Stevens, PA June 6, 2008 The typical 'green' consumer is no longer certain to be a fashion-challenged, granola-crunching wearer of Birkenstocks. Today, the consumer looking to go green is increasingly likely to be an affluent professional woman dressed in an eco-friendly and animal-free Stella McCartney power suit with satin pumps. And if you want the affluent green-conscious customer's dollars and loyalty, you need to pay attention to the priorities she finds important when making her selection of luxury goods and services.
Green luxury consumers look for social responsibility before making a purchase
According to Unity Marketinlatest trend report on luxury, Green Marketing and the Luxury Consumer, luxury consumers ags re concerned about the environmental issues that hit closest to home, citing fuel and energy shortages and the use of renewable energy sources as top concerns. With gas prices at $4 a gallon and this might be the summer low even the affluent find it hard to ignore the impact of filling your tank a couple of times a week, says Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.
According to Unity Marketinlatest trend report on luxury, Green Marketing and the Luxury Consumer, luxury consumers ags re concerned about the environmental issues that hit closest to home, citing fuel and energy shortages and the use of renewable energy sources as top concerns. With gas prices at $4 a gallon and this might be the summer low even the affluent find it hard to ignore the impact of filling your tank a couple of times a week, says Pam Danziger, president of Unity Marketing and author of Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience.
奢侈品消費者可能扮演綠色環保產品的先驅使用者吧！
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