2008年4月15日 星期二

對話的時代




We're All "Internet Dating"
Now Well, not so much in the romantic sense, but if you've ever known someone who has tried dating over the internet they will describe a phenomenon where you spend a considerable amount of time getting to know another person virtually. Even though you've never met them before, you feel intimately connected to them through your interactions and communications online.
Can Brands Play a Role in the "Relationship Renaissance"?
My thoughts on this "Relationship Renaissance" are meant to highlight the fact that as much as technology has it's downsides (think crack berries, email abuse and internet addiction), new relationships are being formed enabled through networks and communities. Empowered users are finding each other. And what starts out digital, ends up being reinforced in the real world. The question is -- can brands play a role in this world where people are finding and influencing each other? The answer is yes.
元月出版的書 The Age of Conversation 談社交媒體建立品牌的觀念和做法
因為有環保意識注重有機的消費者 非常融入20社交媒體
打造綠色品牌 怎能不考慮加以利用?

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