BBC Worldwide has undertaken extensive research into the UK changing consumer attitudes, covering green issues and ethical consumerism, and developed this unique and comprehensive online magazine as a result of a perceived opportunity to plug the ‘trust’ gap. The aim of BBC Green is to lead the mainstreamisation of sustainable living, to cut through some of the confusions surrounding green, sustainable and ethical issues and to help people make the choices that enable them to live a more sustainable lifestyle.該頻道針對消費者生活意識革命而設, 英國在綠色環保議題上, 似乎比美國來得熱門.
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