary people can team up with extraordinary environmental “Change Agents” from around the world to advance the green revolution together.
“We started Changents to give a new generation of social and environmental problem-solvers the tools they need to build teams of active followers and help them become ‘rock stars’ of change through the Internet,” said Changents Co-Founder and CEO Deron Triff. “The Changents Beta site we’re unveiling today in collaboration with our charter sponsor, Timberland, is a powerful, entertaining ecosystem where anyone can follow and connect with some of the most exciting personalities on the front lines of change.”
On the new Changents Beta site, Change Agents will broadcast their firsthand experiences from the field through blogs, videos, photo albums, Flickr photo streams, phoned-in podcasts, Twitter dispatches and more. Participants can back a Change Agent by assuming the roles of “Fan” (a shout-out of support), “First Responder” (being on-call if their Change Agent gets in a pinch), “Buzz Builder” (promoting their Change Agent’s stories and Action Requests through viral sharing), “Angel” (helping fill their Change Agent’s piggy bank) and “Advocate” (influencing policy makers with respect to their Change Agent’s cause).
On ‘Earthkeepers powered by Changents’, a custom environmental program developed in partnership with Timberland, participants will be able to follow and interact with five extraordinary Change Agents, dubbed, “Earthkeeper Heroes.” They include: The Big Green Bus (12 Dartmouth University students crisscrossing the country this summer in a tricked-out Harvester school bus converted to run on waste vegetable oil); The Canary Project (an artist couple conveying the story of human-induced climate change and potential solutions through visual media, events and artwork); Agent 350 (a recent college grad and his scrappy team in a mad-dash sprint to build a global, online/offline climate action movement from scratch); Reverb (a group of rock and roll road warriors greening the summer concert tours of the Dave Matthews Band, John Mayer and Maroon 5/Counting Crows while engaging fans around environmental sustainability); and POWERleaper (digests from a 23-year old designtrepeneur who has created the blueprint for urban flooring systems that generate electricity from human foot traffic). In addition, users will be able to participate in the Earthkeeper Heroes contest by nominating themselves or others to compete for a chance to join the ranks of this amazing group.
“Aside from Changents, no other online destination is offering a social networking experience that focuses on the individual as the catalyst for change,” said Jay Steere, Timberland’s senior director of values marketing. “Changents brought us an extraordinary group of Earthkeeper Heroes who personify the values of our company and an entertaining platform where anyone can team up with them to create real change.”
“Increasingly we’re seeing advertisers associate their brands with real issues that resonate with the fast-growing culture of conscious consumers,” said Channing Dawson, Senior Advisor at Scripps Networks and Changents advisory board member. “It is exciting to see a large, environmentally-responsible company like Timberland embrace the innovation unfolding on the Internet by partnering with an emerging start-up like Changents.”
You can join the Earthkeepers Facebook and YouTube pages. Below are a few videos from the Change Agent projects. Of the three videos, which do you like most and why?
The Timberland Company and social media start-up Changents today unveiled a new online experience where ordinary people can team up with extraordinary environmental “Change Agents” from around the world to advance the green revolution together.
“We started Changents to give a new generation of social and environmental problem-solvers the tools they need to build teams of active followers and help them become ‘rock stars’ of change through the Internet,” said Changents Co-Founder and CEO Deron Triff. “The Changents Beta site we’re unveiling today in collaboration with our charter sponsor, Timberland, is a powerful, entertaining ecosystem where anyone can follow and connect with some of the most exciting personalities on the front lines of change.”
On the new Changents Beta site, Change Agents will broadcast their firsthand experiences from the field through blogs, videos, photo albums, Flickr photo streams, phoned-in podcasts, Twitter dispatches and more. Participants can back a Change Agent by assuming the roles of “Fan” (a shout-out of support), “First Responder” (being on-call if their Change Agent gets in a pinch), “Buzz Builder” (promoting their Change Agent’s stories and Action Requests through viral sharing), “Angel” (helping fill their Change Agent’s piggy bank) and “Advocate” (influencing policy makers with respect to their Change Agent’s cause).
On ‘Earthkeepers powered by Changents’, a custom environmental program developed in partnership with Timberland, participants will be able to follow and interact with five extraordinary Change Agents, dubbed, “Earthkeeper Heroes.” They include: The Big Green Bus (12 Dartmouth University students crisscrossing the country this summer in a tricked-out Harvester school bus converted to run on waste vegetable oil); The Canary Project (an artist couple conveying the story of human-induced climate change and potential solutions through visual media, events and artwork); Agent 350 (a recent college grad and his scrappy team in a mad-dash sprint to build a global, online/offline climate action movement from scratch); Reverb (a group of rock and roll road warriors greening the summer concert tours of the Dave Matthews Band, John Mayer and Maroon 5/Counting Crows while engaging fans around environmental sustainability); and POWERleaper (digests from a 23-year old designtrepeneur who has created the blueprint for urban flooring systems that generate electricity from human foot traffic). In addition, users will be able to participate in the Earthkeeper Heroes contest by nominating themselves or others to compete for a chance to join the ranks of this amazing group.
“Aside from Changents, no other online destination is offering a social networking experience that focuses on the individual as the catalyst for change,” said Jay Steere, Timberland’s senior director of values marketing. “Changents brought us an extraordinary group of Earthkeeper Heroes who personify the values of our company and an entertaining platform where anyone can team up with them to create real change.”
“Increasingly we’re seeing advertisers associate their brands with real issues that resonate with the fast-growing culture of conscious consumers,” said Channing Dawson, Senior Advisor at Scripps Networks and Changents advisory board member. “It is exciting to see a large, environmentally-responsible company like Timberland embrace the innovation unfolding on the Internet by partnering with an emerging start-up like Changents.”
You can join the Earthkeepers Facebook and YouTube pages. Below are a few videos from the Change Agent projects. Of the three videos, which do you like most and why?
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