綠色閱讀（21）：Power of Unreasonable People: How Social Entrepreneurs Create Markets that Change the World

via :哈佛商業評論網站

Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work. Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems.

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World (Hardcover)

Hardcover: 256 pages
Publisher: Harvard Business School Press (February 4, 2008)
Language: English
ISBN-10: 1422104060
ISBN-13: 978-1422104064
Product Dimensions: 9.4 x 6.4 x 1 inches

作者John Elkington在此議題著作等身：

Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts (Business) [ILLUSTRATED] , Jan 2008.

The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (Conscientious Commerce) (Hardcover), 2002.

The Green Consumer Guide (A Gollancz paperback) (Paperback), 1988.

我因為閱讀The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line而認識作者,　而作者1988代表作The Green Consumer Guide 再版修訂多少版?!

沒有中譯本,　也沒有本土〔綠色消費指南〕的著作出版,　只有環保署聊備一格的：

綠色消費指南 　

　為鼓勵綠色消費，同時讓消費者認識環保標章產品，讓消費者在採購時有所依循，環保署編輯了這本「綠色消費指南」供各界參考，讓機關、學校、社區、家庭或是個人，都能夠藉由這本指南優先採購環保標章產品，為地球環境共近一份心力。 環安衛中心備有書面資料供借閱，相關資料亦可至 http://greenmark.epa.gov.tw/main4.asp 查詢或至財團法人環境與發展基金會下載最新綠色消費指南（http://www.edf.org.tw/ ）

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World 這本書應該會有中譯本吧！