綠生活入門套件（英鎊9.9元）

英國綠番茄公司（www.greentomato.com)組合節能,省水,....等綠色家庭生活入門所需套件,　每套售價英鎊9.9元,　似乎是不錯的行銷設計方案.　推動新概念,　提供容易上手的入門事物,　有市場性,　一方面吸引新入門客戶,　又有助於新概念未來市場的推動.
We spotted one in the United Kingdom, too, and by a brand we’ve covered before. Back in March 2006, we wrote about greentomatocars, an earth-friendly car service that exclusively uses fuel-miserly Toyota Prius hybrids, brightly decorated with green tomato designs. The firm’s greentomato eco kits sell for GBP 9.99, in keeping with the founders’ philosophy that green products should be competitive in price and quality with similar products on the market.
Is greentomato building a multi-product, Virgin Group-like brand around its catchy name and eco-friendly philosophy? Perhaps! But there’s still plenty of time (and room) for others to enter the space.