”美國第一場環保永續概念服裝週”這是只有四年歷史的Portland Fashion Week 自我定位.Portland Fashion Week 2007 is poised to be the nation’s first sustainable fashion week. If that sounds like a grand claim, it is, and is backed up by having designers like Anna Cohen both showing on the runway and serving on the advisory board. Cohen’s design sensibility and fierce commitment to quality are met by her devotion to a sustainability that is comprehensive and honest. And it is more than fitting that Portland’s fashion week should aim for sustainability, given sustainable labels like Entermodal and Nau are headquartered in Portland.
So how is Portland Fashion Week sustainable? Executive Producer, Tito Chowdhury, says, “We are trying to be eco-responsible in every respect, we have tried to do something on every step to make the production sustainable. We will use a sustainable runway, sustainable hair and makeup, we’re doing our media kit on recycled paper.” And fashion week here won’t just be for Portland-based designers, “Portland is nationally known as sustainable city. We want to make this fashion week the place for sustainable designers from all over.” Portland Fashion Week took its first steps in this direction last year with a fashion show for sustainable lines held at City Hall.
It just struck us, in our recent conversation with Chowdhury, how Portland Fashion Week is unique in another aspect as well. When Chowdhury was at LA Fashion Week, he found the more interesting labels doing showroom shows rather than runway shows. They couldn’t afford to do a runway show. At Portland Fashion Week, “Creativity trumps everything. When a designer is approved, for a very nominal fee, we stage the whole thing for you.”
We’re expecting more news about venue and designers (besides Cohen and Sameunderneath) soon. When we talked, Chowdhury was pleased that Italian-based runway mag Book Moda, had got in touch, wanting to cover Portland Fashion Week. Stay tuned.
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