Making Your Brand the Right Shade of Green

via : brandchannel. April 2008.

Whichever terms you choose to characterize it—Going Green, Environmental Stewardship, Sustainable Development—the eco-agenda is not a fad. It’s here to stay.
Whilst some brands are actively engaged in the movement, other brands ignore it, and still others sit on the sidelines. Like any "new" aspect to a market, the eco-agenda started with a degree of hesitancy and uncertainty.

Chief Communications Officer for Interbrand(Graham Hales)的這篇文章道盡當今許多行銷廣告品牌工作者難以抉擇的矛盾心情,如何因應如此巨大新潮流？　不知所措！錯過又覺得可惜！