廣告時代雜誌Green Marketing 2008

via : adage. June 09. 2008.

這個Green Marketing 2008特別報導共有九篇文章.

後七篇在談The Top Eco-Brands.

前兩篇很棒,　請參閱：

Who's in Charge of Green?
Sustainability Officers Must Work With Marketing Side to Communicate Their Companies' Commitments to the Environment
By Mya Frazier

How Agencies Are Helping Their Clients Help the Environment
From Measuring a Campaign's Carbon Footprint to Preserving the Honeybee Population

廣告公司如何幫助客戶面對環保課題？

例如貴廣告公司策劃的廣告活動　二氧化碳排放量有多高？對環境有沒有特別損害？這篇文章談到各廣告集團對應綠色環保議題的具體措施！