2008年5月24日 星期六本部落格報導品牌結束經營 ：NAU是綠色行銷（企業）最美麗的錯誤示範!太大膽激進的構想, 未能獲得創投業者進一步的投資, 關門大吉!
沒想到又復活, 這個品牌大有可觀之處.
A few days ago, a deal was closed, a lifestyle apparel company based in Santa Barbara, California, bought the rights to the Nau brand. That company is Horny Toad.”
Horny ToadHorny Toad, while not at first glance an expected match, do have symbiosis with Nau. They have an outdoor heritage, but make apparel for urban wear. They have an environmental and social conscience (some of their lines are made from organic cotton and Tencel, they buy renewable energy from their utility, 3 Degrees, and they were instrumental in creating the Planet Access Company - a shipping logistics firm who provides paid work and employment training opportunities for adults with developmental disabilities.) Ian said Horny Toad, whom he described as a very entrepreneurial and successful brand in their own right, will operate Nau as an autonomous brand. He is hopeful that with Horny Toad's committed backing, the Nau brand will have the opportunity to grow more 'organically', without the added business pressure of chasing ongoing rounds of external funding.
Nau TeamWhilst Horny Toad is headquartered down in Calfornia, Nau will remain in Portland, Oregon, and operate with a small team, initially of ex-Nau employees, growing to a group of about a dozen. This will include Ian and Mark, as well as Peter Kallen, (menswear desiger for Nau 1.0), Hal Arneson, (creative director), Jamie Bainbridge, (materials sourcing) and Andrew Barrett (supply chain). Lisa Street, who designed the women’s line as a contractor will also return to the fold. A new general manager, Jolie Giese, not formerly from Nau, has been appointed by Horny Toad.
Nau TeamWhilst Horny Toad is headquartered down in Calfornia, Nau will remain in Portland, Oregon, and operate with a small team, initially of ex-Nau employees, growing to a group of about a dozen. This will include Ian and Mark, as well as Peter Kallen, (menswear desiger for Nau 1.0), Hal Arneson, (creative director), Jamie Bainbridge, (materials sourcing) and Andrew Barrett (supply chain). Lisa Street, who designed the women’s line as a contractor will also return to the fold. A new general manager, Jolie Giese, not formerly from Nau, has been appointed by Horny Toad.
每個人難免要問, 當初引人注目的慈善主張Partners for Change能否繼續？
Partners for Change
We wondered if Nau would retain their Partners for Change program? “The team are committed to the three cornerstones of Partners for Change - corporate philanthropy, customer direct giving and meaningful relationships with partners beyond the simple act of philanthropy,” said Ian Yolles. However, because they won’t have their own stores with a local geographic presence there may need to be a reduction in the total number of partners. And initially they might not be back to full 5% of purchases being donated to worthy causes. But Ian was adamant that whatever restructuring the program did receive, it would remain an industry leader.
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