綠色品牌觀察(16) : Pure&Nature

Via:

http://tw.f734.mail.yahoo.com/ym/ShowLetter?MsgId=4904_1559235_20689_1599_5012_0_4065_20900_4083617352&Idx=0&YY=13853&y5beta=yes&y5beta=yes&inc=25&order=down&sort=date&pos=0&view=&head=&box=Inbox

http://www.pure-natural.com/

一個新品牌Pure&Nature,　特點是：

1. A biodegradable, veggie-based formula
2. Eco-friendlier packaging.
3. Pure & Natural contributes at least $100,000 to the World Wildlife Fund each year.

4. Easy access, since it's available at tons of big retailers, such as Kroger and Wal-Mart,

這品牌一上市,　就攻進Wal-mart, Target,......主流通路,　反而沒進Whole Food, 反應出這類產品即將從利基型產品類別,　變成主流類別.

把生物可分解配方和資源回收再製包裝材料產品設計,　當成重要行銷訴求策略,　必然早晚被國內廠商採行.

該品牌資訊在網路上幾乎沒有,　是應該赴國外參觀專業展覽,　實地通路考察.