綠色行銷四大趨勢預測

廣告時代報導:Jacquelyn Ottman: Don't 'Greenwash' Your Marketing
How the Green Landscape Will Shift in the Coming Year -- and Affect Your Industry
By Jacquelyn Ottman

1. Discredited Green Claims Lose Traction

2. Electronics Suppliers Tout Eco-Performance

3. Companies Make More Green Products

4. ... and Companies Sell More Green Products

Jacquelyn Ottman女士是專注於綠色環保行銷的企管顧問, 2004年出版的書[Green Marketing : Opportunity for Innovatio.] 主要介紹三個經典案例:In-depth profiles of Tom's of Maine, Patagonia, and Stonyfield Farm