引述一篇部落格報導[Freemium publishing&sustainable business model.] :
Freemium consists of giving away value (and possibly wrapping it in ads), as a lead generator to sell premium products and services. The model minimizes consumer risk by allowing them to become familiar with and reliant on the service before paying for it.
Fred Wilson, the VC, describes it as his favorite business model.
Some of the biggest challenges with freemium based business models are deciding how much to give away free and how much support to give away for free.
Typically freemium offers have ~ a 3% conversion rate, which is typically packaged as a recurring revenue stream.
People buy the reputation, experience, story, and relationship. It is more emotional than logical, and so publishers will become interactive media artists.
Chris Anderson （2009年新書）預告壹個商業革命：無底線低價風暴！
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