The Green Conference 2008
Tuesday, June 10, 2008 8:30 am - 3:00 pm
Skirball Center for the Performing Arts at NYU566 LaGuardia Place@ Washington Square SouthNew York, NY
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How You Market Can Make A Difference
Learn how strategic marketing that embraces green policies can generate great results in brand equity and profitability.
The Green Conference will celebrate marketers who are doing the best job of integrating environmental sustainability into their brand DNA. The awards will be given to the people/companies making those measurable changes in an effort to better the environment. These "Eco-marketing Honorees" and other top marketers, will participate in discussions and case studies.
The event will take place from 8:30am - 3pm. Confirmed Speakers:• Bill Boland, Creative Director, Patagonia• Mary Dillon, Executive Vice President - Global Chief Marketing Officer, McDonald's• Peter Seligmann, Chairman of the Board and CEO, Conservation International• Jennifer Boulden, Co-Founder and Senior Vice President, Idealbite• Neil Braun, Chairman and CEO, GreenLife• Don Carli, Institute for Sustainable Communication• Hugh Hough, President, Green Team• Jacquelyn Ottman, President, J. Ottman Consulting
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