綠色閱讀（１６）Sweet Dreams: The Story of Green & Blacks

Sweet Dreams: The Story of Green & Blacks [IMPORT] (Paperback)by Craig Sams (Author), Jo Fairley (Author)

Paperback: 272 pages
Publisher: Random House Business Books (March 6, 2008)
ISBN-10: 1905211457
ISBN-13: 978-1905211456
Product Dimensions: 9.1 x 5.8 x 0.9 inches

OUR BEGINNING
It all started back in 1991 when Craig Sams, founder of Whole Earth - the pioneering organic food company - was sent a sample of dark 70% chocolate made from organic cocoa beans. His wife, environment columnist for The Times and confirmed chocoholic, Josephine Fairley, found the half eaten bar on Craig's desk and sampled some for herself. The intense flavour was unique and unlike anything she had tasted before. Jo was convinced other chocolate lovers would appreciate it in the same way she had and they set about making the world's first organic chocolate. The final product was a high-quality, bittersweet dark chocolate bar, packed with 70% cocoa solids - enough to make chocolate fans sit up and take notice..
As the brand began to gain a loyal following, Maya Gold was added to the range in 1994 - the product of a holiday Jo & Craig made to where they discovered cocoa farmers were being penalised, as some larger confectionery companies tried to drive cocoa prices down. They agreed to pay the farmers a fair price for their crops and created the flavour of Maya Gold to capture the taste of the rainforests where the cocoa is grown. This way of doing business didn't seem different to them - it was what came naturally but it susbequently earned them the UK's first Fairtrade mark.

英國有機＆公平交易巧克力品牌Green&Blacks的成功品牌故事書.

英國第一個Faie Trade公平交易成功品牌,　值得閱讀.　可惜博客來網路書店沒進貨!