“Green Marketing” (32%) was another important emerging concept - and it was identified as the trendiest marketing buzzword.

During July, a “Green Events” seminar tour will be hosted by the Hospitality Sales and Marketing Association International (HSMAI) in Singapore, Phuket and Hong Kong.The seminars, tailored to event planners, suppliers, hoteliers, marketing and sales professionals, and others that plan events and meetings, will address environmental issues, impacts and sustainability when planning events.
“Sustainable tourism practices and green initiatives are top of mind for our industry and for travelers alike. There is a genuine interest by the hospitality industry to have a better understanding of how environmental concerns influence the traveler’s purchasing behaviour as well as the procurement practices for corporate travel” said Christine Toguchi, Managing Director of HSMAI Asia Pacific and MacroVision Network. The seminar will focus on ‘Going Green’ as a ‘must do’ rather than an apathetic issue only for the ‘nice guys’.Guest speaker Shannon Kilkenny, author of “The Complete Guide To Events Planning”, will explain how greener policies and practices have already been taken up by certain event planners, corporate buyers and global hotel companies and how they incorporate ‘green’ in vendor and supplier proposals.She will also address environmental trends in the MICE industry and Corporate Social Responsibility ‘CSR' for best practices and how the ‘Power of Green’ will not only protect people and the planet but also generate profits. “Green Events” will be in Singapore July 18, Phuket July 22 and Hong Kong July 25.