Green Effie Award

Green marketing gets itsown EFFIE. Effie Award, est 1968, awards the best marketing results. 2月15日截止收件,　6月4日頒獎. 　路透社報導如下：

NEW YORK--(Business Wire)--The Effie Awards announced today the inception of the Green EffieAward, which honors effective eco-marketing campaigns. The Green EffieAward is sponsored by Discovery Communications' network, Planet Green.The Effie Awards, coveted by clients and agencies alike, recognize themost significant achievement in marketing communications:effectiveness. The Green Effie will reward marketing communications efforts foreco issues (including sustainability, healthy lifestyle, energyconservation, Green products or services, Green business alignment,etc.) Any case in which the core communications idea is centered on aneco issue is eligible to enter. As with all Effie entries, Green Effieentrants will have to back up claims that they made an impact,inspired action, and made a difference. "In the 40 years that the Effies have been awarded, we introducecategories that reflect business and economic trends," said Mary LeeKeane, Executive Director of the Effie Awards. "Effie stands foreffectiveness and our guidelines for the Green Effie will be just asrigorous as our other categories. Eco Marketers will have to back upclaims that they are making a difference." The Green Effies Call for Entries period begins January 3, with anentry deadline of February 15. Gold, Silver and Bronze Effies will beawarded to eco-marketing campaigns that utilize any form of consumerengagement (from TV to package design to events to PR) to delivertheir marketing mission. Awards will be presented at the 40th AnnualEffie Gala on June 4 at Cipriani 42nd Street in New York. Keane added, "As more and more companies are incorporating Greenthemes into their marketing messages, Effie's criteria for ideas thatwork will single out the brands that are truly striving to make ourplanet a better place to live." More information on the Green Effie Call for Entries is availableon the Effie website- www.effie.org. About the Effie Awards The Effie Awards honor the most significant achievement in thebusiness of marketing communications: ideas that work. Known byadvertisers and agencies globally as the pre-eminent award in theindustry, the Effies recognize any and all forms of consumerengagement that contribute to a brand's success. Any marketing mediumis eligible for an Effie, as long as results are proven, includingPrint, TV, Radio, Outdoor, Internet, Guerrilla, Digital, PackageDesign, Events, Street Teams, PR, Paid or Unpaid Media. Since 1968,winning an Effie has become a global symbol of achievement. Today,Effie celebrates effectiveness worldwide with the Global Effie, theEURO Effie, Effie Asia Pacific (Effie APAC) and more than 35 nationalEffie programs. For more details, visit www.effie.org.For the Effie AwardsRebecca Sullivan, 781-326-1996rasullivan@comcast.netCopyright Business Wire 2007

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