Don't Bother with the "Green"Consumer.

www.hbrgreen.org哈佛商業評論綠色討論區元月23日Steve Bishop一篇討論綠色行銷的短文,　建議不要只針對少數綠色概念的深度關心者訴求,　文章結論：”Instead of focusing on a green niche, focus on green behaviors that every one can aspire to."