2008年3月1日 星期六

日舞影展:綠色電視頻道!

日舞影展(Sundance Festival)在元月底舉行. 去年日舞頻道開播一系列環保綠化專題 :With the launch of THE GREEN on April 17th, 2007 Sundance Channel became the first television network in the United States to dedicate a major regularly-scheduled programming destination entirely to the environment. As it heads into its second season, THE GREEN offers viewers a focused, entertaining source of information and inspiration about the planet we call home – an approach reflected in the destination's new tagline, "Prime Time for the Planet." 當時與廣告雜誌合作一個綠色特別報導[Srecial Report : Green Marketing] 標題Eco Mania 介紹6家綠色行銷成功的公司 : HP, Toyota, Flexcar, Timberland, Ben&Jerry, Aspen Skiing Co. (Flexcar是美國新興行業 Car-Sharing與國內的汽車共乘不同)

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