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一個新品牌Pure&Nature, 特點是:
1. A biodegradable, veggie-based formula
2. Eco-friendlier packaging.
3. Pure & Natural contributes at least $100,000 to the World Wildlife Fund each year.
4. Easy access, since it's available at tons of big retailers, such as Kroger and Wal-Mart,
2. Eco-friendlier packaging.
3. Pure & Natural contributes at least $100,000 to the World Wildlife Fund each year.
4. Easy access, since it's available at tons of big retailers, such as Kroger and Wal-Mart,
這品牌一上市, 就攻進Wal-mart, Target,......主流通路, 反而沒進Whole Food, 反應出這類產品即將從利基型產品類別, 變成主流類別.
把生物可分解配方和資源回收再製包裝材料產品設計, 當成重要行銷訴求策略, 必然早晚被國內廠商採行.
該品牌資訊在網路上幾乎沒有, 是應該赴國外參觀專業展覽, 實地通路考察.
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