via :Seth Godin
via : Tumi
Micah points us to this campaign from Tumi Luggage. Buy some nylon luggage, they'll plant some trees (one tree? A bush? It's not clear how many trees per suitcase). It's entirely possible that Tumi's campaign is nothing short of generous, but as a consumer, it's awfully difficult to tell.
The easiest marketing promise to make is to say you'll do something green if people consume what you sell. That you'll support one green cause or another. No one is in charge of checking out your story, and my guess is that 90% of the time, it leads to a net negative--more landfill, more carbon, more waste.
〔買一個行李箱, 替你種一棵樹〕
但行李箱是塑膠製品!引起批評!
這是綠色行銷的困境, 要綠到甚麼程度?
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