綠色閱讀（25）Conversation with green gurus

Conversation with green gurus

瑞典生態小城_Hammarby Sjöstad, Stockholm

via : observer. July 13. 2008.

英國從2006年開始推動生態城鎮的構想：In the UK, the idea of eco-towns was first raised in 2006 by Yvette Cooper MP, then the Housing Minister. The idea was thrown around for a few months before Gordon Brown decided he wanted to go ahead with the plans in 2007. The current Housing Minister, Caroline Flint, is taking the scheme forward with plans to have five built by 2016.

根據報導,　英國是取法德國Freiburg in Germany瑞典斯徳哥爾摩Hammarby Sjöstad,（ Sweden's largest low-carbon development, ）以瑞典的 Hammarby Sjöstad 為例 “All units involved in the project sat down to focus on the environment before even drawing the first line. It's a holistic concept.”新思維新規劃程序!

Hammarby Sjöstad used to be a run-down old industrial area with grave pollution problems. In the early 1990s, in connection with an attempt to get the Olympic Games to Stockholm, all political parties in Stockholm's city council agreed to make the area an urban, environmental role model. When completed, in 2018, it will house over 20,000 residents in around 11,000 apartments.

且讓我們拭目以待, 2018的Hammarby Sjöstad 是否如期完成生態小鎮？

2008 Natural Health. Conscious Choice Awards

via : Natural Health Magazine. June 2008.

獎項分成四大類,　各有三個得主,　共12個得獎廠商（品牌）,　均為遺一時之選,　十分值德參考.
Each month, we recognize one of these businesses with our Conscious Choice award . This year, we expanded the concept to recognize large and small companies alike that are leading the way in making the world a better place. We hope you'll seek them out the next time you're at the grocery or health food store or your local mall.

加拿大Financial Post Business雜誌綠色封面主題報導

via

via : Financial Post Magazine. Canada. July 2008.

"Our environmental goals," Scott said, "are simple and straightforward: to be supplied 100% by renewable energy; to create zero waste; to sell products that sustain our resources and environment." It was an extraordinary pledge.

Ci:一家智庫型綠色永續顧問公司

via : Ci-Shifr.com

這是一家加拿大公司,　做研究的智庫,　兼俱顧問公司功能.　例如美國知名廣告公司GSD&M,　長期聘請Ci-Shift為綠色永續議題內部諮商顧問.

Ci is a Sustainability Marketing Consultancy and think tank established in 2003.

"Ci are one of the most innovative think tanks in the global marketplace today"
David Droga, Chairman, Droga5

Leading North American advertising and marketing agency GSD&M hired Ci as in-house experts on consumers and sustainability as part of their Best-in-Class program. This includes facilitation of workshops and consultation sessions, creation and presentation of strategic frameworks around consumers and sustainability for specific brands, consumer target strategies and recommendations, presentation of marketing communication and messaging ideas related to consumers and sustainability. GSD&M Clients have included national and international brands such as BMW, Norwegian Cruise Lines, Wal-Mart, Southwest Airlines to name a few.

綠色行銷三原則

via : pure growth

1. Shine the spotlight on direct ben

2. Don’t marginalize your profits by focusing too much on “green” aspects

3. Educate and empower your audience

美國第一份消費者能源意識調查

via : corporateresponsibility.net Jul 5. 2008.

via : Energy Pulse

Green Marketing to overwhelming, New Study Finds
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Marketers aiming to shift their audiences toward making greener purchasing decisions are coming up short for the vast majority of the population, although a small subset is green enough to help spread the environmental awareness on their own.
Those are the findings of two new studies released this week, one by the Tennessee-based advertising agency Shelton Group, and the other by communications firm Porter Novelli.
The Shelton Group’s “Eco Pulse” study asked consumers nationwide to identify products, services or certifications that were required in order to have a green home. With no prompting, nearly half of all respondents were essentially unable to name one feature of a green home, and small portions of the remaining sample cited examples like solar power, CFL light bulbs, home recycling or Energy Star products.
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