2008年3月10日 星期一

Make Money Around Free Content



This is the core of FREE, at least as it exists online. Both media and most online businesses are based on "software economics", where the cost of creating something of value is relatively high but the marginal cost of distributing it to each consumer is very low. So you can look at the web as the ultimate extension of the media business model to a wide range of other industries.

在文章最後, 列舉廣告商業模式, 含發行收入和廣告收入之外的26種收入方式, 例如:

+Licensing of brand (people pay to use a media brand as implied endorsemen

+Licensing of content (syndication)

+Co-branded spinoff

+Affiliate revenues (e.g., Amazon Associates, Products + Clickbank)

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