via : [Environhumanimpact.com] Environhumanology is......
Envirohumanology may be the start of a movement that cures the issue that could be our greatest downfall and makes it into our greatest triumph. Environmental degradation as a result of human actions has the potential to cause disruption of food supplies, ecosystems, and the normal weather and geological conditions that now make life relatively hospitable.
This situation could lead to mass starvation or death due to environmental disaster (think natural disaster, without that “natural”), famine, disease, and the ensuing battles for increasingly limited resources.
A Moral Issue
A Quality of Health and Life Issue
A Personal Responsibility Issue
A Government Responsibility Issue
A Corporate Responsibility Issue
An Emotional Issue
A Forward-Looking Issue
A Community Issue
2008年4月28日 星期一
辦公室綠化五十個小偏方
via : [articleselect.com] 50 Tips For Going Green At The Office
1. Use whiteboards instead of flip charts. Interactive whiteboards electronically save the data written on them. If you don't have or can't afford an interactive whiteboard, consider taking a digital photograph of the writing on a whiteboard. Save it on a computer then use OCR software to interpret the text and make the whiteboard notes searchable. This will save paper and time as employees won't have to record the information during presentations.2. Buy electronic (paperless) tablets for employees who are more productive handwriting their thoughts on paper than entering their ideas via a computer keyboard. 3. Whenever possible print double-sided copies and check that this functionality is available when purchasing a new printer. Not all printers have this ability. If your existing printer doesn’t automatically provide this option, document how to do it manually by printing every other page then reinserting the paper into the printer to print on the other side and make sure employees understand how to do this.4. Use a fax modem to send faxes directly to and from a computer for easier data storage, searchability and file transfer. Print only the faxes that are needed in hard copy format to save on printer ink or toner and paper. 5. Eliminate unnecessary fax cover sheets.6. Use paper, file folders, toilet paper, and paper towels made from recycled paper. Recycle paper and cardboard discarded in the office.7. Store data on CD's and DVD's to eliminate as many paper files as possible. This method of storage also takes up far less physical space in an office and is searchable on a computer faster and easier than hard copy documentation. 8. Use rewritable CD's and DVD's whenever possible. This will minimize the number of single use discs that end up in landfill sites.9. Consider ceiling fans to help circulate the air in the office. This is particularly beneficial when used to supplement air conditioning and will reduce air conditioning costs.10. If possible, install windows that open. Many office facilities are constructed with sealed windows eliminating the ability to cool the facilities by just letting cooler air in from outside. Remember to keep windows closed when the heat or air conditioning is on.11. Regularly maintain heating and cooling systems and keep filters clean to get maximum efficiency.12. Turn off unnecessary lights. This is especially important when temperatures soar to reduce air conditioning needs.13. Install LED Exit signs that use less energy than their incandescent or fluorescent counterparts.14. Keep lighting fixture surfaces clean to benefit from their maximum output. Built up dust, dirt and grease can lessen their effectiveness.15. Use windows blinds to help regulate the temperature in the office. Close them to block out the hot sun in the summer and reduce air conditioning needs. Keep them open in the winter to use the sun to help warm the office.16. Relax the dress code to permit employees to dress comfortably for winter and summer temperatures to save on heating and cooling costs even if it means no business suits.17. Bring plants into the office to improve the air quality. A few varieties known for their ability to remove toxins such as acetone, ammonia, formaldehyde, benzene and trichloroethylene gases from air include the Peace Lily, English Ivy, Spider Plant, Snake Plant, Weeping Fig, Heartleaf and Elephant Ear Philodendrons, Areca and Lady Palms, Devils Ivy, Rubber Plant, Boston Fern, Chinese Evergreen, Cornstalk and Red-edged Dracaenas, Chrysanthemums and Gerbera Daisies.18. Install a programmable thermostat with a seven day setting and set it so that minimal heating or air conditioning is being used during evenings, overnight and on weekends. 19. When heating or air conditioning is running, keep exterior doors closed to prevent energy loss.20. When it comes time to replace heating and cooling systems, buy high efficiency units.21. Purchase energy efficient office equipment. Like household appliances, office equipment is manufactured with varying degrees of efficiency. Do the research. Look for the Energy Star ratings. The more efficient the item, the less heat it will produce thereby reducing cooling costs.22. Paint offices in light colours to make best use of the available lighting. Dark colours can absorb light requiring additional or stronger lighting to compensate. When painting remember to use environmentally friendly paints that are less toxic and produce little or no fumes.23. Place employees' desks near windows if possible to utilize natural light and minimize the amount of indoor lighting required. 24. Use fluorescent or compact fluorescent bulbs wherever possible. Replace old fluorescent lighting fixtures with newer, more efficient models.25. Install motion sensors or timed light switches in employee restrooms for ventilation fans and lights. 26. Use power bars with switches to make it easier to turn off equipment in the office when not in use.27. Turn off printers and monitors at lunchtime and all office equipment not being used – computers, monitors, printers – at night and on the weekends. 28. Unplug computer, battery and phone chargers when not in use. They still use electricity even if they’re not charging anything.29. Consider buying laptops instead of desktops. They can use up to 90% less energy, save time and paper by allowing employees to take notes directly on their computers during meetings instead of later transcribing handwritten paper notes, and give employees the option of telecommuting.30. Switch your screensaver option to 'blank' or 'none'. Screensavers use energy too.31. Replace old cathode ray tube (CRT) monitors with flat screen monitors. Not only are flat screens more energy efficient but they're also easier on the eyes. Make sure you recycle your old monitors.32. Let employees work from home whenever possible. This will reduce vehicle carbon emissions and lower energy use at the office. They can still communicate with everyone back at the office via an internet connection. You might find too that you'll also have happier and more productive employees as a result.33. Conduct meetings with clients, associated offices or telecommuting employees via phone, video or internet chat conferences to eliminate the need for meeting participants to travel to a central location. It's not just emissions that are eliminated by doing this as participants can be more productive using the time that would be spent on travel for more important matters.34. Encourage employees to bike, car pool and/or use public transportation to minimize carbon emissions. Consider offering incentives such as a monthly draw for a free lunch for employees who use environmentally friendly transportation alternatives. If employees must drive their own vehicles to work, consider adopting a flex time schedule to allow them to commute during non-rush hour times of the day. Energy is wasted and emissions are increased by cars idling in traffic jams.35. Hire a virtual assistant instead of a permanent employee or an employee from a temp agency. A virtual assistant works from his/her own home so this keeps a car off the road and eliminates the need for a larger facility to accommodate another employee, reducing the company's energy consumption. 36. Turn down the temperature your water heater. This also prevents employees from accidentally scalding themselves. Also, insulate your water heater and hot water pipes.37. Use refillable ink and toner cartridges. Try to use environmentally friendly inks.38. Recycle ink and toner cartridges that can't be refilled. Most suppliers will return them to the manufacturer for recycling.39. Ink jet printers use up to 90% less energy than laser printers.40. Use solar calculators.41. Use a coffee maker with an insulated pot to eliminate the need to keep a warmer on. This also eliminates the worry of whether or not the coffee maker was turned off at the end of the day.42. Consider going vegetarian when ordering food in for office meetings. An acre of land used to grow plants can feed more people than the meat from cattle grazed on the same amount of land. 43. Buy fair trade, organic teas, coffee and hot chocolate for use at the office. Not only are you getting a wholesome product, you're helping farmers in third world countries earn a living.44. Use real dishes and not paper or foam plates and cups in the company kitchen. For larger gatherings, if you must use disposable dishes, chose recyclable options or items made with PLA (polylactic acid derived from corn) that can be composted.45. Recycle cans, glass, juice boxes, milk cartons and plastic food containers. If no recycling facilities are available in your area, talk to the landlord or local government officials about providing a pickup for recyclables. Alternatively, contact independent recycling companies. If all else fails consider taking it home to add to your home recycling pickup or see if an employee would be willing to do so.46. Have employees bring in their own mugs to use for hot beverages and drinking glasses for use with the water cooler.47. Turn taps off tightly. Fix dripping taps.48. Install low flow toilets or try putting a sealed plastic bottle filled with water in the tank to lessen its fill capacity and reduce the amount of water used per flush. This doesn't work with all toilets but if it works for yours, you'll save a lot of water.49. Use rechargeable batteries. Discarded batteries leak toxins into landfill sites. By reusing rechargeable batteries the number of non-rechargeable batteries that are thrown away is dramatically reduced. Check for recycling facilities in your area that will accept dead batteries.50. Use environmentally friendly cleaning products in the office and consider using vinegar and baking soda as cleaning agents wherever possible. Environmentally friendly hand soap, dish soap, carpet, toilet bowl and all purpose cleaners are available at prices that are competitive with non-friendly products. When hiring a janitorial service, ask them what products they use and state your preference for green products.
1. Use whiteboards instead of flip charts. Interactive whiteboards electronically save the data written on them. If you don't have or can't afford an interactive whiteboard, consider taking a digital photograph of the writing on a whiteboard. Save it on a computer then use OCR software to interpret the text and make the whiteboard notes searchable. This will save paper and time as employees won't have to record the information during presentations.2. Buy electronic (paperless) tablets for employees who are more productive handwriting their thoughts on paper than entering their ideas via a computer keyboard. 3. Whenever possible print double-sided copies and check that this functionality is available when purchasing a new printer. Not all printers have this ability. If your existing printer doesn’t automatically provide this option, document how to do it manually by printing every other page then reinserting the paper into the printer to print on the other side and make sure employees understand how to do this.4. Use a fax modem to send faxes directly to and from a computer for easier data storage, searchability and file transfer. Print only the faxes that are needed in hard copy format to save on printer ink or toner and paper. 5. Eliminate unnecessary fax cover sheets.6. Use paper, file folders, toilet paper, and paper towels made from recycled paper. Recycle paper and cardboard discarded in the office.7. Store data on CD's and DVD's to eliminate as many paper files as possible. This method of storage also takes up far less physical space in an office and is searchable on a computer faster and easier than hard copy documentation. 8. Use rewritable CD's and DVD's whenever possible. This will minimize the number of single use discs that end up in landfill sites.9. Consider ceiling fans to help circulate the air in the office. This is particularly beneficial when used to supplement air conditioning and will reduce air conditioning costs.10. If possible, install windows that open. Many office facilities are constructed with sealed windows eliminating the ability to cool the facilities by just letting cooler air in from outside. Remember to keep windows closed when the heat or air conditioning is on.11. Regularly maintain heating and cooling systems and keep filters clean to get maximum efficiency.12. Turn off unnecessary lights. This is especially important when temperatures soar to reduce air conditioning needs.13. Install LED Exit signs that use less energy than their incandescent or fluorescent counterparts.14. Keep lighting fixture surfaces clean to benefit from their maximum output. Built up dust, dirt and grease can lessen their effectiveness.15. Use windows blinds to help regulate the temperature in the office. Close them to block out the hot sun in the summer and reduce air conditioning needs. Keep them open in the winter to use the sun to help warm the office.16. Relax the dress code to permit employees to dress comfortably for winter and summer temperatures to save on heating and cooling costs even if it means no business suits.17. Bring plants into the office to improve the air quality. A few varieties known for their ability to remove toxins such as acetone, ammonia, formaldehyde, benzene and trichloroethylene gases from air include the Peace Lily, English Ivy, Spider Plant, Snake Plant, Weeping Fig, Heartleaf and Elephant Ear Philodendrons, Areca and Lady Palms, Devils Ivy, Rubber Plant, Boston Fern, Chinese Evergreen, Cornstalk and Red-edged Dracaenas, Chrysanthemums and Gerbera Daisies.18. Install a programmable thermostat with a seven day setting and set it so that minimal heating or air conditioning is being used during evenings, overnight and on weekends. 19. When heating or air conditioning is running, keep exterior doors closed to prevent energy loss.20. When it comes time to replace heating and cooling systems, buy high efficiency units.21. Purchase energy efficient office equipment. Like household appliances, office equipment is manufactured with varying degrees of efficiency. Do the research. Look for the Energy Star ratings. The more efficient the item, the less heat it will produce thereby reducing cooling costs.22. Paint offices in light colours to make best use of the available lighting. Dark colours can absorb light requiring additional or stronger lighting to compensate. When painting remember to use environmentally friendly paints that are less toxic and produce little or no fumes.23. Place employees' desks near windows if possible to utilize natural light and minimize the amount of indoor lighting required. 24. Use fluorescent or compact fluorescent bulbs wherever possible. Replace old fluorescent lighting fixtures with newer, more efficient models.25. Install motion sensors or timed light switches in employee restrooms for ventilation fans and lights. 26. Use power bars with switches to make it easier to turn off equipment in the office when not in use.27. Turn off printers and monitors at lunchtime and all office equipment not being used – computers, monitors, printers – at night and on the weekends. 28. Unplug computer, battery and phone chargers when not in use. They still use electricity even if they’re not charging anything.29. Consider buying laptops instead of desktops. They can use up to 90% less energy, save time and paper by allowing employees to take notes directly on their computers during meetings instead of later transcribing handwritten paper notes, and give employees the option of telecommuting.30. Switch your screensaver option to 'blank' or 'none'. Screensavers use energy too.31. Replace old cathode ray tube (CRT) monitors with flat screen monitors. Not only are flat screens more energy efficient but they're also easier on the eyes. Make sure you recycle your old monitors.32. Let employees work from home whenever possible. This will reduce vehicle carbon emissions and lower energy use at the office. They can still communicate with everyone back at the office via an internet connection. You might find too that you'll also have happier and more productive employees as a result.33. Conduct meetings with clients, associated offices or telecommuting employees via phone, video or internet chat conferences to eliminate the need for meeting participants to travel to a central location. It's not just emissions that are eliminated by doing this as participants can be more productive using the time that would be spent on travel for more important matters.34. Encourage employees to bike, car pool and/or use public transportation to minimize carbon emissions. Consider offering incentives such as a monthly draw for a free lunch for employees who use environmentally friendly transportation alternatives. If employees must drive their own vehicles to work, consider adopting a flex time schedule to allow them to commute during non-rush hour times of the day. Energy is wasted and emissions are increased by cars idling in traffic jams.35. Hire a virtual assistant instead of a permanent employee or an employee from a temp agency. A virtual assistant works from his/her own home so this keeps a car off the road and eliminates the need for a larger facility to accommodate another employee, reducing the company's energy consumption. 36. Turn down the temperature your water heater. This also prevents employees from accidentally scalding themselves. Also, insulate your water heater and hot water pipes.37. Use refillable ink and toner cartridges. Try to use environmentally friendly inks.38. Recycle ink and toner cartridges that can't be refilled. Most suppliers will return them to the manufacturer for recycling.39. Ink jet printers use up to 90% less energy than laser printers.40. Use solar calculators.41. Use a coffee maker with an insulated pot to eliminate the need to keep a warmer on. This also eliminates the worry of whether or not the coffee maker was turned off at the end of the day.42. Consider going vegetarian when ordering food in for office meetings. An acre of land used to grow plants can feed more people than the meat from cattle grazed on the same amount of land. 43. Buy fair trade, organic teas, coffee and hot chocolate for use at the office. Not only are you getting a wholesome product, you're helping farmers in third world countries earn a living.44. Use real dishes and not paper or foam plates and cups in the company kitchen. For larger gatherings, if you must use disposable dishes, chose recyclable options or items made with PLA (polylactic acid derived from corn) that can be composted.45. Recycle cans, glass, juice boxes, milk cartons and plastic food containers. If no recycling facilities are available in your area, talk to the landlord or local government officials about providing a pickup for recyclables. Alternatively, contact independent recycling companies. If all else fails consider taking it home to add to your home recycling pickup or see if an employee would be willing to do so.46. Have employees bring in their own mugs to use for hot beverages and drinking glasses for use with the water cooler.47. Turn taps off tightly. Fix dripping taps.48. Install low flow toilets or try putting a sealed plastic bottle filled with water in the tank to lessen its fill capacity and reduce the amount of water used per flush. This doesn't work with all toilets but if it works for yours, you'll save a lot of water.49. Use rechargeable batteries. Discarded batteries leak toxins into landfill sites. By reusing rechargeable batteries the number of non-rechargeable batteries that are thrown away is dramatically reduced. Check for recycling facilities in your area that will accept dead batteries.50. Use environmentally friendly cleaning products in the office and consider using vinegar and baking soda as cleaning agents wherever possible. Environmentally friendly hand soap, dish soap, carpet, toilet bowl and all purpose cleaners are available at prices that are competitive with non-friendly products. When hiring a janitorial service, ask them what products they use and state your preference for green products.
2008年4月26日 星期六
種樹有多好？》提升形象 又可行銷
via : 經濟日報
【經濟日報╱記者 何佩儒、余麗姿】
2008.04.27 03:49 am
種樹除了造林製漿、製成家具賺錢，或是抵換汙染排放賺碳權，還可以賺名聲，提升企業形象，愈來愈多的企業，將種樹變成一種新的行銷工具。
台新銀行發起GreenLife信用卡，為申請的卡友種植一棵樹，台新還建置專屬網站，提供有關暖化、減碳、碳足跡計算；還有打著以投資「對抗全球暖化產業」為主題基金「日盛全球抗暖化基金」的募集；遠雄在內湖的上林苑，標榜種了320棵樹齡十年的大樹。
賣冷氣的歌林企業，則推出愛地球省能源活動，除了推出節能的冷氣，最近也與中興大學合作，在惠蓀林場的第一、第三林班種植2,000棵、1.8萬棵的樹苗。只要消費者購買冷氣，歌林就會為消費者種下一棵樹，7月舉行植樹典禮後，消費者會收到一份「植樹證明」。
為多家企業塑造公益形象的先勢集團執行長楊忠翰表示，受到全球暖化議題炒熱，企業主自覺對社會的責任，希望透過造林回饋社會，加上同樣是公益活動，在現今環保意識抬頭下，種樹也容易獲得共鳴與認同。
綠色行銷是近年來使用相當廣泛的題材，種樹確實容易引起共鳴，但最好結合能打動消費者的活動，與主力消費族群契合，才能有較長遠的效益。
GreenLife是台新一個多月前才開始促銷的新卡，在台新的眾多信用卡項目，表現雖然沒有特別突出，但台新認為這張卡可以細水長流，逐步吸引卡友關注，也有助提升台新的企業形象。
不過，楊忠翰認為，企業想要藉由環保或造林議題來提升形象，也要考量與其訴求的族群是否符合，例如台新銀行的GreenLife信用卡如果訴求的是上班族的小家庭，可以親子一起種樹，就能與訴求的族群結合。
經濟日報印刷版這條消息附表列出１２家大型企業的造林計畫！
【經濟日報╱記者 何佩儒、余麗姿】
2008.04.27 03:49 am
種樹除了造林製漿、製成家具賺錢，或是抵換汙染排放賺碳權，還可以賺名聲，提升企業形象，愈來愈多的企業，將種樹變成一種新的行銷工具。
台新銀行發起GreenLife信用卡，為申請的卡友種植一棵樹，台新還建置專屬網站，提供有關暖化、減碳、碳足跡計算；還有打著以投資「對抗全球暖化產業」為主題基金「日盛全球抗暖化基金」的募集；遠雄在內湖的上林苑，標榜種了320棵樹齡十年的大樹。
賣冷氣的歌林企業，則推出愛地球省能源活動，除了推出節能的冷氣，最近也與中興大學合作，在惠蓀林場的第一、第三林班種植2,000棵、1.8萬棵的樹苗。只要消費者購買冷氣，歌林就會為消費者種下一棵樹，7月舉行植樹典禮後，消費者會收到一份「植樹證明」。
為多家企業塑造公益形象的先勢集團執行長楊忠翰表示，受到全球暖化議題炒熱，企業主自覺對社會的責任，希望透過造林回饋社會，加上同樣是公益活動，在現今環保意識抬頭下，種樹也容易獲得共鳴與認同。
綠色行銷是近年來使用相當廣泛的題材，種樹確實容易引起共鳴，但最好結合能打動消費者的活動，與主力消費族群契合，才能有較長遠的效益。
GreenLife是台新一個多月前才開始促銷的新卡，在台新的眾多信用卡項目，表現雖然沒有特別突出，但台新認為這張卡可以細水長流，逐步吸引卡友關注，也有助提升台新的企業形象。
不過，楊忠翰認為，企業想要藉由環保或造林議題來提升形象，也要考量與其訴求的族群是否符合，例如台新銀行的GreenLife信用卡如果訴求的是上班族的小家庭，可以親子一起種樹，就能與訴求的族群結合。
經濟日報印刷版這條消息附表列出１２家大型企業的造林計畫！
種樹新顯學 二氧化碳變黃金
via : 經濟日報
經濟日報╱記者 何佩儒、謝柏宏、余麗姿】
2008.04.27 03:49 am
「我的孫子今年四歲，我每次在田裡工作時都會想像，想像100年後我的子孫在這裡散步的樣子…」，有「田埂上的詩人」美譽的本土作家吳晟，站在他彰化溪洲二甲的林地上，看著他種的樹，眼裡滿是對樹的深情。
不像吳晟懷著浪漫情懷種樹，本土企業、跨國公司，甚至政府，則是為了不同的經濟目的，紛紛投入造林。
鑽石誠可貴 綠金價更高
包括日本、德國、挪威、瑞典、印尼等國的業者，近來紛紛在東南亞展開造林，例如：日本王子製紙，為降低成本，看中越南市場，積極在越南搶地造林；印尼金光集團也在大陸華南地區大舉造林，取得漿材。
台灣企業中，華紙、永豐餘為了紙漿而種樹；旺旺為了跨足家具、製漿而種；趨勢科技創辦人張明正與台南幫吳家第三代吳國維，為了實現社會企業的理想而種；永豐餘集團大家長何壽川，則是把原生樹種當收藏品般的細心培育。
過去石油被稱為黑金，現在不只黑金與黃金價格飆高，森林成了更具投資潛力的「綠金」。
最近不少台灣農民開始栽種紅豆杉及青脆枝，提煉抗癌藥材，紅豆杉提煉的紫杉醇每克售價高達1,000美元，比鑽石更值錢。
還有更多的企業，急著在這一波綠色潮流中，將自己「染綠」，提升企業形象，例如：台新銀行GreenLife信用卡，只要辦卡，消費達一定額度，就幫卡友種樹；歌林也打出買冷氣，就在惠蓀林場種一棵樹。
台上噱頭名堂
台下利頭勾當
多數國內企業做公益環保, 只是外表包裝, 骨子裡自私自利自稱自由經濟擁護者, 冠冕堂皇!
說服國內企業採取環保永續措施, 只有兩條硬道理, 一者增加利潤營收, 二者降低成本, 別無它途!
另起爐灶, 打算來創造一家永續型企業, 作示範, 如何兼顧profit, people, planet. 姑且稱為3P企業吧!
經濟日報╱記者 何佩儒、謝柏宏、余麗姿】
2008.04.27 03:49 am
「我的孫子今年四歲，我每次在田裡工作時都會想像，想像100年後我的子孫在這裡散步的樣子…」，有「田埂上的詩人」美譽的本土作家吳晟，站在他彰化溪洲二甲的林地上，看著他種的樹，眼裡滿是對樹的深情。
不像吳晟懷著浪漫情懷種樹，本土企業、跨國公司，甚至政府，則是為了不同的經濟目的，紛紛投入造林。
鑽石誠可貴 綠金價更高
包括日本、德國、挪威、瑞典、印尼等國的業者，近來紛紛在東南亞展開造林，例如：日本王子製紙，為降低成本，看中越南市場，積極在越南搶地造林；印尼金光集團也在大陸華南地區大舉造林，取得漿材。
台灣企業中，華紙、永豐餘為了紙漿而種樹；旺旺為了跨足家具、製漿而種；趨勢科技創辦人張明正與台南幫吳家第三代吳國維，為了實現社會企業的理想而種；永豐餘集團大家長何壽川，則是把原生樹種當收藏品般的細心培育。
過去石油被稱為黑金，現在不只黑金與黃金價格飆高，森林成了更具投資潛力的「綠金」。
最近不少台灣農民開始栽種紅豆杉及青脆枝，提煉抗癌藥材，紅豆杉提煉的紫杉醇每克售價高達1,000美元，比鑽石更值錢。
還有更多的企業，急著在這一波綠色潮流中，將自己「染綠」，提升企業形象，例如：台新銀行GreenLife信用卡，只要辦卡，消費達一定額度，就幫卡友種樹；歌林也打出買冷氣，就在惠蓀林場種一棵樹。
台上噱頭名堂
台下利頭勾當
多數國內企業做公益環保, 只是外表包裝, 骨子裡自私自利自稱自由經濟擁護者, 冠冕堂皇!
說服國內企業採取環保永續措施, 只有兩條硬道理, 一者增加利潤營收, 二者降低成本, 別無它途!
另起爐灶, 打算來創造一家永續型企業, 作示範, 如何兼顧profit, people, planet. 姑且稱為3P企業吧!
Nonzero Reataurant
via : http://www.wretch.cc/blog/YoshowPhy&article_id=8839916
Nonzero概念： 非零﹝Nonzero﹞是由Robert Wright提出來的一種有關於未來的世界及大自然將以“非零和”﹝Nonzero Sum﹞的賽局理論﹝Game Theory﹞為基礎而演化的智慧。 我們愈互相依賴，我們的命運也會愈來愈相連結在一起。惟有經過溝通及互信的非零和﹝Nonzero Sum﹞方法，才能保證人類命運的不斷演化。因此，一個人的成功並不一定是另一個人的失敗。我的贏並不一定要建立在您的輸上。這世界更是有足夠的成功讓所有人分享。 就是這種豐碩的心態能擴展我們的思考，讓我們的人生經歷更豐富多采多姿。更重要的是，這將使我們從傳統智慧中超脫出來。AVEDA的非零﹝restaurant Nonzero﹞又能提供什麼不同的體驗呢？
1. 愛心與熱誠Love and Passion 我一直支持廚師是老板的餐廳，restaurant的廚師最重要的是要有愛心與熱誠。並且願意將這間restaurant當成是他們所擁有的。而不是只領一份薪水而已。
2. 衛生Hygiene 忠實呈現這家如何保持衛生、如何處理魚肉，如何料理蔬菜，如何維持廚房的衛生。
3. 透明化Transparency 菜單列出平衡營養的成份，設計這份menu的原因。並且公佈所使用的水、油、鹽等調味品讓消費者知道
4. 簡單的菜單Simple Menu 太多的選擇讓消費者因要決定而產生許多焦慮。何況，在restaurant Nonzero中飲食是一種探索及冒險，以及對各種不同文化的包容和多元的價值觀。 同樣的，因為menu簡單，而能減輕浪費，不但合乎環保的精神，還可以選擇最好的當天需要的食材，而不需準備太多的備用食材。
5. 服務Service 整個restaurant的氣氛。如果每個服務人都是“悅日人”，並以”相信每個人的善良”、”滿足個人化的需求，甚至預先知道客人的需求”這樣的價值觀來分享自己對食物的熱忱及健康飲食習慣的使命感，能建立一個“大家一起來動手”的互相服務﹝communal service﹞的環境，不分服務人員或是客人。因為非零餐廳﹝restaurant Nonzero﹞就是一個屬於您的restaurant，客人本身，也可以是這裡的主人。
6. 價值Value 沒有人會喜歡花冤枉錢在沒有意義的事情上。我希望我去的restaurant，有最好的食材，最清潔的廚房和最衛生的料理方式，最有愛心熱忱的廚師，最用心的環境設計，最親切的悅日人，最美味的食物，最驚喜的意外體驗，以及最正直的合法納稅公民義務責任─這就是我們的投票支持的restaurant的價值。 我們不是只花錢在好吃的東西上，而是鼓勵更多消費者知道，光是東西好吃、量大便宜，並不是物超所值。
朱平先生提到,他並不知道，這種restaurant能否賺錢。但非零餐廳﹝restaurant Nonzero﹞就是我們的一個小小試驗。 We Are What We Do We Are What We Eat We Are What We Buy
地點:仁愛路四段27巷4弄5號
Nonzero概念： 非零﹝Nonzero﹞是由Robert Wright提出來的一種有關於未來的世界及大自然將以“非零和”﹝Nonzero Sum﹞的賽局理論﹝Game Theory﹞為基礎而演化的智慧。 我們愈互相依賴，我們的命運也會愈來愈相連結在一起。惟有經過溝通及互信的非零和﹝Nonzero Sum﹞方法，才能保證人類命運的不斷演化。因此，一個人的成功並不一定是另一個人的失敗。我的贏並不一定要建立在您的輸上。這世界更是有足夠的成功讓所有人分享。 就是這種豐碩的心態能擴展我們的思考，讓我們的人生經歷更豐富多采多姿。更重要的是，這將使我們從傳統智慧中超脫出來。AVEDA的非零﹝restaurant Nonzero﹞又能提供什麼不同的體驗呢？
1. 愛心與熱誠Love and Passion 我一直支持廚師是老板的餐廳，restaurant的廚師最重要的是要有愛心與熱誠。並且願意將這間restaurant當成是他們所擁有的。而不是只領一份薪水而已。
2. 衛生Hygiene 忠實呈現這家如何保持衛生、如何處理魚肉，如何料理蔬菜，如何維持廚房的衛生。
3. 透明化Transparency 菜單列出平衡營養的成份，設計這份menu的原因。並且公佈所使用的水、油、鹽等調味品讓消費者知道
4. 簡單的菜單Simple Menu 太多的選擇讓消費者因要決定而產生許多焦慮。何況，在restaurant Nonzero中飲食是一種探索及冒險，以及對各種不同文化的包容和多元的價值觀。 同樣的，因為menu簡單，而能減輕浪費，不但合乎環保的精神，還可以選擇最好的當天需要的食材，而不需準備太多的備用食材。
5. 服務Service 整個restaurant的氣氛。如果每個服務人都是“悅日人”，並以”相信每個人的善良”、”滿足個人化的需求，甚至預先知道客人的需求”這樣的價值觀來分享自己對食物的熱忱及健康飲食習慣的使命感，能建立一個“大家一起來動手”的互相服務﹝communal service﹞的環境，不分服務人員或是客人。因為非零餐廳﹝restaurant Nonzero﹞就是一個屬於您的restaurant，客人本身，也可以是這裡的主人。
6. 價值Value 沒有人會喜歡花冤枉錢在沒有意義的事情上。我希望我去的restaurant，有最好的食材，最清潔的廚房和最衛生的料理方式，最有愛心熱忱的廚師，最用心的環境設計，最親切的悅日人，最美味的食物，最驚喜的意外體驗，以及最正直的合法納稅公民義務責任─這就是我們的投票支持的restaurant的價值。 我們不是只花錢在好吃的東西上，而是鼓勵更多消費者知道，光是東西好吃、量大便宜，並不是物超所值。
朱平先生提到,他並不知道，這種restaurant能否賺錢。但非零餐廳﹝restaurant Nonzero﹞就是我們的一個小小試驗。 We Are What We Do We Are What We Eat We Are What We Buy
地點:仁愛路四段27巷4弄5號
Innocent Drinks品牌年度會議創新作法
via : Innocent DrinksJan 26,2008品牌觀察(7)所介紹的英國飲料傳奇品牌Innocent Drinks ,４月２６日召開第一次AGM(A Growing-up Meeting), 這個對外開放的年度經營會議, 不等於是品牌宣揚大會? 坦誠公開是sustainable business時代新品種品牌的行銷特性!
昨天華山藝文特區政大廣告系畢展Happitude, 環繞Lohas核心. 真希望籌囑組永續環保綠色行銷溝通公司時, 能找他們來共事.
創造一個像Innocent Drinks的品牌, 英磅25000創業, 十年後營業額上億英磅, 更重要的是對得起良心, 並廣受讚譽!
Innocent has a 71% share of the £169m UK smoothie market
2008年4月24日 星期四
Global Green USA's Green Cross Millennium Awards
1993成立於美國洛杉磯的環保團Global Green (USA)在1996年設立 Green Cross Millennium Awards. 歷年得獎名單, 涵蓋我個人知道永續綠色環保議題重量級人物, 一份非常棒的名單!
Individual Environmental Leadership Award:
2007 David Orr
2006 William McDonough, William McDonough and Partners
2005 Sally Lilienthal, Ploughshares Fund
2003 Paul Hawken
2000 John Adams, NRDC
1999 David Suzuki1
998 Winona LaDuke
1997 David Brower, Earth Island Institute
Corporate Environmental Leadership Award:
2007 Pierre André Senizergues, Sole Technologies
2006 Thomas C. Leppert, The Turner Corporation2004 Gary Erickson, Clif Bar
2003 Drew and Myra Goodman, Earthbound Farm
2002 Carly Fiorina/Hewlett Packard
2000 Joan Bavaria, Trillium Asset Management Corporation
International Environmental Leadership Award:
2006 Shelia Watt-Cloutier, Inuit Circumpolar Conference
2004 Zac Goldsmith, The Ecologist2003 Robert Watson
2002 Betty and Homero Aridjis
2000 Richard N. Goldman, The Goldman Environmental Prize
1999 The Natural Step1998 Solar Electric Light Fund
1997 National Geographic
1996 Senator George Mitchell1
999 Gary Hirshberg, Stonyfield Farm
1998 Sir John Browne, British Petroleum
1997 James Quinn, Collins Pine Co.1996 Ray Anderson, Interface
Entertainment Industry Environmental Leadership Award:
2007 Jena King2005 Kevin Bacon and Kyra Sedgwick2004 Gale Anne Hurd2003 Leonardo DiCaprio2002 Woody Harrelson2000 Lauren Schuler Donner & Richard Donner1999 Alexandra Paul1998 Julia Louis Dreyfus1997 Pierce Brosnan1996 Ann and Jerry Moss
California/Local Environmental Leadership Award:
2007 Mayor Gavin Newsome2006 Fran Pavley, 41st District, California Assembly2005 CalPERS2004 Los Angeles Community College District2003 Los Angeles City Councilman Eric Garcetti2002 CA State Treasurer Phil Angelides2000 S. David Freeman1999 Los Angeles City Councilwoman Ruth Galanter1998 City of Santa Monica
Community Environmental Leadership Award:
2007 Irmelin DiCaprio2006 Nina Simons & Kenny Ausubel, Bioneers
Founders Award:
1999 Pat Mitchell, PBS1998 Ted Turner and the Turner Family1997 Diane Meyer Simon
Brandz全球品牌價值排行榜
via : Ade Age, April 21.Published: April 21, 2008 NEW YORK (AdAge.com) -- Research firm Millward Brown recently took its annual look at which "brand" -- that is, the stuff of a product or service's intangible relationship with consumers -- contributes the most to its overall value. As you'd expect, luxe marketing creations such as Louis Vuitton, Porsche, Hermès, Gucci and Cartier, affordable to so few, top the list. But No. 6 comes as a surprise. The opposite of luxe, this one is found in more than 40 varieties, is used by million upon millions and retails for just a few bucks in most grocery stores.
WPP集團品牌研究公司 Millward Brown 公佈
不讓Omnicom集團 Interbrand公司的 Best Global Brand專美於前!
全球一百大品牌 Google再奪冠
‧聯合新聞網 2008/04/22
市場研究及顧問公司Millward Brown評選2008年度全球一百大品牌，搜尋引擎龍頭Google以861億美元的品牌價值連續兩年高居榜首。Google品牌價值去年大增三成。該公司上周公布第一季財報淨收入成長31%
市場研究及顧問公司Millward Brown評選2008年度全球一百大品牌，搜尋引擎龍頭Google以861億美元的品牌價值連續兩年高居榜首。
Google品牌價值去年大增三成。該公司上周公布第一季財報淨收入成長31%
奇異公司位居第二，品牌價值近714億美元；微軟第三，品牌價值將近709億美元；可口可樂第四，品牌價值582億美元；中國移動位居第五，品牌價值超過572億美元。
前十名其他品牌依序是IBM排名第六，品牌價值553億美元，成長多達65%；蘋果拜iPhone、iTouch之賜，從去年第16名跳上第七名，品牌價值552億美元，成長123%。麥當勞排名第八，品牌價值495億美元，增長49%；諾基亞第九，品牌價值440億美元，增長39%；菸品業者萬寶路從第六掉到第十，品牌價值373億美元，比去年下滑5%，是前十名中唯一縮水的品牌。
2008年4月23日 星期三
永續經營顧問公司實例Madison Environtmental Group
1998
Madison Environmental Group opens its doors November 13, 1998, in our first home at 22 North Carroll Street on the Capitol Square in the heart of Madison, WI.
Madison Environmental Group opens its doors November 13, 1998, in our first home at 22 North Carroll Street on the Capitol Square in the heart of Madison, WI.
Eco-Friendly Brands Become a Hot Commodity
via : [Ade Age, Apr.22.] 'Green Gridlock' at Trademark Office
〔Annual Report on Trends in Trademarks〕是 Dechert LLP公司連續第12年關於商標登記的趨勢分析, 今年的報告包括 :
According to the annual report "Trends in Trademarks," filings for new trademarks last year topped 300,000, setting a record buoyed by interest in environmentalism. The previous record was 289,000 filings, set in 2000 during the internet boom.
"Green" was the most popular word among marketers, with applications more than doubling from 1,100 in 2006 to 2,400 in 2007. That follows a 23% increase in applications in 2005 and a 37% increase in 2006.
Eco-mania
Trademarks with the prefix "eco" were just as hot, also more than doubling, with nearly 900 new applications in 2007. Products ranging from an Eco-Brella to an EcoCoffin were submitted to the trademark office. Mr. Gundersen provided a tongue-in-cheek assessment, noting that "if all the new eco-branded products filed in 2007 actually came to market, an Eco Citizen could buy an EcoHouse in EcoTown from an Eco Realtor." 2006.
國內諸多有機環保綠色品牌, 聖德科斯, 棉花田, 橘子工房, 台塑有機蔬菜, 花蓮無毒農業, 宜蘭綠色博覽會,..........
那一個商標設計及格？ 談甚麼建立品牌？ 一家專業行銷溝通顧問公司是該誕生了吧！
2008年4月21日 星期一
Earth Day, Green Marketing, and the Polling of America, 2008
It's time for my (second) annual survey of surveys — the bounty of public opinion polls on green topics that seems to sprout every spring in time for Earth Day. A half-dozen or so years ago, there were perhaps a couple such surveys. Today, there are more than a dozen, ranging from substantive to silly to self-serving.
Joel Makower先生在綠色商業行銷領域, 是我的典範英雄!
地球日相關論述, 他的最棒.
So, what did this year's surveys reveal? Here are highlights:
Almost four in 10 Americans are preferentially buying products they believe to be environmentally friendly, though almost half (48%) erroneously believes such products are beneficial for the planet, as opposed to simply being less harmful, according to the 2008 Green Gap Survey from Cone LLC and the Boston College Center for Corporate Citizenship. It also found that Americans are pretty open to companies' green messages: 47% trust companies to tell them the truth in environmental messaging; 45% believe companies are accurately communicating information about their impact on the environment; and 61% say they understand the environmental terms companies use in their advertising.
Gallup's annual environment poll found that 28% of Americans say they have made "major changes" in their lifestyles to protect the environment. Forty percent say they worry "a great deal" about "the quality of the environment," ranking far below the 60% who worry about the economy and the 58% who worry about the availability and affordability of healthcare.
Almost 200 million Americans buy green products, reports the market research firm Mintel, which also found that the number of new products with an environmentally friendly claim has grown substantially over the past five years — from five such product launches in 200 to "a staggering" 328 in 2007. "Price, perceived value and convenience drive these purchases as more and more people take on a green lifestyle," the company reports. "Thanks to manufacturers' recent moves, consumers can now find more choices of environmentally friendly products than ever before." (Mintel doesn't put these 328 new green products into perspective, one of my pet peeves. So I will: There are about 20,000 new product introductions a year in just the food and beverage category.) Another Mintel study reported that "over one-third of adults (36%) claim to 'regularly' buy green products," triple the number 16 months ago.
Consumer recall of advertising with green messaging is very high, with more than a third (37%) of consumers saying they frequently recall green messaging and an additional third recalling it occasionally (33%), according to Burst Media. (Again, some perspective would be helpful here: How does 37% compare with overall add ad recall?) One in five (23%) respondents say they seldom or never believe green claims made in advertisements. Two-thirds (65%) of respondents say they "sometimes" believe green claims made in advertisements, and 12% say they "always" believe green advertising claims. More than 40% of consumers frequently or occasionally research the claims made in green advertisements.
Consumers expect to see significant company commitments to environmental leadership before they buy the green marketing hype, according to marketing firm EcoAlign. Seventy-seven percent of consumers think that an operational commitment to energy efficiency or green energy is the single most important quality of a corporation trying to be an environmental leader. When respondents asked which of 12 major companies they thought were most committed to using or providing renewable energy. GE dominated with 81%, while Toyota came in second at 65%. However, 54% of consumers had difficulty naming any company that supplied renewable or green energy. GE and BP received the most mentions, but only represented 4% to 5% of responses. (In reality, neither firm supplies much if any green energy, though both manufacture solar panels and GE manufactures wind turbines; BP has a tiny renewable energy division, representing less than 1% of its total revenue.)
One in ten Americans say that they have looked up their personal or household's carbon footprint, according to Harris Interactive. Younger Americans are more likely to have done so. Almost one in five (18%) Echo Boomers (aged 18-31) say they have looked up their carbon footprint, compared to 11% of Gen Xers (aged 32-43), 9% of Baby Boomers (aged 44-62), and 6% of Matures (63 and older). Regardless of whether they are calculating their carbon footprint, Americans claim that they are doing things that will reduce it and their carbon emissions. Almost two-thirds say they may have reduced the amount of energy they use in their home, 43% have purchased more energy-efficient appliances, 27% they have started purchasing more locally grown food, and 21% have stopped drinking bottled water.
Only 3% of consumers "always" buy green products and 66% said that they "sometimes" purchase them, according to the Shopper Environmental Sentiment survey from corporate real estate giant Jones Lang LaSalle. The survey was taken across 34 Jones Lang LaSalle-managed shopping malls. Around 40% said that they were willing to "do what it takes" to protect and improve the environment, and more than half always recycle at home. Almost two thirds of respondents were interested in learning more about simple ways to save energy.
永豐餘集團碳權價值30億台幣
via : 經濟日報
【經濟日報╱記者謝柏宏／台北報導】 2008.04.17 03:28 am
綠色資產發酵，在兩岸擁有4萬公頃林地的永豐餘造紙公司昨（16）日表示，全球碳權交易市場興起，再加上木材加工市場價值升溫，永豐餘估計該公司在兩岸擁有的森林價值達30億元以上，其中碳權價值高達24.4億元。這是第一家公布碳權價值的上市櫃公司。
永豐餘指出，全球吹起碳權交易風潮，依照聯合國京都議定書的規範，森林因為可吸附二氧化碳，可被當做碳權交易的商品，估計每1公頃的闊葉林，每天可吸收1公噸的二氧化碳，這些樹林若協助企業進行二氧化碳減量，每公噸將可協助企業減少1,820元的稅金。
【經濟日報╱記者謝柏宏／台北報導】 2008.04.17 03:28 am
綠色資產發酵，在兩岸擁有4萬公頃林地的永豐餘造紙公司昨（16）日表示，全球碳權交易市場興起，再加上木材加工市場價值升溫，永豐餘估計該公司在兩岸擁有的森林價值達30億元以上，其中碳權價值高達24.4億元。這是第一家公布碳權價值的上市櫃公司。
永豐餘指出，全球吹起碳權交易風潮，依照聯合國京都議定書的規範，森林因為可吸附二氧化碳，可被當做碳權交易的商品，估計每1公頃的闊葉林，每天可吸收1公噸的二氧化碳，這些樹林若協助企業進行二氧化碳減量，每公噸將可協助企業減少1,820元的稅金。
王永慶：造林預算無上限
via : 台灣減碳網
台塑企業高層透露，環保及公益，是近來王永慶關切話題。他對台塑要推動的大造林公益計畫相當關切，除指示由女兒、台塑企業行政中心副總裁王瑞華親自擔任召集人推動外，也經常直接找相關推動的幹部，直接到他辦公司，了解推動的進度與規劃，並指示集團內各企業體全力支援，資金無上限。
台塑企業高層透露，環保及公益，是近來王永慶關切話題。他對台塑要推動的大造林公益計畫相當關切，除指示由女兒、台塑企業行政中心副總裁王瑞華親自擔任召集人推動外，也經常直接找相關推動的幹部，直接到他辦公司，了解推動的進度與規劃，並指示集團內各企業體全力支援，資金無上限。
14-Apr-2008
Surviving LOHAS
The New York Times recently had an article on Americans who are preparing for the worst - the worst being natural catastrophes like Katrina, blackouts, terrorist attacks or any other incidents that would make essentials like energy or food unaffordable or unavailable: People start to stockpile canned food and medicine, they grow vegetables in their gardens and install solar panels on their roofs.The phenomenon was coined “New Survivalism” and is backed by authers like Barton M. Biggs, the former chief global strategist at Morgan Stanley, who wrote in his new book “Wealth, War and Wisdom”, that people should stock their homes with “seed, fertilizer, canned food, wine, medicine, clothes, etc. Think Swiss Family Robinson. Even in America and Europe there could be moments of riot and rebellion when law and order temporarily completely breaks down.”Sounds too gloomy ? Compare this to a sunnier view of the future:“The LOHAS market forecast is sunny and is predicted to grow to $420 billion by 2010, and $845 billion by 2014. Fortunately, the influential LOHAS market believes that it is important for companies not just to be profitable, but to be mindful of their impact on the environment and society.” (American wellness network – but could have been found elsewhere too)LOHAS is short for Lifestyle of Health and Sustainability – and people adopting that lifestyle are seen as the pace makers for the economy. LOHAS means consumption. Critical consumption. Green consumption. Sustainable consumption. Therefore, countless surveys, marketing strategies and business cases are developed around the LOHAS market potential. But the LOHAS industry is built on an overly optimistic scenario: Climate change leads to ecological awareness and more conscious consumption patterns. What if climate change and other catastrophes come closer to home? Will people still fall for green marketing and sustainability messages?The “New survivalists” offer some lessons.
Surviving LOHAS
The New York Times recently had an article on Americans who are preparing for the worst - the worst being natural catastrophes like Katrina, blackouts, terrorist attacks or any other incidents that would make essentials like energy or food unaffordable or unavailable: People start to stockpile canned food and medicine, they grow vegetables in their gardens and install solar panels on their roofs.The phenomenon was coined “New Survivalism” and is backed by authers like Barton M. Biggs, the former chief global strategist at Morgan Stanley, who wrote in his new book “Wealth, War and Wisdom”, that people should stock their homes with “seed, fertilizer, canned food, wine, medicine, clothes, etc. Think Swiss Family Robinson. Even in America and Europe there could be moments of riot and rebellion when law and order temporarily completely breaks down.”Sounds too gloomy ? Compare this to a sunnier view of the future:“The LOHAS market forecast is sunny and is predicted to grow to $420 billion by 2010, and $845 billion by 2014. Fortunately, the influential LOHAS market believes that it is important for companies not just to be profitable, but to be mindful of their impact on the environment and society.” (American wellness network – but could have been found elsewhere too)LOHAS is short for Lifestyle of Health and Sustainability – and people adopting that lifestyle are seen as the pace makers for the economy. LOHAS means consumption. Critical consumption. Green consumption. Sustainable consumption. Therefore, countless surveys, marketing strategies and business cases are developed around the LOHAS market potential. But the LOHAS industry is built on an overly optimistic scenario: Climate change leads to ecological awareness and more conscious consumption patterns. What if climate change and other catastrophes come closer to home? Will people still fall for green marketing and sustainability messages?The “New survivalists” offer some lessons.
摩根史坦利前全求策略長Barton M. Biggs的新書[Wealth, War and Wisdon.]提起New Survivalism這名詞, 對綠色行銷思考有參考價值!
世界地球日由來
via : Earth Day Network
地球日簡史（A Brief History of Earth Day）
1970年4月22日地球日誕生，是美國環保歷史上的一個里程碑。長期倡導保護環境的威斯康辛州(Wisconsin)聯邦參議員蓋洛德·納爾遜(Gaylord Nelson)回憶他當年發起地球日的原因：「我們的目標是組織一個全國性關於環境問題的示威遊行，以引起公眾關注，並將這個問題提升到政治議程。這是一次賭博，但是起作用了。」
1970年4月22日，兩百萬名美國人上街遊行，要求一個永續的、健康的環境。丹尼斯·海斯(Dennis Hayes)和其他年輕的組織者共同發起了這個從美國東岸延續到西岸的浩大活動。上千所大學組織了示威遊行反對環境的破壞。更多的組織不斷就石油洩漏、城市污水、有毒廢物棄置、重污染工廠和發電廠、農藥、高速公路及生物多樣化喪失等問題進行抗爭行動。
地球日得到了主要政黨的支持，窮人和富人的支持，城市居民和農民的支持，企業和工人的支持，並促使人們思考為保護地球自然資源，還需要進行哪些工作。第一屆地球日活動大獲成功後，美國通過了一系列重大聯邦立法。
到了1990年地球日演變成國際性的，全世界有141個國家兩億多人口參加相關活動。全球組織了上千次活動，包括環境影響講座、種樹、地球日慶祝、河道清潔、文化活動及由政府贊助和舉行的各種活動。說明環境問題已成為全球公眾所關注的問題，關注環境保護的國際趨勢，使更多的環境問題得到重視，並促使各國政府不斷加強對環境的保護。
2008年4月20日 星期日
請參加Woman's Commerce Survey
via : (In Woman We Trusted.) Woman's Green Commerce Survey
Anyone who participates will recieve a list of hundreds of green resources which Heidi has been collecting over the last year. We'll also give you the results, first! Link to it from inside of the Spring issue or here.
Anyone who participates will recieve a list of hundreds of green resources which Heidi has been collecting over the last year. We'll also give you the results, first! Link to it from inside of the Spring issue or here.
How To Avoid A Green Marketing Backlash
via : 2008 Green Gap Survey
Five Guidelines for Effective Environmental Marketing
1. Be precise. Make specific claims that provide quantitative impacts. 70 percent of Americans say quantifying the actual environmental impact of a product or service is influential in their purchasing decisions. In addition, the more precise an environmental claim, the more convincing Americans believe it to be. For example, 36 percent found the message “environmentally friendly” credible when used to describe a paper product, but 60 percent found the message “made with 80% post-consumer recycled paper” credible.
2. Be elevant. Demonstrate a clear connection between the product or service and the environment. 74 percent of Americans say providing a clear connection between the product/service and the environmental issue (i.e., a hybrid car and lower emissions) influences their purchasing decisions.
3. Be a resource. Provide additional information for consumers in a place where they want it. Americans say they are most likely to seek information online via a company’s Web site (54%), a third-party Web site (51%), a search engine (48%) or via product packaging (45%).
4. Be consistent. Don’t let marketing images send a signal that contradicts the carefully chosen words and facts you use. For example, showing an automobile parked in a virgin forest may be seen as insensitive, while a product growing out of a tree may be seen as exaggeration.
5. Be realistic. There are always more environmental improvements that can be made to a product or service, and they are but one piece of a much larger environmental journey for society. Communications that include some sense of context, as well as a “work in progress” tone, will be more credible and less subject to criticism.
Cone是一家專長於 Cause Related Marketing的顧問公司, 該公司2008 Green Gap Survey 經過Environmental Leader引述評論, 獲得以上五個建議.
第三點特別值得注意, 因為消費者不夠了解, 如何提供相關資訊, 是重要的!
星巴客的Green Idea
via : My Sarbucks Idea
Starbucks Ideas is not a true social network play, rather is an an interactive forum where people can vet their best ideas in a manner much like Digg. Starbucks Ideas is powered by Salesforce.com and is the same social platform that powers Dell’s Ideastorm which won PR Innovation of the Year 2008.
Already, Starbucks has moved to implement the top two customer requests: free coffee for frequent buyers and universal free wi-fi, which is finally (woot, woot!) coming soon in Spring 2008. The thought that a multinational global corporation like Starbucks would be so responsive to the voice of its customers is encouraging indeed.
Can Customers Make Starbucks Become More Environmentally Responsible?s Idea
Already, Starbucks has moved to implement the top two customer requests: free coffee for frequent buyers and universal free wi-fi, which is finally (woot, woot!) coming soon in Spring 2008. The thought that a multinational global corporation like Starbucks would be so responsive to the voice of its customers is encouraging indeed.
Can Customers Make Starbucks Become More Environmentally Responsible?s Idea
這評論很好!
如何善用Social Media, 的確是行銷主的大課題!
2008年4月19日 星期六
永續品牌會議與展覽 6月2--5日
via : Suatainable Life Media
The global move toward innovation for sustainability is alive and well, and leading companies big and small are capitalizing on this new opportunity to build sales and brand equity. How can you join their ranks? Come find out at Sustainable Brands ’08—your number one, highest value opportunity to learn how to translate a commitment to sustainability into revenue growth, improved customer and employee retention, and new brand value.
Join a vibrant mix of top brand leaders, leaders in product design and innovation, sustainability executives and the network of experts who support them, in the world-renowned setting of the Northern California Coast. Meet like-minded executives while examining the underlying issues, hard choices, and proven success stories of those at the forefront of creating profitable change for sustainability.
You'll find a world-class speaker roster, inspirational stories, best practices, and networking with like-minded professionals in a business friendly, collaborative learning environment. In-depth sessions help you understand market trends, update your products and operational strategies, improve internal communications, and strengthen customer affinity for your brand. If you seek to be part the next wave of innovation for the 21st century, SB'08 is the one learning opportunity of the year you can't afford to miss.
Join a vibrant mix of top brand leaders, leaders in product design and innovation, sustainability executives and the network of experts who support them, in the world-renowned setting of the Northern California Coast. Meet like-minded executives while examining the underlying issues, hard choices, and proven success stories of those at the forefront of creating profitable change for sustainability.
You'll find a world-class speaker roster, inspirational stories, best practices, and networking with like-minded professionals in a business friendly, collaborative learning environment. In-depth sessions help you understand market trends, update your products and operational strategies, improve internal communications, and strengthen customer affinity for your brand. If you seek to be part the next wave of innovation for the 21st century, SB'08 is the one learning opportunity of the year you can't afford to miss.
從活動內容, 主講人, 協辦單位..........看來,
沒有任何理由 不參加這個活動!
4月19日曬衣日
via : (treehugger) National Hanging Out Day
via :Project Laundru List
Decorative Clotheslines
For the price of an electric dryer that sucks up dollars forever, you can get Nature's Dryer built out of steel to look like a sculptural, abstract looking tree.“While so many people in the world’s developed countries have grown far too comfortable wasting energy, almost overnight, issues surrounding global warming and increasing greenhouse gas emissions are now at the forefront of the agenda,” said Debra Jones, inventor of Nature’s Dryer. “What’s especially exciting is at the individual level, more consumers are recognizing the important role they play and want to change their behaviour to reduce energy consumption.” ::Nature's Dryer
For the price of an electric dryer that sucks up dollars forever, you can get Nature's Dryer built out of steel to look like a sculptural, abstract looking tree.“While so many people in the world’s developed countries have grown far too comfortable wasting energy, almost overnight, issues surrounding global warming and increasing greenhouse gas emissions are now at the forefront of the agenda,” said Debra Jones, inventor of Nature’s Dryer. “What’s especially exciting is at the individual level, more consumers are recognizing the important role they play and want to change their behaviour to reduce energy consumption.” ::Nature's Dryer
為倡導節約能源, 集中焦點在戶外曬衣, 取代烘乾機.
該機構Project Laundry List, 以書籍為理念傳達工具, 銷售戶外曬衣有關器具, 耗材（洗衣劑）,把曬衣變成藝術活動.
很棒的運作模式！
2008年4月18日 星期五
綠巨人永豐餘 擁30億元森林
【經濟日報╱記者謝柏宏／台北報導】
2008.04.17 03:28 am
綠色資產發酵，在兩岸擁有4萬公頃林地的永豐餘造紙公司昨（16）日表示，全球碳權交易市場興起，再加上木材加工市場價值升溫，永豐餘估計該公司在兩岸擁有的森林價值達30億元以上，其中碳權價值高達24.4億元。這是第一家公布碳權價值的上市櫃公司。
永豐餘強調，這項金額是根據林務局公布主要樹種每公頃二氧化碳吸附量來換算，由於台灣及中國兩地都未正式實施碳權交易，永豐餘尚未將此綠色資產認列在財報。
永豐餘強調，今年起國內外各企業吹起種樹減碳的風潮，樹木種植後，需要嚴謹的管理及適度的砍伐，以維持碳吸收的活絡性，該公司已接受不少企業洽詢森林管理的技術，永豐餘正評估建立一套顧問機制，且考慮將森林管理技術輸出到其他企業。
永豐餘指出，該公司在台灣擁有造林面積1,318公頃，在大陸與華紙合資的鼎豐紙業公司，到明年在大陸造林面積可達到4萬公頃，推估永豐餘在兩岸共可掌握24.4億元的碳權價值。
永豐餘估計，該公司在台灣的林地，不少是高經濟價值的樹種，推估這些林地創造的木材價值也近6億元，估計兩岸現有森林價值，超過30億元。
永豐餘指出，全球吹起碳權交易風潮，依照聯合國京都議定書的規範，森林因為可吸附二氧化碳，可被當做碳權交易的商品，估計每1公頃的闊葉林，每天可吸收1公噸的二氧化碳，這些樹林若協助企業進行二氧化碳減量，每公噸將可協助企業減少1,820元的稅金。
永豐餘龐大的土地進行造林，除掌握碳權商機外，在台灣擁有的1,318公頃森林，共種植200萬株樹木，其中，位在台東關山的電光林場，面積100公頃以上，這片林場擁有500種以上的台灣原生種樹林，附近也有火山景觀，極具觀光休閒的開發價值。
永豐餘指出，已打算將台東的電光林場規劃為「原生植物園」；並且評估將台北雙溪、苗栗三義等地上百公頃珍貴森林及富饒的農園，規劃開發為休閒農場，後續潛在的商機相當可觀。
2008.04.17 03:28 am
綠色資產發酵，在兩岸擁有4萬公頃林地的永豐餘造紙公司昨（16）日表示，全球碳權交易市場興起，再加上木材加工市場價值升溫，永豐餘估計該公司在兩岸擁有的森林價值達30億元以上，其中碳權價值高達24.4億元。這是第一家公布碳權價值的上市櫃公司。
永豐餘強調，這項金額是根據林務局公布主要樹種每公頃二氧化碳吸附量來換算，由於台灣及中國兩地都未正式實施碳權交易，永豐餘尚未將此綠色資產認列在財報。
永豐餘強調，今年起國內外各企業吹起種樹減碳的風潮，樹木種植後，需要嚴謹的管理及適度的砍伐，以維持碳吸收的活絡性，該公司已接受不少企業洽詢森林管理的技術，永豐餘正評估建立一套顧問機制，且考慮將森林管理技術輸出到其他企業。
永豐餘指出，該公司在台灣擁有造林面積1,318公頃，在大陸與華紙合資的鼎豐紙業公司，到明年在大陸造林面積可達到4萬公頃，推估永豐餘在兩岸共可掌握24.4億元的碳權價值。
永豐餘估計，該公司在台灣的林地，不少是高經濟價值的樹種，推估這些林地創造的木材價值也近6億元，估計兩岸現有森林價值，超過30億元。
永豐餘指出，全球吹起碳權交易風潮，依照聯合國京都議定書的規範，森林因為可吸附二氧化碳，可被當做碳權交易的商品，估計每1公頃的闊葉林，每天可吸收1公噸的二氧化碳，這些樹林若協助企業進行二氧化碳減量，每公噸將可協助企業減少1,820元的稅金。
永豐餘龐大的土地進行造林，除掌握碳權商機外，在台灣擁有的1,318公頃森林，共種植200萬株樹木，其中，位在台東關山的電光林場，面積100公頃以上，這片林場擁有500種以上的台灣原生種樹林，附近也有火山景觀，極具觀光休閒的開發價值。
永豐餘指出，已打算將台東的電光林場規劃為「原生植物園」；並且評估將台北雙溪、苗栗三義等地上百公頃珍貴森林及富饒的農園，規劃開發為休閒農場，後續潛在的商機相當可觀。
綠巨人永豐餘 擁30億元森林
【經濟日報╱記者謝柏宏／台北報導】
2008.04.17 03:28 am
綠色資產發酵，在兩岸擁有4萬公頃林地的永豐餘造紙公司昨（16）日表示，全球碳權交易市場興起，再加上木材加工市場價值升溫，永豐餘估計該公司在兩岸擁有的森林價值達30億元以上，其中碳權價值高達24.4億元。這是第一家公布碳權價值的上市櫃公司。
永豐餘強調，這項金額是根據林務局公布主要樹種每公頃二氧化碳吸附量來換算，由於台灣及中國兩地都未正式實施碳權交易，永豐餘尚未將此綠色資產認列在財報。
永豐餘強調，今年起國內外各企業吹起種樹減碳的風潮，樹木種植後，需要嚴謹的管理及適度的砍伐，以維持碳吸收的活絡性，該公司已接受不少企業洽詢森林管理的技術，永豐餘正評估建立一套顧問機制，且考慮將森林管理技術輸出到其他企業。
永豐餘指出，該公司在台灣擁有造林面積1,318公頃，在大陸與華紙合資的鼎豐紙業公司，到明年在大陸造林面積可達到4萬公頃，推估永豐餘在兩岸共可掌握24.4億元的碳權價值。
永豐餘估計，該公司在台灣的林地，不少是高經濟價值的樹種，推估這些林地創造的木材價值也近6億元，估計兩岸現有森林價值，超過30億元。
永豐餘指出，全球吹起碳權交易風潮，依照聯合國京都議定書的規範，森林因為可吸附二氧化碳，可被當做碳權交易的商品，估計每1公頃的闊葉林，每天可吸收1公噸的二氧化碳，這些樹林若協助企業進行二氧化碳減量，每公噸將可協助企業減少1,820元的稅金。
永豐餘龐大的土地進行造林，除掌握碳權商機外，在台灣擁有的1,318公頃森林，共種植200萬株樹木，其中，位在台東關山的電光林場，面積100公頃以上，這片林場擁有500種以上的台灣原生種樹林，附近也有火山景觀，極具觀光休閒的開發價值。
永豐餘指出，已打算將台東的電光林場規劃為「原生植物園」；並且評估將台北雙溪、苗栗三義等地上百公頃珍貴森林及富饒的農園，規劃開發為休閒農場，後續潛在的商機相當可觀。
2008.04.17 03:28 am
綠色資產發酵，在兩岸擁有4萬公頃林地的永豐餘造紙公司昨（16）日表示，全球碳權交易市場興起，再加上木材加工市場價值升溫，永豐餘估計該公司在兩岸擁有的森林價值達30億元以上，其中碳權價值高達24.4億元。這是第一家公布碳權價值的上市櫃公司。
永豐餘強調，這項金額是根據林務局公布主要樹種每公頃二氧化碳吸附量來換算，由於台灣及中國兩地都未正式實施碳權交易，永豐餘尚未將此綠色資產認列在財報。
永豐餘強調，今年起國內外各企業吹起種樹減碳的風潮，樹木種植後，需要嚴謹的管理及適度的砍伐，以維持碳吸收的活絡性，該公司已接受不少企業洽詢森林管理的技術，永豐餘正評估建立一套顧問機制，且考慮將森林管理技術輸出到其他企業。
永豐餘指出，該公司在台灣擁有造林面積1,318公頃，在大陸與華紙合資的鼎豐紙業公司，到明年在大陸造林面積可達到4萬公頃，推估永豐餘在兩岸共可掌握24.4億元的碳權價值。
永豐餘估計，該公司在台灣的林地，不少是高經濟價值的樹種，推估這些林地創造的木材價值也近6億元，估計兩岸現有森林價值，超過30億元。
永豐餘指出，全球吹起碳權交易風潮，依照聯合國京都議定書的規範，森林因為可吸附二氧化碳，可被當做碳權交易的商品，估計每1公頃的闊葉林，每天可吸收1公噸的二氧化碳，這些樹林若協助企業進行二氧化碳減量，每公噸將可協助企業減少1,820元的稅金。
永豐餘龐大的土地進行造林，除掌握碳權商機外，在台灣擁有的1,318公頃森林，共種植200萬株樹木，其中，位在台東關山的電光林場，面積100公頃以上，這片林場擁有500種以上的台灣原生種樹林，附近也有火山景觀，極具觀光休閒的開發價值。
永豐餘指出，已打算將台東的電光林場規劃為「原生植物園」；並且評估將台北雙溪、苗栗三義等地上百公頃珍貴森林及富饒的農園，規劃開發為休閒農場，後續潛在的商機相當可觀。
燦坤推太陽能精品家電 搶攻綠能商品商機
2008/04/17 20:56 中央社
（中央社記者管中維台北2008年4月17日電）燦坤 (2430) 今天宣布推出太陽能精品家電，以時尚外觀設計搭配高效能太陽能為訴求，首波商品4月18日起在燦坤3C銷售，搶攻綠能概念商品市場商機。
燦坤今天發表太陽能精品家電FORA系列，首波推出5件式商品，包含站立式集電板搭配儲電座，2款終端商品音樂播放器、LED桌燈，以及搭配壁掛式集電板的情境LED燈。
燦坤表示，FORA的模組設計包含儲電座及終端商品，在儲電座裝上集電板，放置於日照充足處吸取太陽能源，再將集電板置換成終端商品使用；FORA同時提出無線解決方案，除了利用太陽能充電，也支援市電儲存電力，儲電座儲滿電力後，消費者可在家中各角落無線使用。
（中央社記者管中維台北2008年4月17日電）燦坤 (2430) 今天宣布推出太陽能精品家電，以時尚外觀設計搭配高效能太陽能為訴求，首波商品4月18日起在燦坤3C銷售，搶攻綠能概念商品市場商機。
燦坤今天發表太陽能精品家電FORA系列，首波推出5件式商品，包含站立式集電板搭配儲電座，2款終端商品音樂播放器、LED桌燈，以及搭配壁掛式集電板的情境LED燈。
燦坤表示，FORA的模組設計包含儲電座及終端商品，在儲電座裝上集電板，放置於日照充足處吸取太陽能源，再將集電板置換成終端商品使用；FORA同時提出無線解決方案，除了利用太陽能充電，也支援市電儲存電力，儲電座儲滿電力後，消費者可在家中各角落無線使用。
印象中燦坤家電講究造型設計!
奇怪的太陽能精品家電, 的確是精品級價位, 造型設計太不堪!
首家綠色量販商店 愛買
2008/04/17
首家量販綠色商店 愛買掄元力推環保商品
【中央社】 民眾環保意識抬頭，但往往不知到那裡買到獲環保、節能、省水標章相關產品，環保署為方便民眾選購綠色商品，四月初推動「綠色商店」認證，愛買量販店率先申請，十四家分店中有十三家已認證通過，成為首家量販綠色商店，愛買表示，將力推環保商品，同時預估業績可順勢上漲。 行政院環境保護署與愛買量販店下午在愛買台北大直旗艦店召開記者會，宣佈愛買成為台灣首家獲官方認證的「綠色商店」，環保署管制考核及糾紛處理處處長楊慶熙表示，希望所有量販店都能申請並通過審核，成為「綠色商店」，讓民眾能輕易選購環保商品。
去年環保署第一屆綠色行銷獎, 愛買就是最大贏家, 在此領域, 愛買最用心.
2008年4月17日 星期四
無毒洗衣劑介紹
via : Idea bite : Are all laundry products as clean as they seem?
Bleach
Ecover Bleach - make your whites even brighter with this nonchlorine bleach ($5/14 oz).Detergent
Mrs. Meyer's Clean Day Laundry Detergent - liquid that really works. Comes in five scents; geranium's our fave, but we don't reco mixing fragrances between washer and dryer ($12/32 oz).Dryer Sheets
Shaklee Get Clean Dryer Sheets - biodegradable and made with none of the vegetarian-unfriendly animal tallow found in regular dryer sheets ($10/80 sheets).Fabric Softener
Mrs. Meyer's Fabric Softener - essential oils (instead of tallow) fluff your fabrics right nice; in four scents, here in sweet geranium ($8/32 oz). Stain Remover
Laundress Stain Solution - we love this whole line of biodegradable, upscale cleaning products - especially this hardworking stain remover that gets out even nasty pit stains ($6/2 oz).Wool Wash
Kookaburra Wash - liquid tea tree oil wash that works great for delicates and even washes wool, so you can skip the dry cleaner ($11/16 oz).
Ecover Bleach - make your whites even brighter with this nonchlorine bleach ($5/14 oz).Detergent
Mrs. Meyer's Clean Day Laundry Detergent - liquid that really works. Comes in five scents; geranium's our fave, but we don't reco mixing fragrances between washer and dryer ($12/32 oz).Dryer Sheets
Shaklee Get Clean Dryer Sheets - biodegradable and made with none of the vegetarian-unfriendly animal tallow found in regular dryer sheets ($10/80 sheets).Fabric Softener
Mrs. Meyer's Fabric Softener - essential oils (instead of tallow) fluff your fabrics right nice; in four scents, here in sweet geranium ($8/32 oz). Stain Remover
Laundress Stain Solution - we love this whole line of biodegradable, upscale cleaning products - especially this hardworking stain remover that gets out even nasty pit stains ($6/2 oz).Wool Wash
Kookaburra Wash - liquid tea tree oil wash that works great for delicates and even washes wool, so you can skip the dry cleaner ($11/16 oz).
許多消費者已經注意洗衣劑所含對人體有害的化學成份petroleum-based powder laundry detergent with a vegetable-based one 若有植物性配方取代, 該有多好！
品牌置入行銷新界限
via : (Madison+Vine, Advertising Age) Testing the boubdaries of brand entertainmentPublished:
April 14, 2008
The arrival of commercial ratings, the strength of reality TV and the growth of reliable metrics are helping open new paths in cable branded entertainment.
A more respectable profession
Now that the profession has grown in stature and respectability, cable channels and their marketing partners are engaged in much more sophisticated partnerships. Some, such as MTV, have woven shows around brands -- for example, "The Gamekillers" for Unilever's Axe body spray. The logo slapping has given way to an ability by marketers to hold back in favor of subtler tactics in placement, in the wider interests of improving engagement from TV show to commercial pod.
Boost in ad revenue
Branded entertainment also has been a booster for cable coffers. Rainbow Media cable network IFC has seen a leap in revenue, even though it runs 10 "program breaks" a day compared with a typical cable channel, which might air up to 130.
品牌置入行銷娛樂化(Branded Entertainment)是從電影電視節目開始, 打破傳統廣告製作和媒體收費模式, 這個趨勢發展出許多週邊配套服務.
或許把這個策略注入在一種小媒體（書籍, 網站）也行得通!
April 14, 2008
The arrival of commercial ratings, the strength of reality TV and the growth of reliable metrics are helping open new paths in cable branded entertainment.
A more respectable profession
Now that the profession has grown in stature and respectability, cable channels and their marketing partners are engaged in much more sophisticated partnerships. Some, such as MTV, have woven shows around brands -- for example, "The Gamekillers" for Unilever's Axe body spray. The logo slapping has given way to an ability by marketers to hold back in favor of subtler tactics in placement, in the wider interests of improving engagement from TV show to commercial pod.
Boost in ad revenue
Branded entertainment also has been a booster for cable coffers. Rainbow Media cable network IFC has seen a leap in revenue, even though it runs 10 "program breaks" a day compared with a typical cable channel, which might air up to 130.
品牌置入行銷娛樂化(Branded Entertainment)是從電影電視節目開始, 打破傳統廣告製作和媒體收費模式, 這個趨勢發展出許多週邊配套服務.
或許把這個策略注入在一種小媒體（書籍, 網站）也行得通!
有機營養素食排毒餐飲品牌LOVE
Live Organic Vegan Experience（L.O.V.E.)是 Organic Avenue公司的素食排毒餐飲品牌名稱, 分成三個療程:
1. LOVEeasy™
$350.00
2. LOVEfast™
$350.00
3. LOVEdeep™
$350.00
該公司應該說是一家位於紐約下東城區的有機綜合商店, 線上購物網站做得不錯, 產品線含括
FOOD FASHION FARMACY BEAUTY HOUSEWARES LIBRARY LOVE FAST
2008年4月16日 星期三
綠色消費意識調查報告
That's the finding of a Burst Media online survey in April of more than 6,000 consumers ages 18 and over about their perception of environmental marketing. More than 70% of respondents recalled seeing green ads at least occasionally, yet more than 20% said they never believe the claims. And a whopping two-thirds say they only believe the claims "sometimes.
廣告時代雜誌這篇最新報導, 引述紐約的４月線上調查, 兩大發現：
Green classifications
However, there is a group that does appreciate marketers' sustainability ad efforts. That group is the most dedicated green consumers -- the 5% who classify themselves as "completely green" -- and they are the biggest cheerleaders of the ads. For instance, 44% of the self-described completely green consumers think advertisers are doing an excellent or good job at providing information on green claims, compared to less than 20% of the much larger group of consumers classified as "aspirationally green."
Online targeting
He believes the internet, with its capacity for narrow, cost-effective targeting, is a good place to reach that group.
值得來做一份國內綠色消費意識調查, 做為客戶提案的堅強證據, 並建立公司專業形象!
申請經濟部商業司, 服務業創新研發專案補助, 應加速進行, 今天下午小型商談會是關鍵!
綠色品牌觀察(16) : Pure&Nature
Via:一個新品牌Pure&Nature, 特點是：
1. A biodegradable, veggie-based formula
2. Eco-friendlier packaging.
3. Pure & Natural contributes at least $100,000 to the World Wildlife Fund each year.
4. Easy access, since it's available at tons of big retailers, such as Kroger and Wal-Mart,
2. Eco-friendlier packaging.
3. Pure & Natural contributes at least $100,000 to the World Wildlife Fund each year.
4. Easy access, since it's available at tons of big retailers, such as Kroger and Wal-Mart,
這品牌一上市, 就攻進Wal-mart, Target,......主流通路, 反而沒進Whole Food, 反應出這類產品即將從利基型產品類別, 變成主流類別.
把生物可分解配方和資源回收再製包裝材料產品設計, 當成重要行銷訴求策略, 必然早晚被國內廠商採行.
該品牌資訊在網路上幾乎沒有, 是應該赴國外參觀專業展覽, 實地通路考察.
2008年4月15日 星期二
對話的時代
We're All "Internet Dating"
Now Well, not so much in the romantic sense, but if you've ever known someone who has tried dating over the internet they will describe a phenomenon where you spend a considerable amount of time getting to know another person virtually. Even though you've never met them before, you feel intimately connected to them through your interactions and communications online.
Can Brands Play a Role in the "Relationship Renaissance"?
My thoughts on this "Relationship Renaissance" are meant to highlight the fact that as much as technology has it's downsides (think crack berries, email abuse and internet addiction), new relationships are being formed enabled through networks and communities. Empowered users are finding each other. And what starts out digital, ends up being reinforced in the real world. The question is -- can brands play a role in this world where people are finding and influencing each other? The answer is yes.
元月出版的書 The Age of Conversation 談社交媒體建立品牌的觀念和做法
因為有環保意識注重有機的消費者 非常融入２０社交媒體
打造綠色品牌 怎能不考慮加以利用？
一家綠色行銷溝通公司籌備中
via : http://www.eagletribune.com/punews/local_story_103231300.html
NORTH ANDOVER, Mass. — Daniel J. Griffin, Eagle-Tribune Publishing Company's marketing director, has left the newspaper industry to form a communications project management firm focusing on "green" strategies for publishing and marketing.
Griffin's last day at The Eagle-Tribune's North Andover headquarters was Friday. An employee for almost 12 years, he previously served as executive editor of the company's Derry (N.H.) News and as president of Andover Content Group, an in-house communications and marketing team.
NORTH ANDOVER, Mass. — Daniel J. Griffin, Eagle-Tribune Publishing Company's marketing director, has left the newspaper industry to form a communications project management firm focusing on "green" strategies for publishing and marketing.
Griffin's last day at The Eagle-Tribune's North Andover headquarters was Friday. An employee for almost 12 years, he previously served as executive editor of the company's Derry (N.H.) News and as president of Andover Content Group, an in-house communications and marketing team.
2008年4月14日 星期一
無毒清潔劑品牌推薦
ideal bite 是提供每日環保綠生活小建議的部落格
今天推薦的無毒清潔劑如下：
Personally Speaking
We hate cleaning. But the Eco-Me DIY cleaning supplies kit almost made cleaning fun. Almost.
Wanna Try?
Wanna Try?
Eco-Me Home Kit - refillable, easy-measure bottles and natural organic oils make it supereasy to whip up your own cleaning supplies with household items like baking soda and vinegar ($26).
Carpets
Mrs. Meyer's Clean Day Carpet Cleaner - bio formula freshens up and gets odors out of your carpet, rugs, and upholstery ($7/22 oz).
Dishes
Caldrea Dish Soap Liquid - concentrated and offered in six scents; we heart the ginger pomelo version ($8/16 oz).
Floors
Method Omop Starter Kit - avoid Swiffer-like waste with a washable, reusable pad plus biodegradable floor-cleaning liquid ($30).
Surfaces
Shaklee Get Clean Scour Off Paste - this paste works like your powder scrub - if not better - but avoids Comet-esque chem dust ($9/9 oz).
Toilets
Seventh Generation Toilet Bowl Cleaner - chlorine-free throne cleaner in a partially recycled package; smells like the mountains ($4/32 oz).
Windows/Surfaces
Ecover Glass and Surface Cleaner - get your windows and tile gleaming with this 2-in-1, no-streak solution ($4/16 oz).
Wood
Method Wood for Good - gets grime out and brings the shine without petroleum wax ($5/12 oz).
About.com - baking soda, lemon juice, and vinegar are great natural cleaners if you're into DIY.
市面上一般銷售的清潔劑, 都含有界面活性劑 螢光劑 乳化劑.......等等有害化學成份,
若要避免, 有兩種方法.
第一. DIY, 使用小蘇打, 醋, 薑.......等等原料, 自己動手做.
第二. 購買天然無毒環保清潔劑, 上面推薦品牌, 代表美國市場知名度和信賴度高的一些品牌. Ecover我用過, Shaklee 台灣買得到, 至於, Seventh Generation, Method尚未發現市場銷售的痕跡.
本土進口品牌還有歐日品牌, 以網路銷售為主, 不成氣候.
茶樹精油產品是市場當紅保養品成份, 美樂家直銷是推手, 以個人保養品為主, 清潔劑為輔.
2008年4月13日 星期日
via :http://theorganicbeautyexpert.typepad.com/the_organic_beauty_expert/2008/03/celebrate-earth.html
When it comes to sustainability, it's challenging to score a perfect 10. Enter Pangea Organics and Lexus Hybrid Living’s “Nurture Nature,” a social and environmental awareness event in celebration of Earth Day Awareness Month. The purpose of the evening is to create an eco-friendly atmosphere to illustrate that sustainability isn’t always black and white, but rather a spectrum, or varying shades, of green. Even in small steps, milestones can be achieved.
4月2日紐約一場 門票125美金的"Nurtue Nature活動", 由Pangea Organics&Lexus Hybrid Living主辦.
Pangea Organics是一家獲獎連連的有機保養品牌, Lexus汽車推動Hybrid Living, 邀請環保永續大師PaulHawken演講, 一系列協辦單位, 都大有來頭：Co-sponsors include: Lexus Hybrid Living, Dagoba Organic Chocolate, Natural Solutions, Afterglow Cosmetics, Nandina, Ideal Bite, Good Magazine, and Plenty Magazine. In-kind sponsors include: Veev Acai Spirit, Rain Vodka, Frey Vineyards, Lumia Organic, Bag the Habit, Sambazon, Numi Organic Tea and To-Go Ware.
Pangea Organics的成功, 絕非倖得, 能夠辦出高價收費的品牌推廣活動, 功力高強. 在品牌繁多的有機保養品市場, 要能脫潁而出, 行銷溝通扮演重要角色.
綠色環保永序行銷公司服務架構
綠色環保永續行銷顧問公司提供兩大項服務, 以A Green Footprint公司為例:
Sustainability Consulting
Going green is about more than just buying recycled content copier paper. It's about making changes in several key areas in which your organization may be having a significant impact on the environment including: waste production, energy and water efficiency, toxics and hazardous substances, product life-cycle, and more. Our areas of focus include:
assessing your business
obtaining certifications
developing green organizational philosophy and goals
internal communications
staff education
external environmental communications
assessing your business
obtaining certifications
developing green organizational philosophy and goals
internal communications
staff education
external environmental communications
Communications Services
A Green Footprint LLC provides a wide variety of services in the area of environmental and scientific communications, green marketing, and education. Topical areas of specialization include water, energy, air quality, waste and recycling, public health, security and other topics related to sustainabilty and environmental science. Whether it's sharing information with your customers about your efforts to green your business or communicating an environmental or scientific message, we can help. Because only when paired with effective communications, will conservation activities ultimately lead to environmental improvements.
Using our writing, editing, public speaking, and design skills, combined with our knowledge of and experience with environmental and technical issues, we can help you produce an array of materials geared to specific audiences.
Communications plans
Communications audits
Public relations strategies
News and feature articles
Blogs and other conversation marketing
Annual reports and sustainability reporting
Newsletters
Brochures and promotional pieces
Press releases and other materials
Tehnical reports
Fact sheets and white papers
Meeting support and facilitation
Using our writing, editing, public speaking, and design skills, combined with our knowledge of and experience with environmental and technical issues, we can help you produce an array of materials geared to specific audiences.
Communications plans
Communications audits
Public relations strategies
News and feature articles
Blogs and other conversation marketing
Annual reports and sustainability reporting
Newsletters
Brochures and promotional pieces
Press releases and other materials
Tehnical reports
Fact sheets and white papers
Meeting support and facilitation
2008年4月12日 星期六
奇異公司的綠色創想ecomagination
via "http://data.udn.com/data/contents.jsp
奇異公司（GE）董事長兼執行長伊梅特（Jeffrey R. Immelt）是響應美國政府強制對碳排放量設限的大企業領袖之一，不是因為他是環保人士，而是因為他認為政府遲早會實施碳排放限制，因此企業應勇於面對。以下是他接受華爾街日報專訪時對碳排放議題的看法。
問：你2005年提出綠色創想（ecomagination），去年又協助召集一群企業執行長成立美國氣候行動合作組織（USCAP），高聲疾呼制定溫室廢氣排放上限。但籲請政府制定排放上限，基本上也限制了企業，你這麼做的原因為何？
答：把創新引進市場，向來是本公司的優良傳統。我們看到了可以推動潔淨能源的技術，公司有一半以上是在美國境外。我們看到環保技術與立法的新思潮，我們看到美國有七個州已實施碳排放總量管理制度。我們認為奇異可比法規領先一步強調環保至上，主動成為環保的背動推手。
green effie award: GE, Wal-Mart, HBSC
奇異公司（GE）董事長兼執行長伊梅特（Jeffrey R. Immelt）是響應美國政府強制對碳排放量設限的大企業領袖之一，不是因為他是環保人士，而是因為他認為政府遲早會實施碳排放限制，因此企業應勇於面對。以下是他接受華爾街日報專訪時對碳排放議題的看法。
問：你2005年提出綠色創想（ecomagination），去年又協助召集一群企業執行長成立美國氣候行動合作組織（USCAP），高聲疾呼制定溫室廢氣排放上限。但籲請政府制定排放上限，基本上也限制了企業，你這麼做的原因為何？
答：把創新引進市場，向來是本公司的優良傳統。我們看到了可以推動潔淨能源的技術，公司有一半以上是在美國境外。我們看到環保技術與立法的新思潮，我們看到美國有七個州已實施碳排放總量管理制度。我們認為奇異可比法規領先一步強調環保至上，主動成為環保的背動推手。
green effie award: GE, Wal-Mart, HBSC
綠色品牌觀察(15): Belu
沒商業經驗的記錄片製作人Reed Paget, 在2004年創立Belu Water礦泉水公司, 宗旨在於捐出全部獲利從事Global Clean Water Project.創業團隊都沒有礦泉水事業相關經驗, 基於理念熱情, 獲得許多基金會初步支持. 因為成效良好, 一直有社會型投資機構不斷增資, 例如最早支持者Untours Foundation 也是最忠實支持者.
產品訴求明確: 全英國第一瓶生物可分解包裝(玉米原料製造), 全英國第一瓶碳中和礦泉水.
2006年只有15萬英鎊營收, 2007年成長到180萬英磅.
創辦人Reed Pager先生, 在今年元月獲得英國獨立報和Schwab Foundation基金會合辦"Social Entrepreneur of the year"殊榮.
Making Your Brand the Right Shade of Green
via : http://www.brandchannel.com/brand_speak.asp?bs_id=190
Making Your Brand the Right Shade of Green
by Graham Hales April 7, 2008 issue
Let’s start with a fact.
Whichever terms you choose to characterize it—Going Green, Environmental Stewardship, Sustainable Development—the eco-agenda is not a fad. It’s here to stay.
Whilst some brands are actively engaged in the movement, other brands ignore it, and still others sit on the sidelines. Like any "new" aspect to a market, the eco-agenda started with a degree of hesitancy and uncertainty.
Chief Communication Officiaf for Interbrand 的這篇文章從行銷業者的角度, 明確分析, 不能忽視環保生態議題的原因, 也細述實務上難行之處, 值得深思!
Making Your Brand the Right Shade of Green
by Graham Hales April 7, 2008 issue
Let’s start with a fact.
Whichever terms you choose to characterize it—Going Green, Environmental Stewardship, Sustainable Development—the eco-agenda is not a fad. It’s here to stay.
Whilst some brands are actively engaged in the movement, other brands ignore it, and still others sit on the sidelines. Like any "new" aspect to a market, the eco-agenda started with a degree of hesitancy and uncertainty.
Chief Communication Officiaf for Interbrand 的這篇文章從行銷業者的角度, 明確分析, 不能忽視環保生態議題的原因, 也細述實務上難行之處, 值得深思!
2008年4月11日 星期五
加拿大綠色廣告公司Change Agency
via : http://thechronicleherald.ca/Business/1048971.html
Change is an independent firm working with brands that want to embrace sustainability. And be rewarded for it.
Change is led by Marc Stoiber. After working in a traditional ad agency environment for over 20 years, Marc Stoiber recognized a shift in consumer priorities. In short, he saw sustainability evolving into a key brand differentiator – and potentially, a key marketing advantage.
Marc Stoiber在傳統廣告公司工作20年後, 2005年創立Change廣告公司. 專注於環保永續的廣告溝通服務, Marc Stoiber先生在一場演講中指出 ：
A recent study by TerraChoice Environmental Marketing, which manages the EcoLogo program launched by Ottawa in 1988 to certify green products, found that 99 per cent of 1,018 common consumer products were guilty of so-called "greenwashing."
英國麥當勞把垃圾變能源
via : http://www.greenbiz.com/news/news_third.cfm?NewsID=55878
英國麥當勞回收垃圾廚餘, 交給專家垃圾處理公司Veolia Environmental Services
Power generated from the waste was used to help heat and light local buildings, including Sheffield City Hall and a local hospital, according to the paper.
整個能源再生供應計劃, 委由政府出資獨立運作的機構Carbon Trust稽核.
這樣的運作在台灣 可能嗎？
英國麥當勞回收垃圾廚餘, 交給專家垃圾處理公司Veolia Environmental Services
Power generated from the waste was used to help heat and light local buildings, including Sheffield City Hall and a local hospital, according to the paper.
整個能源再生供應計劃, 委由政府出資獨立運作的機構Carbon Trust稽核.
這樣的運作在台灣 可能嗎？
綠化的律師事務所
總部設在德國的歐洲獨立律師事務所聯盟CMS Cameron McKenna:"Pro bono work and charitable programs have been around pretty much forever," said Tom Page, partner at the London office of CMS Cameron McKenna. "Green initiatives are newer, but our firm, which is probably fairly typical, has had some form of green policies for a long time, long before RFPs started including them in their requirements."
律師事務所採取減碳措施, 有何意義？
相對來說, 廣告行銷溝通公司採取減碳措施, 比較有商業價值!
2008年4月10日 星期四
又一個包裝飲料的行銷麻煩
via :http://www.offmadisonave.com/blog.php/?p=231
包裝飲料產業的一個大問題是保特瓶束塑膠廢棄物的問題, 沒有一個飲料廠商迴避得了.
及早尋求對策吧！ 那一家廠商先做, 一定帶來長期利益.
Attention Green Businesses: Presenting the Future of Green Marketing
A slideshow by marketing strategist Paul Isakson illustrates the changing consumer and media environment. His description of the future of effective marketing should be noted by all businesses and organizations trying to market the environment to a general audience.
Posted April 1, 2008, It Grows on Trees
By G.B Veerman
And the answer is: it's the future of all marketing and advertising.
Served up by Paul Isakson, a strategist for Minneapolis (and LA/NYC) shop Space150. For some of you, this will be all too familiar. For all of you, this is one of the better presentations I've seen on the subject.
With this charming and laser-focused little deck, Isakson validates a few inescapable realities I've blogged about here. Better still, he reveals the thinking that gave us Adopt the Sky, which his shop produced for Earth Justice last year. Count me as an official fan.
Posted April 1, 2008, It Grows on Trees
By G.B Veerman
And the answer is: it's the future of all marketing and advertising.
Served up by Paul Isakson, a strategist for Minneapolis (and LA/NYC) shop Space150. For some of you, this will be all too familiar. For all of you, this is one of the better presentations I've seen on the subject.
With this charming and laser-focused little deck, Isakson validates a few inescapable realities I've blogged about here. Better still, he reveals the thinking that gave us Adopt the Sky, which his shop produced for Earth Justice last year. Count me as an official fan.
Al Gore's Logo Looks Very Familiar
美國前總統高爾推動的新一波環保攻勢"We The People."
We Can Solve It 非營利機構３億美金預算的計劃, 正式宣傳活動在美國掀開序幕, 引起多久議論, 這是廣告時代雜誌的報導 :
So this is what $300 million gets you? It must be a slow news day over at the Times if we're getting hundreds upon hundreds of words taking a look at the logo for the Alliance for Climate Protection. See what branding firm Collins did there? It made a we/me on a green background. Get it? Green. I'm so tempted to quote George Parker right now. Never mind the beyond-dubious assertion that "we the people" -- 95% of which believe in angels and Santa Claus -- should be making decisions about scientific policy, especially at the behest of a guy who made D's and C's in science while majoring in "government." The biggest problem with the logo is that it's just unoriginal. Now, where have we seen the pure genius of the we/me dichotomy before (I mean aside from the binders of the average junior high student)? Oh, yes, in this ridiculous spot for Converse:
環保紀念碑 ：迷失Missing
Maya Lin林徽音孫女21歲設計華盛頓越戰紀念碑以來, 在紀念性建築領域, 被受讚譽. 目前最新力作是2009年地球日落成的作品〔Missing迷失〕.Another work now on display, Systematic Landscapes, is a series of three massive installations about the earth and the viewer's relationship to natural landscape. 2x4 Landscape (pictured) is a 10-foot tall wave from one angle and a hill from another. Made of 65,000 boards set on end, it can be walked around and climbed upon. :: Los Angeles Times
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