2008年6月8日 星期日

綠色社交媒體Social Networking for Green Marketers




綠色社交媒體的時代要來啦啦!
台灣可能存在一個這樣Green Web 2.0網路公司?
先多觀察國外的實例, 再看如何籌組?


Here’s a brief list of some social media sites that I’ve found useful for networking, bringing in visits to my site, and meeting others in my field or the green market niche.


(1). StumbleUpon is the granddaddy of social media sites. Install the toolbar to “stumble” around the web, keep track of your favorite sites, and build a following of stumblers. Submitting links to StumbleUpon is a great way to drive traffic to your site.


(2). LinkedIn is a professional networking site that business owners will find especially helpful. It’s a way to manage and make connections, rub elbows with other professionals, and even find jobs or employees. There are groups within LinkedIn such as Sustainability Working Group that cater to various niches.


(3). Responsible World Citizen is a niche online network dedicated to promoting social responsibility and sustainability. It’s a community for conscious business owners and ecopreneurs, so I’m sure you’ll fit right in!


(4).Ning is not really a social networking site, but it allows you to create your own social network, or join one that others have created. So it acts as a hub for themed social networks. A search for “green business” on Ning turned up a bunch of results worth checking out.


(5)Hugg is the Digg of green. It’s a collection of green news, articles and web sites submitted by the community, so it’s a great place to post your most recent green-themed article from your business blog. Brought to you by the folks at TreeHugger, it’s a great networking tool (and source of green news) for sustainable businesses.



(6). Co-op America’s Green Business Network is a useful site for connecting with other green businesses. Co-op America offers many additional benefits, such as green certification, a listing in their directory, and many other useful resources, to businesses that become members.
Don’t forget the
Green Options network! From advertising options to the discussion forum, there are a lot of great opportunities to network with like-minded greenies.
There are many more social media sites, from
Facebook to MySpace to Digg, that can help you network and bring in traffic to your web site. Many offer groups you can join on specific topics and can be a great place to find potential customers, clients, and vendors. Be sure to look for groups that fit your market niche and industry, as well as those promoting green living and sustainability. With online marketing, it’s helpful to cast a wide net so that links to your company site are all over the web. But as with anything, the more time and effort you put into each social media site, the more you’ll get out of it. So it may be wise to pick a few sites to focus your efforts on. There are definitely enough to keep you busy, the hard part is choosing just a handful and not becoming a complete internet junkie. For some of us, it’s far too late for that!

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