Thursday, Apr 3, 2008 5:00 AM ET
INAUGURAL WINNERS OF THE GREEN Effie Award, which honors effective eco-marketing, were announced today. Winning campaigns for GE, HSBC and Wal-Mart will receive gold, silver and bronze awards in June.
GE's "Ecomagination Round Two," created by BBDO New York, set out to beat the launch of its iconic campaign and maintain GE's edge in a landscape where credibility and believability are paramount to success.
Wal-Mart's "PSP 2007- Personal Sustainability Project" (in partnership with Saatchi & Saatchi) rallied each Wal-Mart employee to make a small change, called a personal sustainability practice (PSP), in order to play an active role in sustaining the Earth's resources now and for generations to come.
Created by JWT, HSBC's "There's No Small Change" campaign met its objectives, which included generating new accounts, protecting HSBC's environmental credentials and meeting its financial obligations to shareholders.
The Green Effie Award is sponsored by Discovery Communications' network, Planet Green.
INAUGURAL WINNERS OF THE GREEN Effie Award, which honors effective eco-marketing, were announced today. Winning campaigns for GE, HSBC and Wal-Mart will receive gold, silver and bronze awards in June.
GE's "Ecomagination Round Two," created by BBDO New York, set out to beat the launch of its iconic campaign and maintain GE's edge in a landscape where credibility and believability are paramount to success.
Wal-Mart's "PSP 2007- Personal Sustainability Project" (in partnership with Saatchi & Saatchi) rallied each Wal-Mart employee to make a small change, called a personal sustainability practice (PSP), in order to play an active role in sustaining the Earth's resources now and for generations to come.
Created by JWT, HSBC's "There's No Small Change" campaign met its objectives, which included generating new accounts, protecting HSBC's environmental credentials and meeting its financial obligations to shareholders.
The Green Effie Award is sponsored by Discovery Communications' network, Planet Green.
The prizes will be presented at the 40th annual Effie Awards Gala on June 4 at Cipriani 42nd Street in New York. "Green has the most to gain when extremely large companies take the opportunity to create change," said Eric Ryan, chairman of the Green Effie jury and co-founder of Method, in a statement.
這個獎項必定是綠色行銷的新里程碑！
有效溝通傳播是產品銷售和品牌建立的重要因素.
在傳統行銷技巧之下, 綠色行銷應發展出補充性和獨特性的原則!
Effie Award 在台灣媒體很少被提及
Green Effie Award 誰會有興趣?
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