A slideshow by marketing strategist Paul Isakson illustrates the changing consumer and media environment. His description of the future of effective marketing should be noted by all businesses and organizations trying to market the environment to a general audience.
Posted April 1, 2008, It Grows on Trees
By G.B Veerman
And the answer is: it's the future of all marketing and advertising.
Served up by Paul Isakson, a strategist for Minneapolis (and LA/NYC) shop Space150. For some of you, this will be all too familiar. For all of you, this is one of the better presentations I've seen on the subject.
With this charming and laser-focused little deck, Isakson validates a few inescapable realities I've blogged about here. Better still, he reveals the thinking that gave us Adopt the Sky, which his shop produced for Earth Justice last year. Count me as an official fan.
Posted April 1, 2008, It Grows on Trees
By G.B Veerman
And the answer is: it's the future of all marketing and advertising.
Served up by Paul Isakson, a strategist for Minneapolis (and LA/NYC) shop Space150. For some of you, this will be all too familiar. For all of you, this is one of the better presentations I've seen on the subject.
With this charming and laser-focused little deck, Isakson validates a few inescapable realities I've blogged about here. Better still, he reveals the thinking that gave us Adopt the Sky, which his shop produced for Earth Justice last year. Count me as an official fan.
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