Via : Trendwatching,May 2008.
May/June 2008 We briefly introduced ECO-ICONIC earlier this year in our '8 trends for 2008' briefing: time now for a more comprehensive take on how the branding of eco-goods and services is about to enter a new phase... Oh, and we’re throwing in ECO-EMBEDDED and ECO-BOOSTERS, too. Yes, it’s a lot, but you can readily apply all of these examples and insights to your own business and brand today. Enjoy!
Cleaning In an ECO-ICONIC world, visibility counts, for big and small products alike. Which, in the case of cleaning products, means exposure will start the moment others check out your shopping basket or cart. Will that bottle of washing-up liquid scream 'green!'? Some examples:
New-Zealand-based Beauty Engineered Forever produces a range of environmentally-friendly household cleaning products from natural ingredients and essential oils that are not harmful to the environment and safe for consumers. The packaging has been designed to connect with the customer on a personal level with playful and cheeky pick-up lines, such as “I’ll do your dirty work” and “I’ll make it all white.” And yes, it’s different enough to be easily recognizable to visitors of one’s kitchen ;-)
Belgium-based Ecover makes a range of domestic and professional cleaning products like washing-up liquid, laundry detergents and bleach. As a matter of policy, all ingredients are from renewable sources and of the "highest possible biodegradability."
Daub & Bauble hand wash, hand lotion and dish detergent comes in three scents: Sorrento Lemon & Ginger, Mission Fig & Thyme and Tarocco Orange & Clove. Packaging features limited-edition patterns designed by Wink (of Target, Macy’s, American Eagle Outfitters and The Limited fame, among others). Daub & Bauble products use only natural ingredients and the bottles are fully recyclable. Prices: between USD 8 and 10. Tagline: “Aesthetics with Ethics.”
And no, we didn't forget about Method, which was started in 1999 and whose eco cleaning products line now extends to laundry, specialty surfaces, dish, hand & body wash and all-purpose cleaners. Method’s very recognizable design makes it the leader in ECO-ICONIC cleaning.
New-Zealand-based Beauty Engineered Forever produces a range of environmentally-friendly household cleaning products from natural ingredients and essential oils that are not harmful to the environment and safe for consumers. The packaging has been designed to connect with the customer on a personal level with playful and cheeky pick-up lines, such as “I’ll do your dirty work” and “I’ll make it all white.” And yes, it’s different enough to be easily recognizable to visitors of one’s kitchen ;-)
Belgium-based Ecover makes a range of domestic and professional cleaning products like washing-up liquid, laundry detergents and bleach. As a matter of policy, all ingredients are from renewable sources and of the "highest possible biodegradability."
Daub & Bauble hand wash, hand lotion and dish detergent comes in three scents: Sorrento Lemon & Ginger, Mission Fig & Thyme and Tarocco Orange & Clove. Packaging features limited-edition patterns designed by Wink (of Target, Macy’s, American Eagle Outfitters and The Limited fame, among others). Daub & Bauble products use only natural ingredients and the bottles are fully recyclable. Prices: between USD 8 and 10. Tagline: “Aesthetics with Ethics.”
And no, we didn't forget about Method, which was started in 1999 and whose eco cleaning products line now extends to laundry, specialty surfaces, dish, hand & body wash and all-purpose cleaners. Method’s very recognizable design makes it the leader in ECO-ICONIC cleaning.
這個趨勢研究機構年初的年度八大預測 '8 trends for 2008' 就提到Eco-Iconic, 五月又提出更深入的Eco-Iconic專題分析. 無毒清潔劑所提實例四個包括之前不斷提及的Ecover, Method. 有關包包和鞋子的分析很棒, 今天下午兩點要向一個想做網路服飾品牌客戶提案, 很優有參考價值.
Bags and shoes Enough automotive. What could be more visible than the stuff consumers wear or carry, day in, day out? There are plenty of ECO-ICONIC opportunities in the world of haute couture and fast fashion. Check out:
Ecoist's bags are made from misprinted or discontinued snack bags, pull tabs and candy wrappers. Material that would otherwise end up in landfills is folded into straps and woven into bags and clutches by Mexican artisans and Brazilian women’s cooperatives. Yup, it's been around for a while but it's one of those eco-conversation starters that should provide you with inspiration even if you don't work in fashion.
Adidas Originals’ eco collection—the Grün Collection—offers a range of products, including classic silhouettes like the Forum basketball sneaker and the ZX 500 runner, all made from recycled and natural materials. More importantly, the earth tones and fabrics get the message across to other eco-conscious sneaker freaks.
And one more shoe example, to illustrate a missed opportunity: in February Nike introduced its Trash Talk shoes. From the sole to the shoelaces, this shoe is produced not only from ‘environmentally preferred’ materials but also recycled waste, with much of the latter coming from Nike’s own production facilities—scraps that would otherwise have been discarded. It’s a great idea, but the shoes don’t exactly tout their eco-credentials, looking too much like Nike’s other shoes. Same for Nike’s eco-friendly Considered line. Pity.
Clean DIY power Not only is consumer-generated solar and wind power ‘hot’, it can also be a very visible, iconic activity. Hey, personal windmills or solar panels are the new green accessory ;-) Learn from:
First, more bags: made of Bavarian leather, Noon Solar’s Corland Solar Powered Bag incorporates a flexible solar panel into the body of each bag, which allows for charging a cell phone or iPod. Collecting energy with the bag is simple. The bag can be placed in a window with the panel facing towards the sun at work, home, at a café, or while walking/biking around town. Even on cloudy or rainy days, energy is collected through the UV light of the sun. The battery pack has a green indicator that lights up when it's charging. The current Fall 2008 collection of the Corland Solar bag retails for USD 383, but is already sold out. Other solar bags from Noon Solar are the Willow (USD 274) and the Logan (USD 412). Check out these other solar bag makers, too: Reware, Eclipse, Picard and Voltaic.
Italian design house Zegna created the ZegnaSport Solar Jacket with built-in solar cells in its collar to charge the wearer’s iPod and mobile phone. The electricity is transferred via conducting textile cables to a small Li-ion storage battery, or directly to a device.
Ecoist's bags are made from misprinted or discontinued snack bags, pull tabs and candy wrappers. Material that would otherwise end up in landfills is folded into straps and woven into bags and clutches by Mexican artisans and Brazilian women’s cooperatives. Yup, it's been around for a while but it's one of those eco-conversation starters that should provide you with inspiration even if you don't work in fashion.
Adidas Originals’ eco collection—the Grün Collection—offers a range of products, including classic silhouettes like the Forum basketball sneaker and the ZX 500 runner, all made from recycled and natural materials. More importantly, the earth tones and fabrics get the message across to other eco-conscious sneaker freaks.
And one more shoe example, to illustrate a missed opportunity: in February Nike introduced its Trash Talk shoes. From the sole to the shoelaces, this shoe is produced not only from ‘environmentally preferred’ materials but also recycled waste, with much of the latter coming from Nike’s own production facilities—scraps that would otherwise have been discarded. It’s a great idea, but the shoes don’t exactly tout their eco-credentials, looking too much like Nike’s other shoes. Same for Nike’s eco-friendly Considered line. Pity.
Clean DIY power Not only is consumer-generated solar and wind power ‘hot’, it can also be a very visible, iconic activity. Hey, personal windmills or solar panels are the new green accessory ;-) Learn from:
First, more bags: made of Bavarian leather, Noon Solar’s Corland Solar Powered Bag incorporates a flexible solar panel into the body of each bag, which allows for charging a cell phone or iPod. Collecting energy with the bag is simple. The bag can be placed in a window with the panel facing towards the sun at work, home, at a café, or while walking/biking around town. Even on cloudy or rainy days, energy is collected through the UV light of the sun. The battery pack has a green indicator that lights up when it's charging. The current Fall 2008 collection of the Corland Solar bag retails for USD 383, but is already sold out. Other solar bags from Noon Solar are the Willow (USD 274) and the Logan (USD 412). Check out these other solar bag makers, too: Reware, Eclipse, Picard and Voltaic.
Italian design house Zegna created the ZegnaSport Solar Jacket with built-in solar cells in its collar to charge the wearer’s iPod and mobile phone. The electricity is transferred via conducting textile cables to a small Li-ion storage battery, or directly to a device.
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