green marketing

綠色閱讀（25）Conversation with green gurus

2009-06-23T20:33:00.000-07:00

Conversation with green gurus

瑞典生態小城_Hammarby Sjöstad, Stockholm

2008-07-17T13:51:00.000-07:00

via : observer. July 13. 2008.

英國從2006年開始推動生態城鎮的構想：In the UK, the idea of eco-towns was first raised in 2006 by Yvette Cooper MP, then the Housing Minister. The idea was thrown around for a few months before Gordon Brown decided he wanted to go ahead with the plans in 2007. The current Housing Minister, Caroline Flint, is taking the scheme forward with plans to have five built by 2016.

根據報導,　英國是取法德國Freiburg in Germany瑞典斯徳哥爾摩Hammarby Sjöstad,（ Sweden's largest low-carbon development, ）以瑞典的 Hammarby Sjöstad 為例 “All units involved in the project sat down to focus on the environment before even drawing the first line. It's a holistic concept.”新思維新規劃程序!

Hammarby Sjöstad used to be a run-down old industrial area with grave pollution problems. In the early 1990s, in connection with an attempt to get the Olympic Games to Stockholm, all political parties in Stockholm's city council agreed to make the area an urban, environmental role model. When completed, in 2018, it will house over 20,000 residents in around 11,000 apartments.

且讓我們拭目以待, 2018的Hammarby Sjöstad 是否如期完成生態小鎮？

2008 Natural Health. Conscious Choice Awards

2008-07-12T00:04:00.000-07:00

via : Natural Health Magazine. June 2008.

獎項分成四大類,　各有三個得主,　共12個得獎廠商（品牌）,　均為遺一時之選,　十分值德參考.
Each month, we recognize one of these businesses with our Conscious Choice award . This year, we expanded the concept to recognize large and small companies alike that are leading the way in making the world a better place. We hope you'll seek them out the next time you're at the grocery or health food store or your local mall.

加拿大Financial Post Business雜誌綠色封面主題報導

2008-07-11T00:31:00.000-07:00

via

via : Financial Post Magazine. Canada. July 2008.

"Our environmental goals," Scott said, "are simple and straightforward: to be supplied 100% by renewable energy; to create zero waste; to sell products that sustain our resources and environment." It was an extraordinary pledge.

Ci:一家智庫型綠色永續顧問公司

2008-07-11T00:07:00.000-07:00

via : Ci-Shifr.com

這是一家加拿大公司,　做研究的智庫,　兼俱顧問公司功能.　例如美國知名廣告公司GSD&M,　長期聘請Ci-Shift為綠色永續議題內部諮商顧問.

Ci is a Sustainability Marketing Consultancy and think tank established in 2003.

"Ci are one of the most innovative think tanks in the global marketplace today"
David Droga, Chairman, Droga5

Leading North American advertising and marketing agency GSD&M hired Ci as in-house experts on consumers and sustainability as part of their Best-in-Class program. This includes facilitation of workshops and consultation sessions, creation and presentation of strategic frameworks around consumers and sustainability for specific brands, consumer target strategies and recommendations, presentation of marketing communication and messaging ideas related to consumers and sustainability. GSD&M Clients have included national and international brands such as BMW, Norwegian Cruise Lines, Wal-Mart, Southwest Airlines to name a few.

綠色行銷三原則

2008-07-10T23:53:00.000-07:00

via : pure growth

1. Shine the spotlight on direct ben

2. Don’t marginalize your profits by focusing too much on “green” aspects

3. Educate and empower your audience

美國第一份消費者能源意識調查

2008-07-05T13:42:00.000-07:00

via : corporateresponsibility.net Jul 5. 2008.

via : Energy Pulse

Green Marketing to overwhelming, New Study Finds
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Marketers aiming to shift their audiences toward making greener purchasing decisions are coming up short for the vast majority of the population, although a small subset is green enough to help spread the environmental awareness on their own.
Those are the findings of two new studies released this week, one by the Tennessee-based advertising agency Shelton Group, and the other by communications firm Porter Novelli.
The Shelton Group’s “Eco Pulse” study asked consumers nationwide to identify products, services or certifications that were required in order to have a green home. With no prompting, nearly half of all respondents were essentially unable to name one feature of a green home, and small portions of the remaining sample cited examples like solar power, CFL light bulbs, home recycling or Energy Star products.
Read more

綠色web2.0媒體範例ecnoing green

2008-07-05T13:32:00.000-07:00

via :echoing green

Echoing Green was established in 1987 by the senior leadership of General Atlantic, LLC.
As the Story Goes...
Echoing Green’s founders had great success in the private sector and were looking to bring proven venture capital investment strategies to the social sector. The idea for Echoing Green was sparked in an overstuffed car en route from Connecticut to New York. Upon reaching the destination, a commitment to launch Echoing Green was made. Through the creation of Echoing Green, General Atlantic has helped pioneer the strategy of applying entrepreneurial principles to social sector investing.
Our Name
Named after a William Blake poem, Echoing Green opened its doors in 1987 and supported successful recent business school graduates (such as Diana Propper de Callejon—who is credited as our first investment) to work in the social sector. Although Echoing Green’s program evolved throughout the years, we have consistently supported visionary leaders and their innovative ideas for social change.
Like some venture capital firms, we consider ourselves active investors—not just providing funding, but also helping our social entrepreneurs achieve their maximum potential through a range of support services, including training, networking opportunities, consulting, and championing. Similarly, we view our fellows as investment partners, with whom we collaborate as they build and grow their organizations and with whom we hope to have a long-term relationship.
Still supported by our original founders, Echoing Green is celebrating its 21st anniversary and continues to search the world for new leaders who have untested, smart ideas that deserve to be implemented.

Boldness is the pathway to build the career you want. It's the force that will power you to transform problems into solutions. Be Bold—the book and its website—centers on three important things: You, your career, and social change. The goal of Be Bold is to inspire you to connect all three and make it a powerful personal movement that will impact the world around you.

美國公共電視台〔新應雄The New Heroes 〕節目

2008-07-05T13:24:00.000-07:00

via : pbs. the new heroes.

Airs on PBS stations Tuesdays, June 28 and July 5, 2005
The New Heroes tells the dramatic stories of 14 daring people from all corners of the globe who, against all odds, are successfully alleviating poverty and illness, combating unemployment and violence, and bringing education, light, opportunity and freedom to poor and marginalized people around the world.
Also known as "social entrepreneurs," they develop innovations that bring life-changing tools and resources to people desperate for viable solutions. What is possible? You'd be surprised. Take a journey into a world where people take action to make a big difference.
Read an online chat with the New Heroes at washingtonpost.com.

綠色閱讀(24):Authenticity: What Consumers Really Want

2008-07-05T13:16:00.000-07:00

http://www.authenticbusiness.co.uk/

＊世界上充滿愈來愈多虛情假意、不自然、做作的商品或服務，消費者也學會一眼看穿煽情廣告或華麗包裝的真相。
＊關於真誠，不只是人與人相處的關鍵要素，現在更成為消費者對企業的要求重點之一。你的顧客覺得你有多真誠？
＊除了有真心深意，你一定要懂得關於真誠的5大定律、5種傳達方式與10項判斷準則，讓顧客感受真誠與最大的滿足！

有了商品和服務還不夠，消費者現在要的是體驗，也就是能夠打動他們內心、讓他們難以忘懷的事。隨著付費體驗的普及，消費者在決定要在什麼時候、什麼地點，去花費他們的金錢和時間（也可以說是體驗的貨幣）時，講究的程度和他們挑選該買什麼、用什麼方式買（商品和服務的條件）比起來，已經有過之而無不及。可是，在刻意營造、嘩眾取寵的體驗日益氾濫的環境（日益虛假的環境）之中，消費者選擇買或不買，端看他們認為你的商品有多實在。因此，今日的商業要的就是真實、原創、實在、真心和真誠。

綠色閱讀(23): 清醒的企業：提升工作價值的七項修練

2008-07-05T12:58:00.000-07:00

〔找回企業的人性面〕是彼得‧聖吉（Peter Senge）為本書序言的標題：寇夫曼指出，這就是會計學的第一個原則：資訊的唯一價值就是決定於「聆聽者」如何透過心智模式來解讀它。

你說工作是地獄。日復一日的職場壓力與挫折，徹底顛覆你的自我價值。我說工作是天堂。只要穿透情緒障礙，就能把企業化為自我實現的沃土。讓本書釋放你的工作熱情，跨出清醒的第一步。清醒的意識（Consciousness）能造就一個偉大的組織。本書所談的「Conscious Business」代表從你的工作中尋找熱情並實踐你的基本價值，並將企業轉化為清醒的企業。作者主張，有意識的企業人應該具備無條件的責任感，正直人格，謙虛為懷，真誠溝通，能以建設性角度進行協商協調，並有高度控制情緒的能力。而這樣的企業人組成清醒的企業。能致力提升所有利害關係人的福祉，藉著團結相關社群並尊重所有成員，創造出可長可久的優異績效。本書能協助讀者：‧ 成為自己生活的主人‧ 堅持道德與品格‧ 以誠待人，有效溝通‧ 勇於負責達成績效‧ 成為領導典範

Contents[hide]
1 Conscious Business Criteria
1.1 1. Doing No Harm
1.2 2. Triple Bottom Line Model
1.2.1 People:
1.2.2 Planet:
1.3 3. Above and Beyond
2 Conscious Business Versus Social Responsibility
3 Conscious Businesses
4 Conscious Business Versus Sustainability
5 Resources for more information:

＊相對應的部落格http://consciousbusiness.blogspot.com/　似乎與本書作者無關,　但精彩!
//

Green Event是值得在台北開辦的新事業

2008-07-04T16:59:00.000-07:00

via :shapingyouth

〔綠色主題聚會活動〕搭配web2.0網路溝通平台, 是非常清楚的新事業構想,　國外實例太多太多,　本部落格最少是第四次報導!

Green Mary, who runs ‘zero waste events’ with biodegradable, compostable greenware, should supply our annual island 4th of July gig, because as I set up for the 100+ families to run our kids games again this year, I’m seeing universal discordance.
Next year, I plan to lobby our homeowners association to order her potato starch utensils, sugar cane hot cups instead of this plethora of plastic. When I Googled ‘sustainable celebrations’ to get some tips to serve up to our board, irony astounded me, as it led me back to one of our own Shaping Youth media mavens, Sara Ost, formerly of Flamin’ Fuji fame and Healthbolt!
Sara, who ranted along with me about kids’ food marketing, has now taken her green scene to a bright new venture as Editor in Chief of the green gathering spot, EcoSalon, which showed up with this article, Sustainable Spreads on the 4th —Talk about ‘what goes around comes around!’ I’m thrilled to see Sara hasn’t abandoned the kids wellness arena in favor of her new green zine.
I’ll interview her soon, to find out how EcoSalon differs from other fresh pickins like Greenzer, EcoMom Alliance, Green Girls Guide, Enviromom, EcoStiletto, and EcoFabulous shopping entities, especially since yours truly will soon be writing for EcoChild’s Play hoping to invite some of the Green Options network aboard Shaping Youth’s team of positive pros.
EcoSalon’s ‘we believe’ manifesto includes, “style and sustainability belong in the same sentence, and that an eco-friendly lifestyle can be both ethically satisfying and fashionably fun.”
But I hear that a lot, so I want to dig deeper and find their “USP” as we say in marketing, to impart a greener message that families can use daily beyond selling stuff.
Meanwhile…a few thoughts to impart to kids on the 4th…
Can fireworks go green with high-nitrogen, low carbon mixtures being developed that leave minimal environmental impact? Yes they can…though they cost twice as much.
Can vegans create decent BBQ recipes? Yes, but I’d jazz it up a bit to prove ‘green and healthy’ doesn’t have to be boring.
Patriotic parfaits and mini-flags for kids made of strawberries, blueberries and vanilla yogurt are always my hit at the Q, as are watermelon balls and blueberries using the hollowed out gourd itself as the dish, or sparkling cranberry elixirs, using those fun star-shaped ice-cubes…
But here are much more creative concoctions at a site I just found called Weelicious, “Fast, Easy & Fresh Babyfood” that’s chock full of fun recipes and holiday ideas…
I love seeding the idea of eco-message makeovers and kids teaching parents how to ‘go green’ in fun ways.
After all, even the teen

“Green Marketing” (32%) was another important emerging concept - and it was identified as the trendiest marketing buzzword.

2008-07-04T16:53:00.000-07:00

During July, a “Green Events” seminar tour will be hosted by the Hospitality Sales and Marketing Association International (HSMAI) in Singapore, Phuket and Hong Kong.The seminars, tailored to event planners, suppliers, hoteliers, marketing and sales professionals, and others that plan events and meetings, will address environmental issues, impacts and sustainability when planning events.
“Sustainable tourism practices and green initiatives are top of mind for our industry and for travelers alike. There is a genuine interest by the hospitality industry to have a better understanding of how environmental concerns influence the traveler’s purchasing behaviour as well as the procurement practices for corporate travel” said Christine Toguchi, Managing Director of HSMAI Asia Pacific and MacroVision Network. The seminar will focus on ‘Going Green’ as a ‘must do’ rather than an apathetic issue only for the ‘nice guys’.Guest speaker Shannon Kilkenny, author of “The Complete Guide To Events Planning”, will explain how greener policies and practices have already been taken up by certain event planners, corporate buyers and global hotel companies and how they incorporate ‘green’ in vendor and supplier proposals.She will also address environmental trends in the MICE industry and Corporate Social Responsibility ‘CSR' for best practices and how the ‘Power of Green’ will not only protect people and the planet but also generate profits. “Green Events” will be in Singapore July 18, Phuket July 22 and Hong Kong July 25.

美國行銷經理人對綠色行銷的看法

2008-07-04T16:43:00.000-07:00

via : bigimaginenewsletter. July 4. 2008.

July 4, 2008, 8:47 pm

Filed under: Articles
Web and green marketing are hot; Boomers are still the most important demo, though women, Gen X and Y, and Hispanics are catching up; and marketing basics are more important than ever, according to (pdf) a new survey of marketing executives conducted by Anderson Analytics.
The first annual survey of Marketing Executives Networking Group (MENG), a nearly 1,700-member organization of marketers at a VP-level or higher, sought to identify the top marketing trends in 2008.

“Green Marketing” (32%) was another important emerging concept - and it was identified as the trendiest marketing buzzword.

有機產業的理想與現實

2008-07-04T16:21:00.000-07:00

via :heblogssheblogs. July 04. 2008.

Renewable. Recyclable. Biodegradeable. Sustainable. Compostable. Natural. Fair Trade. Healthy. Environmental Stewardship. Green.
They’re marketing’s top buzz words. Sales of organic products were expected to top $20 billion last year, up from $10 billion in 2003.

提出Washington Tree & Lawn Care為例子,　這是一家賣殺蟲劑的公司,　看看它是怎麼樣推廣產品的：

＊They conduct a free analysis of your yard and make recommendations based on the type of vegetation you have.
＊They don’t require you to sign up for a program; you can mix-and-match applications to your heart’s content.
＊Once you become a customer, their technicians will stop by at your request to troubleshoot problems…again, for free.
＊They’ve been in business since 1948 and know pretty much everything there is to know about fertilizer, weed ’n feed, and insecticides.

有機農法叫好不叫座,　是有執行上的困難.　歷史的進步都是有心人嘔心瀝血不計代價的堅持,

不斷試驗研究,　排除萬難,　創造規則的路程是夠艱辛的!

‘Green’ Marketing Must Appeal to the Customer’s Self-Interest　這樣標題代表殘酷現實！

紐約垂直天空農場

2008-07-04T15:10:00.000-07:00

via : NewYorkYimes. April 2. 2007.

Dr. Dickson Despommier, a professor of environmental sciences and microbiology at Columbia University, 從2001年開始構思垂直農場,　估計到2005年,　80％人口居住都市.　迪克森教授估計只需要150座垂直農場即可供應全紐約市民所需蔬果!

由太陽能和風力供電,　水資源重複使用的室內水耕種植系統,　加上就近供應,　迪克森教授意外趕上Locavore風潮, 恐怕不在原定計劃之內.

80年代亞利桑那州備受矚目的Biosphere 2 project 轟動一時功敗垂成,　目前垂直農場最有希望的投資人是阿拉伯產油國.

六月三十號英國衛報的一篇文章Farming: vertically challenged?　提出不同看法　：　"Vertical farms may be the hot story, but a network of good old-fashioned kitchen-gardens would produce better food."　並且引述一篇TimesOnline的好文章　：Can city dwellers be more self-sufficient?　

垂直農場只是當時本地自給自足的方法之一,　目前尚無商業運作價值,　阿拉伯國家資本和創投的青睞　迪克森教授的垂直農場計劃才有實踐的黎明！

We do love writing about vertical farms, the high-tech architectural/ technological vision for feeding our cities. Graham Harvey writes in the Guardian that "There's no reason why conurbations like London and New York shouldn't be filled with city farms." ::More

2008 ImagePower® Green Brands Survey

2008-07-04T06:50:00.000-07:00

via : http://www.psbresearch.com/press_release_Jun3-2008.htm

MONTEREY (JUNE 3, 2008) – A newly released survey, conducted in the US and the UK, indicates the environment has taken a back seat to the economy for more than 75 percent of Americans and 66 percent of Britons.
The research, presented by executives from WPP (NASDAQ: WPPGY) agencies Landor Associates, Cohn & Wolfe, and Penn, Schoen & Berland Associates (PSB) at Sustainable Brands 08, also indicates that two out of three Americans think the environment is in worse shape than it was five years ago, and that lower income consumers have greater concern for the direction of the environment than wealthier consumers. Despite economic considerations, however, consumers are still willing to pay more for green products.
“We have been tracking perceptions of green for over three years, and this year’s results are somewhat alarming in that they indicate consumers only prioritize the environment when all other concerns are equal,” said Russ Meyer, chief strategy officer of Landor Associates. “With agricultural commodities running low and the rising cost of gas in the United States, Americans indicate they have more immediate concerns than the environment. With the United Kingdom also beginning to feel the economic crunch, we see some signs of the mentality there beginning to shift.”
Consumers in both countries identify themselves as having the biggest impact on the environment. Americans list industry as having had the poorest record of environmental protection, while in the UK, government received the most blame.
Additional lead findings indicate that despite the abundance of “green” marketing in the last 12 months, consumers still view baseline activities, such as recycling, to be the most powerful contribution to environmental improvement. Further, though 95 percent of consumers think too much packaging is used on consumer goods, only 38 percent include packaging criteria in purchase decision.
“The results of the 2008 survey suggest that, despite conversations about eco-overload, sustainability is in a nascent stage, especially in the minds of consumers, said Annie Longsworth, president of Cohn & Wolfe San Francisco. “It will take a unified effort, and excellent communication, among government, corporations, NGOs and consumers to ensure environmental concerns remain at the top of the agenda.”
Similar to the 2007 ImagePower® findings, US consumers believe Body Care and Grocery to be the “greenest” product categories, while Travel and Energy remain at the bottom of the list. One of the most significant differences between the 2008 and 2007 findings is the shift in thinking about the most pressing environmental concerns. In 2007, most consumers were concerned about global warming, and this year’s survey shows that energy and resource issues have increased in importance.
In order to gauge which brands are communicating their green initiatives or values most effectively, the survey asked participants in each country to rank their greenest brands, respectively. The results provide a mix of brands across categories; in the U.S., personal care products make up most of the top 10, while in the U.K. supermarkets do the same:
U.S.
U.K.
1. Whole Foods
1. Body Shop
2. Burt’s Bees
2. Marks & Spencer
3. Trader Joe’s
3. Waitrose
4. Tom’s of Maine
4. Tesco, Sainsbury’s (tied)
5. Toyota
5. Asda
6. Seventh Generation
6. Dove and Google (tied)
7. Honda and GE (tied)
7. Co-Operative Bank
8. Whirlpool
8. E.ON
9. Aveda
9. Morrisons
10. Method
10. Nivea and Toyota (tied)
“In 2008, the top brands in the US were the ones that you put on or in your body, and in the UK the places where you buy those type of products,” said Scott Siff, Executive Vice President at Penn, Schoen & Berland. “Despite consumers’ high interest in cutting energy consumption, the brands with real potential to reduce energy usage, though high in the green rankings, could still do a better job of connecting to people’s energy-saving impulses more directly, more personally. Doing that would take those brands’ green-ness to the next level of consumer relevance.”
In addition to the annual ranking of brands, the survey also delves deeper into matters like purchasing habits, environmental concerns and consumers’ perceptions of corporate responsibility. Among those issues:
Environmental pessimism. 67% of American consumers and 69% of Britons think we are in worse environmental shape now than we were five years ago. In the U.S., industry is still seen as the most responsible for the problem, though British consumers now point to their own behavior as having the greatest impact.
UK issue switch: from ‘big picture’ to practical solutions. In 2007, 40 percent of British consumers cited ‘climate change’ as the most important environmental issue they face. Now, only 15 percent hold this view and the focus has shifted to tangible matters that affect the individual, such as waste and recycling.
U.S. consumers look to government to provide the solution. The environment is no longer viewed as a grassroots concern: 36 percent of Americans believe it should be up to the government to implement policies and standards to advance environmental change.
Credit crunch fails to deter the U.K.’s committed green shoppers. Despite the worsening economic climate, one in three British consumers say they will spend more on green products this year, and 43 percent are happy to continue spending the same.
Wealthy Americans and Republicans are less concerned than others. 34 percent of Americans earning over $100K annually and 43 percent of Republicans think the country is moving in the right direction. 59 percent of Americans earning less than $35K annually and 70 percent of Democrats think we’re moving in the wrong direction.
British supermarkets win the lucrative green crown. Six of the U.K.’s top 10 green brands in 2008 are supermarket brands – reflecting both concerted green initiatives across the sector and consumers’ practical focus on everyday solutions like packaging, recycling and reduction of plastic bag use.
The ImagePower® Green Brands Survey is conducted annually to gauge consumer perceptions of the “green climate” in both the United States and the United Kingdom. In 2007, the survey uncovered that one-third of Americans were taking part in green activities and that as many as 8 in 10 Britons and Americans alike thought it important or very important to be buying from green brands.
About Landor Landor Associates is one of the world’s leading strategic brand and design consultancies. Founded by Walter Landor in 1941, Landor pioneered many of the research, design and consulting methods that are now standard in the branding industry. Partnering with clients, Landor drives business transformation and performance by creating brands that are more innovative, progressive and dynamic than their competitors.
Landor’s holistic approach to branding is a balance of rigorous, business-driven thinking and exceptional creativity. Its work spans the full breadth of branding services, including brand research and valuation, brand positioning and architecture, naming and writing, corporate identity and consumer packaging design, branded experience, brand equity management, brand engagement and digital branding.
With 24 offices in 18 countries, Landor’s current and past clients include some of the world’s most powerful brands, including BP, Cathay Pacific, Citi, Danone, Delta, Diageo, Emaar Properties, FedEx, Frito-Lay, the City of Hong Kong, HSBC, LG Group, Marriott Hotels & Resorts, Microsoft, Procter & Gamble and PepsiCo.
Landor is part of WPP, one of the world’s largest global communications services companies.
For more information, please visit http://www.psbresearch.com/www.landor.com.
About Cohn & WolfeCohn & Wolfe is a strategic marketing public relations agency dedicated to creating, building and protecting the world’s most prolific brands. With offices in North America, Europe and Asia, the agency creates and implements powerful communications programs that help clients build their brands and their bottom lines.
The core areas of expertise include consumer, healthcare, technology and corporate communications. Cohn & Wolfe ranks number one by clients for creativity, media placement, client service, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top “Best Agencies to Work For” in an annual, industry-wide employee survey. For more information, visit: www.cohnwolfe.com. Cohn & Wolfe is part of WPP one of the world's largest communications services group.
About Penn, Schoen & Berland AssociatesPenn, Schoen and Berland Associates (PSB) is a market research and strategic communications consultancy with over 30 years of experience in leveraging unique insights about consumer opinion to provide clients with a competitive advantage - what we call Winning Knowledge™. Using a powerful hybrid approach developed from our high-profile work in the corporate, political, and NGO contexts, PSB is a trusted top advisor to Corporate CEOs and national leaders around the world.

Innocent Drinks創業的故事

2008-07-04T06:44:00.000-07:00

via : http://uniledge.blog.sohu.com/89072239.html

把故事讲的生动有几个要点，“好讲、好听、好记、好传”。你的故事要让人可以容易讲、喜欢听、记得住、传得远。
Innocent Drink是一家做饮料的公司，我们一起来看看这家公司是怎么来讲企业创建的故事的。
1998年，在伦敦的三个好朋友一直在想拥有自己的生意，而背后的信念也非常单纯，"Make life a little bit better and a little bit easier" - 让生活更好，更简单。他们都喜欢喝自己制作的果汁，那种含有果肉的浓浓的纯粹的果汁。当他们有了自己的第一个果汁的配方后，在是否放弃工作去创业这个问题上摇摆不定，他们决定在当地的一个爵士音乐节上做一个尝试，他们购买了500英镑的水果，按照他们的配方榨成果汁去售卖。摊子前面放了一个牌子, 上书“Do you think we should give up our jobs to make these smoothies?” - 您是否认为我们应该放弃工作专门制作这些果汁饮料？然后外边放了两个桶，一个桶上有YES, 一个桶上写NO, 让人们把喝剩的空瓶子投到他们认为该投的桶里。
周末音乐节结束的时候，YES桶满是瓶子，第二天他们就辞职了。这就是他们创业的故事。这个故事现在还在innocentDrink的网站。

加拿大公平競爭局發佈〔綠色行銷準則〕

2008-07-04T06:30:00.000-07:00

via : http://www.gifts-and-tablewares.com/issues/ISArticle.asp?id=86493&issue=07032008&ref=rss

Competition Bureau Issues [Guidelines for Green Marketing]

Competition Bureau Issues Guidelines for Green Marketing The Competition Bureau, in collaboration with the Canadian Standards Association, has released guidelines that provide the business community with the tools to ensure that green marketing is not misleading, while providing consumers with greater assurance about the accuracy of environmental claims.STORY IN BRIEF
The Guide address a number of commonly used green claims and provides examples of best practices on how claims can be used by businesses.
A one-year transition phase will allow legitimate businesses to change their marketing practices.
The Guide will be used by the Competition Bureau to assess environmental advertising that raise concerns under its legislative mandate. RELATED ARTICLES AND BLOGS:Who is the Better World Consumer?How Green is Your Supply Chain?When Green Isn't GreenFULL TEXT CONTINUED: Environmental Claims: A Guide for Industry and Advertisers addresses a number of commonly used green claims and provides examples of best practices on how such claims can used by businesses to comply with the false or misleading provisions of the laws enforced by the Competition Bureau. Among other practices, the Guide states that:
The use of vague claims implying general environmental improvement are insufficient and should be avoided.
Environmental claims should be clear, specific, accurate and not misleading.
Environmental claims should be verified and substantiated, prior to being made.
"Consumers should not be misled by false environmental claims," said Sheridan Scott, Commissioner of Competition. "Businesses should not make environmental claims unless they can back them up. In the end, this will benefit legitimate businesses and consumers by bringing greater accuracy in advertising to the marketplace.""Environmental claims are of increasing importance as now and innovative 'green' products appear in the market daily," said Suzanne Kiraly, president, Standards, Canadian Standards Association. "CSA utilized its expertise in developing standards that can assist Canadian businesses and advertisers to make more accurate environmental claims. This will help consumers to make informed choices when purchasing products that claim to have a lower overall impact on the environment."The Bureau recognizes companies may wish to reassess their advertising and labeling in light of the Guide. A one-year transition phase will allow legitimate businesses to change their marketing practices, if necessary, and will also allow the Bureau and CSA to raise awareness and understanding on the new environmental guidelines.During this one-year transition period, the Bureau will not hesitate to pursue egregious cases of deceptive environmental claims.Although the Guide is not law, following the best practices outlined will help businesses to avoid making misleading claims that contravene the laws enforced by the Bureau. The Guide will be used by the Bureau to assess environmental advertising that raise concerns under its legislative mandate.

Competition Bureau Issues Guidelines for Green Marketing The Competition Bureau, in collaboration with the Canadian Standards Association, has released guidelines that provide the business community with the tools to ensure that green marketing is not misleading, while providing consumers with greater assurance about the accuracy of environmental claims.STORY IN BRIEF
The Guide address a number of commonly used green claims and provides examples of best practices on how claims can be used by businesses.
A one-year transition phase will allow legitimate businesses to change their marketing practices.
The Guide will be used by the Competition Bureau to assess environmental advertising that raise concerns under its legislative mandate. RELATED ARTICLES AND BLOGS:Who is the Better World Consumer?How Green is Your Supply Chain?When Green Isn't GreenFULL TEXT CONTINUED: Environmental Claims: A Guide for Industry and Advertisers addresses a number of commonly used green claims and provides examples of best practices on how such claims can used by businesses to comply with the false or misleading provisions of the laws enforced by the Competition Bureau. Among other practices, the Guide states that:
The use of vague claims implying general environmental improvement are insufficient and should be avoided.
Environmental claims should be clear, specific, accurate and not misleading.
Environmental claims should be verified and substantiated, prior to being made.
"Consumers should not be misled by false environmental claims," said Sheridan Scott, Commissioner of Competition. "Businesses should not make environmental claims unless they can back them up. In the end, this will benefit legitimate businesses and consumers by bringing greater accuracy in advertising to the marketplace.""Environmental claims are of increasing importance as now and innovative 'green' products appear in the market daily," said Suzanne Kiraly, president, Standards, Canadian Standards Association. "CSA utilized its expertise in developing standards that can assist Canadian businesses and advertisers to make more accurate environmental claims. This will help consumers to make informed choices when purchasing products that claim to have a lower overall impact on the environment."The Bureau recognizes companies may wish to reassess their advertising and labeling in light of the Guide. A one-year transition phase will allow legitimate businesses to change their marketing practices, if necessary, and will also allow the Bureau and CSA to raise awareness and understanding on the new environmental guidelines.During this one-year transition period, the Bureau will not hesitate to pursue egregious cases of deceptive environmental claims.Although the Guide is not law, following the best practices outlined will help businesses to avoid making misleading claims that contravene the laws enforced by the Bureau. The Guide will be used by the Bureau to assess environmental advertising that raise concerns under its legislative mandate.

Forbes環保清潔劑特別報導

2008-07-04T05:39:00.000-07:00

via : Forbes. Sep 9. 2006.

For consumers concerned about the environment and their own health, household cleaning products that promise to be "all natural" or "organic" have understandable appeal.
They promise to help you polish, buff or scrub without worrying about polluting the earth, having an allergic reaction or breathing in the organic chemicals widely used in conventional cleaning products. The makers of "green" cleaning products say they are made with "earth-friendly" ingredients and plant-derived essential oils, and they are touted as having the same cleaning power as conventional products filled with chemicals.
But how can consumers really be sure when they buy these products whether they are organic or not? Right now, natural cleaning products aren't regulated by the government, said Craig Minowa, a spokesman for the Organic Consumers Association, based in Finland, Minn., which promotes food safety and organic farming.
Jackie Dizdul, a spokeswoman for the U.S. Federal Trade Commission agreed that at the present time, "There are no specific Federal Trade Commission regulations about use of the words 'natural,' 'all-natural' or 'organic' when describing cleaning products. But all claims need to be truthful, non-misleading, substantiated."
Claims for natural products offered by Caldrea and Mrs. Meyer's Clean Day, for instance, are substantiated, according to Monica Nassif, founder and president of both companies. "We make claims that they are earth-friendly, biodegradable, have no phosphate, no chloride, no solvents and are plant-derived, and not tested on animals," she said.
According to the U.S. Environmental Protection Agency, potentially hazardous chemicals are widely used in conventional household products. Cleaning and disinfection products as well as paints and varnishes all contain chemicals called organic solvents. The compounds can be released into the air during use and even when stored, according to the EPA.
Among the potential health effects with exposure are headaches; irritation to the eyes, nose and throat; and central nervous system damage. Some of these compounds have been found to cause cancer in animals, according to the EPA, and some are suspected of raising risks in people, as well.
Environmentally keen and health-conscious consumers are driving the move to "green clean" products. Nassif cited recent statistics that found the U.S. market for "natural" cleaning products now tops $100 million a year.
It's still a small part of the overall market, but sales growth has continued to rise by 18% to 25% each year for the past five years, according to WorldWatch Institute, an environmentally conscious organization.
Nassif said household cleaners made by Caldrea include plant-derived ingredients and essential oils. Prices are higher than conventional cleaning products. Caldrea liquid dish soap, available in high-end specialty stores, costs $8 for 16 ounces, for instance, while Mrs. Meyer's brand, sold in natural food markets, is $4.99 for 16 ounces. A similar-sized bottle of regular dishwashing liquid found in conventional groceries typically sells for $2 or $3, Nassif said.
Part of the higher price is due to the ingredients, which Nassif said cost more than those used in conventional products. "We buy the fragrances in the Caldrea line from sophisticated perfume fragrance houses," she said.
Do they work as well? Green-clean products do have their critics, but Nassif claims her companies' cleaners perform just as well as their mainstream competitors.
"All our products are sent out to independent laboratories which test [them] for performance," she said. "There are industry standards for performance." The results for her products, she said, "have to be on par or better with the leader in the mass [conventional product] category."
"There's definitely benefit," said Minowa, referring to organic or all-natural cleaning products. "If you find a natural cleaning product, it's way better than conventional," he said. "You don't have the negative health and environmental effect."
However, Minowa pointed out that consumers don't always have to choose between mass-market brands and pricey, "green" alternatives.
Instead, you can fall back on old-fashioned remedies--things your grandparents or parents may have used: Vinegar instead of Windex, for example, or baking soda rather than Comet.
One more suggestion? "Boil a big pot of water, add baking soda and vinegar," Minowa said. "Clean out the drain [with that] instead of drain cleaner."

全世界各大廣告公司的綠色對策

2008-07-04T05:13:00.000-07:00

via : adage. June 09. 2008.
根據廣告時代網站六月九日的報導,　沒有一個大廣告集團忽視綠色行銷這個大趨勢,　紛紛成立獨立公司,　獨立部門,　特別專案. 　報導如下：

How Agencies Are Helping Their Clients Help the Environment
From Measuring a Campaign's Carbon Footprint to Preserving the Honeybee Population
Published: June 09, 2008
What started as a low rumble as marketers began talking about green issues has grown to a rather loud din. And as marketers recognize the best business practices of sustainability, they more frequently turn to their marketing partners for guidance. These are some agencies coast to coast that are helping fuel the green machine.
Tap Project: Droga5's effort helps UNICEF provide clean drinking water for children.

PHD　
The Omnicom Group media shop in January launched PHD Sustain, aimed at reducing the environmental impact of PHD's media plans. PHD has teamed up with a researcher from the University of California, Berkeley, to measure the environmental impact of each media channel -- for instance, the amount of electricity required to power a 30-second spot. Using those data, an Environmental Media Sustainability Index is created for media planners. The software tool shows how green options, such as solar-panel billboards, can lessen a media plan's environmental hazards. That way, when media planners are considering costs per thousand for clients such as Enterprise Rent-A-Car and Discovery Communications, they can also factor in sustainability. "For those who are truly concerned with sustainability, it matters," says PHD North American CEO Matt Seiler.
PORTER NOVELLI
Omnicom's Porter Novelli has developed the PN Styles database of 12,000 U.S. consumers, including what it has determined to be the most important segments of the green consumer audience. It recently helped Hewlett-Packard Co. launch its HP Imaging and Printing Group's environmental printing solutions initiative.
RAPP COLLINS WORLDWIDE
Also at Omnicom, Rapp Collins has formed an agencywide Green Council to develop sustainable options and green alternatives in print production. A recent example is a PepsiCo direct-mail campaign. The Lipton PureLeaf effort targeted "Whole Foodies" and focused on the consumer's healthy-living attitude using paper that was 30% post-consumer waste.
KETCHUMKetchum
has established a network of green-focused individuals within all of the agency's practices. Earlier this year, it launched the Ketchum Sustainability Network, a 20-person team specializing in sustainability and environmental initiatives. Dave Chapman, partner and director, is the Omnicom-owned agency's lead on green initiatives. Ketchum has 30 green-focused efforts around the globe, including the "Help the Honey Bee" initiative for Häagen-Dazs, which supports sustainable-pollination research programs.
SAATCHI & SAATCHI
"We're not a fad," says Adam Werbach, CEO of Publicis Groupe's Saatchi & Saatchi S. He adds: "We aren't jumping on the opportunity; we honestly feel like we've been building it." There's no disputing that Mr. Werbach isn't new to green. At 23, he was the youngest president of the Sierra Club. And before he sold his consultancy, Act Now Productions, to Saatchi & Saatchi, it was pushing companies to adopt sustainable practices. Now's he's spearheading Saatchi & Saatchi's green efforts via the S operation created last January. Mr. Werbach has added 15 staff members to the core of 40 from Act Now. These aren't exactly typical agency folks. They include a former energy chair of the Clinton Global Initiative, a minister, a manufacturing-process expert with 30 years of experience in Detroit auto plants, consumer-products-packaging experts, experts in product-life-cycle analysis and architects accredited by Leadership in Energy and Environmental Design. "We are as much management consultants as marketers," Mr. Werbach says. Clients include General Mills' Green Giant brand, health insurer WellPoint and Wal-Mart Stores, which earlier turned to Mr. Werbach as a sustainability consultant.
LEO BURNETT WORLDWIDE
Leo Burnett's global campaign for the World Wildlife Fund may change its image as an agency for marketers that are not exactly synonymous with sustainability. Publicis-owned Burnett helped the World Wildlife Fund debut "Earth Hour" in 2007, when it plunged the skyline of Sydney, Australia, into darkness. This year Burnett helped push the promotion globally, as more than 40 cities worldwide shut off their lights for an hour. Burnett Senior VP David Brot, who led the U.S. effort, says the project "resulted in a dialogue with management about how to make Burnett a greener place. There's a lot of pride in our leadership role."
MANNING SELVAGE & LEE
Late last year, Publicis' Manning Selvage & Lee launched its global Eco Network, led by Sheila Gruber McLean and Megan Jordan. For Home Depot, MS&L helped launch the Eco Options product line of energy-saving devices and sustainable forestry materials. MS&L says what sets its green offering apart from other agencies' is that it focuses on driving business value. Clients tapping the network also include General Motors Corp., Philips, Coca-Cola Co., Financial Times and Best Buy Co.
DROGA5
Independent Droga5 expanded the Tap Project, its cause-marketing initiative to bring all children clean drinking water, into a national effort this year. The agency asked shops coast to coast -- including Saatchi & Saatchi, Hill Holliday and Goodby, Silverstein & Partners -- to volunteer to create city-centric creative campaigns to promote World Water Week. During the event, restaurant patrons are asked to make donations for water that's ordinarily provided for free. Proceeds go to UNICEF, which will help children in developing countries obtain clean water.
WEBER SHANDWICKWeber
Shandwick's Cleantech and Planet 2050 practices lead its green efforts. Cleantech, headed by William Brent, works with companies engaged in renewable energy and energy efficiency. Planet 2050, led by Brendan May, is the agency's global corporate-responsibility and -sustainability practice. Siemens and Honeywell have used the green-practices program of Weber, part of Interpublic Group of Cos. All of Weber's U.S. offices recently were certified for meeting international environmental standards.
GOLINHARRIS
Managing Director Scott Farrell heads GolinHarris' GeoImpact, founded in 2007. The Interpublic PR agency develops sustainability messaging across multiple dimensions of corporate and product communications. GeoImpact is helping Dow Chemical Co. leverage its global sustainability initiative.
OGILVY PUBLIC RELATIONS WORLDWIDE
The agency is part of Ogilvy Group's Greenery, founded late last year. Jamie Moeller, managing director-global public affairs practice, heads the WPP Group shop's green efforts. CDW Corp. is working with Ogilvy to launch its corporate-citizenship and -sustainability program, which includes measuring the company's environmental footprint.
HILL & KNOWLTON
WPP's Hill & Knowlton approaches the area as a cross-discipline expertise, tapping regulatory affairs, policy creation, and stakeholder and influencer outreach. HSBC has employed Hill & Knowlton's green expertise for its "No Small Challenge" campaign designed to encourage customers to use paperless banking options. The company has since charged H&K with creating awareness surrounding the unveiling of the bank's first LEED-certified branch in Greece, N.Y.
LANDOR ASSOCIATE
SLandor Associates' research indicates that sustainability must be integrated into an organization as a brand. As a result, the WPP-owned agency decided against creating a stand-alone green unit and has instead embedded sustainability and its green knowledge across the organization. Russ Meyer, global chief strategy officer, is Landor's point person on green efforts. Some of those tapping into its green expertise include BP, News Corp. and Earthpark, an environmental learning center being developed in Iowa.
EDELMAN
Mitchell D. Markson, president-consumer brands and global creative director, heads up Edelman's Goodpurpose initiative. The PR agency says its sustainability expertise is aiding Wal-Mart, Starbucks Corp. and the Environmental Defense Fund.
IMC2
Independent digital agency IMC2 recently launched Clear Sky Digital Media, a free online tool marketers can use to calculate the carbon footprints of their online campaigns. Clear Sky Digital Media, developed with ICF International and an environmental researcher at Stanford University, converts online media buys into a kilowatt-hour measure of the energy necessary to support their delivery. That measurement is translated into carbon emissions and then used to determine the cost of purchasing reliable offset credits from organizations that fund emission reductions.
HORIZON MEDIA
Horizon Media slashed the amount of paper used in media buys when it started applying a system called Eleven, which is totally paperless, to maintain buys for local TV, cable and radio. "The total carbon footprint of this process is being reduced 100%," says Amy Berke, senior VP-brand strategy in Horizon's Los Angeles office.

Many agencies are also getting greener on the inside, and it goes beyond recycling paper.
＊WPP Group's Tackling Climate Change is a holding-companywide initiative to reduce its energy consumption. The company has identified four areas for conservation: office, IT, travel and procurement. WPP says up to 70% of the electricity used in its U.K. offices comes from renewable sources. The company plans to cut the energy used by computers in its offices worldwide by 30%.
＊Grey last fall launched its Green It Forward initiative and website to encourage Madison Avenue agencies to share and swap eco-friendly practices. The WPP agency itself took steps to reduce its carbon footprint, including corporate discounts for bike purchases.
＊Omnicom digital agency Organic is partnering with San Francisco nonprofit Live Neutral to help offset its carbon footprint. Using a survey of the number of commuters at the agency and an analysis of its financial data, Organic calculates carbon generated by the agency and then purchases carbon credits from Live Neutral to offset its environmental impact.
＊Omnicom's BBDO Worldwide tied the greening of its agency back to its clients via the new Project Greener Light initiative. BBDO, New York, for example, replaced all incandescent light bulbs in the office with client GE's compact fluorescent lights and, to bring the idea home, made the CFLs available to staffers at a discounted price at another client, Lowe's.
＊Publicis' MediaVest formalized an office greening effort last October, in part because a large number of the agency's employees, with an average age of 26, identified it as a priority. Beyond the usual recycling of paper and glass, the New York office has introduced green cleaning agents for the floors and bagless vacuum cleaners. Even the agency's food isn't going to waste: After officewide events, extra food is donated to area homeless, senior and youth programs. And then there's the contrarian: Goodby, Silverstein & Partners has no plans to set up a separate "green" unit. "To us, that smacks of opportunism," says Harold Sogard, vice chairman of the Omnicom-owned agency. "In advertising, all the time we are supposed to represent what is going on in the world around us and connecting with popular culture. The green movement is part of popular culture now, but to set this up as a separate unit seems silly. People try too much in this business to jump on trends to say, 'We're on that,' and it's bogus." That's not to say Goodby isn't forgoing the opportunity to be involved in green campaigns. It created Häagen-Dazs' honeybee ad and Hewlett-Packard's environmental "Dandelion" ad and participated in Droga5's Tap Project.

[善與綠]綠色行銷國際會議

2008-07-04T04:50:00.000-07:00

via : http://www.goodandgreen.biz/index.html

Good And GreenPreliminary Speaker Program 7-2-08
PRE-CONFERENCE Workshop – Tuesday, December 2, 2008
Steve French, Managing Partner and Gwynne Rogers, LOHAS Business Director, The Natural Marketing Institute

PRE-CONFERENCE RECEPTION – Tuesday, December 2, 2008
TBD
DAY ONE – Wednesday, December 3, 2008

NETWORKING BREAKFAST Sponsored by B.Happy Bags

Welcome
Nan McCann, President, PME Enterprises
Steve Thomas, Planet Green, Emcee, Good And Green™

Media: Branded Entertainment Eileen O’Neill, President/General Manager, Planet Green

Keynote: “The Birth of Blue”: Adam Werbach, Global CEO, Saatchi & Saatchi S

NETWORKING BREAK Sponsored by The Natural Marketing Institute

New Research/Demographics: Steve French, Managing Partner, The Natural Marketing Institute

Case Study: Chris Chamberlin, Ketchum & Dori Sera Bailey, Haagen Dazs

Re-Using: Second Chance Toys

Workshops
1. Planet Green
2. EarthSense
3. TBD
4. TBD

NETWORKING LUNCHEON

Case Study: Carbon Offsetting Native Energy

Research Premiere: “Conscious Consumer Report Part II” Raphael Bemporad and Mitch Baranowski, Founding Partners, BBMG

NETWORKING BREAK Sponsored by BBMG

Case Study: TBD

C-Level Panel moderated by Fast Company magazine

NETWORKING & MEET THE SPEAKERS RECEPTION Sponsored by Planet Green

DAY TWO – Thursday, December 4, 2008

NETWORKING BREAKFAST

Welcome
Nan McCann, President, PME Enterprises
Steve Thomas, Planet Green

Keynote: Joel Makower, Chairman/Executive Editor, Greener World Media

Creative: “Visual Report Card on Green”, Denise Waggoner, VP Creative Research, Getty Images

NETWORKING BREAK

360 Degree Marketing/Case Study: Deborah Jones Barrow, Founder, The Daily Green.com

Workshops
1. Planet Green
2. EarthSense
3. TBD
4. TBD

NETWORKING LUNCHEON Sponsored by The Daily Green

Partnerships: “The Power of Partnership Marketing” Panel
Moderated by John Davidoff, Principal, Davidoff Communications

Closing Keynote: Matt Williams, The Martin Agency

Closing Remarks & GOOD-BYE BREAK

Dwell Creative named one of the top 25 U.S. marketing firms by LOHAS Journal

2008-07-04T00:36:00.000-07:00

newsDwell Creative named one of the top 25 U.S. marketing firms by LOHAS JournalDwell Creative, a Portland based advertising and public relations firm was recently designated as one of the top 25 Lifestyles of Health and Sustainability (LOHAS) marketing agencies in the country. Awarded by the industry’s leading publication, LOHAS Journal, the criterion required that the firms display a clear commitment to LOHAS principals as a strategic advantage, among several other factors. more»

有機認證茶園生產無毒純淨唯一有身分證的茶限量發行

2008-07-03T18:19:00.000-07:00

在「有機概念」愈趨受到民眾肯定的今日，有機已經不再是一句口號，而是愈來愈多人親身實踐的生活態度。從有機米、有機蔬菜、有機水果蔚為風潮的現象看來，民眾的確願意為了自身以及全家人的健康，付出更大的心力來尋求有機產品。
第一瓶以有機茶葉沖泡的「健康茶舖」就是在這樣的概念下誕生，目的是提供消費者一個更健康的選擇。「健康茶舖」嚴選有機茶達人合作，所有原料皆為有機茶園栽種，100%天然茶葉沖泡而成，完全不添加任何萃取液或香料。有機栽種過程需尊重土壤生態，不強迫大量生產，因此「健康茶舖」系列產品皆為限量推出。不僅如此，所有的有機茶葉必須通過嚴格的檢驗，同時擁有「國家無毒證書」以及「MOA有機證書」雙認證之後才開始生產，並在每一瓶包裝上，標註檢驗證書與生產編號，等同每一瓶「健康茶舖」就擁有獨一無二的身份證，讓消費者喝的安心。
統一夢公園總經理李鴻彬表示：「現代人對健康養生越來越重視，卻常常因為生活忙碌而無法持續。因此，這次統一夢公園代理無毒純淨的「健康茶舖」，希望帶給繁忙的現代人隨手可得的有機健康茶飲。尤其全球都面臨了環境的人為破壞，污染日益擴大，幸好大家已經開始注意與大自然和平共存，保持生態的平衡，而「健康茶舖」就是一個實踐與自然共存的產品，為這塊土地的永續生存盡一份心力」。
產品雙認證產地與身分透明限量推出
統一夢公園商品開發事業部經理蘇慧玲說明，有機飲食已是目前的潮流，但如何選擇真正的有機，更是消費者該注意的。「健康茶舖」系列產品都與擁有「國家無毒證書」以及「MOA有機證書」雙認證的有機茶農合作，並在包裝上註明產地及限量序號，消費者購買時可以知道自己喝到的茶來自哪個茶達人的茶園。由於有機生產過程的無農藥堅持，有機茶葉產量約是一般茶園的三分之二，產量極為有限。首波推出的「健康茶舖」來自許時穩及林文德兩位有機茶達人。許時穩六月份產茶300公斤，製成春季限量72，000瓶的「健康茶舖」有機紅麴烏龍茶；林文德六月份產茶2，250公斤，製成春季限量375，000瓶，以及夏季限量189，000的「健康茶舖」有機綠茶；第二波將新增兩個有機茶園的合作，包含余金炘先生，以及謝元在先生與洪慧君女士的怡香有機茶園，預計推出夏季限量各299，000瓶及520，800瓶的「健康茶舖」有機烏龍茶。對於喜歡天然有機、對環保健康有認知的消費者來說，「健康茶舖」不只是安心、安全的有機茶飲，更成為一個尊重土地、支持台灣有機農業的實際行動。
有機茶達人克服艱難種出健康好茶
記者會上也實際邀請到有機烏龍茶達人許時穩先生。許時穩先生曾經獲選第十一屆農村十大傑出青年，所產的烏龍茶獲得全國白毫烏龍茶技術比賽的特等獎，苗栗包種烏龍比賽特等獎。今年更獲得台灣茶協會所舉辦「2008年第二屆優質有機茶評鑑分級比賽」紅茶組的特等金獎。許時穩先生表示：「用化學農藥驅除病蟲害雖然快速，但有誰知道化學農藥會殘留在茶葉裡多久？喝到人體內會有多大傷害？況且這破壞了自然生態的環境，也污染了茶園土壤。經營有機茶園是加倍辛苦艱難的，過程中必須費盡心思與大自然共存，不斷地去了解大自然的生物，與鄰近的農友切磋、研究、試驗。唯有這樣才能製造出最健康又養生的茶葉，來保護自己及其他生命的健康安全，也是對於環境的一份責任」。
另一位有機茶達人林文德先生，從事自然生態農法11年，通過農委會產銷履歷有機茶認證，亦獲MOA嚴格驗證通過，所栽種的綠茶外銷日本，深受日本人喜愛。他記得開始實施茶園有機栽培，原本400斤產量的茶園只採收了40多斤，持續幾次採收皆不理想；經過多次的摸索，於88年加入MOA學習自然農法，花了四年的時間，才真正體會什麼叫做“生態平衡”，讓農場資源循環利用、生生不息。熬過了低潮，見到茶園生長環境日益轉好，才體會到工作和生活是一體的。這也讓林文德先生更堅定有機信念，開始恆心從事自然生態農法栽培茶葉，引用清潔的水源，自製堆肥讓自然生態環境得以平衡，堅持不使用化學合成農藥及化學肥料，在茶園中央保留自然生態區，讓茶園的好幫手：麻雀、小瓢蟲、螳螂、蚯蚓、土撥鼠自然棲息，雖然病蟲害難免，但忍受30%內的損失，卻能換得健康無污染的環境平衡。
即日起「健康茶舖」推出有機綠茶(無糖)及有機紅麴烏龍茶(無糖)，600ml售價35元，在全省便利商店限量上市，讓消費者隨時為自己的有機健康加分。

HOLA特別推出「環保節能愛護地球」特惠活動

2008-07-03T13:43:00.000-07:00

via : http://blog.yam.com/royalweb/article/15811944

隨著全球暖化的持續增高，水電費的不斷漲價，節能、環保已成為全民運動。長期關注環保議題的「HOLA和樂家居館」行銷處副理杜慶文表示，綠色環保已成為現今的消費趨勢，不僅珍惜資源，更是降低費用支出的妙招，為此HOLA特別推出「環保節能愛護地球」特惠活動，即日起至7月30日止，以降溫省電、節能減碳及個人隨手做環保為主題，精選優惠各式夏日環保居家用品，邀請消費者一同愛護地球資源，建立舒適又健康的家居生活。
炎炎夏日，許多人往往將家中冷氣開到最大，卻在無形中增加了大量電費，也未必能加速室內降溫效果，HOLA建議可在家中擺放材質涼爽的藺草商品，搭配渦流空氣循環機，不僅清新健康，更能快速達到減溫的效果，還能減少電費的支出。藺草強力的除臭衛生功能，廣獲消費者喜愛使用，如何選擇優質的藺草商品，HOLA行銷處副理杜慶文表示可依三好撇步－「好看、好香、好摸」作為分辨原則，新鮮的藺草不噴漆染綠，呈現自然暗綠色，並擁有清新、不刺鼻的草香氣。此外好的藺草採130公分一草到底的編織方式，具斷熱、觸感佳的特質，不會有纖維碎化斷裂，或是接枝處造成刮傷皮膚的情形。另一降溫省電的好方法，HOLA則推薦VORNADO渦流空氣循環機，利用渦輪式風束，有效快速循環室內空氣，搭配冷暖氣機使用，將使室內每個角落達到均溫，夏天能快速達到涼爽，冬季能讓暖空氣循環，省電又省錢，更能營造居家舒適環境，在現今電費高漲的年代，是家家必備的省電妙招。

圓神出版社環保與節能創意徵招

2008-07-03T13:30:00.000-07:00

via : http://www.wretch.cc/blog/hsueh610528/9877214

一個新的部落格,　似乎與圓神出版社有關,
目的好像是提供環保溝通相關服務!

我們是一群志同道合的夥伴，橫跨了數種產業的連接從專案提案.成立.執行.直到成果展現我們一氣喝成我們擁有了跨公司所培養出來的默契在各專業的引領之下，我們結合了眾多電視/廣告/科技/建築/設計...等等的夥伴希望能以我们 .最專業. 最好的服務品質 .最一貫的流程 .為您締造最大的商業契機由於作品眾多無法一一詳列 .因此將較具代表性之作品簡單敘述以下各式相關之內容皆可承接及製作 .若有相關之需要可免費估價評估保建/化妝品/電子3C/各式商品形象品牌建立 CF/公司簡介/營運行銷/腳本企劃攝影製作廣告時段安插置入性行銷企劃(流星花園.白色巨塔. NOKIA/麥塔倫酒品) . (換換愛NOKIA置入行銷)小林眼鏡週年慶搭配吳克群MV置入行銷. 預售屋代銷. 各時段電視台廣告上檔安排目前配合導演有. 蔡岳勳 .鈕承澤. 梁修身. 柴智平. …等等多位知名導演 .以及各大電視台. 內外製作單位補習班系統營運企劃書/合約編撰納豆/酵素/化妝品/3C商品..等多樣商品品牌行銷企劃書.撰寫/執行個人形象行銷宣傳企劃書撰寫/執行建設公司預售案廣告企劃執行

一個介紹國際環保減碳新聞的中文部落格

2008-07-03T13:14:00.000-07:00

via : http://blog.pixnet.net/two217

2235條的環保新聞　包括國內的全球環保新聞部落格
繁體中文寫作
國際新聞相當即時
部落格有豐富中文環保概念廣告
但是全都轉貼國內媒體報導
沒有自己寫的評注
恐怕外文閱讀能力不夠
沒有自己搜索資料的痕跡

資源回收物換堆肥回響熱
時報
更新日期:"2008/06/19 09:27"
【中國時報　盧金足台中報導】　通貨膨脹，連肥料也喊漲！市環保局利用每天回收5到10公噸的剩飯菜、果皮等廚餘，製作成堆肥和液態肥，推出「就是肥」有機培養土，短短一周內就兌換一空，民眾洽詢電話應接不暇，昨天再釋出存量，民眾只要持回收的資源物品，即可換取廚餘回收的堆肥。　環保局長李立德表示，設在南屯的廚餘回收再利用專區，區內設置的廚餘堆肥化設備廠，每天可以將資源回收車回收的5到10公噸剩飯菜、果皮、菜葉等廚餘做成堆肥，在高達60度、歷時至少30天的腐熟及翻堆後，就能生產出黑色、膨鬆具有淡淡泥土味道的「就是肥」以及含菌豐富的「液植肥」。　環保局化廚餘為堆肥，經檢驗都符合堆肥應具備肥分的標準，為讓市民共享廚餘回收再利用成果，即日起開放市民以資源回收物兌換，民眾可持自行回收的資源物品，到環保局換取廚餘回收的堆肥。　想獲得環保局生產的堆肥，只要拿鋁箔包、紙容器、紙製免洗餐具的廢紙類、廢塑膠、廢容器、廢食用油、廢鐵、廢鋁罐、廢照明光源、廢乾電池、廢光碟片、舊衣物、書籍雜誌、玩具、餐具、家飾品等二手物，就可以兌換。　另在西屯、南屯區社區，開放申請120公升的堆肥廚餘回收桶，民眾將這些回收的堆肥廚餘，經過30到45天的處理，就會產生有機培養土，環保局為鼓勵提供堆肥廚餘的社區，完成核桶程序就送5包最夯的「就是肥」。　環保局表示，「就是肥」的使用方式，是將堆肥和土壤，以1比5進行混合，做為栽種植物的培養土，可增加土壤透水性並供給養分，提供花草更好的生長環境；液植肥則經稀釋100倍，可用於作物追肥及化糞池等汙水系統清潔。環保局資源回收科電話：22294025。

徵求環保節能主管一名

2008-07-03T13:02:00.000-07:00

via : 數位之牆,　六月十日, 2008.

張貼日期
2008-06-10
職務名稱
環保節能主管
年薪待遇
100~199萬 NTD
職業專長
技術‧研發
產業類別
電子業‧半導體業
工作城市
深圳　具體地點：
是否為跨國企業
否
職務內容
1.規劃環保節能相關專案推動2.環保新建工程之預算/設計/發包/監工3.已運行環工設施之擴建/改建工程4.規劃環保節能設施改善工程5.設備採購之環保節能評估6.溫室氣體盤查及減量工作7.清潔生產及環保節能減排規劃與導入管理8.節水與節電專案評估與推廣
要求條件
1.電子產業─廠務/環工/工務/清潔生產(環保節能)相關管理實務5年以上經驗，具PCB經驗為佳。2.工程或顧問公司─擔任企業(工廠)清潔生產(環保節能)規劃/輔導工作，具3年以上管理經驗。3.研究/學術機構─曾參與政府單位環保節能政策擬定或相關專案研究經驗，具3年以上實務經驗。
本職缺責任獵頭
Lorna／獵頭經驗：三到五年／目前任職：Career Hunter／台北
職場格言：找好的工作～過一流人生～享好的生活

Portland Fashion Week To Be First Sustainable Fashion Week

2008-07-03T07:29:00.000-07:00

”美國第一場環保永續概念服裝週”這是只有四年歷史的Portland Fashion Week 自我定位.

Portland Fashion Week 2007 is poised to be the nation’s first sustainable fashion week. If that sounds like a grand claim, it is, and is backed up by having designers like Anna Cohen both showing on the runway and serving on the advisory board. Cohen’s design sensibility and fierce commitment to quality are met by her devotion to a sustainability that is comprehensive and honest. And it is more than fitting that Portland’s fashion week should aim for sustainability, given sustainable labels like Entermodal and Nau are headquartered in Portland.
So how is Portland Fashion Week sustainable? Executive Producer, Tito Chowdhury, says, “We are trying to be eco-responsible in every respect, we have tried to do something on every step to make the production sustainable. We will use a sustainable runway, sustainable hair and makeup, we’re doing our media kit on recycled paper.” And fashion week here won’t just be for Portland-based designers, “Portland is nationally known as sustainable city. We want to make this fashion week the place for sustainable designers from all over.” Portland Fashion Week took its first steps in this direction last year with a fashion show for sustainable lines held at City Hall.
It just struck us, in our recent conversation with Chowdhury, how Portland Fashion Week is unique in another aspect as well. When Chowdhury was at LA Fashion Week, he found the more interesting labels doing showroom shows rather than runway shows. They couldn’t afford to do a runway show. At Portland Fashion Week, “Creativity trumps everything. When a designer is approved, for a very nominal fee, we stage the whole thing for you.”
We’re expecting more news about venue and designers (besides Cohen and Sameunderneath) soon. When we talked, Chowdhury was pleased that Italian-based runway mag Book Moda, had got in touch, wanting to cover Portland Fashion Week. Stay tuned.

Eco-town plan in danger of being slashed back

2008-07-03T07:25:00.000-07:00

via : Timesonline.co.uk

Plans to create 10 eco-towns could be dramatically scaled down after a catalogue of problems was identified.
Ministers are considering advisers’ findings that most of the proposed locations do not meet the environmental criteria.
There are also serious concerns about the implications of the credit crunch, with the housebuilding industry in crisis and fears about whether there will be a strong enough market for the new homes.
The scheme to build eco-towns – developments of up to 20,000 homes with an overall carbon rating of zero – was announced by Gordon Brown before he became prime minister last year.
Related Links
'Eco-town' list draws green and local anger
Government must clarify its eco town policy
Officially, the government is committed to building five by 2016 and “up to 10” by 2020.
However, ministers now say it is the quality, not the number, of developments that is most important, fuelling speculation that the final number of sites could be as few as three.
A report by the government’s advisers on eco-towns declared that most of the 15 shortlisted proposals were “just housing estates in the countryside with a green label attached”.
It concluded that only a few met the requirement to provide good transport links to cities, not to destroy green fields, to use energy from sustainable sources and for all homes to be carbon neutral.
Caroline Flint, the housing minister, will tomorrow announce the next phase of public consultation, including plans for roadshows around the shortlisted sites.
The government wants to press on with the scheme, but the department for communities is determined that only towns with “real eco-credentials” will go ahead.
Yesterday a spokesman for Flint admitted the final number of eco-towns was not fixed and was dependent on the quality of the proposals submitted.

Greenest Hits: The 20 most-read climate change stories this year

2008-07-03T07:17:00.000-07:00

via : Timesonline.co.uk

From Times Online
December 7, 2007
Greenest Hits: The 20 most-read climate change stories this year
From Jeremy
1. An experiment that hints we are wrong on climate change "Enthusiasm for the global-warming scare also ensures that heatwaves make headlines, while contrary symptoms, such as this winter’s billion-dollar loss of Californian crops to unusual frost, are relegated to the business pages."
2. Camilla Cavendish: Wake up and smell the smoke of disaster "Environmentalists may get off on climate porn, but most people just turn away. “If it was really so bad, they'd do something,” says one colleague, without specifying who “they” are. The human tendency to convince yourself that everything is OK, because no one else is worried, is deeply ingrained."
3. Walking to the shops ‘damages planet more than going by car’"Food production is now so energy-intensive that more carbon is emitted providing a person with enough calories to walk to the shops than a car would emit over the same distance."
4. Jeremy Clarkson on the environment "Ecologically speaking, a spilt tanker load is like sticking a safety pin into an elephant’s foot. The planet barely notices. After the Exxon Valdez accident in Alaska the oil company spent billions tidying up the coastline, but it was a waste of money because the waves were cleaning up faster than Exxon could. Environmentalists can never accept the planet’s ability to self-heal"
5. John-Paul Flintoff: Climate change: A stitch in time "Soon we’ll all have to become more self-sufficient. We must learn to grow and cook food, build and restore buildings and infrastructure, process sewage, create a healthcare system that does not rely on petrochemical-based pills, and puzzle together a no-growth economic system. And, I modestly submit, we must learn to make and repair our clothes."
6. Climate change hits Mars "Scientists from Nasa say that Mars has warmed by about 0.5C since the 1970s. This is similar to the warming experienced on Earth over approximately the same period."
7. La Niña threatens to wreck world's weather "La Niña could even rearrange the pattern of sea ice around the Antarctic, pushing the ice pack towards the Pacific side of the continent. Already, torrential rains have triggered severe floods across a huge swath of Central Africa, stretching from Senegal in the west to Uganda in the east."
8. John-Paul Flintoff meets Zac Goldsmith: You’re going green... or else"The world my children will live in will be very different. The way we travel will change and the way we build and communicate. But I think the changes will be good. I’m optimistic for the first time in my life.”
9. ‘Fertilising’ oceans with iron may combat climate change"Scientists are considering a plan to combat climate change by dumping millions of tons of iron into the ocean to alter its chemical make-up."
10. Damage to the planet ‘is already inevitable’ "Scientists who a decade ago were warning that climate change would first be felt significantly by their grandchildren said they expected it to have a major impact within their own lifetimes."
11. Rapeseed biofuel ‘produces more greenhouse gas than oil or petrol’"Rapeseed and maize biodiesels were calculated to produce up to 70 per cent and 50 per cent more greenhouse gases respectively than fossil fuels. "
12. Climate change may help rainforests "Climate change may lead to lush growth rather than catastrophic tree loss in the Amazonian forests, researchers from the US and Brazil have found."
13. Joanna Lumley: Holy cow! We’re crazy to farm livestock like this"I prefer not to eat food that has a face. But many of my nearest and dearest love their meat, and who am I to ask them not to eat so much of it? Reducing our meat consumption is no longer an option but an urgent necessity."
14. Camilla Cavendish: Save the Planet: cancel that flight now "It’s a vendetta. It’s class war. Those killjoy greens are trying to demonise the air industry and the package holiday. How dare that Mr Osborne and that Mr Cameron ask airlines to pay for the pollution they create."
15. Ice-cream makers frozen out as corn price rises "What’s the connection between ethanol, the biofuel produced from corn, and a cherry vanilla ice-cream? Answer: the first is responsible for pushing up the price of the other."
16. Climate change ‘could create 200m refugees’ "By the middle of the century, the report will warn, more than 200m people could have been forced from their native lands by rising sea levels, floods and droughts, with many more facing early deaths from malnutrition and heat stress."
17. Rapid rise in global warming is forecast "The oceans are losing the capacity to soak up rising man-made carbon emissions, which is increasing the rate of global warming by up to 30 per cent, scientists said yesterday."
18. 'Humanity's very survival' is at risk, says UN "The speed at which mankind has used the Earth’s resources over the past 20 years has put “humanity’s very survival” at risk, a study involving 1,400 scientists has concluded."
19. Camilla Cavendish: The blue-ing of the green movement "Environmentalists were intially sceptical about whether Conservatives could ever marry their belief in markets with the need to reorientate our economy to live within planetary limits."
20. Geoff Mulgan: China's great green leap forward? "To the rest of the world China looks like an environmental car crash, a superpower superpolluter that along with the USA has become the most obdurate barrier to action on climate change."

Inc.雜誌綠色專題報導　：The Green 50

2008-07-03T07:06:00.000-07:00

via : Inc. Magazine. Nov 2006.

The Eco-Advantage
Introducing the Green 50, a collection of entrepreneurial companies that are showing what it means to run good businesses, attack the most pressing problems of our time--and make serious cash along the way.
By: Larry Kanter
Published November 2006

It's beginning to feel like a new feature of the business cycle: Every few years or so, American companies and consumers embrace the concept of green business. We're certainly in the midst of one of those moments right now. But something seems different about our current green awakening.
This time, the action is being driven as much by markets as morality. High oil prices, global warming, the sense that chemicals cause real harm and the earth's resources are indeed finite--these are not so much charitable causes to embrace as they are problems that entrepreneurs can solve. Wall Street and Silicon Valley certainly understand this: Venture capital firms invested $958 million in renewable energy companies in the first half of 2006 alone.
Today's green revolution is being driven by a whole new set of entrepreneurs. We asked our staffers and contributors to find the most intriguing ones out there; then we narrowed the list to the 50 in the pages that follow--The Green 50. The range of businesses is astonishingly wide, from high-tech firms making big bets on the future of energy to decidedly low-tech concerns that are simply determined to find a different way to do business. What their efforts add up to is a new way to think about being in business. We're betting that most of them will be around for several business cycles to come.
Read profiles
The Green 50 profiles were written by Martha Baer, Adam Bluestein, Max Chafkin, Jennifer Gill, Bobbie Gossage, Ryan McCarthy, Katharine Mieszkowski, Athena Schindelheim, Kasey Wehrum, and Alison Stein Wellner.

FastCompany 專題報導(The Power of Green)

2008-07-03T06:09:00.000-07:00

via : Fast Company. July-Aug. 2008.

FastCompany雜誌是我個人最信賴的商業刊物,　去年11月50 Ways to Green Your Business 是一篇大視野取材的深度精要報導.　這一期又驚又喜的專題報導,　讓我更加往第一家綠色永續溝通顧問工作室籌備之路繼續緩步前進!　要當專業顧問不是空口白話,　面對潛在客戶的挑戰,　心裡有數.

The Power of Green六篇報導篇幅精彩

The King of Green Investing

The Green Housing Boom

Green Fashion: Is It More Than Marketing Hype?

Can Carbon Credits Slow Global Warming?

The Music Industry Goes Green

How The Fashion Industry Is Greening Its Operation

這是半年四百多條部落格貼文強烈的感受

新市場趨勢複雜多重面貌　變化萬千

之所以選擇這個主題　最符合自己目前狀態需求

若無外援

起碼自己願意以過去半年的加倍投入

再努力加強準備

創業是艱辛且有風險

種樹換環評台電要種一千公頃的樹

2008-07-03T05:49:00.000-07:00

【聯合晚報╱記者李樹人/台北報導】
2008.07.02 03:05 pm

儘管中研院環境與能源研究小組認為，台灣現行能源發展不應偏向火力發電，不過，台電「林口火力發電廠機組更新」一案仍在今天中午有條件通過環評，台電允諾將種植一千公頃的樹來彌補燃媒過程中所排放的二氧化碳。
到底一千公頃有多大呢？大概有40個大安森林公園。對於台電公司的承諾，與會的台北縣政府官員感到相當無奈，直說，台北縣要去哪找這些空地來種樹，難道板橋市都不要住人，全部拿用種樹？
原本林口火力電廠可以提供一百萬千瓦的供電量，不過，發電機組過於老舊，台電公司認為，如果沒有及時更新，台灣地區恐將在民國102年遭受限電危機。
經過一番討稐之後，環評委員同意有條件通過此案，台電公司必須種植一千公傾的樹，來彌補燃煤過程中所釋放的二氧化碳，而台電公司代表當場答應，一旦三座機組更新，一年就能提供提供兩百四十萬千瓦的供電量，有助於降低2012年限電危機的發生。
儘管台電願意花錢種樹，但台北縣政府代表在步出會議室時，一再強調，縣內根本找不到這麼一大塊面積的土地來種樹，要求台電必需規畫其他替代具體可行的減炭計畫，協助地方打造低碳社區。

舊金山自家有機小農場公司

2008-07-03T05:38:00.000-07:00

via : springwise. June 30. 2008.
Not long ago we wrote about permaculture and Australian Permablitz's volunteer-based implementation of the concept in urban gardens around Melbourne. Now one of our spotters has come across the first for-profit example we've seen.
Launched earlier this year, San Francisco-based My Farm calls itself a decentralized urban farm that grows vegetables in backyard gardens throughout the city. For anywhere between USD 600 and USD 1,000—depending on size—the company will install an organic vegetable garden in a customer's back yard. My Farm will first test the ground for toxins and other soil-composition issues, and gardens can be as small as 4-by-4-feet or so large as to completely transform the back yard. Customers can also choose whether to produce just enough for their own family or whether to become owner-members producing enough for My Farm to sell as well. Either way, once the garden's in, My Farm will maintain it using organic and permaculture techniques including drip irrigation and a compost pile; the company's employees do most of the work by hand and travel by bicycle whenever possible. Maintenance costs are USD 20 to USD 35 per week, with discounts for owner-members. Then, of course, in addition to maintaining, My Farm will also harvest produce at its peak, leaving a basket of fresh veggies on the consumer's doorstep when they're done. For members, that basket includes some of the abundance produced by other backyard gardens as well, resulting in even more diversity. Finally, for those without their own gardens, My Farm's produce is still available for delivery: a full basket, suitable for a small family, costs USD 35 per week, while a small box for one is USD 25.

S.F. firm harvests potential of unused land
Last month, Vollen, 44, and her husband, Gary Vollen, 45, turned to MyFarm, a new San Francisco business that took the family's local and organic diet to a new level: by designing and planting an organic vegetable garden in their Marina district backyard. The Vollens pay MyFarm a weekly fee to maintain and harvest the vegetables that have just started to mature. They can gaze at their garden and dig into just-picked lettuce without so much as touching dirt.

澳洲環保競賽2008 BANKSIA CATEGORY AWARDS

2008-07-03T05:24:00.000-07:00

via :2008 BANKSIA CATEGORY AWARDS
Achieving a Sustainable Australia
Recognising and rewarding environmental excellence.
Promoting best practice principlesContributing to action-learning and education
The Banksia Awards over the last 18 years have recognised many valuable Australian's for their tireless efforts in making a positive difference to our environment. Leading by example, the finalists and winners of the Banksia Environmental Awards have inspired and motivated other individuals, organisations and companies across Australia to take up the vision, pursuit and practice of environmental excellence.

美國猶他州減碳新實驗計畫

2008-07-03T04:50:00.000-07:00

Via : treehugger. July 01. 2008.
Around 17,000 or 20 percent of all Utah state workers will shift to a new four-day, ten-hour work schedule beginning in August as part of the state’s one-year "Working 4 Utah" pilot program to save energy and money. By shutting down 1,000 buildings statewide on Fridays, an estimated 3,000 metric tons in carbon emissions will also be cut. Admittedly, though the energy and fuel savings is not as great as telecommuting, the idea of a four-day work week is probably more appealing to reluctant employers who are willing to test more moderate, but still viable, alternatives.
The initiative could also set a precedent for other states to follow. "It has never been done on the statewide level, so we would be the first state actually rolling this out," said Utah governor Jon Huntsman. "So, [in] July we're going to be working very closely with departments and agencies making sure we anticipate ... all of the issues and challenges that'll be associated with doing this right."

（Utah's 4 Day Work Week!每週工作四日,　每天工作十小時.）
猶他州開始為時一年的實驗計劃！可以減少二氧化碳排放嗎

每天醒來第一件事？

2008-07-03T03:59:00.000-07:00

via: eco-worrier(a blog) June 20. 2008.

These days, it's all change. I go straight into the garden. Breath in the morning smells, examine the snail damage from the night before and generally take an inventory of what’s going on out there. It’s lovely, even though the sun has rarely reached it and barefoot, in my nighty, it’s chilly. But this isn’t proper gardening time. I resist the urge to check my tomato plants for aphids (here's one in the picture), or pinch out any shoulder branches, or even excavate tiny slugs from my strawberries. Otherwise I’d never get to work. Instead I wander around taking deep breaths, listening to birds and wondering if the neighbours think I'm a loon.

作者Anna Shepard是英國報紙專欄作家,　剛剛出版一本新書: How green Are My Wellies?: Small Steps And Giant Leaps To Green Living With Style. 台灣一定會有樂活部落客,　用部落格記錄樂活的生活內容和態度,　最後集結出書.

每天早晨逛花草園,　正是我寫部落格以來的寫照,　與Anna Shapard同樣心愛蕃茄!

DDBEchology加拿大永續策略廣告公司

2008-07-01T16:58:00.000-07:00

via : BCBusiness. CA. Jul 01. 2008.

via : DDB Echology

今年四月, 總公司在溫哥華的DDB廣告公司, 與 Junxion Strategy 策略聯盟成立一家新廣告公司DDB Echology.

A couple of years ago, most tree huggers were out in the wilderness, yelling to be heard. Now many are cozied up in the boardrooms of Canada’s most powerful advertising and financial corporations. Or, excuse me, that should read: many triple-bottom-line sustainability consultants have now formed strategic alliances with brand-management and strategy firms.
Does this kind of doublespeak prove that sustainability has finally arrived? Or does it simply show that the new greenwashing machines are spinning faster than ever?
The most recent, and possibly biggest, example is Echology, a partnership launched in April between Junxion Strategy and Palmer Jarvis DDB, a multinational advertising firm headquartered in Vancouver. The story, as Junxion’s principal Peter ter Weeme tells it, is that a few years ago while working with DDB, he said, “Hey, your guys’ mandate is to be the most influential ad agency in the world. How can you possibly do that in the 21st century if you’re not doing anything around sustainability?” They agreed and hired Junxion to create and implement a plan that included social and environmental strategies.
DDB came back and said they’d like to be able to offer that same knowledge to their clients along with the communications strategies. They’d gain ter Weeme’s credibility and knowledge; he’d gain access to DDB’s huge corporate clients. Ter Weeme says this is hardly a sellout: Junxion retains its automomy, can reject any client and will bow out if DDB doesn’t stick to its own sustainability commitments.
Rob Abbot is another sustainable business pioneer. The former Vancouver-based consultant was running his own Calgary-based boutique sustainability firm before going to work at Deloitte & Touche LLP 14 months ago. Why? “I ask myself that every day,” he says, laughing. He wanted to “get greater access to the executive suite,” and being able to leverage the other services offered by Deloitte – consulting, tax, assurance – he finds businesses are willing to make deeper and wider-reaching commitments to sustainability. “I had a client where we showed them that if they made payments into a technology fund, something they wanted to do anyway, those would be fully tax deductible.”
Abbott and ter Weeme are the real thing – experts in sustainability driven by values to make a difference in corporate Canada – and are doing great work, according to Coro Strandberg, an independent sustainability consultant based in Vancouver. But she won’t be joining them. “I don’t want to spend
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my time recruiting or managing staff or doing admin,” she says. That’s inevitable, she adds, when working in a larger organization. She prefers to remain “fleet-footed,” put all of her time into the strategy itself and stay at “the creative edge of sustainability, the vanguard,” which isn’t possible within a bureaucracy.
But all three say there’ll be more of this. That’s because, in the early days, before the business case for sustainability was proved, companies would only invest in it for altruistic (read: hippy) reasons. Then a few started doing it to differentiate themselves from their competitors or to comply with new regulations.
But with new reporting that proves the impact of sustainability on the bottom line, Strandberg says there’s been a sea change.
Adds ter Weeme, “We’ve moved beyond companies asking if there is a business case to saying, ‘make it happen – fast.’ ”
Abbott says that companies are realizing that if they want to attract investment, lower capital costs or keep customers, they need to show they are in touch with realities. And many realize it’s easier to invest now than to wait until new regulations are passed.
So can we definitively tell whether corporate Canada is starting to live the gospel or is just spinning us around?
“Without seeing their reporting or being privy to closed-door conversations, we can’t,” says Strandberg. But she says greenwashing can actually be a good thing. When a corporation spins the green yarn, stakeholders inevitably say, “What are you actually doing about that?” Then, explains Strandberg, the companies are forced to figure it out and actually do something.

NAU啟示錄(二）

2008-07-01T16:29:00.000-07:00

2008年5月24日星期六本部落格報導品牌結束經營　：NAU是綠色行銷（企業）最美麗的錯誤示範!太大膽激進的構想,　未能獲得創投業者進一步的投資,　關門大吉!

沒想到又復活,　這個品牌大有可觀之處.

via : treehugger. June 24. 2008.

A few days ago, a deal was closed, a lifestyle apparel company based in Santa Barbara, California, bought the rights to the Nau brand. That company is Horny Toad.”

Horny ToadHorny Toad, while not at first glance an expected match, do have symbiosis with Nau. They have an outdoor heritage, but make apparel for urban wear. They have an environmental and social conscience (some of their lines are made from organic cotton and Tencel, they buy renewable energy from their utility, 3 Degrees, and they were instrumental in creating the Planet Access Company - a shipping logistics firm who provides paid work and employment training opportunities for adults with developmental disabilities.) Ian said Horny Toad, whom he described as a very entrepreneurial and successful brand in their own right, will operate Nau as an autonomous brand. He is hopeful that with Horny Toad's committed backing, the Nau brand will have the opportunity to grow more 'organically', without the added business pressure of chasing ongoing rounds of external funding.
Nau TeamWhilst Horny Toad is headquartered down in Calfornia, Nau will remain in Portland, Oregon, and operate with a small team, initially of ex-Nau employees, growing to a group of about a dozen. This will include Ian and Mark, as well as Peter Kallen, (menswear desiger for Nau 1.0), Hal Arneson, (creative director), Jamie Bainbridge, (materials sourcing) and Andrew Barrett (supply chain). Lisa Street, who designed the women’s line as a contractor will also return to the fold. A new general manager, Jolie Giese, not formerly from Nau, has been appointed by Horny Toad.

每個人難免要問,　當初引人注目的慈善主張Partners for Change能否繼續？

Partners for Change

We wondered if Nau would retain their Partners for Change program? “The team are committed to the three cornerstones of Partners for Change - corporate philanthropy, customer direct giving and meaningful relationships with partners beyond the simple act of philanthropy,” said Ian Yolles. However, because they won’t have their own stores with a local geographic presence there may need to be a reduction in the total number of partners. And initially they might not be back to full 5% of purchases being donated to worthy causes. But Ian was adamant that whatever restructuring the program did receive, it would remain an industry leader.

美國未來氣候六大預測

2008-07-01T16:00:00.000-07:00

via : treegugger. June 29. 2008.

美國聯邦政府氣候變遷研究中心, 提出嚴重警告,　氣候災難是人類迫切必須共同面對的議題.

Extreme Weather More Common500-year floods and microbursts have only recently entered my vocabulary. Extreme weather events have entered our national consciousness, altered our landscape, and are currently changing our thinking about global warming. The U.S. Climate Change Science Program and the Subcommittee on Global Change Research recently released a scientific analysis of the extreme weather changes we can expect in the future. The study focuses on the U.S. specifically, and the related NOAA release provided six projections for the near future.
(1) It's Getting Hotter in HereAbnormally hot days and nights, along with heat waves, are very likely to become more common. Cold nights are very likely to become less common.
(2) Amazing Vanishing Sea IceSea ice extent is expected to continue to decrease and may even disappear in the Arctic Ocean in summer in coming decades.
(3) When it Rains, it PoursPrecipitation, on average, is likely to be less frequent but more intense.
(4) Hot & Dry in the South & WestDroughts are likely to become more frequent and severe in some regions.
(5) Wetter and Stronger StormsHurricanes will likely have increased precipitation and wind.
(6) More Damaging Winds and WavesThe strongest cold-season storms in the Atlantic and Pacific are likely to produce stronger winds and higher extreme wave heights.
The full report, 'Weather and Climate Extremes in a Changing Climate' is available at the U.S. Climate Change Science Program website. The table below (high res available) provides another way to quickly look at the predictions found in the report that are likely to continue throughout this century.

奧地利知名Modal纖維品牌

2008-07-01T15:31:00.000-07:00

via : idealbite. jul 01. 2008.

蘭精集團是全球纖維素纖維市場推廣及生産方面的領導者。天絲Tencel®，蘭精木代爾Modal®和蘭精黏膠Viscose®纖維都在紡織工業上佔了重要的一席，蘭精還有生產為衛生用品和技術紡織品用途的特殊纖維。

An understanding of organic and natural fabrics has led Skin and Threads to create edgy designer basics that allow a woman to not only look but to feel beautiful in her clothes.

Modal是已經打開世界性知名度的新概念纖維品牌　

Nope, we're not talkin' Gisele. Modal is an up-and-coming bio-based fabric that's making a splash in designs from couturiers to chain stores. Get fierce with our top picks.

The Benefits
Posing less of an eco-threat. Modal is spun from beech-tree fiber, without the pesticides used on cotton, and without oil, which is used to make synthetics such as polyester.
Catwalk-readier than cotton. Modal's a soft, sleek fabric (think rayon) that doesn't pill, and is more shrink- and fade-resistant than cotton.

廠商節能設備貸款低利補貼三年

2008-06-30T20:57:00.000-07:00

廠商節能設備貸款低利補貼三年

【經濟日報╱記者林淑媛／台北報導】
2008.07.01 09:41 am

經濟部為鼓勵廠商購置節能設備，決定推出低利優惠貸款，貸款總額度由目前的100億元擴充到500億元，並提供2%貸款利息補貼三年的優惠；國發基金還將結合國內大型企業，投資具規模與發展利基的節能減碳設備產業，預料LED、鍋爐與能源自動性產業將成熱門投資標的。
油電價7月1日起雙漲，經濟部也提出一連串產業輔導措施，除提供廠商申請「購料周轉融資信用保證」外，也決定將個別企業授權金額由1,000萬元提高至1,500萬元，保證成數由現行授權保證成數相關約定的最高保證成數八成提高到九成，提供保證期限從5月底延長到今年11月30日止。
此外，經濟部長尹啟銘上周五（6月27日）與能源局就節能減碳獎勵方案進行最後討論，有關購置節能設備融資與利率優惠，尹啟銘日前與經建會主委陳添枝商談後，決定由國發基金提撥的貸款總額度由目前的100億元擴充至500億元，並且提供廠商2%貸款利息補貼三年。
能源局長葉惠青表示，提供2%貸款利息補貼三年，是空前優惠的做法，這形同貸款廠商貸款利率只要負擔年息約0.45%。
尹啟銘表示，購置節能設備的低利貸款措施，是希望協助廠商汰舊換新，汰換新的鍋爐與高效率馬達，並有助國內機器設備業發展。
此外，國發基金這幾年投資的標的都是以生技與數位內容等產業為主，為配合節能減碳的政策，國發基金未來也將運用國發基金，結合國內大型企業，投資具規模與發展利基的節能減碳設備產業，並鼓勵現有業者，向國發基金申設相關創投基金，包括LED、鍋爐以及能源自動化產業，都是未來火紅的節能產業。
至於研發補助部分，經濟部決定補助節能減碳產品與設備的研發，補助比率由現行最高的40%提高到50%；申請經濟部科專計畫節能減碳技術研發，也會納入政策性項目，補助比率最高可達50%。
【2008/07/01 經濟日報】

捲起衣袖做淨灘上銀科技落實生態環保

2008-06-30T20:54:00.000-07:00

捲起衣袖做淨灘上銀科技落實生態環保
2008/06/28
轉寄
列印
上銀科技總經理蔡惠卿。上銀科技／提供■戴辰■
上銀科技成立19年，以HIWIN自有品牌行銷全球，不僅專注於精密線性傳動關鍵零組件的研發製造，供應國內外工具機產業、自動化設備、光電產業、生技醫療與交通運輸工業使用。更將環保理念內化在企業文化中，從淨化沙灘做起。
目前國內市占率約70%、全球市占率約10%，不僅是台灣機械產業指標性大廠，也是國內線性傳動領域第一品牌；全球前四大精密線性傳動零組件的領導品牌之一。
上銀科技的主要產品有滾珠螺桿、線性滑軌、工業機器人（Robot）等，皆以高速化、高精密化、複合化的特性為研發策略，在環保概念下研發的創新技術，可成功取代油壓、空壓製品，減少環境與噪音污染，也是未來汽車電子化與精密工業的關鍵零組件。
上銀科技在原有的核心技術中，延伸至風力發電機領域，希望未來家家戶戶可獲得成本不高的新能源。同時，為因應人口高齡化，少子化的趨勢，上銀科技也逐漸建構攸關人類福祉的應用領域，如家用小型電梯、家庭自動化等。而生命科學、醫療設備涉入更深，逐漸由元件提升至系統件。
上銀科技總經理蔡惠卿表示，「重視環保是上銀科技的企業文化，我們從淨化沙灘做起，讓大家捲起衣袖和褲管、撿起垃圾，還給地球一個美麗的未來；我們也鼓勵員工在家就要做好環保，要把環保理念融入自己的生活與工作上，希望大家隨手做環保，一同讓地球更美好。」
以下為上銀科技總經理蔡惠卿的訪談摘要：
問：舉辦淨灘活動的目的？
答：台灣四面環海，擁有許多珍貴的生物資源，可惜我們美麗的海岸線卻充斥著垃圾，嚴重危害鳥類與當地生態。為還給海岸生物一個清靜家園，上銀科技在6月21日在總經理蔡惠卿及高階主管帶領下，動員公司800多名員工，配合台灣省野鳥學會，區分三地在彰化縣大肚溪口、台中高美濕地與雲林箔仔寮漁港同時舉行淨灘活動，以實際行動落實企業環保理念，回饋鄉土，期能帶動企業參與保育行動。
問：透過淨灘活動有哪些體認？
答：這次淨灘活動同時搭配台灣省野鳥學會、彰化縣野鳥學會及雲林縣野鳥學會，規劃精彩生動的賞鳥及海濱河口生態資源解說，除進行淨灘活動，動手清除在濕地上的垃圾，還給大自然一個美麗乾淨的空間外，更體會生態對環境的重大影響。
大肚溪出海口生態資源豐富，為每年秋冬季候鳥遷徙必經地區，調查資料顯示，其鳥類的種類、族群數量及密度之高，已成為台灣最大的水鳥棲息地之一，並列名世界保育聯盟的亞洲最重要溼地之一，這裡也是台灣招潮蟹的故鄉。
高美濕地位於清水大甲溪出海口南側，擁有豐富的天然資源，是國內少數幾處雁鴨集體繁殖區，在高美濕地棲息的鳥類多達120種，為重要生態保育區。
箔仔寮漁港位於雲林縣四湖鄉與口湖鄉交界處，這裡的溼地有縱深3公里長的潮間帶、木麻黃林澤及廢棄漁塭三處，除可發現鳥類外，海蟑螂、彈塗魚、招潮蟹和一些地蟹隨處可見。
問：如何落實並深化企業公民責任？
答：地球因能源過度使用，造成的氣候變化與溫室效應，近年來社會大眾越來越重視。上銀科技本著「專業水準，工作熱誠，職業道德」為公司經營理念，將公民責任意識結合經營策略，研發具有環保節能概念的技術，節省客戶成本，也防範環境污染。
透過知識成長日，員工不斷接收新知，增加競爭力；推動提案改善，提升公司經營效率；鼓勵員工參與社會服務，優化企業體質，致力產學合作，協助提升台灣機械產業優勢，如今更藉著公民責任意識的內化，轉化成企業新的競爭力。
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環境績效瑞士拿第一

2008-06-30T20:42:00.000-07:00

境績效瑞士拿第一

【經濟日報╱編譯于倩若／綜合三十日電】
2008.07.01 09:40 am

最新一期新聞周刊（Newsweek ）報導，瑞士以95.5的高分（滿分100），在全球的環境績效指數（EPI）排行榜中高居第一，其他北歐國家及澳洲和紐西蘭也名列前十名。台灣以80.8分排名第40，緊追在美國之後。
該指數的評比細項涵蓋25個最易取得資料的項目，包括漁業、碳排放量、森林對水質的影響，以及評估一國環境是否適合人類與動、植物棲息。
環境績效指數由耶魯法律與環境政策中心和哥倫比亞國際地球科學資訊網中心共同製作，是目前評估各國環境保護成效的最佳指標。不出人意料，報告結果顯示，北歐的富裕小國名列前茅，飽受戰亂摧殘的非洲窮國排名吊車尾。令人訝異的是，國家大小不再是爛績效的藉口，因為在受評的149國中，前幾名有大國也有小國，名次殿後的國家也同樣看得到大國和小國身影。
中國大陸長久以來都拿窮國當藉口，宣稱負擔不起西方國家奢侈的環保意識。但EPI顯示窮國不見得環境績效差。中國排名105，在收入相當的15國中排最後一名，輸給越南。哥倫比亞是這15國中的榜首，要是哥國負擔得起環保意識，為何中國不能？
中國的整體環境績效在標準之下。中國的人口密度和成長壓力與東南亞鄰國不相上下，在保護棲息地的表現稍優於鄰國，但在工業汙染方面的得分遠低於鄰國。整體而言，中國環境嚴重傷害人體健康，在空氣與水汙染的排名慘不忍睹，城市籠罩著濃密的煤煙，而先進國家視為理所當然的清潔飲用水在中國並不普遍。
美國的環境績效排名39，表現在某些方面與中國類似。美國的環境績效得分在前10%富有國家中屈居倒數第三名，主因是在碳排放方面表現差勁。碳排放是導致全球暖化的罪魁禍首，因此在環境績效指數中占很高的權重。美國和中國都因為依賴煤炭而在這個項目上拿低分。美國在發電產生的碳排放評比項目中拿38 分，財富與美國旗鼓相當的國家平均拿68分。
另外，歐洲的平均得分高於其他地區，法、德、英排名分別為第10、13與14名。亞洲排名較前的包括排名第21的日本，和第26的馬來西亞。
【2008/07/01 經濟日報

文中報導的環境績效指數Environmental Performance Index (EPI)是耶魯大學與哥倫比亞大學共同合作的傑作,　呈現資訊的方式非常數位感！
Authors
Yale Center for Environmental law and Policy, Yale University http://www.yale.edu/envirocenter
Daniel C. Esty, Director
Christine Kim, Program Director
Tanja Srebotnjak, Statistician
Center for International Earth Science Information Network, Columbia University http://ciesin.columbia.edu
Marc A. Levy, Deputy Director
Alex de Sherbinin, Senior Research Associate
Valentina Mara, Research Associate

Michael Pollan &Wendydell Berry

2008-06-29T14:00:00.000-07:00

via : treegugger. June 26. 2008.

via :environment360. Yale. June 26. 2008.

Michael Pollan on Alternative Energy: "The writer Wendell Berry was right a long time ago when he said the environmental crisis is a crisis of character. It's really about how we live. The thought that we can swap out the fuel we're putting in our cars to ethanol, and swap out the electricity to nuclear and everything else can stay the same, I think, is really a pipe dream. We're going to have to change [our lifestyles], and the beginning of knowing how to change is learning how to provide for yourself a little bit more."

Wendell Berry lives and farms with his family in Henry County, Kentucky, and is the author of more than thirty books of fiction, non-fiction, and poetry. Among his novels (set in the fictional community of Port William Kentucky) are Nathan Coulter (1960), A Place on Earth (1967), and The Memory of Old Jack (1974); short story collections include The Wild Birds (1986), Remembering (1988), Fidelity (1993), and Watch With Me (1994); collections of essays include, among many others, A Continuous Harmony (1972), The Unsettling of America (1977), Recollected Essays (1981), and Sex, Economy, Freedom, & Community (1993); and among his many volumes of poetry are A Part (1980), The Wheel (1982), Collected Poems (1985) and Entries (1984).

氣候變遷研究之父The father of climate change

2008-06-24T19:20:00.000-07:00

via : guardian.co.uk.

Svante Arrhenius先生是瑞典化學家,　並且是瑞典第一位榮獲諾貝爾獎的瑞典人.　在十九世紀末(1896年)根據研究對世人注意二氧化碳排放對地球生態的危險性 ,　斯人已遠,　令人肅然起敬!

Svante Arrhenius developed a theory to explain the ice ages, and first speculated that changes in the levels of carbon dioxide in the atmosphere could substantially alter the surface temperature through the greenhouse effect ("On the Influence of Carbonic Acid in the Air Upon the Temperature of the Ground", Philosophical Magazine 1896(41): 237-76). He was influenced by the work of others, including Joseph Fourier. Arrhenius used the infrared observations of the moon by Frank Washington Very and Samuel Pierpont Langley at the Allegheny Observatory in Pittsburgh to calculate the absorption of CO2 and water vapour. Arrhenius' painstaking calculations were later shown to be erroneous. Using 'Stefan's law' (better known as the Stefan Boltzmann law), he formulated his greenhouse law. In its original form, Arrhenius' greenhouse law reads as follows:

At the end of the 19th century, building 92E was the home and laboratory of Svante Arrhenius, a chemist who became Sweden's first Nobel prizewinner. He was destined to have a bigger impact than he could have imagined, far beyond his mainstream work. Unwittingly, he uncovered secrets of the Earth's atmosphere and in doing so triggered research into what many see as the biggest threat to modern humans. He is arguably the father of climate change science

Arrhenius became interested in a debate occupying the scientific community, namely the cause of the ice ages. Could it be, he wondered, that vast swings in the levels of atmospheric CO2, lasting tens of millions of years, were the trigger?

1938, nine years after Arrhenius had died a Nobel prizewinner for his work on ionic solutions, English engineer Guy Callendar gave the greenhouse theory a boost. An expert on steam technology, he took up meteorology as a sideline and became interested in suggestions of a warming trend. Callendar pieced together temperature measurements from the 19th century onwards and saw an appreciable rise. He went on to check CO2 over the same period and discovered levels had increased about 10% in 100 years. The warming was probably due to the higher levels of CO2

新英格蘭有機傳奇探討

2008-06-23T16:21:00.000-07:00

via : brandchannel. June 23. 2008.

這篇文章從行銷角度探討美國四個有機巨星級品牌：Stonyfield Farm,　Ben & Jerry’s ,　 Burt’s Bees ,　Tom’s of Maine’s 都發源於新格蘭地區,　為甚麼？

Professor Jane E. Rosecrans of Virginia’s J. Sargeant Reynolds Community College notes that the green values championed by the afore-mentioned brands echo many of the ideals that were advanced in New England in the mid-nineteenth century by Transcendentalist writers like Ralph Waldo Emerson and Henry David Thoreau.

扯到愛默生與梭羅,　您認同嗎？

起碼我補充作者嚴重疏忽,　沒提出美國成立於１９４７年的有機產業的搖籃濫觴Rodale Institute

In Accidental Branding, David Vinjamuri looks at brands such as these that have achieved tremendous success despite having been founded by individuals without formal business training. Noting that New Englanders have a connection to the land that goes back nearly five centuries, the Connecticut native told us, “Probably for that reason some of these great accidental brands that are really connected to the land and to the environment have sprung up in New England.”
Interestingly, all four of these brands make strong appeals through their product offerings to sensory experience. Consider Ben & Jerry’s Chunky Monkey ice cream or Tom’s of Maine’s honeysuckle-scented shaving cream. Numerous writers have noted, for example, that Thoreau was unique among the Transcendentalists in his sensual approach to understanding nature. His writings abound with accounts of sensory encounters with New England's natural world—including the scents, sounds, and tastes he found there. Thoreau discovered in these sensory experiences a conscious alternative to more intuitive ways of understanding the world.
Thoreau scholar Alan D. Hodder of Hampshire College in Massachusetts told us he could imagine Thoreau influencing some contemporary business strategies—especially those designed to appeal to the substantial baby boomer demographic. Said Hodder, “Thoreau has become something of a cultural icon, particularly among sixties' boomers, when his popularity went through the roof, so it's not surprising that [corporate] mission statements echo some of his values.”
Consider Burt’s Bees. With their tactile, scented and sometimes flavored offerings, Burt’s Bees’ natural skin care products provide heightened adventures in sensuality. We spoke recently by telephone to Roxannne Quimby, founder—along with beekeeper Burt Shavitz—of the company, about the influence that Thoreau has had on her own ideas.
Quimby told us Thoreau was a “prime motivator” in her decision to move to rural Maine, where she eventually met Shavitz and started Burt’s Bees. “I was living in California at the time, just graduated from college, and had read Civil Disobedience and tackled The Maine Woods a few times. Some of his essays were very inspiring to me.”

紀錄片：孟山都即將征服世界

2008-06-23T14:49:00.000-07:00

via : treehugger. June 18. 2008.

http://nfb.ca/webextension/monsanto/

孟山都公司是創新經營成功的典範？

還是包藏禍心的邪惡生化帝國？

這部紀錄片顯然從後者著眼！

Monsanto is the world leader in genetically modified organisms (GMOs), as well as one of the most controversial corporations in industrial history. This century-old empire has created some of the most toxic products ever sold, including polychlorinated biphenyls (PCBs) and the herbicide Agent Orange. Based on a painstaking investigation, The World According to Monsanto puts together the pieces of the company’s history, calling on hitherto unpublished documents and numerous first-hand accounts.
Today, Monsanto likes to style itself as a “life sciences” company. The leader in genetically modified seeds, engineered to resist its herbicide Roundup, claims it wants to solve world hunger while protecting the environment.
In the light of its troubling past, can we really believe these noble intentions? Misleading reports, collusion, pressure tactics and attempts at corruption: the history of Monsanto is filled with disturbing episodes. Behind its clean, green image, Monsanto is tightening its grasp on the world seed market, striving for market supremacy to the detriment of food security and the global environment.

By all means, the deluge of damning information, string of political intricacies and overall ominous tone of the latest documentary by French journalist and director Marie-Monique Robin, “The World According to Monsanto,” should have put me to sleep. But it didn’t. In fact, it kept my stomach literally churning. The film, a National Film Board of Canada co-production, meticulously details the manipulative deeds of Monsanto Co., one of the world’s biggest agrochemical-biotech companies, on its route to global domination by tracing a trail of evidence, cover-ups and tragedies from the American heartland and beyond.
Notorious for its development of hazardous chemicals such as Agent Orange, PCBs (now banned) and the recombinant bovine growth hormone (rBGH), Monsanto is now also known for its monopoly on genetically modified (GM) seeds of food crops such as corn, wheat and soybeans. Despite the uncertainty of the long-term health effects of consuming and growing GM foods, the company’s GM seeds are now widespread in much of North and South America.

加拿大牧場有機化實驗評估報告出爐

2008-06-23T14:35:00.000-07:00

via : treehugger. June １７. 2008.

加拿大Guelph大學進行為期五年的傳統牧場有機化研究,　評估報告指出　產量減少10.6%之外, 有諸多利益：

However, chemical costs for fertilizers and antibiotics are wiped out, and veterinary costs are cut in half, saving almost $2,000 per cow.
Also, organic milk sells for 25% more than conventional milk, almost completely balancing it out.

有機事業沒人在大原則上反對,
只是如何做是很大困擾!
Tell me how to do, please.

行銷的第五個P:(purpose)

2008-06-23T06:06:00.000-07:00

via : http://markruiz.typepad.com/gamechanger/2008/06/the-5th-and-mos.html

菲律賓設計師作品

Rags2Riches was featured in Fashion Forecast 2008 -- a fashion show featuring new and upcoming Filipino designers -- held last June 21 at the Rockwell tent. It was really wicked seeing our Nanays' creations being flaunted by sassy models.
Anyway, this whole RIIR phenomenon is really fulfilling our wild expectations :) From the very beginning, we were very conscious of avoiding the "pity buy" --- consumers buying our bags just because they felt pity for the livelihood project's Nanays. From the onset, we wanted our RIIR bags to be "lusted" for by consumers. This thinking really drove our marketing efforts --- from our website (http://www.rags2riches.ph) to our upscale events to our fashion magazine appearances all the way to our photography and catalogues.
This got me to arrive at the fact that there's now a 5th (and most important) P of Marketing. On top of the traditional Kotler thinking on the 4 P's - Product, Price, Place, and Promotion, we should now add and fully embrace the 5th P ... PURPOSE.
Call it cause or advocacy marketing or whatever -- but it's power can no longer be denied. From Going Green to Saving the Planet to Product Red to Nike's Livestrong --- consumers more and more are looking for purpose, and those brands who not only do it as sugarcoated marketing but in fact embed it into their very DNA will be the ones who'll win.

Speaking about the new economy

2008-06-23T05:41:00.000-07:00

via : carfreeincalifornia. June 22. 2008.

美國加州部落客對過度消費的省思

Speaking about the new economy....
It's hard to believe that there was once a time where shopping was a chore. It was something that was done to replenish the larder, but it wasn't a source of entertainment and leisure, nor was it a form of therapy. Commerce is no longer something that happens in the other, but instead it's what water is to a fish. Think not, try to think of the last time you spent a single day not buying anything (and when you were sick in bed doesn't count), pretty hard. If you think one day is hard, imagine a whole year. After you're done imagining go visit Arduos Blog for the chronicling of one woman's attempt to not buy anything new for an entire year. Shopping is part of our reason for existence in our modern world, now that most of our "necessities" are taken care of. Or that's the premise of Benjamin Barber's Book Consumed covered by the Independent.Barber's premise is that marketing has really focused on infantilizing us, placing us a in a state of arrested development and constant stupor for wanting things now. Convincing us we need everything. The green marketing machines doesn't get off so easily as Barber explains:
Hyper-consumerism is a major contributor to environmental problems, yet so-called green marketers are as guilty as your average marketing man. "Don't fool yourself," warns Barber. "Green consumerism is still consuming. The simplest way to go green is not to consume, or to consume less, but these people want you to consume their way, because if you stop consuming they don't make any money."I've always been big on the experience economy, since it tends to revitalize larger swaths of the economy instead of the mass production economy where one individual can service numerous people. While service economies tend to focus on one at a time. That's why I'm big on the food industry, oh and because I like to eat.Our wants are bigger than our needs, and it's bigger than the resources available. Ironically, those wants are bigger than the amount of time we have to enjoy them, so they don't get enjoyed despite our acquiring them. Lest you think that's too depressing, it's instructive to learn about Ray Anderson, CEO of Interface, a carpet manufacturer who had what he called a "spear in the chest" moment when he realized that he had to reimagine his carpet business in terms of cycles not transactions. Coming up with innovative solutions such as leasing his product instead of buying it, promising recycled disposal with free pick up. Paul Saffo futurist explains.
It’s an old example, but look at Interface, the residential and industrial carpet company. It bugged founder Ray Anderson that his product was getting thrown out whenever anyone remodeled. So he wrote his 1-800 number on the back of his carpets. “Call us, we’ll pick it up.” Installers loved it because it eliminated dump fees. Customers loved, it was environmental, etc. So Ray takes it a step further: He stops selling carpets and starts leasing them. Now he says, “We’ll charge you if you don’t return it.” So people start replacing only the damaged parts, like corners that were stained. Guess what this inspires? FLOR tiles. Suddenly Ray isn’t in the carpet business anymore; he has innovated a whole new consumer line of “beautiful flooring.”Economies are by definition transactional, but how they are transactional is still an open question in this new world of ours.

我們必須改變

2008-06-23T05:10:00.000-07:00

via : ecopreneur. June 20. 2008.

As going green becomes more and more popular, it seems that everyone is jumping on the bandwagon. Consumers want more sustainable options for all their needs, and companies are beginning to listen. Or are they?
Maybe I’m just a little paranoid, but I don’t tend to trust the megalithic corporations that have so much power and wealth today. So while I see many ad campaigns touting green promises and hear of many large corporations changing their ways, as much as I want to believe them, I have my doubts that many of these companies are truly committed to sustainability. The very nature of our economy leads companies to focus solely on profit and their own growth, at the expense of people and the environment.
Like it or not, we are a society dominated by corporate interests. Of the 100 largest economies, 51 are corporations; the other 49 are countries. Industry (and its lobbies) has an enormous sway on politics, public policy, the economy, our lives, and of course, the earth. As powerful forces in the world, companies are going to have to lead the shift to sustainability. Getting companies to do the right thing no matter what its effect on their bottom line is going to take a major paradigm shift. It’s time for change, and we certainly can’t count on the government to do anything very quickly, so we need business to lead the way.
As socially conscious business owners and ecopreneurs, we need to listen to Gandhi’s famous words and “be the change we wish to see in the world.” It’s time to take the reigns, define sustainability for our companies and boldly pursue it. We can set our own standards if we have to, and then go above and beyond them. We can bring ideas like true cost economics and the triple bottom line to the forefront of business thinking and practice. We can share sustainable ideas that have worked for us with other business owners. We can invest in making our businesses more sustainable and ethical, and we can find ways to make a living at the same time. We can support other sustainable businesses we believe in and purchase fair-trade, organic, sustainably made products. We can market our goods and services by telling the truth about being green, instead of greenwashing. We can run our businesses the way that all businesses should be run: with integrity, responsibility, human dignity, and sustainability.
We can change the world if only we believe that we can. And given the influence businesses have, it’s up to us to create this change. I’m not just talking about switching to recycled office paper, although that’s certainly a good start. The stakes are high and we need massive change to steer us on a path towards sustainability. We’ll have to rethink the way we do business, change minds, and transform society’s priorities. If anyone can pioneer this change, it’s those with entrepreneurial spirit and good hearts.
Calling all conscious ecopreneurs: the time for change is now. It starts with us. Let’s be the change.

談環保有那一家企業不是耍嘴皮？

2008-06-23T05:02:00.000-07:00

via : ecopreneur. June 10. 2008.

sustainable performance report.

A new report from Arthur D. Little, Sustainable Performance shatters my perception that companies are whole heartedly going green. An analysis of the report at Greenbiz.com notes this conclusion.
“Sustainable Performance” from Arthur D. Little argues that regulatory and consumer pressures have not pushed corporations toward sustainability beyond superficial measures.
It’s not surprising that the report concluded that, in general, companies only take steps toward going green when it impacts the bottom line. Driven by shareholder concerns companies frequently implement those green solutions that maximize short terms gain. Forced to “report to stock markets” on a quarterly basis, it can be difficult for companies to proceed with longer term green objectives.

That may be about to change as investment groups start to target green companies. More and more specialized, as well as established investment groups are seeing the future and asking potential partners about their plans for sustainability.
In fact, between 2005 and 2006, the amount of assets managed by SRI (Socially Responsible Investments) funds domiciled in Europe grew by more than 40%
It’s about time.

Why eco-efficiency is not enough!

2008-06-23T02:55:00.000-07:00

via : http://genevievetaylor.wordpress.com/

Why eco-efficiency is not enough!

But lets define terms here. The term “eco-efficiency” was first coined by The Natural Step for Business, when it talked about industry’s evolution towards sustainability. The Natural Step says that the natural evolution of business into sustainability over time goes through these four stages:
- Compliance (Regulations like those the EPA puts out to keep pollutants out of public space.
- Beyond Compliance (Companies begin to look for savings, begin to see sustainability as a part of their competitive edge.)
- Eco-Efficiency (Profit-driven approach; began in tandem with the Total Quality Management approach)
- Sustainable Development (Environmental Goals; enters mainstream organizational culture; Companies start to design with natural resources in mind.)
As you can see from this model, eco-efficiency is actually quite high in the evolution of industry towards sustainability. Eco-efficiency is really the technical side of sustainability; it is easier to put into place with some technological fixes - a new HVAC system, a carbon-footprint analysis, a lighting retrofit.
But the biggest reason that eco-efficiency is not enough - and possibly triple-bottom line thinking is not enough, is that it only one part of the business process. It looks at reducing costs and correcting mistakes as opposed to creating a vision of what could be. And, it only includes “people” as a by-product - there may be benefits to people, but it does not consciously include people as part of the solution, as opposed to simply a means to the solution.
Sustainable Development, on the other hand, is closer to the mark. It talks about environmental “goals”, sustainability becoming a part of the “culture”, and “designing” with natural resources in mind - all signposts for “things to do” along the way to making your organization sustainable.
One of the most inspiring ideas I have ever heard was the vision detailed in the first couple of pages in Natural Capital - of a factory spewing out water that was cleaner on its way out than on its way in.

It's Not Easy Being Green!

2008-06-23T01:27:00.000-07:00

via : http://en.wikipedia.org/wiki/It

http://www.itsnoteasybeinggreen.org/

英國BBC第二台去年推出一個TV series “It’s Not Easy Being Green”, 是一個寓涵教育意味的１３集影集

內容成書It's Not Easy Being Green: One Family's Journey Towards Eco-Friendly Living 並且以網站型式持續發揮影響力之中!

The 2006 series of It's Not Easy Being Green, allowed James to take a more hands-on approach to environmental development. He's also been involved in WasteBusters, an education programme that encourages children to think more about the environmental issues surrounding waste.
With his father, James has also co-presented The Reinventors, a programme that recreated inventions such as the fire pump and Stephenson's Rocket.

美國有機產業英雄榜二十五人

2008-06-22T21:42:00.000-07:00

via : Naturalfoodsmerchandiser. 10/01/2004.

該網站資料有問題, 怎麼找就只有24位！
不信您閱讀原文吧！
名單上只認識十位,
您認識多少位？？？

By: Vicky Uhland
25 People Who Influenced the Organics Industry
At its most elemental level, the word ?organic? means ?alive.? The following people, through their vision, sweat, passion and persistence, brought life to the organics industry, propelling it into the $10.8 billion business it is today. Whether through farming, legislation, innovation or education, these are individuals who have made it possible for today?s generations to live a truly organic lifestyle. They have dedicated their lives to improving ours, and they are alive with the spirit of organics.

1. Roger Blobaum

2.Bena Burda

3.Amigo Cantisano and Kalita Todd

4. Lynn Coody and Yvonne Frost

5.Michael Crooke

6.Katherine DiMatteo

7.Rep. Sam Farr

8.Jonathan and Katrina Frey

9.Drew and Myra Goodman

10.Lewis Grant

11.Gary Hirshberg

12.Barclay Hope

13.Eckhart Kiesel

14.Sen. Patrick Leahy

15.Eldon, Wendell, Harlan and Homer Lundberg

16.Marty Mesh

17.Nell Newman

18.Steve Pavich

19.Anthony Rodale

20.Craig Sams

21.Bob Scaman

22.George Siemon

23.Michael Sligh

24.Zea Sonnabend

25.？？？？？？？

nvohk品牌第三次報導

2008-06-22T17:44:00.000-07:00

via : BeGreen.com.au . June 22. 2008.

繼3月3日第二次報導nvohk之後（招募兩個月得1250名會員）,　再過三個月的今天,　會員募集達到3100人,　離5000人目標不遠,　再三個月應該可以完成,　恐怕是綠色品牌創立策略典範!

Member Activation Has Begun!!With over 3,100 future members from over 20 countries ready to activate their memberships, we are ready to take the world by storm!!! Please join us by activating your 1-year membership today for $50 (USD) at http://cmpgnr.com/r.html?c=1256369&r=1255285&t=1326879362&l=1&d=89765707&u=http%3a%2f%2fwww%2envohk%2ecom&g=0&f=-1. Just start by clicking here and entering your email adress [Note: you do not have a username and password until you activate your membership].Remember, there is no nvohk without you, so please join us in launching the first community-managed eco-clothing brand!As a member you get to…* actively create and manage nvohk from the ground up * vote on major business decisions (e.g., logo design, product designs, advertising, etc.) * submit your own logo and product designs and win cash! * provide ongoing feedback via general and department message boards* earn reward points (based on 35% of net profits) to buy nvohk products* an exclusive nvohk co-founder t-shirt* member sticker* 25% off on all nvohk products Don’t forget to post a comment in the forums…This is going to be fun!
Submit Your Own Logo and WIN $500!!Since we don’t have an official logo, we figured this should be the first course of business. If your logo is selected by the member base as the final nvohk logo, you will win $500 (USD)!! All logo submissions will be collected, stored and then presented to the member base the week of August 4, 2008.Please note: You have to activate your membership and login to submit a logo design. To activate your membership, click here and enter your email address.

Being green or Looking green?

2008-06-22T13:15:00.000-07:00

via : BeGreen.com.au. June 22. 2008.

As consumers continue to jump on the environmental bandwagon, so too is big business. With that comes an increase in questionable green marketing claims - a practice the competition watchdog is currently investigating.
Experts say that more work needs to be done, and there are growing calls for a uniform set of green marketing standards.
Beer advertising in Australia has come a long way. Big blokes with big moustaches are out and now a 100 per cent carbon offset beer is in.
Cascade, which is owned by Foster’s, unveiled its green brand in March, hoping to tap into the growing consumer movement for environmentally-friendly products.

via : fosters.com.au. Mar 04. 2008.

Cascade Launches 100% Carbon Offset Beer
Hobart, 04 March 2008
Cascade today announced the release of Cascade Green - a low carbohydrate, preservative free, 100% carbon offset beer.
Cascade Green, a full flavoured Lager, has been brewed entirely at the Cascade Brewery from locally produced ingredients. Packaging has been designed to minimise Greenhouse gas emissions, including a light weight glass bottle featuring a high recycled content. The 100% recycled carton has been printed with two-colour biodegradable vegetable inks.
"Environmental sustainability has long been important to Cascade Brewery. We've made improvements to our operations over the last ten years and we're committed to doing more. We're really excited to be launching Cascade Green and in doing so, provide Australian drinkers with a greener beer choice that tastes great," said Cascade Marketing Manager, Ben Summons.

當環保減碳風潮從新鮮有趣,　逐漸變成無法忽視的議題,　看來不再只是環保人士的良心義舉,

上從政治人物,　商業鉅子,　時尚名星,　一一靠攏!

行銷工作者非得學習如何面對環保減碳議題不可!

有企劃部的公司企業,　一定面臨老板長官的詢問.

公關廣告公司一定面臨客戶諮詢,

現在舉辦〔環保減碳行銷溝通技巧講座〕報名人數不可能太少!

講座主題　：　[Being green/Looking green!???]

澳洲歷史最攸悠久的啤酒品牌Foster Group 的Cascade啤酒:

Cascade Launches 100% Carbon Offset Beer

任何產品都將與環保綠色有或深或淺的關聯,

環保綠色革命會像數位革命一樣難以迴避,

只是更溫柔!!!

速度和緩,

但因為呼應人心工業革命三百年來潛在積蘊的鬱悶,

2008只是綠色行銷正式跳上台面的第一年,

未來十年,

年年成長!

已經存在的品牌有三大思考方向:

（１）現有產品如何修正?

（２）現有產品如何快速修正品牌溝通策略?

（３）未來新產品新品牌如何因應這無法不注重的趨勢?

新品牌有機會成為〔原生型綠色品牌〕!　台灣目前太少這樣品牌,　國外太多,要說100個都太簡單.　本部落格〔綠色品牌觀察〕專欄所介紹的例子,　都可以寫一本書介紹!

不只事看起來像是綠色品牌,

從頭到腳澈底綠色理念！

日本趨勢大師大前研一預言，未來社會上只有兩種階層：上層階級占極少數，他們越來越有錢越奢華；大多數中產階級則向下流動至中低階層，這些人需要的是價廉物美的明星商品
大前研一以20年的時間觀察，提出上述M型社會的新社會秩序在這類型社會中，隨著消費力量走向兩端，價格不再是暢銷唯一保證
相同類型商品，為何某些品牌在市場暢銷，其他品牌則飄浮不定？追根究底，就是決勝于商品力
21世紀以降，我們認為產品創新最重要的5個趨勢是：尋求美感經驗的商品設計，高附加價值的奢華體驗，開拓全新市場的藍海策略，拼貼重組既有產品功能的跨界融合，以及與地球和解共生的綠色概念 .

Is "Green" the New Organic?

2008-06-21T18:22:00.000-07:00

這是去年Fast Company一篇精要部落格文章的摘要:

Is "Green" the New Organic?
Vanity Fair is doing it. The Week is doing it. Even Wal-Mart is doing it. Everyone is going green. So, here's a riddle for you: When is green no longer green? Answer: When it's a green marketing machine.
Just like organic, someone obviously got the memo that green is the trend du jour. And many companies jumped on the bandwagon because green wasn't just good business practice, but it made dollars and cents.
But now that the buzz about green has reached a critical mass, the consumer no longer knows who's green or what green even means? And that's exactly the point I'm afraid. If no one knows what green is, then anyone and everyone can say they're green and no one can tell the difference. And it's oh-so-PC right now to say we're green because who doesn't want to breathe clean air and drink clean water and save the planet for their children. Even the most anti-green of businesses and politicians know that green is good for them.
It's just like when organic was first introduced. At first it was a specialized product with standards as to what it meant to be organic. Consumers didn't mind paying extra to buy a product they thought was better for them. But now it seems like every product in the store is touted as organic, which is a real buzz kill to a company's niche appeal.

via : Fast Company. April 19. 2007.

竹纖維織出健康環保商機

2008-06-21T15:37:00.000-07:00

經濟日報╱尚曼華】
2008.06.22 05:23 am

隨全球暖化、環保意識抬頭以及石油價格持續上漲等因素，全球紡織業者開始投入天然纖維之研發，如牛奶蛋白、大豆、玉米、松樹、各種樹木纖維素及甲殼素纖維等，目前紡織品應用天然纖維之前五大為棉、麻、毛、絲及竹纖維。
就前五大天然纖維的特性來看，竹纖維為唯一符合「綠色環保纖維」的特性，因竹子在生長過程中，本身能產生負離子和防蟲抗菌作用，所以在生長過程中極少受到農藥和有害物質的汙染，且在生產製造過程中可採用物理方式，不含任何化學添加劑，所以竹纖維係具有無毒、無害及無汙染等特點。再者，竹纖維是可在泥土中完全被分解，所以對環境也不會造成任何汙染，所以竹纖維為紡織天然纖維中對環境及人類之最友善的綠色環保纖維。
除此之外，竹纖維本身具有多型網狀結構，與棉及木纖維的單環狀結構有所區別，所以它在橫截面上布滿橢圓型空隙而形成高度中空，因此能夠吸收和蒸發水份的特性，故被稱「會呼吸纖維」。除具有以上特殊結構外，竹纖維亦還具有天然抗菌、抑菌、防臭和抗紫外線等功能，同時又具有良好透氣性、吸水性、耐磨性強、染色性好、及美觀等特性，因此亦被稱為「21世紀之多功能綠色環保纖維」。
綜觀以上竹纖維特性，其應用於紡織領域非常廣泛，如下：1. 家飾用紡織品：包括毛巾、床單、被單、地毯及窗簾等。2. 衣著用紡織品：包括嬰幼服、童裝服市場、男裝、女裝、內衣等。3. 醫療用紡織品：包括手術服、口罩、紗布、繃帶等。
就市場來看，竹纖維紡織品在歐美發達國家已漸漸融入人們日常生活，如2006年在法國巴黎舉辦世界最大服裝布料展覽會（Premi?re Vision）中，就可發現已有紡織品採用100%竹纖維或者與其他紡織纖維混紡的布料。另近幾年來，竹纖維在法國紡織產業亦逐漸成為潮流，所以從T恤、短襪及毛巾等日常品紡織品均採用竹纖維，如家樂福開始販售Tex品牌命名的竹纖維枕頭、浴巾和浴衣；以及品牌服裝Camif推出竹纖維T恤和套頭衫等，且連美國知名品牌Timberland亦在該國推銷竹纖維襪子。
另就成衣來看，一件加入竹纖維材料的休閒西裝，在日本市場售價達到5.9萬日圓，一件夾克衫為6.9萬日圓、在香港一件竹纖維夾克的售價則為港幣4,000元及在中國大陸一件高爾夫T恤之售價則為人民幣800元左右等，另現亦有許多知名服飾及運動休閒品牌商開始應用竹纖維於公司產品，如Versace、H&M、THE NORTHFACE、Fila及Nike等。
2006年竹纖維紡織品全球銷售額達5,000萬美元，其美國市場佔20%，而竹纖維產品的售價比棉、麻等產品高一至二倍，但在注重生態環保的歐美國家仍受到消費者歡迎，其具有其他纖維不可替代之健康及親膚特性，並集健康、時尚、創新和環保於一身之「綠色環保纖維」，因此預測竹纖維未來將可為紡織產業開啟新的商機並成為環保健康紡織品之代名詞。
（作者是工研院IEK／ITIS計畫產業分析師）

買一瓶飲料種一棵樹----Innocent Drinks

2008-06-21T15:14:00.000-07:00

via :http://grow.innocentdrinks.co.uk/

響應環保,　[植樹減碳]是目前十分流行的行銷活動!

相同主題之下,　行銷績效取決於行銷方案細部設計和溝通傳達的功力, 近年歐洲竄紅的英國飲料品牌Innocent Drinks,　在這方面做得非常棒.

For every tree you register with a unique code (which can be found on the back of our special cartons) we will donate money on your behalf to grow trees in rural India (you can see exactly where here). We'll also create a tree for you in our virtual forest. If you've come back to check up on your thank you offers then just click here.
Our target is to grow as many trees as we can, so get growing.
register your tree
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stuck for a message? Check out my green fingersLook at me growing a treeTreemendousI'm growing a tree, just for you.You can't climb a bunch of flowersYou and me sitting in a tree...I'm growing a tree in your nameDon't say I never give you anythingTo you from me, a lovely treeJust the tree of us
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環保減碳中信金這麼做！

2008-06-21T13:26:00.000-07:00

6月21日就是農曆的「夏至」，代表炎熱的夏天已經來了。為了呼應省電減碳，中華民國荒野保護協會從四年前就開始舉辦「夏至關燈」的活動，希望藉此除了達到環保效果，也號召大家一同來愛地球、省荷包。

　　今(97)年的「夏至關燈」活動，中國信託也率先響應，全國144家分行及總行，21日晚上八點至九點將全面關燈一小時，預計關閉11,614盞燈，可以減少546.11公斤的二氧化碳排放量，徹底達到節能減碳的實質目的。

　　中國信託表示，為落實企業節能減碳的理念，四年前就開始推廣無紙化的電子帳單，預估一年節省17噸紙張，等於少砍了350顆樹。

　　此外，去年起中國信託也全面推動環保計劃，區分電梯、照明、空調、公共設備、設備採購、分行招牌等項目，將年度電費短少300萬度以上，讓二氧化碳排放量也減少逾200萬公斤。

　　其實不只中國信託響應環保議題，台新金控更是推動多項節能方案，除了鼓勵騎腳踏車運動外，行內還推出「Green Life信用卡」，邀請大家刷卡消費也能愛地球。

　　台新金控指出，根據聯合國報告，台灣屬於氣候變遷的高危險群，百年以來平均溫度增加了1.3℃，是全球平均值的2倍，可見暖化問題十分嚴重，不得不嚴肅面對。

　　去年開始，台新金控就首度實施的「涼夏輕裝Cool Biz」，全體員工卸下傳統的西裝、領帶，並調升辦公室溫度，以節省冷氣耗能。

　　台新金控舉例，像總部大樓在推動各項省電節能活動後，電力使用較前一年度同期降低約12%，成效十分明顯，大大降低營運成本的同時，更為環保節能盡一份心力。

　　不只金融業，高捷自6月開始同樣推行省電節能方案，針對捷運收班後的車站照明、電聯車空調及各項行政措施，都將朝減碳目標著手，預計一年下來可少約780萬度電，減少1,300多萬元支出。

　　如何節能減碳已成為重要議題，除了企業紛紛參與外，每個人也都應身體力行，隨手關燈、多搭乘大眾交通工具都有助抗暖化，大家也一同在八點到九點關燈愛地球吧！

綠色閱讀（２２）：Bottlemania: How Water Went on Sale and Why We Bought It

2008-06-21T12:13:00.001-07:00

via :New York Times. June 16. 2008.

amazon.

bottlemania

Bottlemania: How Water Went on Sale and Why We Bought It (Hardcover)by Elizabeth Royte (Author)

Hardcover: 256 pages
Publisher: Bloomsbury USA (May 13, 2008)
Language: English
ISBN-10: 1596913711
ISBN-13: 978-1596913714
Product Dimensions: 5 x 5 x 0.8 inches
Shipping Weight: 1.6 ounces (View shipping rates and policies)

via : salon. June 07. 2008.

Waterlogged
"Bottlemania" author Elizabeth Royte explains how one of life's necessities became an extravagance, denounced by environmentalists and nuns alike.
By Katharine Mieszkowski

June 7, 2008

To listen to a podcast of the interview, click here.
To subscribe: Click here to add Conversations to iTunes or cut and paste the URL into your podcasting software: Sparkling or still? Spring or tap? Imported or domestic? Flavored or plain? There's nothing simple about a drink of water, now that the bottled stuff outsells both milk and beer in the United States. In just a couple of decades, we've become a nation awash in bottled water -- with tens of billions of plastic empties to prove it -- transforming the drinking fountain on a city street into a dated curiosity akin to the public telephone booth.

How one of life's basic necessities became a heavily marketed beverage in a plastic bottle is the subject of Elizabeth Royte's new book "Bottlemania: How Water Went on Sale and Why We Bought It." Royte, an environmental journalist based in Brooklyn, N.Y., shares the many, sometimes bizarre, unintended consequences of cracking open that plastic seal.
Twenty years ago, "bottled" largely meant luxury imported from a remote spring (think Perrier); it was a sign of sophistication. Now, Coke and Pepsi sell the two most popular bottled waters in the country, Dasani and Aquafina, by simply filtering and bottling tap water. Between 1997 and 2006, sales in the United States of this newfangled beverage -- water! -- leapt 170 percent. Not that the upscale stuff has simply evaporated either; today, bottled water is the No. 1 item by units sold at Whole Foods. The average American now drinks almost 28 gallons of bottled water per year, while as recently as 1987 we drank fewer than six.
Yet the staggering popularity of bottled water has inspired a backlash. Royte traces the raucous fight over water rights in one community, Fryeburg, Maine, where spring water is tapped and transformed into Nestle's Poland Spring, whose green label is familiar to many a parched Northeasterner. While wading into the environmental problems with bottled water, Royte also learns that old-fashioned tap water isn't just suffering from a bottled water industry smear campaign -- antibiotics with your water, anyone?

英國再生能源政策藍圖公佈

2008-06-21T10:58:00.000-07:00

via :　衛報.June 21. 2008.

這份報導共有四篇文章

(1)Revealed: UK's blueprint for a green revolution

(2)Wind power to drive green revolution

(3)Householders could be forced to insulate homes

(4)We must leave the fossil century behind to reach the golden age of renewable energy, Mr Brown

歐盟訂下2020年前再生能源必須佔總能源使用的15％, 英國政府規劃三大再生能源藍圖:

Wind revolution
As expected, wind power is the key to this "green industrial revolution". The government accepts that to reach the 15% renewable energy target, nearly 35% of all UK electricity will have to be from renewable sources by 2020 - up from less than 5% today.

Bio-energy
The second big growth area envisaged in the document is "bio energy": electricity generated from the burning of straw, wood, waste, and energy crops.

Make your own power
The third strand of the plan involves so-called microgeneration from homes, particularly from solar energy.

國內的新聞報導是這樣：

東元挺進亞洲風力發電市場
Taiwan News / 2008/06/12
這一段到時候是使用文字編輯器編器。此段只是定義字級大小、顏色、以及圖片外框。
＊文／柯美月
與美國ＡＭＳＣ合作引進風電系統技術油價不斷走高威脅全球人類生活，替代能源發展成為全球產業發展趨勢，風力發電更是目前台灣發展最快的新興產業之一。
位居全球工業馬達第三大的東元電機，六月六日宣布與美國超導公司AMSC正式簽約，宣布將與AMSC攜手全力挺進亞洲地區風力發電市場，在台灣、中國（山東除外）以及東南亞製造及銷售共同發展的FC2000型二百萬瓦特全功率式風力發電機組。東元因此將成為台灣首家擁有風機系統製造技術實力廠商，並將於明年正式競標台電第四期風力發電案。

風力發電標案黃茂雄上火線力挺劉兆凱

( 2008/06/21 03:39 中時電子報 )
東元電機與台朔重工、中鋼機械及先進複材科技合組台灣風電系統研發聯盟，剛向經濟部技術處遞件申請風力指體開發推動計畫科專經費補助，卻意外成為在野黨立委的箭靶子，讓東元集團會長黃茂雄昨日親上火線力挺東元電機公司董事長劉兆凱，聲稱不會也不考慮撤換。
民進黨立委潘孟安昨日在立院質詢時爆料，經濟部補助案在6月5日對外公告，但東元電機隔日即送案，由於東元董事長劉兆凱就是劉揆的弟弟，他質疑劉兆玄未利益迴避，才能在極短時間內送案。劉兆玄則表示，相信自己家人清白，但亦將依法嚴查。

國家政策規劃與執行品質,　當然關係於一個國家的進步與否!

東元黃先生對國家能源政策涉入之深,　大概與他同年同月同日生的吳伯雄先生才清楚吧!

工研院合作創立的Recycle-Sources全球綠色商機網

2008-06-20T17:47:00.000-07:00

工研院合作創立的Recycle-Sources全球綠色商機網，提供環保,環保法規,環保意識,環保政策,環保廠商,全省環保業者,提供網路e化,為你增加商機,環保商機，一覽無遺。

via : http://www.recyclesources.com.tw/

這網站典型的消化公家預算!太爛！

聊備一格, 可有可無!

綠色商機吹遍全台

2008-06-20T17:45:00.000-07:00

創意點金》綠色商機吹遍全台
【經濟日報╱李至和】
2008.06.21 03:03 am

環保、節能、減碳是目前最熱門的話題，許多企業都搭上順風車，大作文章。如量販店、家具業、修繕業、電子業等，都紛紛推出環保議題，甚至取得綠色商店標章或綠色商品認證，顯示綠色商機正大行其道。
綠色商機從國外吹到台灣，甚至連股票基金市場都可嗅出綠色商機。各國環保法規愈來愈嚴格，使得廠商必須加速改善其生產環境，以達到節能、減碳的標準，這個現象又以歐洲國家最明顯。
我國政府也不落人後，環保署連續兩年舉辦綠色行銷獎，針對企業在綠色政策、綠色措施及綠色成果等三部分評比，獲獎企業可取得環保署核發的綠色商店標章。
在政策方面，評估綠色行銷的方案或計畫、主管及員工對於綠色消費與綠色採購的認知與訓練；措施部分則針對綠色商品採購、行銷、販售方式等進行評分；成果則包括環保標章與其他環境保護產品銷售種類、銷售總金額、綠色採購金額及占該店年度預算比例等。
包括B&Q特力屋、台糖量販店、愛買量販店等，均得到綠色商店認證。以B&Q特力屋為例，今年提出「低能源、低汙染、低耗材」的三低概念，透過主題行銷活動，讓消費者更重視綠色消費。
除了綠色行銷策略，B&Q特力屋與愛買各店均符合環保署綠色商店設置規範，導入超過上百種的綠色商品，創造產品差異化，也增加通路競爭力。愛買目前的綠能商品就已超過500種，商品數增加近四倍，業績更成長三倍以上。
不只如此，國內系統家具龍頭歐德家具也推出「愛用綠建材，愛家愛地球」的活動，呼籲消費者在裝潢新房時，多選用有環保綠建材標章的建材，降低建材中的甲醛對健康造成傷害。
【2008/06/21 經濟日報】@ http://udn.com/

綠色閱讀（21）：Power of Unreasonable People: How Social Entrepreneurs Create Markets that Change the World

2008-06-20T14:46:00.000-07:00

via :哈佛商業評論網站

Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work. Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems.

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World (Hardcover)

Hardcover: 256 pages
Publisher: Harvard Business School Press (February 4, 2008)
Language: English
ISBN-10: 1422104060
ISBN-13: 978-1422104064
Product Dimensions: 9.4 x 6.4 x 1 inches

作者John Elkington在此議題著作等身：

Making Sustainability Work: Best Practices in Managing and Measuring Corporate Social, Environmental and Economic Impacts (Business) [ILLUSTRATED] , Jan 2008.

The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line (Conscientious Commerce) (Hardcover), 2002.

The Green Consumer Guide (A Gollancz paperback) (Paperback), 1988.

我因為閱讀The Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line而認識作者,　而作者1988代表作The Green Consumer Guide 再版修訂多少版?!

沒有中譯本,　也沒有本土〔綠色消費指南〕的著作出版,　只有環保署聊備一格的：

綠色消費指南 　

　為鼓勵綠色消費，同時讓消費者認識環保標章產品，讓消費者在採購時有所依循，環保署編輯了這本「綠色消費指南」供各界參考，讓機關、學校、社區、家庭或是個人，都能夠藉由這本指南優先採購環保標章產品，為地球環境共近一份心力。環安衛中心備有書面資料供借閱，相關資料亦可至 http://greenmark.epa.gov.tw/main4.asp 查詢或至財團法人環境與發展基金會下載最新綠色消費指南（http://www.edf.org.tw/ ）

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World 這本書應該會有中譯本吧！

華紙廣東造林碳權上看20億元

2008-06-20T14:42:00.000-07:00

【經濟日報╱記者謝柏宏／台北報導】
2007.12.23 04:25 am

中華紙漿積極在大陸廣東省造林，明年第一季透過子公司鼎豐紙業，將增加造林面積4萬畝，預估到後年，累計造林面積將逾60萬畝，除了可掌握紙漿原料之外，造林所累積的碳權交易商品，依國際行情估計，可讓華紙及永豐餘掌握的碳權市場價值達15億至20億元。
華紙副總經理林谷豐表示，全球掀起二氧化碳減量及碳權交易風潮，雖然台灣及大陸兩地尚未建立碳權交易機制，但東南亞及大陸多家林木公司身價都已水漲船高，部分林木公司甚至成功赴香港掛牌上市。
林谷豐指出，鼎豐尚未針對碳權交易進行規劃，但為了未雨綢繆，已將造林業務切割給新成立的肇慶公司，2000年起迄今，直接掌握的造林面積已達36.3萬畝，明年第一季再造林4萬畝後，總面積增加到40萬畝；透過契種掌握的合作造林面積也有3.8萬畝。
依華紙規劃，2009年在廣東的造林面積，將達到60萬畝，這些樹林原是為了提供年產30萬公噸的紙漿原料，若轉換為碳權交易商品，估計結合台灣的永豐餘林地面積，共可釋出56萬公噸碳權。
依目前歐洲碳權交易市場行情，今年每公噸碳權交易價格最高達932元，明年更有可能上漲至2,332元，隨著全球減碳呼聲愈來愈高漲，推估華紙和永豐餘兩岸所掌握的碳權市場價值，到後年可達15億至20億元規模。
鼎豐是華紙與永豐餘合資成立的公司，雙方股權分別為六成及四成，鼎豐目前年產紙漿約11萬公噸，所需的木片，都在廣東當地採購，明年起將可正式使用自己種植的林木。
華紙指出，配合後年完成60萬畝造林時，鼎豐新建的20萬公噸紙漿廠也將正式開工，屆時鼎豐所造的林地，將可供應紙漿廠所需原料長達30年。
華紙前三季稅後純益6.64億元，每股稅後純益1.11 元，其中來自鼎豐紙業的獲利貢獻達1.76億元，法人分析，第四季因漿價持續上漲，預期獲利表現將高於第三季。
【2007/12/23 經濟日報】

苗縣設公司出售排碳權

2008-06-20T14:36:00.000-07:00

【聯合報╱地方中心記者／連線報導】
2008.06.20 03:32 am

苗栗縣政府縣營事業「苗能實業股份有限公司」昨天揭牌，將經營出售排碳權的新能源生意，包括種樹、風力發電、太陽能和砂石、矽礦開採；南投及台東縣政府表示也有意跟進。
苗栗縣長劉政鴻說，未來工業廠商在銷售時得負擔碳稅，也可以向其他國家購買排碳權；苗縣空氣品質佳，可大量造林，加上風力、太陽能發電可因減碳而賣排碳權，光是苗縣每年就至少有五億元商機。
苗能公司董事長由前行政院主計長韋伯韜（原名韋端）出任，營運後接受議會監督，獲益將挹助縣庫；縣府也計畫讓縣民參與，出售排碳權。
「怎可能坐等法令通過？」劉政鴻說，國際貨物運銷明年開徵碳稅，相關的溫室氣體減量法，預估今年七月間通過，「苗栗要走在前面」。苗能公司率先「賣空氣」，若想要等中央補助，根本來不及，乾脆設縣營事業籌錢。
苗能公司顧問李世勛表示，排碳權每噸叫價廿八歐元，苗栗縣有一千七百家工廠和一萬四千七百家公司，光是明年的碳稅就有五億元，「無人處理，有如水般，嘩啦啦流掉」。
李世勛說，台灣已參加聯合國氣候變化綱要公約（UNFCCC），這是大勢所趨，苗能將和中華電信合作，建置溫室氣體減量實驗網路服務中心，未來透過網路交易，並訓練調查及計算排碳人員。
「每個家庭都有排碳權可出售」，李世勛說一般家戶不可能向大公司出售小額排碳權，苗能公司彙整出售，收取百分之卅到七十的處理費；苗能也將推廣風力發電、建「綠房子」，既節能減碳，每個家庭還可累積排碳權出售。
澎湖縣長王乾發及花蓮縣政府秘書長黃吉杉表示，排碳權牽涉廠商配合意願、計算標準，建議由中央統一標準，讓地方依循。
【2008/06/20 聯合報】@ http://udn.com/

變頻冷氣省不省電？

2008-06-19T19:34:00.000-07:00

今天經濟日報節能空調專刊共八頁,

F8版是日立冷氣全版廣告,

右下角斗大標題：變頻＝省電（找不到不等於的符號）

全版廣告說詞紊亂,

實在有失第一品牌的風範 !

節能減碳生活化台灣加緊腳步

2008-06-19T19:26:00.000-07:00

報導分類：Market市場情報 (數位時代雜誌網站）
報導時間：2008-06-09 13:42
報導簡述
地球暖化問題日趨嚴重，氣候變遷引發的自然災害不斷。人類文明發展，導致能源資源耗竭，生態環境倍受威脅，世界各國紛紛推動節能減碳運動，台灣當然不能自外於這股趨勢。
深入報導
世界各國紛紛投入節能減碳工作，台灣作為地球村的一份子，也積極找出適用本土的因應對策。
台灣冷凍空調學會與台灣建築中心主辦，中華電信公司、縱橫網路資訊公司、大金空調協辦的『世紀節能減碳綠色論壇』，於5月13日假台北圓山飯店舉行；就「世界各國節能減碳發展趨勢」、「台灣建築節能減碳經驗與未來發展」、「產業落實做法及現況」等3項議題交流討論。
論壇獲各界熱烈響應，包括政府官員、專家學者、產業菁英等500人參加。值得注意的是，主辦單位特別邀請麥克‧諾貝爾博士（Dr.Michael Nobel）來台專題演講。諾貝爾博士身分特殊，是諾貝爾創辦人阿佛列、諾貝爾的曾侄孫，現任諾貝爾慈善基金會（Nobel Charitable Trust）主席。長期參與醫藥研發、解決國際衝突等公益活動，並曾獲多項國際獎章。
這次論壇也以最實際行動，落實環保理念。現場不發送印刷宣傳物，接待處不設簽名簿、不掛名牌，減少紙張用量；會場佈置花卉採可回收的租賃作法。與會貴賓也共同簽署「世紀節能減碳宣言」，發願此生「投入節能減碳與環保志業；提升生活品質與綠色生態；創造美好人生與祥和社會」。
節能減碳非口號　必須身體力行
台灣建築中心董事長徐文志致詞表示，據統計，人日常生活有九成八時間都在「室內」，建築物重要性不容小覷。一般建材耗能高，多使用「綠建材」，推動興建「綠建築」，是節能環保最好切入點。
民國89年起，台灣建築中心受內政部委託，推動綠建築評估制度，以生態、節能、減廢、健康（EEWH）四大目標為主軸，目前已有276棟建築物獲綠建築標章。使用「綠建材」能達到的節能減碳效果，高達2至3成。
台灣冷凍空調學會理事長蘇一仲強調，節能減碳絕非口號，而是全球運動，必須身體力行。日常生活中，個人能做的節能減碳工作很多。包括少吃肉；多使用高效能電器產品，勤拔插頭；旅行住宿時，別要求每天更換床單，也可自帶牙膏牙刷。
蘇一仲以「男孩拾海星」故事勉勵大家，不要小看個人力量，有天，潮浪把成千上萬的海星衝上海岸，就在海星快要乾枯死掉時，有個小男孩在沙灘上不厭其煩將海星拾起，再拋向海中。旁人見狀質疑，這樣怎麼檢得完？小男孩說，「外人看來我是多麼自不量力，但只要我還有力氣，撿起一個，就等於救一條命」。節能減碳，就從改變生活小習慣開始。個人影響力大小不重要，他相信「積少成多」的力量。
投資節能設備長期成本降低
至於節能減碳與冷凍空調的關係，蘇一仲表示，冷凍空調設備由過去的「定頻」，轉為「變頻」，符合「用多少算多少」理念，每年可節下5至7成經費。
或許很多企業主認為，更換節能設備須付出高成本。蘇一仲強調，看似「取得成本高」，但「總成本」是「取得成本」加上「使用成本」；「看似買得貴，其實是買得便宜」，長期而言，成本是降低的。
至於民眾夏天使用冷氣機，冷煤會造成臭氧層破壞。蘇一仲強調，基於環保，應改用「環保冷煤」的新型態冷氣機型，達成減碳目標。
減碳需立法配合　新政府兌現競選支票
立法院副院長曾永權致詞時表示，美國前副總統高爾在「不願面對的真相」紀錄片中提及，地球暖化讓北極冰山融化，許多北極熊與企鵝消失，海洋水平線上升，氣候變化無常。若未對此提出因應之道，將禍及後代子孫。台灣作為全球第19大經濟體，有義務做出貢獻。
他強調，總統馬英九在競選期間，即提出節能減碳政策，目標是在2016至2020年間，讓二氧化碳排放量維持在2008年標準；2025年進一步回到2000年標準，2050年達到2000年排放量的一半。也將在全台各地興建6萬公頃造林計畫。他也承諾，將在立法院持續推動相關立法。
環保署長沈世宏表示，馬英九競選總統時的10大政策，就有5項與節能減碳有關。藉由創新科技的推動，可協助解決產業界面對的環保議題，兼顧地球永續發展。新政府將積極推動節能與減碳，兌現政治支票。
石油僅剩40年存量　替代能源為當務之急
諾貝爾博士以能源哲學革命為題發表演講，他表示，儘管文明持續發展，但人類並未學會與大地和平相處。甚至，今日的文明生活，就是以地球資源作為代價的。
他也提及，全球都市人口成長，對能源耗損的負面效應。聯合國人口調查報告顯示，2008年底，全球將有半數人口居住於都市，這對生態環境是一項警訊。
至於石油生產，牽動的國際社會權力關係，諾貝爾博士也很關心。「擁有石油等同擁有權力」，目前13個國家掌控全球8成石油能源，形成極度不平衡的權力關係。這些國家多認為，他們無理由拒絕因石油而來的財富與影響力。但他仍呼籲這些國家思考，得到財富的同時，必須對地球做出貢獻；若大家都像過去西方國家耗用石油能源，人類可能需要3個地球才夠。
諾貝爾博士表示，石油只剩40年存量，天然氣也僅剩70年；而這只是依據目前能源用量估算，以中國為例，過去3年能源耗損成長65％。石油耗竭速度，可能比預估還要快。
面對能源危機，諾貝爾博士認為，有賴科學家、立法者、企業主與社會大眾共同努力。節能，必然帶來若干生活不便，因此，有賴立法與執法的配合，才能確保落實品質。政府必須帶頭做，給予相關優惠措施，讓企業願意跟隨。一般人也可從生活小習慣開始，他以開車繫安全帶為例，剛開始大家不習慣，但現在已是理想當然。可見，環保習慣的養成，不若想像中困難。
節能對減碳貢獻度　與發展替代能源同
綜合論壇部分，則由經濟部能源局長葉惠青、內部部建築所長何明錦共同主持。葉惠青表示，去年台灣二氧化碳排放量達2億6600萬噸，居全球排行第22位；人均排放量更達11萬噸，是全球第16位。
目前各國減碳策略，不外乎節約能源、尋找替代能源、節能科技發展等3方向。專家普遍認為，節能與尋找替代能源，對節能減碳貢獻度，各佔五成。因此，不要忽視節能的重要性。
何明錦特別點出台灣的「熱島效應」問題，包括夏季市中心平均氣溫，平均高於郊區4度。這些現象，促使政府更積極投入「綠建築」推動，並對新舊建築訂定節能改善計畫，包括屋頂隔熱、基地保水、省水性能改造、空調性能改善、導入能源管理系統等。
環保腳步不加快　恐面臨經濟制裁
中央研究院環境變遷研究中心主任劉紹臣在引言時表示，全球重視環保議題，然台灣的狀況令人擔憂，20世紀全球增溫0.6度，台灣卻增加1.1度，接近2倍。大雨增加，造成嚴重水患。小雨減少，缺乏土壤保持濕潤的重要水份來源。
他預測21世紀氣候變化的影響，氣溫上升攝氏2度，缺水人口可達20億，有20%到30%物種瀕臨絕種。將有更多人因飢餓、營養不良、疾病、熱浪死亡。最嚴重的是，全球人口將有20％受洪水影響，高達30億人會缺水。
劉紹臣說，包括歐盟、日本等工業國家，二氧化碳人均排放量都比台灣低，台灣必須提出改善之道。他也提出警告，若二氧化碳排放量無法降低，不僅國際形象持續惡化，也很可能在5年內，就遭受歐盟國家的「經濟制裁」。
如何做到節能減碳呢？他強調，必須增加「非碳能源」的使用，包括提高太陽能、水力、風力、生質能源等，各國發展背景與資源都不同，台灣必須找到適合本土發展的替代能源方案。
實施節能策略　等同擁有無形電廠
致力於「建築節能」研究的台科大能源科技研究中心主任授蔡尤溪表示，隨著科技演進，與人類對生活品質要求提高，建築物耗電、耗能量不斷攀高。建築物能源消耗主要可區分為照明、升降設備、空調設備（包括冰水主機、水泵浦、風機、冷卻水塔風扇馬達）及其他電器四大部分。
在建築節能工作上，可以做的事狠多，包括物盡其用、勤關燈、減少冷氣使用、採用智慧型控制系統。能源局也已針對商用辦公大樓的EUI（耗電密度分析值）表示關切，希望每年可以將降低1％。蔡尤溪強調，積極發展低成本的智慧型節能控制系統，非常重要。隨著網路科技的發展，能輕鬆找到以低成本，降低二氧化碳排放量的方法。
智慧型節能系統　助企業一臂之力
中華電信總經理呂學錦認為，節能減碳，企業經營者都有責任，而中華電信願意發揮示範作用。這幾年，在內部推動省電、省水、省油、省紙運動，推動節能「五年計畫」。並從設備採購開始做起，供應商若能符合綠色規格，有優先得標機會。他也呼籲大家，「多用網路，少用馬路」。目前正值報稅時節，網路報稅就是落實環保的最簡單方式；這與中華電信推動的e化帳單，不謀而合。
他認為，目前社會大眾普遍有節能概念，缺的是實際的行動方案。中華電信與縱橫網路資訊公司研發推出的IE net智慧環境服務網（Intelligent Environment service Network），可自動對空調環境進行「空調動態能源管理」，讓空調設備使用更具效率。這套節能解決方案已累積5成功案例，平均節省30至50％電力。若將全台的商用大樓納入此服務系統，估算一年可省下48億度電力。
節能減碳新時代來臨台灣首任環保署長、前外交部長，現任台灣永續能源研究基金會董事長簡又新認為，隨著520新政府上任，台灣開啟節能減碳新時代。高油價、高電價、高水價時代來臨，預估油價將上漲20％至30％，台電也表示，至少需調漲60％，才能達到收支平衡。隨著物價上漲，民眾生活必需調整，才能因應這場大震撼。
論壇結束前，與會來賓也對瑞典推動「生質能源」經驗，表示好奇與關切。諾貝爾博士回應表示，瑞典不像其他北歐國家蘊藏石油，因此，一直以來都致力於尋找替代能源。曾將生質能源視為最理想的替代方式，由政府開始推動，希望藉此擺脫對石油的依賴。但推動後，陸續出現負面聲音，例如以玉米生產能源，造成糧食價格上漲，引發大眾反感。因此，後也做出若干調整，包括改在北部農地實施種植計畫。在發展生質能源上，瑞典政府花了相當大精力，包括修正稅法等。推動生質能源，確實沒有想像中容易，但肯定的是，這條路還是會繼續走下去。
產官學各界藉由論壇的討論與分享，給台灣落實節能減碳，許多新的啟發。節能減碳議題，絕對不是口號，而是公眾意識的提高，與行動的落實。

提神飲料公害 1年亂丟9千萬空瓶

2008-06-19T19:19:00.000-07:00

2008-06-18
中國時報
【林倖妃／台北報導】
　「福氣啦」別亂丟▲提神飲料已造成新的環保問題，對慈濟的環保志工而言，大量的回收空瓶也不大好處理。（本報資料照片）
　提神飲料傷肝，也成為環境殺手？維士比、保力達和蠻牛等飲料空瓶，因消費者喝完亂丟充斥公園、工地等汙染社區，連農田都不放過。環保署估計，去年未回收的胺基酸提神飲料類超過九千萬瓶，成為新的汙染問題。
　國內玻璃容器分透明和有色（咖啡或綠色）兩種，使用上以提神類飲料為大宗，其次為台灣菸酒公司的綠色瓶身啤酒。有色玻璃瓶已著色，回收後再利用方式不如透明玻璃瓶多，回收率不理想。
　環保署資源回收基金管理委員會表示，目前該會補貼回收商玻璃容器每公斤○．八元，因台灣玻璃公司對透明玻璃再加碼補助每公斤二元，有色玻璃則僅一．二元，兩者相差八毛到一．二元。在經濟誘因下，造成透明玻璃回收率較有色玻璃高。
　根據環保署的最新統計，國內玻璃容器回收量超過十九萬噸以上，但以營業量和稽核認證量估算，有一成六、約五萬噸流竄在外。換算一瓶重量三百到四百公克，即超過九千萬瓶之多，幾乎都是有色玻璃瓶（容器），尤以國人熟知的提神類飲料（胺基酸飲料）最多。
　基管會執行秘書林建輝說，目前繳交回收清除處理費的玻璃容器業者以提神類飲料為冠軍，其次為酒商業者。一般人喝啤酒都在餐廳和小吃店，提神飲料消費族群多是建築工人或卡車司機等勞工階層，以致公園、建築工地等充斥喝完的飲料空瓶，連農田都到處都是，多次傳出農人遭碎玻璃割傷，早已成為另類「公害」。
　基管會指出，目前已和業者合作開發多種有色玻璃再利用管道，如製作磁磚、紅磚等環保建材，希望提升回收率。同時請業者在商品廣告中協助宣導回收，業者初步承諾「下一季廣告會考慮」。

主婦聯盟：收押瓶費促回收
2008-06-18
中國時報
【林倖妃／台北報導】
　提神飲料玻璃瓶流竄，成為環境殺手，主婦聯盟董事長顏美娟指出，環保署應拿出辦法，如提高徵收清除處理費，逼迫業者收取押瓶費建立回收管道。但環保署認為，還是要靠消費習慣改變。
　顏美娟表示，提神飲料玻璃瓶在各地造成嚴重汙染，主因就在經濟誘因過少，回收商無利可圖下，寧願收透明玻璃瓶，而不收有色玻璃瓶。她認為應從政策著手徹底解決。
　顏美娟說，政府既然動輒對企業進行政策性補助，就應該以配套優惠，鼓勵回收商大量回收有色玻璃瓶，或向製造商課徵較高額的清除回收處理費，迫使業者提出押瓶費措施。消費者購買時須支付押瓶費，待瓶子回收再退還，藉此建立積極回收管道，而不是等消費者自己改變習慣。
　環保署基管會執行秘書林建輝說明，提神飲料廢棄玻璃瓶到處流竄確實很嚴重，該會也曾設法改善，但目前每公斤玻璃瓶需繳交一．五五元的清除回收處理費，已令製造業者者哇哇叫。以可樂瓶來說，每一瓶徵收的清除處理費占成本五％。
　環保署除補貼回收商每公斤玻璃○．八元，也補貼處理商一．二元，鼓勵回收再利用。
　林建輝認為，關鍵不在製造業，也不是回收制度，而是消費者的態度，喝提神飲料者多有固定的族群，因玻璃瓶較笨重，消費者習慣隨手一丟，才會造成空瓶氾濫，未來還是要多多宣導。

節能商品夯購物台促銷熱賣

2008-06-19T19:15:00.000-07:00

2008.06.18　中國時報
節能商品夯購物台促銷熱賣
陳奕筑／台北報導
　物價飛漲，選家電也要選最節能省電的，2大購物台東森購物、ViVa TV推出數10種節能電器，包括可降低室溫的循環水冷扇、節省瓦斯支出的瓦斯安全節能網等。
　■自製點心帶便當有利器
　節能電器以循環扇、DIY小家電最受歡迎，東森購物公關熊淑芬表示，自5月份開始物價、油價漲聲不斷，省電、省錢節能電器成長至少20％，上班族帶便當風氣盛，DIY小家電如麵包機、冰淇淋機電功率小，省錢又能DIY各式點心，銷售也有明顯成長。
　ViVa TV則打出節電、節水、節瓦斯等3大訴求的節能電器，瓦斯安全節能網強調使瓦斯燃燒完全，提高耐熱度，高效率加熱效果，節省瓦斯支出；MEGA高效能節電器可插在插座上，使電力配送均勻，降低耗電量。業者表示，各式節能商品多管齊下，可大幅減少家庭用電量支出。
　省電產品到底可省多少？熊淑芬表示，以Honeywell三渦輪循環扇為例，強大風壓形成的漩渦型柱狀氣流，吹出來的風較一般風扇集中且遠，讓室內空氣快速循環，使平均溫度降低2度，電費至少可節省10%以上。
　■降溫省電宅配送到家
　比誰最省還要比誰最快，東森購物、ViVa TV皆推出24小時快速到貨服務，東森購物當日配，全台及離島金門、澎湖地區皆有配送，（花蓮、台東地區除外）；ViVa TV則限台北縣市、桃園新竹等部分地區最快9小時到貨，遲到還送ViVa TV禮金100元。
　強強滾瓦斯安全節能網★特色：採用鎳鉻合金絲編織而成具雙重完全燃燒功效，耐熱1200度，使用壽命10萬小時。★原價：1680元★特價：990元★地點：ViVa TV購物台省690元
　威寶麵包機★特色：可做饅頭、麵包等各種麵點，煮飯、熬湯皆可，內含揉麵機、發酵箱、烤箱、煮飯、燉五機一體，再送不銹鋼製麵機。★原價：3680元★特價：2980元★地點：東森購物台少700元
　Honeywell三渦輪循環扇★特色：循環扇葉片利用強大風壓形成漩渦型柱狀氣流，帶動室內空氣循環。讓室內空氣快速循環達到節能省電。★原價：4990元★特價：3980元★地點：東森購物台省1010元
　MEGA高效能節電器★特色：提升整體用電效能，快速補償電流，提高電器產品之使用效率，避免無效電力浪費，達到省電效果。★原價：4980元★特價：2670元★地點：ViVa TV購物台省2310元

綠色照明奇美電興趣濃

2008-06-19T19:11:00.000-07:00

2008年06月20日蘋果日報
【吳秀樺╱台中報導】為搶先布局綠色照明產業，奇美電（3009）昨宣布透過子公司元奇投資公司分別以2.5億元與6億元，各取得中國電器（1611）3.4%及其子公司東亞光電40%股權。

取東亞光電40%股權奇美電指出，綠色照明是未來具有前曕性的產業，旗下生產冷陰極燈管（CCFL）的啟耀與生產發光二極體（LED）的奇力光電，是奇美跨入光源產業的重要投資，但是CCFL與LED並非只能用在背光模組光源，未來在綠色照明領域的運用上仍有相當的發展潛力。奇美說，由於中國電器在國內照明市場佔有率相當高，除了原有領域，也想跨入新興照明的技術領域，目前擁有CCFL與LED的奇美電剛好可以互補。至於外界認為，中國電器持有威力盟（3080）股權，是否代表奇美電有意間接影響威力盟，奇美電指出，奇美集團已經擁有生產CCFL的啟耀光電，因此對威力盟沒有興趣。

2008-06-19T17:38:00.000-07:00

via : marketing vox. June 19. 2008.

Some 71 percent of North Americans want to know about the socially responsible behavior of brands they buy — but most people cannot identify a list of major brands as socially responsible or irresponsible, according to a new poll, writes Environmental Leader, MarketingCharts reports.

Some brands, such as Wal-Mart and GE, that have spent significant marketing dollars communicating green initiatives are not connecting, according to the April 2008 online poll of 5,000 North Americans for Conscientious Innovation's latest Shift Report.
Just 19 percent identify both Wal-Mart and GE a socially responsible companies.
Only 6.5 percent identify Bank of America as a socially responsible brand.
Those companies led the way with green and CSR (corporate social responsibility) marketing communications in 2007.
The study reveals areas of socially responsible decisions being made by consumers - as well as areas in which they plan to make such decisions:

The top planned areas for socially responsible behavior vacation choices (46 percent), financial investments (45 percent) and choices related to cars (43 percent).
The top areas where socially responsible behavior have been made are food choices, home cleaning, and home energy.
"Green" is not the most important sustainability issue for consumers and isolates the key brand characteristics that consumers are looking for when defining a company as socially responsible:

Most (58 percent) rank global warming as an important sustainability issue; however, social, personal and spiritual sustainability sectors are ranked higher:
Connecting with friends, family and community (90 percent)
Fair trade (73 percent)
Employee treatment (85 percent)
Organic products fell near the bottom as an important sustainability issue (30 percent), whereas commitment to "buying local and supporting locally based business" ranked much higher (more than 60 percent).
The study also found that people are sensitive to a disconnect between glossy ad campaigns and tangible operating practices when ranking key brand characteristics they look for when deciding whether a brand is socially responsible.
The top-ranked characteristics include product design (65 percent), packaging (64 percent), produced locally/sold by a locally based business (57 percent). While not at the top, affiliation with a nonprofit or charitable cause is important to 41 percent of the population.

Consumers Understand Greenwash, So Why Can’t The Communications Industry?

2008-06-19T17:25:00.000-07:00

via : ecoAmerica. June 17. 2008.

Diana Verde Nieto, the Founder and CEO of ClownFish (www.clownfish.co.uk) reminds communications departments to focus on delivering their message in a transparent and upfront manner. The "creative" behind a green marketing push shouldn't imply that the product's green benefits were creatively exaggerated.
Posted June 17, 2008By Diana Verde Nieto, Environmental Leader
As company marketing and advertising departments are waking up to the huge commercial opportunities within the emerging ‘green’ market, it is no surprise that consumers have started to articulate that they feel ‘greenwashed.’
Today, communications is about big ideas, creativity and implicitly being generous with the truth. But this sort of marketing is getting stale and as consumers, we’re suffering from communication fatigue. Moreover, this is damaging brands, losing them both trust and loyalty. Could this be why 57% of us are more likely to believe recommendations from family or friends than advertisers in choosing products and services? This ‘fast forwarding’ of advertising by consumers represents a real challenge to the communications industry.
The industry has lost sight of what communications should be about; delivering a message in a real, honest, transparent way. It is not difficult to deliver green claims in a way that is truthful, relevant and clear.
But clearly, for some brands, it is easier to attempt to change consumers’ opinions though creative advertising campaigns than to tackle the real issues at the heart of what they do.
Shell: Don’t throw anything away, there is no away.
An oil refinery emitting flowers? That’s pretty creative advertising. But with an element of truth; Shell claimed that it used waste carbon dioxide to grow flowers and waste sulphur to make concrete. The problem is one of scale; while Shell may indeed use some of their waste carbon dioxide to grow flowers, this represents only a small proportion of their waste carbon dioxide. What’s more, Shell has failed to stop gas flaring in the Niger Delta, despite making a commitment to end the practice.
Renault: Economical, Ecological
The advert, for Renault Twingo, set the car against a green background and depicted leaves emerging from its exhaust. The car is neither economical nor efficient; it is categorized as band C in the vehicle excise duty rankings for efficiency and did not feature in the Department for Transport’s list of top 10 low carbon dioxide cars. The ASA have instructed Renault not run the ad again.
Though somewhat imaginative in the replacement of greenhouse gases with flowers and leaves, this is well-established greenwash territory and hardly creative advertising. Besides, there are far more exciting ways to engage consumers with sustainability.
Patagonia: The Footprint Chronicles
Admitting the less attractive aspects of their supply chain helps Patagonia reinforce their overall objectives. Patagonia’s most remarkable initiative, in terms of its commitment to sustainability is The Footprint Chronicles. An on-line exploration of the backstories of ten representative Patagonia products, The Footprint Chronicles is filled with compelling graphics, thoughtful explanations, even a blog, which appears to be open and transparent in its discussion. And not a leaf or a flower in sight.
In an age when consumers are using the Internet to actively seek the truth about brands; what brands do is so much more important than what they say. But we seem to have forgotten that actions speak louder than words.
Diana Verde Nieto is Founder and CEO of Clownfish www.clownfish.co.uk a communications and brand agency dedicated to making sustainability tangible for business.

It’s Not Easy Buying Green

2008-06-19T17:01:00.000-07:00

via : The New York Observer.

June 19. 2008.

談消費者面對日益高漲的綠色環保行銷浪潮的困境

這篇文章大概是我見過談得最好的一篇文章

The good news is that more and more people want to reduce their ecological footprint- the impact that we all have on this fragile and interconnected planet. The bad news is that some companies care much more about looking green than being green. Companies have learned that people care about the environment and are willing to pay for green goods and services. Advertisers and marketing folks are busy painting the world green. Some of this is real and useful and some of this can be silly or even deceptive. Fortunately consumer groups and the Federal Trade Commission have started to pay attention to corporate claims of sustainability. We have a long way to go as we try to sort this out, but the work has begun.
The Federal Trade Commission hosted a public workshop at the end of April, to examine developments in green packaging claims and consumer perception of such claims. This workshop is one component of the Commission’s regulatory review of the Guides for the Use of Environmental Marketing Claims (16 CFR Part 260), which the FTC announced in a Federal Register Notice on November 26, 2007.
The FTC released a report recently providing guidance to those looking to “sort out” environmental claims. Part of it stated: “Recycled” products are made from items recovered or separated from the “waste stream” that are melted down or ground up into raw materials and then used to make new products. Or they may be products that are used, rebuilt, reconditioned, or remanufactured. If a product is labeled “recycled” because it contains used, rebuilt, reconditioned, or remanufactured parts, the label must say so — unless it’s obvious to the consumer. For example, a used auto parts store may sell used automobile parts that have been salvaged from other cars and label them “recycled” without any other description because it’s plain that they are used parts. But an office copier that is labeled “recycled” because it was rebuilt, reconditioned or remanufactured — and then labeled recycled — must state that the recycled content came from rebuilt, reconditioned or remanufactured parts. That’s because it may not be obvious that it contains used parts.
In an interview with the San Francisco Chronicle, TerraChoice Environmental Marketing Vice President Scot Case said, “There should be a big caution to consumers: Don't base your purchasing decision on some green dot unless you know what that green dot really means.” (“Green product seals are gray area,” April 19 http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/04/19/MNHGVQQIC.DT...)

So what does the public really think? According to a recent study from Cone LLC and the Boston College Center for Corporate Citizenship (http://greenbizwire.csrwire.com/news/11692.html), almost half of those surveyed (48%) think "green" products are actually beneficial for the earth, while a distinctly smaller group--22%--understands that such goods are simply less harmful than competing products. Seventy-six percent of respondents believe environmental marketing should be regulated by the government. More findings:
45 percent believe companies are accurately communicating information about their impact on the environment
61 percent say they understand the environmental terms companies use in their advertising
Another important issue is the link between “green” products and their effect on the environment. According to the Cone poll, 74 percent of Americans say providing a clear connection between the product/service and the environmental issue (i.e., a hybrid car and lower emissions) influences their purchasing decisions.
When a company makes claims that don’t hold up, it embarrasses companies and disillusions consumers, according to Mike Lawrence, executive vice president of corporate responsibility for Cone LLC. "Activists are closely monitoring green claims and can quickly share information online about the actual environmental impact of a product. The result can be accusations that a company is engaging in 'greenwashing' and is misleading the public."
In a press release that highlights the report, Bradley Googins executive director of The Boston College Center for Corporate Citizenship, said, "The fact that Americans are so primed to trust companies may suggest the lack of control they feel around complex environmental issues, so it is not surprising that they also seek a third-party gatekeeper to help ensure the messages they see and hear are accurate … Maintaining the trust of consumers needs to be a top priority for companies."
Concerns about greenwashing and misleading labels has led to the creation of site such as GreenerChoices.org. Launched on Earth Day 2005 by Consumers Union, the non-profit publisher of Consumer Reports, GreenChoices is a Web-based initiative to inform, engage, and empower consumers about environmentally-friendly products and practices.
The site offers a Green Labels Center, which helps consumers discover what the labels on their favorite products really mean. Using the search tool, consumers can get an expert evaluation of labels on food, wood, personal products and household cleaners. People can search by product, category, or certifier, and easily compare labels using the site’s “report cards.”
For more on what makes good labeling, see Consumer Reports’ Eco-lables center: http://www.greenerchoices.org/eco-labels/eco-good.cfm.

Timberland Partners with Changents on Web 2.0 Strategy

2008-06-19T16:21:00.000-07:00

via : changents

Changents一家新創web2.0公司, 聚焦在綠色環保相關主題.　最近幫Timberland公司執行hosts green 'heroes' online網路群組討論

Timberland Partners with Changents on Web 2.0 Strategy

Venerable footwear maker and CSR leader Timberland taps startup Changents for a new social media campaign.
The Timberland Company and social media start-up Changents today unveiled a new online experience where ordinary people can team up with extraordinary environmental “Change Agents” from around the world to advance the green revolution together.
“We started Changents to give a new generation of social and environmental problem-solvers the tools they need to build teams of active followers and help them become ‘rock stars’ of change through the Internet,” said Changents Co-Founder and CEO Deron Triff. “The Changents Beta site we’re unveiling today in collaboration with our charter sponsor, Timberland, is a powerful, entertaining ecosystem where anyone can follow and connect with some of the most exciting personalities on the front lines of change.”
On the new Changents Beta site, Change Agents will broadcast their firsthand experiences from the field through blogs, videos, photo albums, Flickr photo streams, phoned-in podcasts, Twitter dispatches and more. Participants can back a Change Agent by assuming the roles of “Fan” (a shout-out of support), “First Responder” (being on-call if their Change Agent gets in a pinch), “Buzz Builder” (promoting their Change Agent’s stories and Action Requests through viral sharing), “Angel” (helping fill their Change Agent’s piggy bank) and “Advocate” (influencing policy makers with respect to their Change Agent’s cause).
On ‘Earthkeepers powered by Changents’, a custom environmental program developed in partnership with Timberland, participants will be able to follow and interact with five extraordinary Change Agents, dubbed, “Earthkeeper Heroes.” They include: The Big Green Bus (12 Dartmouth University students crisscrossing the country this summer in a tricked-out Harvester school bus converted to run on waste vegetable oil); The Canary Project (an artist couple conveying the story of human-induced climate change and potential solutions through visual media, events and artwork); Agent 350 (a recent college grad and his scrappy team in a mad-dash sprint to build a global, online/offline climate action movement from scratch); Reverb (a group of rock and roll road warriors greening the summer concert tours of the Dave Matthews Band, John Mayer and Maroon 5/Counting Crows while engaging fans around environmental sustainability); and POWERleaper (digests from a 23-year old designtrepeneur who has created the blueprint for urban flooring systems that generate electricity from human foot traffic). In addition, users will be able to participate in the Earthkeeper Heroes contest by nominating themselves or others to compete for a chance to join the ranks of this amazing group.
“Aside from Changents, no other online destination is offering a social networking experience that focuses on the individual as the catalyst for change,” said Jay Steere, Timberland’s senior director of values marketing. “Changents brought us an extraordinary group of Earthkeeper Heroes who personify the values of our company and an entertaining platform where anyone can team up with them to create real change.”
“Increasingly we’re seeing advertisers associate their brands with real issues that resonate with the fast-growing culture of conscious consumers,” said Channing Dawson, Senior Advisor at Scripps Networks and Changents advisory board member. “It is exciting to see a large, environmentally-responsible company like Timberland embrace the innovation unfolding on the Internet by partnering with an emerging start-up like Changents.”
You can join the Earthkeepers Facebook and YouTube pages. Below are a few videos from the Change Agent projects. Of the three videos, which do you like most and why?

美國公平交易委員會公佈新綠色行銷準則

2008-06-19T15:57:00.000-07:00

via : thecatalogchroniclesblog

Most catalogers are knowledgeable of the FTC’s role and rules in providing guidance for direct selling, ie the “30 day” rule. In this era of “green” marketing, the FTC has now turned its attention to the many claims and mis-perceptions thrown about the landscape today by advertisers/catalogers. For instance, is your catalog really recyclable? Can you “legally” claim “sustainability” and what does the use of the three arrow symbol convey to your customers? In order to bring its guidelines into the 21st Century the FTC is holding a series of public meetings to discuss various green marketing issues.
The first of these was on January 8, 2008, and focused on he marketing of carbon offsets and renewable energy certificates (RECs). I know of few catalogers who would be interested in this topic.
However, the second session held on April 30, 2008, and focused on various claims marketers use to position their product(s) as “green” is of more direct interest and application to catalogers. The workshop agenda, transcript, and webcast can be found at: http://www.ftc.gov/bcp/workshops/packaging/index.shtml.
The goal of this session was to examine trends and new terminology used in packaging, various consumer perceptions and the need to update the FTC’s 10 year old guidelines. Transcripts of this session are available at the FTC’s Webcast Central website. For catalogers interested in knowing what the FTC provides consumers, there is a PDF version of “Sorting out Green Advertising Claims” available for download at http://www.ftc.gov/bcp/edu/pubs/consumer/general/gen02.pdf.
The FTC’s third workshop will be held on July 15, 2008, in Washington, DC, and focus on textiles, building products, and buildings.
I will summarize the findings most pertinent findings for the catalog industry and post these as they become available.

How Green Is the Online Environment?

2008-06-19T15:51:00.000-07:00

出處：JUNE 17, 2008

DoubleClick與Opinion Research做了一份關於環保行銷的調查，包含了線上消費者的樣本，其中有60%認為企業對於環境的敏感性是「非常」、「極其」重要的。 Paul Verna是eMarketer的資深分析師，他表示：「現今的環境牽涉到的事物遠比以前複雜；而且網路提供給公司、行銷人員、決策者與一般大眾一個更有力的談論空間，促進他們主動討論如何解決這些議題。」Nielsen Online的研究主管Jessica Hogue則說：「去年是環保行銷的高峰點，每種類型的公司現在都進入結合的狀態。」很多公司現在都網路上結合綠色主題，Mr. Verna也說：「我們公司由前任副總裁Al Gore開始發起環境覺醒的計畫，而且對線上廣告已撥出計畫裡3億美元的一部分當作預算。」利用平面廣告、電視網告、e-mail、社會網絡、虛擬行銷和其他新興媒體策略去提倡本活動。零售業者(Wal-Mart和Home Depot)，科技公司(Apple和HP)以及一般消費財製造商(Unilever和 Procter & Gamble)正在試驗環境程序且在網路上做道路測試(road-testing)。Mr. Verna說：「收到企業綠色行銷效果的消費者會使用部落格與討論版去剖析、討論業者的訴求。」很多部落客和一些自封為線上看門人士感到企業是使用「泛綠訴求」--用環保名義誤導大眾對該公司的印象。Burst Media的CEO是Jarvis Coffin，他表示：「環保是可以在網路上做得很好的。它是人們的話題，使得人們變得非常熱情而且進入門檻也不高。如果你要做塑膠回收，可以架設一個網站，並且在一年內，你可能會有7.5萬人次的訪客。」Burst Media研究美國成人網路使用者瀏覽環保廣告的頻率，發現有46%是蠻常接觸到這些廣告的。相較之下，有40%的受訪者則說他們"偶爾"瀏覽環保廣告，另有14%的人則說這類型的廣告"很不常"注意到。

綠色閱讀（２０）：碳交易：氣候變遷的市場解決方案

2008-06-19T15:38:00.000-07:00

via :台灣減碳網

via :博客來網路書店

碳交易：氣候變遷的市場解決方案 Carbon Finance: The Financial Implications of Climate Change
作者：索尼雅．拉巴特．羅德尼?懷特
原文作者：Sonia Labatt．Rodney R. White
譯者：吳國卿
出版社：財信出版
出版日期：2008年03月26日
語言：繁體中文 ISBN：9789868410114
裝訂：平裝

環保局推「筷樂聯盟」降低免洗筷用量

2008-06-19T15:35:00.000-07:00

環保局推「筷樂聯盟」降低免洗筷用量
作者: CO2 管理員日期: 2008-06-09 10:43
字體大小: 小中大

<資料來源：中央社 2008/06/09>　　【中央社╱王舜薇台北八日電】 2008.06.09 02:41 am 　　　　台北市環保局今天指出，包括7-11在內的四大連鎖超商，以及全聯等三大連鎖超市已於日前加入「筷樂聯盟」行列，預計自六月下旬起，這些店家將不再主動提供免洗筷給消費者，希望藉此降低免洗筷用量，並鼓勵民眾多自備環保筷，兼顧健康與環保。　　　　環保局表示，7-11、全家、OK、萊爾富等四大連鎖超商及全聯、松青、頂好三大連鎖超市已於日前同意加入「筷樂聯盟」行列，預計自六月下旬起在上述地點購買餐食、便當、泡麵時，店家將不再主動提供免洗筷。　　　　環保局指出，免洗筷具有一次使用即丟的特性，是典型的環境不友善產品，環保署已於2006年6月公告限制使用，但範圍僅針對政府部門與公私立學校的餐廳，且只對內用限制，並不包括外帶部分。為進一步達到免洗筷減量，去年八月起市政府和各機關、學校內部店家率先推出外帶餐食「店家不主動提供免洗筷」措施。　　　　環保局表示，經觀察超商、超市所消耗的免洗筷，發現其實有一大部分是由業者主動提供，顧客只是被動無意識的拿取。很多消費者將免洗筷拿回辦公室或家中後，並無真正使用，形成浪費，於是邀集業者討論，並達成不主動提供的共識，將從月底起實施。　　　　不過，若顧客仍有免洗筷需求時，可主動向商家索取，並不影響顧客的權益及便利性。　　　　環保局指出，依據環保署資料顯示，台灣地區每年使用約六十億雙免洗筷，相當於每年產生五萬噸垃圾，若能減少使用，可減少樹木的砍筏並減緩地球暖化，且部分免洗筷有殘留化學物質的疑慮，因此少用免洗筷是兼顧健康與環保的作法。　　　　環保局建議，市民平日在家中或辦公場所可自備一雙可重覆使用的環保筷，購買外帶餐食時，就可少拿一雙免洗筷，期望大家共同支持這項新措施，近日也將邀請百貨公司及量販店的美食街加入筷樂聯盟行列。　　【2008/06/09 中央社】　　此文章轉錄自：聯合新聞網　　

啟動綠地球年建50公里單車道

2008-06-19T15:33:00.000-07:00

啟動綠地球年建50公里單車道 (2008-06-19 11:45)
<資料來源：中國時報 2008/06/19>　　【陳怡妏／台北報導】　　▲北市政府等單位共同發表綠地球宣言，圖為擔任綠地球大使的Janet換上由手帕與舊牛仔褲設計的造型，宣導此次活動。（柯承惠攝）　　　DISCOVREY頻道推出「啟動綠地球」帶狀環保節目，希望推廣綠色生活，十八日邀請環保署長沈世宏、台北市長郝龍斌、國工局長邱琳濱、台北縣長周錫瑋、台南縣長蘇煥智等人，共同發表環保宣言，呼籲社會大眾共同綠化、減碳救地球。　　　環保署長沈世宏表示，過去100年來，台灣溫度上升幅度高出全球平均值2到3倍，為對抗地球暖化，世界各地目前最重視的課題就是「減碳節能」，搭乘綠色交通工具、多吃素食少吃肉、並且使用省電燈具、惜用資源作好回收等。　　　推動綠色生活、達成減碳目標，郝龍斌表示，市府除實施台北捷運降價措施外，也將持續建設市區自行車道，每年興建50公里，此外，還將在市區設置第一條自行車專用幹道，以落實節能理念。　　此文章轉錄自：中時電子報　

2008-06-19T14:50:00.000-07:00

via : terrachoice.

terrachoice公司去年11月發表的文章 "Six sins of greenwashing...綠色粉飾（綠漂/漂綠）的六大症狀"引起各大媒體報導,　這份文件引發效益：

The Seventh Lesson of the Six Sins
It's like the story of the mouse that roared. It's the story of one little report, and how the global reaction it created tells as much or more about the state of green markets as the study itself.
The little report was something we called the Six Sins of Greenwashing, and we published it in the last quarter of 2007 (available here). Based on a study of the claims made by over 1,000 self-declared "green" products in six big box stores, we found that over 99% of claims were false or misleading - "greenwashing". We looked for patterns in these claims and arrived at the Six Sins of Greenwashing.
We thought and hoped that the Six Sins of Greenwashing would be helpful. We thought it would help consumers discern amongst green claims. We thought it would help green marketers improve their dialogue with customers. We thought it would help drive business to EcoLogo-certified products, and to our other clients. We thought and hoped it would do all that, so we invested in a media campaign.
The results have been overwhelming! Staggering, even. And the lesson they teach us - that this little study found an exposed nerve, a latent and growing skepticism about green products - must be an important warning to marketers of genuine green innovation. That warning is the seventh lesson of the Six Sins of Greenwashing!
The first symptom of the feverish reaction was on the web. Within the first week of our launch of the study, a Google search on "Six Sins of Greenwashing" skyrocketed from zero to 50,000 hits. The green blogosphere went crazy. Indeed, GreenBiz.com has since reported the Six Sins as one of the top environmental stories of 2007.
Radio was next. Regional and national coverage in both the United States and Canada - from CBC and NPR to local stations - included live interviews, call-ins, and taped reporting. The first sign of the impact outside of North America came in December with an interview for the radio service of the Australian Broadcasting Corporation (ABC). (And we have since been invited to Canberra to speak on the subject.)
The television media have also picked up on the Six Sins. Live and taped interviews on CTV's CanadaAM, CNBC, BusinessWeek TV, FoxBusiness, CBC Newsworld, and local outlets have magnified the lesson and impact of the study.
And the print media reaction has been truly global. From India to Australia to North America, we have reached millions and millions of readers. The New York Times, Globe and Mail, Economist Magazine, Wall Street Journal, National Post, Washington Post, Ottawa Citizen, Toronto Star, Calgary Herald, Sacramento Bee, and Seattle Times are - just a few.
Finally, there is even some evidence that the Six Sins of Greenwashing has precipitated, caused, accelerated or contributed to policy reviews at the U.S. Federal Trade Commission, and the Canadian Competition Bureau.
Whether or not the study was that good (sure it was, how could I deny it?) is the wrong question; lots of great studies go unreported everyday. You and I need to be asking ourselves a more important question: What does this reaction tell us about the state of green markets?
It tells us that the issue of greenwashing is an exposed nerve for consumers around the world. In this moment of heightened interest - and of opportunity - in environment, consumers have grown increasingly savvy and quietly suspicious of green claims. If there were not a latent concern and an emerging skepticism, the Six Sins would not have resonated in the way it has. And if this skepticism is left unchecked, both the planet and marketers of genuinely green products will suffer:
Well-intentioned consumers may be misled into purchases that do not deliver on their environmental promise, and their good intentions will have been squandered.
Competitive pressure from illegitimate environmental claims will take market share away from products that offer more legitimate benefits. This will be harmful to you as a marketer, and harmful to the planet by slowing the penetration of real environmental innovation.
Consumer suspicion will become cynicism and doubt about all environmental claims. Consumers - particularly those who care most about real environmental progress - may give up on marketers and manufacturers, and give up on the hope that their spending might be put to good use. This would eliminate a significant market-based, financial incentive for green product innovation and leave genuinely green products out in the cold.
Eco-marketers need to raise the bar for effectiveness and honesty in green marketing, in order to prevent these outcomes.
Stay tuned for the next EcoMarketer, and a discussion of the ways - effective and otherwise - that marketers are addressing this challenge

企業應避免假環保、真造勢（treat the environment as only a marketing promotion）的綠色粉飾「greenwashing」，務必採取有效的行動，致力於整體環保措施的執行。CSO須結合企業員工、供應商和顧客成為環保夥伴（environmental partner），設定準則（acquisition criteria），循序漸進；嚴控環保鏈的每一過程，並廣為宣傳「維繫企業與環境的和諧關係」，包括廣告活動（advertising campaigns）；積極研發綠色商品。

Indecision Green: How to Know What’s Right

2008-06-19T09:16:00.000-07:00

via : maxgladwell. June 14. 2008.

www.maxgladwell.com

Max Gladwell (MG) is the nexus of social media and green living

這個部落格格式是我目前最希望學習參考的範例！

Indecision Green: How to Know What’s Right
June 14th, 2008 · 1 Comment
The better and greener choice is not always clear. Thankfully, we have the social web.
PARDON US FOR YELLING, BUT THERE’S JUST TOO MUCH GREEN NOISE! COME INSIDE! LET’S TALK ABOUT IT!
According to recent studies by the National Marketing Institute (NMI) and marketing firm BBMG, together with articles published in The New York Times and Leading Green blog, consumers are having a tough time making decisions about how and whether to go green. This is attributed to competing and inconsistent information, suspicions of greenwashing, and the overall level of noise in the marketplace. Some fear this frustration is undermining the green movement. In the following, we’ll boil down the data and propose (as should be expected) that social media, in the form of a few new startups, is a possible solution to each of these problems.
The NYT article cites a number of common dilemmas: To wash dishes by hand or use the dishwasher? To buy milk in glass bottles or paper cartons? To use CFLs despite the mercury? To buy reusable plastic Nalgene bottles despite the BPA? To support biodiesel or not? To buy a new hybrid car or a used non-hybrid one? These are all good questions with no clear-cut answers. This understandably can lead to frustration, especially for someone who just wants to make a better choice.
“We worry about it,” said Carl Pope, the executive director of the Sierra Club. “We all understand that today’s media environment is an extremely crowded one, and message overload is the order of the day.”
A study by the Shelton Group, an advertising agency and market research company based in Knoxville, Tenn., that focuses on environmental products, showed that consumers surveyed in 2007 were between 22 and 55 percent less likely to buy a wide range of green products than in 2006. The slipping economy had an effect, but message overload appeared to be a major factor as well, said Suzanne C. Shelton, the company’s president.
“What we’ve been seeing in focus groups is a real green backlash,” Ms. Shelton said. Over the last six months, she added, when the agency screened environmentally themed advertisements, “we see over half the room roll their eyes: ‘Not another green message.’ ”
Nevertheless, Leading Green’s “Conflicted Consumer” post, from Green to Gold co-author Andrew Winston, demonstrates that a substantial segment of the market is eager for more ethical and sustainable products.
Last year, one item in Harvard Business Review’s annual list of breakthrough ideas focused on research about these conflicted consumers, people who have social and ethical concerns about what they buy. Karen Fraser, whose consulting firm publishes the Ethical Reputation Index in the U.K., estimated that around 25% of consumers fit this description. The conflicted are distinct from the small group of diehards who will buy green or not at all. I believe that the true believers who will pay more for green are a small group that may not grow much. But the conflicted group, those looking for products that are environmentally or socially preferable at the same price and quality, is growing fast. And these people will jump ship as soon as there is a better option. Many companies will see their customers disappear and not know what happened.
More recently, some good data from the marketing agency BBMG gave us some more guidance on what this conflict is really about. In their survey of U.S. consumers, they discovered something really interesting about what attributes of products are “very important” to people when they shop. Ranking the attributes, quality and price were #1 and #2. No surprise there. But convenience and other sure-thing attributes had dropped from 3, 4, and 5, to be replaced by three aspects: Where was the product made? How energy efficient is it? What are the health benefits?
This is certainly encouraging, as long as consumers believe and can rely on the information that supports these claims. The NMI findings show how perceptions of greenwashing are undermining this shift toward more healthy and sustainable products.
“While numerous companies are attempting to gain credibility as good corporate citizens, consumers are overwhelmed by the myriad of communications and are, at times, unable to distinguish the legitimacy,” said NMI’s managing partner Steve French. “Some companies who are doing relatively little with respect to CSR are perceived as just as responsible as those spending millions of dollars incorporating sustainability into their businesses.”
Many consumers remain skeptical of the sincerity of corporate action, and are looking for credible, third-party proof of the claims companies make, NMI said. This lack of credibility will continue to cause confusion and blurring in consumers’ minds, and if it goes unchecked, could undermine the LOHAS revolution currently underway, it noted. Simultaneously, CSR messaging must be more meaningful, memorable, and relevant to consumers to have an impact.
Did someone say “credible, third-party proof”? How about third-, fourth-, fifth-, and Nth-party proof? As Clay Shirky might say, “Why don’t we ask everybody?” It’s surprising that none of these articles or studies (as far as we could tell) pointed to the social web as a possible solution. So in addition to the many companies we featured in Conscious Consuming Meets Social Shopping, there are several others that utilize the principles of crowdsourcing and the tools of Web 2.0 to address these exact problems. Here are four worth checking out.
“Do The Right Thing (DTRT) is a place online where you can get unfiltered information about the impacts of companies on people and the world and make it worth their while to ‘do the right thing.’ Consumers can learn about which companies will spend their hard-earned dollars in ways that make the world better. Investors can learn about which companies focus on doing the right thing today so that they’ll be, or continue to be leaders in their markets tomorrow. Employees can learn about which companies share their passion for wanting to create more than just financial returns, and truly care about their well-being. On dotherightthing, the community rules. You determine which companies get the focus, what is relevant, [and] which companies are recognized for doing the right thing.”

The format is similar to a social news site like Digg, where users submit stories and vote them up or down, but there is a specific focus and purpose to this. When you post a story, it is first linked to a company that’s either in DTRT’s database or else you can add it. You “summarize what the company is (or isn’t) doing right, referring to the detailed guidelines. Users are encouraged to take a side, be objective, be respectful, and include links, photos, and videos.
The stories appear in a column with positive or negative “impact ratings”. Companies are then ranked based on these scores. Seventh Generation is the leader with Intel, IKEA, Virgin, Home Depot, and Whole Foods among the top 10. Unfortunately, it doesn’t look like the site it getting much traffic or action lately. The latest story appears to have been submitted four months ago, and the latest monthly traffic looks like just about 2,000 unique visitors. If one of the DTRT team reads this, please feel free to leave an update in the comments.

Vanno is a similar model to DTRT, but here a company’s “reputation” is the common currency. This is consistent with the fact that we’re in a new-and-improved reputation economy. Vanno measures company reputations by capturing and quantifying the insights that its users have into the reputations of the many companies that influence and inhabit our lives.
According to the Vanno, “Our users share their knowledge of, and insights into, company reputations with us by submitting articles. An article is based on an online source (like a website or blog), and explains why particular aspects of a company’s reputation – like how they treat their customers, employees, the environment or society in general - are either strengthened or damaged by what’s said in the online source. Users then vote and comment on articles, expressing their agreement or disagreement with the claims articles make about company reputations. Vanno uses articles, votes and comments to calculate Reputation Scores for every company in the database.”
Users can sort articles and compare scores across five key areas: community involvement, environment, patriotism, social responsibility, and workforce diversity. Vanno appears much more active than DTRT. A story from GreenBiz.com about Panasonic’s “Eco Ideas Factory” was submitted just five hours ago, and it’s reputation score is a positive six. Others from CSRWire.com, Wall Street Journal, and MediaBistro can also be found.
Hooze is a nonprofit wiki community that “cultivates and broadcasts free, convenient information about companies [so consumers can] make informed, ethical shopping easier. Pioneering Hoozers have focused on the electronics industry because of its tremendous social and environmental impacts. And, frankly, because lots of us are geeks who are interested in these things.”
In our interview with the founders of OsoEco, they indicated they’d soon be integrating a Hooze widget to “take the search out of research” and provide quick access to a company’s background or reputation. Currently, Hooze is in a private beta that is invite only.
Rate It Green focuses on the green building space. It is a user-driven directory, ratings site, and community portal for the green building industry. Rate It Green seeks to build industry confidence and openness, while offering an interactive community environment for discussing products, services, and best practices.
The site features an open marketplace, where users can shop for and buy green products; a green building product and service directory, and a user-driven Green Ratings system. The Green Forum enables members to share their thoughts and ask questions about green products, services, and related topics. The company hopes that Rate It Green will help newcomers and experts alike discover new products and learn the pros and cons about existing materials and services from those who have actually worked with and used them.
Users and companies alike can submit products or services to the directories. Under the category of flooring, for example, one can find 262 entries with sub-categories like reclaimed and FSC-certified wood flooring. The product directory is pretty light on the ratings so far, but the company directory is fairly deep. You can also learn the basics of green building and download relevant articles such as Building Materials: What Makes a Product Green?

柏林新開張Open source綠色服裝品牌Pamoyo

2008-06-19T08:57:00.000-07:00

via : springwise. June 9. 2008.
open source與環保綠色概念如何融合在一個服裝品牌策略之中？今年４月在柏林開張的新公司Pamoyo,　做了有趣的嘗試!

Open source" is a term that's familiar to many in technology, but much less so in the fashion world. A new German label, however, has embraced the principles of open source in its launch of a new line of eco-conscious clothing.
Berlin-based Pamoyo was founded in 2007 by designers Frans Prins and Cecilia Palmer to create a fashion label with green vision and creative edge; its site just launched in April. All items in the company's “Styled with Heart” spring collection are one-of-a-kind pieces made from organic cotton with vintage and recycled elements mixed in. Every piece is handmade in Berlin featuring a distinctive rough sewing style and designs inspired by street style and retro images. Pamoyo’s organic cotton currently originates from Turkey and Uganda, and EUR 2 from the price of each item is set aside for investment in social and environmental projects. Together with the Grass Routes Foundation, Pamoyo is also working on a cooperation and training project with designers in the developing world.
So that's Pamoyo's green side, which is admirable even if not totally unique. What really sets the label apart is that all its designs are published under the Creative Commons license for non-commercial use--a first, if the company's blog is to be believed. Other designers and artists are invited to enrich the label with their own creations, and Pamoyo pledges to ensure the high-quality and sustainable production of every product made under its name. The company is currently preparing designs and patterns for download from the Pamoyo site, and ultimately it aims to make it possible for customers to share their own creations and patterns as well.Palmer explains:”We don’t make designs to protect them, but to spread. The designs and patterns can be found on our website, and anyone can share it and use it. In this way, someone can take an idea or design and build on it. We want to make it possible to build upon each other’s

舊金山新概念包包公司Rickshaw Bagworks

2008-06-19T08:26:00.000-07:00

via : idealbite. June 17. 2008.

令我好奇的是這家皮包公司RB's also partnered with Biter favorite Seventh Generation on PVC-free baby bags, with $50 dollars from each sale going to Healthy Child Healthy World. WTG.

Instant Messenger (Bag)
R U in need of a hip new shoulder bag ASAP? FYI: The brand-new messengers from Rickshaw Bagworks are - OMG - GRT. Its carryalls (complete with padded laptop sleeve, pockets for cell phones, pens, keys, bottle openers...) come in three different sizes and about eleventy million different colors, from solid earth tones to eye-popping, bright patterns. RB stitches together these snazzy bags in its Dogpatch district shop using fabric made from 100% post-consumer recycled plastic bottles, helping keep landfills at bay. RB's also partnered with Biter favorite Seventh Generation on PVC-free baby bags, with $50 dollars from each sale going to Healthy Child Healthy World. WTG.
Wanna Try?
Rickshaw Bagworks, 904 22nd St. at Minnesota St. (415-904-8368). Messenger bags, $120-$180.

純綠產品公司engagegreen

2008-06-18T17:40:00.000-07:00

via : idealbite. June 17. 2008.

這家公司從理念開始

精選原料

注重製程

講究產品設計

典型純綠產品公司

台灣一定已有少數這樣公司

只是我尚未碰到

The BiteNews of layoffs got your wallet feeling a little strapped? No worries, if it's sitting in one of Engage Green's eco-bags. This affordable collection of colorful totes, clutches, and coin purses are all made with sustainable materials such as cork, hemp, and organic cotton - but it's the recycled paper handbags that really caught our eye. Created from recycled paper that's been pressed and then tightly woven together, the paper weave is handcrafted into one of four designs. We gave notice to our old bag when the summery Green Tote proved surprisingly durable, surviving even an afternoon downpour without a dent. We're all fired...up about 'em.
Wanna Try?
Engage Green, available at Fuego 718, 249 Grand St. b/t Drigg's Ave. and Roebling St., Brooklyn, or online. (718-855-1423). Green Tote, $35.

澳洲產官學關於腳踏車好處利益的報告

2008-06-18T17:31:00.000-07:00

via : treehugger. June 17. 2008.

A new report, has after analysing the data, come up with a figure for the public health benefit offered by cycling. The study, Cycling: Getting Australia Moving, funded by the Australian government and prepared by Melbourne University and the Cycling Promotion Fund concluded that thanks to the increased health of cyclists, public health services are spared an estimated $227.2m AUD annually.
They also noted that per100,000 participants, an individual is seven times more likely to be hospitalised playing football than riding a bicycle. And observed that “the more cyclists there are, the safer it becomes. In fact, if cycling doubles, the risk per kilometre falls by 34%.” The report’s authors were pleased to find that between 2001 and 2006 bicycle journeys to work had risen 22% in Australian capital cities, with Melbourne being the standout, recording over a 42% increase.
While such trends are encouraging, the report also points out that about half the Australian population is insufficiently active, significantly increasing their risk of cardiovascular disease, Type 2 Diabetes and obesity, not to mention breast and bowel cancer, depression and anxiety. And they found that “women and older Australians are less likely to cycle, a pattern which is not consistent with international cycling prevalence data.” (The full report can found on the Cycling Promotion Fund website. Link below)
So it is not surprising then that the launch of the report was accompanied by an announcement (PDF) from the federal Australian Environment Minister, Peter Garrett, that $45,000 would be forthcoming for the “development of a national cycling training scheme, to encourage more people to choose two wheeled transportation over four.” Peter said that “This new scheme, including the development of a national training curriculum, trainer accreditation and a consistent and recognised standard of cycle training across Australia, will help address that problem and increase levels of cycling in the community.” ::Cycling Promotion Fund, via ABC

The 2008 Shift Report: Changing the Story of Our Future

2008-06-18T17:09:00.000-07:00

via :what is enlightenment.

Why Materialists Cheat
The 2008 Shift Report: Changing the Story of Our Future, published by the Institute of Noetic Sciences, recently arrived at the offices of WIE. Among its many other compelling facts, we were struck by this description of an experiment conducted by Kathleen Vohs of the University of Minnesota and Jonathan Schooler of the University of British Columbia that investigated the ways in which believing, or disbelieving, in free will affects moral choices:

[W]hat one believes about free will has an important social consequence.... In the Vohs and Schooler study, [some] participants read passages from The Astonishing Hypothesis by Nobel laureate biologist Francis Crick, which promotes the idea that free will is an illusion: “Who you are is nothing but a pack of neurons.” Others read more neutral statements as a control condition. The results of the study showed that participants who read [Crick's] anti-free will statements were significantly more likely to cheat on several experimental tasks. If exposure to [anti-free will messages] increases the likelihood of unethical actions, then what does this same message, repeated by authoritative scientists and promoted by the media, do to societal behavior?

via :http://www.noetics.org/index.cfm

The 2008 Shift Report: Changing the story of our future
Table of Contents
Acknowledgements

Letter from the President Introduction (Download PDF)
Section I

Evolution and Human Nature
A Broadening Understanding of EvolutionScience

Rediscovers Our HumanityThe Other Side of Human NatureThe Challenge of Our Time
Section IIT

oward a New Scientific Synthesis
The Science of AnomaliesWest Meets WestAn Age of Re-enlightenment?
Section III

The Rise of Global Civil Society
Social Change: Institutional and Grassroots MovementsEconomics and Prosperity: Beyond GDPMedia and Information: Democratizing Knowledge and Catalyzing Rapid Change
Section IV

Internalizing Paradigm Shift
The Meditating Heart of the Mind

The Compassionate Mind of the HeartParticipatory Evolution
Conclusion notes

Resources

About IONS

How Green Is the Online Environment?

2008-06-17T18:12:00.000-07:00

via : enviralmarketing. June 17. 2008.

真棒的一篇綠色行銷線上市場調查報告!

在台灣做這樣一份線上市場研究報告要花多少錢?看來是該開始在廣告雜誌闢專欄,若讀者回應好,再找一家線上市調公司以third party角色,三方共同合作進行台灣首度綠色行銷正式市場調查!

當調查報告發表,

發表單位的綠色行銷專業形象,會有多強？

若同時可以把台灣第一本綠色行銷的本土專書著作發表,

情況會如何？

How Green Is the Online Environment?
Posted Tuesday Jun 17, 2008 10:19AM by Enviralmarketing Staff
via:: eMarketer
The greening of cyberspace"The Green Marketing Study" from DoubleClick, conducted by Opinion Research, contained a survey of online buyers, 60% of whom said it was "extremely" or "very" important that companies exercise sensitivity toward the environment.

"Today's environmental concerns are more complex, far-reaching and interconnected than those of the past," says Paul Verna, senior analyst at eMarketer and author of the new report, Green Online: Growing Awareness. "And the Internet provides a powerful forum for corporations, marketers, policymakers and average citizens to engage in active conversations about how to approach the issues."
"Last year was the tipping point for green marketing as a whole," Jessica Hogue, research director of Nielsen Online, tells eMarketer. "Every type of company is now getting into the mix."
And many of them are getting into the mix online.
"The We Campaign, an environmental awareness project launched by former Vice President Al Gore, has allocated a substantial portion of its projected $300 million budget toward online advertising," says Mr. Verna.
The campaign is using display ads, video ads, e-mail, social networking, mobile outreach, viral marketing and other new media tactics to advocate its cause.
Retailers (Wal-Mart and Home Depot), technology companies (Apple and HP) and packaged-goods manufacturers (Unilever and Procter & Gamble) are experimenting with environmental programs and road-testing them on the Web.
"Consumers who are on the receiving end of corporate green marketing efforts are using blogs and discussion forums to dissect and discuss marketers' claims," says Mr. Verna.
Many bloggers and other self-appointed online watchdogs are highly attuned to corporate "greenwashing"—the art of misleading consumers regarding the environmental practices of a company.
"Green can do very well online. It's a topic that people get very passionate about and there are few barriers to entry," says Jarvis Coffin, CEO of Burst Media. "If you have a bone to pick about, say, plastic recycling, you can start a Web site and, in a year, you might have 75,000 visitors."
Burst Media studied the frequency with which US adult Internet users viewed green ads and found that 46% of them reported frequent exposure. A comparable 40% of respondents said they viewed green ads "occasionally," while only 14% said they saw these types of ads "infrequently."To find out how green the Internet is going to get, and how that will impact marketers of every stripe, download the new eMarketer report, Green Online: Growing Awareness, today.

green marketing

綠色閱讀（25）Conversation with green gurus

瑞典生態小城_Hammarby Sjöstad, Stockholm

2008 Natural Health. Conscious Choice Awards

加拿大Financial Post Business雜誌綠色封面主題報導

Ci:一家智庫型綠色永續顧問公司

綠色行銷三原則

美國第一份消費者能源意識調查

綠色web2.0媒體範例ecnoing green

美國公共電視台〔新應雄The New Heroes 〕節目

綠色閱讀(24):Authenticity: What Consumers Really Want

綠色閱讀(23): 清醒的企業：提升工作價值的七項修練

Green Event是值得在台北開辦的新事業

“Green Marketing” (32%) was another important emerging concept - and it was identified as the trendiest marketing buzzword.

美國行銷經理人對綠色行銷的看法

有機產業的理想與現實

紐約垂直天空農場

2008 ImagePower® Green Brands Survey

Innocent Drinks創業的故事

加拿大公平競爭局發佈〔綠色行銷準則〕

Forbes環保清潔劑特別報導

全世界各大廣告公司的綠色對策

[善與綠]綠色行銷國際會議

Dwell Creative named one of the top 25 U.S. marketing firms by LOHAS Journal

有機認證茶園生產 無毒純淨 唯一有身分證的茶 限量發行

HOLA特別推出「環保節能 愛護地球」特惠活動

圓神出版社環保與節能 創意徵招

一個介紹國際環保減碳新聞的中文部落格

徵求環保節能主管一名

Portland Fashion Week To Be First Sustainable Fashion Week

Eco-town plan in danger of being slashed back

Greenest Hits: The 20 most-read climate change stories this year

Inc.雜誌綠色專題報導 ：The Green 50

FastCompany 專題報導(The Power of Green)

種樹換環評 台電要種一千公頃的樹

舊金山自家有機小農場公司

澳洲環保競賽2008 BANKSIA CATEGORY AWARDS

美國猶他州減碳新實驗計畫

每天醒來第一件事？

DDBEchology加拿大永續策略廣告公司

NAU啟示錄(二）

美國未來氣候六大預測

奧地利知名Modal纖維品牌

廠商節能設備貸款 低利補貼三年

捲起衣袖做淨灘 上銀科技落實生態環保

環境績效 瑞士拿第一

Michael Pollan &Wendydell Berry

氣候變遷研究之父The father of climate change

新英格蘭有機傳奇探討

紀錄片：孟山都即將征服世界

加拿大牧場有機化實驗評估報告出爐

行銷的第五個P:(purpose)

Speaking about the new economy

我們必須改變

談環保有那一家企業不是耍嘴皮？

Why eco-efficiency is not enough!

It's Not Easy Being Green!

美國有機產業英雄榜二十五人

nvohk品牌第三次報導

Being green or Looking green?

Is "Green" the New Organic?

竹纖維 織出健康環保商機

買一瓶飲料種一棵樹----Innocent Drinks

環保減碳 中信金這麼做！

綠色閱讀（２２）：Bottlemania: How Water Went on Sale and Why We Bought It

英國再生能源政策藍圖公佈

工研院合作創立的Recycle-Sources全球綠色商機網

綠色商機 吹遍全台

綠色閱讀（21）：Power of Unreasonable People: How Social Entrepreneurs Create Markets that Change the World

華紙廣東造林 碳權上看20億元

苗縣設公司 出售排碳權

變頻冷氣省不省電？

節能減碳生活化 台灣加緊腳步

提神飲料公害 1年亂丟9千萬空瓶

節能商品夯 購物台促銷熱賣

綠色照明 奇美電興趣濃

Consumers Understand Greenwash, So Why Can’t The Communications Industry?

It’s Not Easy Buying Green

Timberland Partners with Changents on Web 2.0 Strategy

美國公平交易委員會公佈新綠色行銷準則

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